Backlog by Nulab Inc vs Drip
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Backlog by Nulab Inc if you want flat-rate project and code management in one place; choose Drip if you run an online store and want email automations that drive sales.
Best for: Software teams that want issue tracking and code hosting under one roof, Agile teams that plan with Kanban boards or Gantt charts
Read the full Backlog by Nulab Inc reviewBest for: Shopify, WooCommerce, or BigCommerce store owners who want email revenue without hiring a specialist, Small ecommerce teams tired of bloated or restrictive platforms like Klaviyo or Mailchimp
Read the full Drip reviewCommission may apply at no extra cost
Backlog by Nulab Inc vs Drip: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Backlog by Nulab Inc if
- You need Git and SVN code hosting linked directly to tasks.
Choose Drip if
- You sell on Shopify, WooCommerce, or BigCommerce and want prebuilt revenue workflows.
- You need fast live chat support and free migration for larger lists.
- You want self-updating segments and store-data personalization without developers.
Backlog by Nulab Inc vs Drip: pros and cons
Backlog by Nulab Inc
Backlog bundles task tracking, Gantt and Kanban views, docs, and built-in Git and SVN behind flat-rate pricing that never climbs with headcount. The AI Assistant, unlimited Gantt views, and enterprise SSO sit on pricier tiers, though, and storage caps run tight. Overall, it's a solid pick for growing teams that want projects and code on one predictable bill.
Pros
- Flat-rate team pricing instead of per-seat fees — the $35/month Starter plan covers up to 30 users, and Standard and above support unlimited users, so adding teammates never raises the bill
- Built-in Git and Subversion hosting inside the platform—developers can manage repositories, review pull requests, and link commits directly to tasks without switching between a code host and a project tracker
- A working AI Assistant (included on Premium and Enterprise) that builds daily to-do lists, summarizes documents and project progress, flags blockers, and pulls up files and deadlines on demand
Cons
- The AI Assistant is locked behind the $175/month Premium tier or custom-priced Enterprise, and heavy AI usage requires paid credit top-ups ($60–$210/month for 2,000–9,000 additional credits), which erodes the flat-rate value proposition
- Storage limits are tight at every tier—100 MB on Free, 1 GB on Starter, 30 GB on Standard, and 100 GB on Premium—so file-heavy teams may hit ceilings well before user limits
- The Starter plan caps at 30 users and 5 projects, forcing a jump to the $100/month Standard tier for teams just over that line, and Standard restricts Gantt charts to a 6-month view (unlimited views require Premium)
Drip packs prebuilt ecommerce automations, self-updating segments, and one plan that unlocks every feature, backed by 50+ store integrations and a 14-day free trial. Usage-based pricing is hard to predict upfront, live chat starts at $99/month, and vendor performance claims lack third-party reviews. Overall, it's a solid pick for B2C stores that want revenue-driving email running fast.
Pros
- Prebuilt ecommerce workflows — welcome series, abandoned cart, post-purchase, and win-back — let stores launch revenue-driving automations from day one instead of building from a blank canvas.
- Dynamic segments update automatically from purchase, browsing, and spending behavior, and Drip reports customers using segments earn 5x more revenue than those who don't.
- Strong published performance metrics — a 99.8% email delivery rate, 61% open rate on workflow emails, and a 5% click-through rate.
Cons
- Pricing scales with active contacts and monthly email volume, so costs are hard to predict upfront — the pricing page calculator only shows the $39 entry rate for 1–2,500 people, not your actual projected bill.
- Live chat support is reserved for plans of $99/month and higher; lower-tier customers get email support only, Monday through Friday.
- Free migration and 90-day personalized onboarding are limited to lists over 17,500 people, so smaller stores switching platforms must handle the move themselves.
Backlog by Nulab Inc and Drip in detail
Backlog by Nulab Inc
Backlog is a project management platform from Nulab Inc. It combines task tracking, Agile boards, Gantt charts, bug tracking, and team documentation in one tool.
Developers can manage Git and SVN code without leaving the app, and an AI assistant summarizes updates and drafts documents. Nulab says more than 4 million users worldwide rely on it.
Standout features
- Plan work your way
- Your AI teammate for smarter project management
- Manage code where your work lives
- Keep everything in one place
Use cases
- Run Agile sprints without the guesswork
- Keep code and tasks in one place
- Coordinate marketing campaigns and deadlines
- Grow your team without growing the bill
Drip
Drip is an email marketing and automation platform built for B2C businesses selling digital or physical goods online. That includes ecommerce stores, creators, course and coaching sellers, and event or booking companies. Its core toolkit covers email design, automated workflows, dynamic segmentation, onsite pop-ups, embedded forms, and customer insights. It connects to platforms like Shopify, WooCommerce, and BigCommerce through 50+ integrations.
Standout features
- Emails that feel tailor-made
- Proven workflows, live from day one
- Segments that build themselves
- Grow your list on your own site
- Real help, and an easy switch
Use cases
- Recover abandoned carts on autopilot
- Send smarter with self-updating segments
- Switch platforms without the headache
- Sell more than products
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Backlog by Nulab Inc | Drip |
|---|---|---|
| From (cheapest paid plan) | $35/mo Starter | $39/mo Usage-Based Pricing |
| Free plan | Yes 10 users | No |
| Free trial | Not stated | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | FreeCheaper Free plan, billed monthly | $39/mo Usage-Based Pricing plan, billed monthly |
| Cost for 5 users | Free Free plan, billed monthly | $39/mo Usage-Based Pricing plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | Free Free plan, billed monthly | $39/mo Usage-Based Pricing plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $35/mo Starter plan, billed monthly | $39/mo Usage-Based Pricing plan, billed monthly · price per account (user limit not stated) |
| Plans | 5 | 1 |
| Prices checked | Checked Oct 13, 2026 | Prices not verified yet — see the vendor page. |
| Price history | Tracking prices since Sep 9, 2026. No price change detected yet. | No tracked prices yet |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), Backlog by Nulab Inc costs $0/mo vs Drip at $39/mo.
- Only Backlog by Nulab Inc has a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
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Frequently Asked Questions
Which tool should an ecommerce store choose?
Choose Drip—it's built for ecommerce email, with abandoned-cart flows and Shopify integrations. Backlog fits teams managing projects and code, not email campaigns.