The main difference between Zoominfo and Apollo.io lies in their approach to B2B sales and marketing intelligence. ZoomInfo offers a comprehensive platform for B2B contact and company information, providing data on businesses and professionals to help organizations find and connect with potential leads. Apollo.io, on the other hand, offers a platform that combines data enrichment, sales engagement, and prospecting tools, aiming to streamline the sales process from lead generation to conversion.
In this versus, we compare Zoominfo vs Apollo.io in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Zoominfo review and Apollo.io review.
However, you can also directly find the Best Lead Generation Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
Quick overview
Zoominfo vs Apollo.io at a Glance
To make your choice quick and efficient, here is a short summary about our comparison of Apollo.io vs Zoominfo. Find out their ratings, features, prices and then discover the winner of the versus.
Pros and Cons comparison
Zoominfo Review, Pricing, Features with Pros and Cons
Apollo.io Review – Engagement Acceleration Software
Specifications comparison
| Details | Zoominfo | Apollo.io |
|---|---|---|
| Features | Convert Buyers at the Speed of Demand / Customize and Optimize Outbound Campaigns / Engage Customers / Gain In-Depth Reviews and Insights / Integrate Seamlessly with Salesforce / Receive Exceptional Customer Support / Scale Your Business / Unlock Insights / Unlock Invaluable Insights from LinkedIn | Analytics / Automations / Chrome extension / Dialer / Email marketing / Lead generation / Task manager |
| Best suited for | Small businesses, Mid size businesses, Large enterprises | Freelancers, Small businesses, Mid size businesses |
| Website languages | English | English |
| Website URL | Visit official website | Visit official website |
| Support link | Support page | Support page |
| Support email | contact@zoominfo.com | support@apollo.io |
| Live chat | No | Yes |
| Company address | Vancouver, Washington | 535 Mission Street Suite #1100 San Francisco, California 94105, USA |
| Year founded | 2019 | 2015 |
Pricing comparison
Compare the price between Zoominfo vs Apollo.io
Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.
| Pricing comparison | Zoominfo | Apollo.io |
|---|---|---|
| Pricing range | Custom Pricing | From $49/month to $99/month |
| Pricing types | Quote based | Annual subscription / Monthly subscription |
| Free plan | Yes | Yes |
| Free trial | No | Yes, 14 days |
| Money back guarantee | No | No |
| Pricing page link | See plans | See plans |
Zoominfo Pricing details
Zoominfo offers customized pricing plans tailored to meet the specific needs of businesses across different domains. The SalesOS, MarketingOS, and TalentOS plan cater to the unique requirements of sales, marketing, and talent acquisition teams. To obtain detailed pricing information for these plans, customers are encouraged to email the ZoomInfo team. By opting for custom pricing, businesses can ensure they receive a solution that aligns precisely with their goals and objectives.
This approach allows for flexibility and scalability, accommodating businesses of various sizes and complexities. The customized pricing model enables businesses to access the full suite of Zoominfo’s data intelligence platform, empowering them to drive growth, improve customer acquisition strategies, and optimize their operations effectively.
- Engagement apps and integrations
- Accurate email addresses, direct dial phone, and mobile phone numbers
- Accelerate your entire sales process
- Company insights and buying intent signals
- Digital marketing solutions for display advertising
- Plug-and-play and flexible integrations
- Achieve more ROI
- Essential contact data and advanced company insights
- Sourcing intelligence with candidate alerts and company scoops
- Find the best talent faster
- Engagement apps and integrations
- Advanced candidate search with accurate contact data
Apollo.io Pricing details
Apollo.io costs from $49 to $99 per month but you can use their free plan at the beginning. Plus, you can get 14 days free trial to try the paid plans.
One of the best features of Apollo is its price. The smallest package literally costs nothing, so you may enjoy basic functions offered by the platform, learn more about its features, and see if it works for you. Naturally, this package lacks some advanced tools.However, it still provides a good range of functions such as LinkedIn and Gmail extensions.
However, there is another way to check if the platform suits you without paying first. You may take a 14-day trial for two other packages offered by Apollo. The free version limits some functions.
The Basic Plan costs $49 per month, or $39 per month with an annual subscription, and features all the functions from the first set plus some of the more advanced tools.
For instance, it provides Apollo features such as A/B testing, advanced search filters (technologies, job postings, revenue, ranking, department sizes, etc.), advanced analytics, Outlook and Sendgrid integration, and CSV export. This package does not have a limit on sequences, so you may enjoy this feature to the fullest.
The second subscription type is called Professional Plan. It costs $99 and $79 per month for monthly and annual subscriptions respectively. This package allows you to customize tasks, stages, fields, and reports. It also provides an access to Apollo.io features such as dialer and call recordings, rules engine, advanced Salesforce and Hubspot integration, and more synchronization options. You can use any email platforms with this package and some of the dialer functions. The dialer can be used for 25 direct local calls per month.
The last package needs to be negotiated with their team sales. This one opens access to all features provided by Apollo.io. With this package, you can use dialer for international calls as well and get transcriptions for conversations. In addition, you can use advanced dialer functions such as local presence to change area code. It makes it possible to integrate any of your accounts, including Marketo that is not available for other packages. With this custom subscription, you can team up your company representatives and use agency client management functions.
Note that all prices are given per person.
In terms of pricing, ZoomInfo employs a custom pricing approach tailored to each user’s specific criteria. Prospective customers are typically contacted via email to discuss pricing based on their unique needs and requirements, making it a more personalized but potentially variable pricing model. On the other hand, Apollo.io offers a clear and structured pricing strategy with different plans to choose from.
Users have the option to start with a free plan, or they can opt for the Basic plan priced at $39 per month or the Professional plan at $79 per month. Apollo.io’s tiered pricing structure provides transparency and flexibility, allowing users to select the plan that best aligns with their budget and requirements.
🏆 Winner: Apollo.io
Learn more in the section below with our comparison of the different features of Zoominfo vs Apollo.io .
Features comparison
We highlight the main differences between Zoominfo vs Apollo.io
Here is a quick summary of the differences between the features and services offered by Zoominfo vs Apollo.io:
Features overview
In this section, we will compare only the big differences between Zoominfo and Apollo.io, and we will assign a winner for each feature or service.
So we will compare first:
- Contact and Company Data
- Sales Engagement Tools
- Prospect Discovery and Lead Generation
- Data Enrichment
- CRM Integration
- Analytics and Reporting
Contact and Company Data
ZoomInfo boasts a vast and comprehensive database of B2B contact and company information. It goes beyond basic contact details, offering in-depth profiles of professionals and organizations. This includes critical data such as job titles, company size, industry information, and more. ZoomInfo’s expansive data resources empower businesses to enhance lead generation and sales prospecting by providing a wealth of actionable information.
🏆 Winner: ZoomInfo
Sales Engagement Tools
Apollo.io specializes in sales engagement, offering a suite of tools designed to streamline the outreach process. These tools include email tracking, cadences, and automation features. Users can benefit from pre-built email templates and sequences that simplify the communication with prospects. Apollo.io’s focus on sales engagement aims to boost the efficiency of sales teams and improve their communication with potential leads.
🏆 Winner: Apollo.io
Prospect Discovery and Lead Generation
Apollo.io excels in prospect discovery and lead generation, making it an invaluable resource for businesses seeking to expand their customer base. Its platform equips users with tools for identifying potential leads based on their ideal customer profiles. Features like building targeted lists, lead scoring, and lead enrichment enable organizations to pinpoint high-quality prospects effectively.
Apollo.io offers a comprehensive approach to lead generation, aiding businesses in their efforts to grow and succeed.
🏆 Winner: Apollo.io
Data Enrichment
Data quality and completeness are critical in B2B interactions, and Apollo.io recognizes this importance. The platform offers data enrichment capabilities, allowing users to enhance existing contact and company data with additional relevant information. This not only helps in maintaining data accuracy but also enriches the insights available for making informed business decisions. Apollo.io’s data enrichment features add a layer of depth to the data at users’ disposal.
🏆 Winner: Apollo.io
CRM Integration
Both ZoomInfo and Apollo.io provide seamless CRM integration, simplifying data management for users. These integrations encompass popular CRM systems such as Salesforce and HubSpot, ensuring that users can effortlessly import and manage data within their preferred CRM platforms. This integration functionality enhances the synergy between data acquisition and CRM utilization for more efficient sales and marketing efforts.
🏆 Winner: Tie
Analytics and Reporting
Apollo.io offers advanced analytics and reporting capabilities, giving users valuable insights into the performance of their sales and marketing endeavors. Metrics such as email open rates, engagement statistics, and conversion rates are tracked and presented in a user-friendly manner. These insights empower organizations to fine-tune their outreach strategies, identify areas for improvement, and optimize their overall sales and marketing efforts.
🏆 Winner: Apollo.io
User Reviews
Find out what current users think about Zoominfo and Apollo.io
If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Zoominfo or Apollo.io, to help our community to choose.
Zoominfo Reviews
Zoominfo Review, Pricing, Features with Pros and Cons
Apollo.io Reviews
Apollo.io Review – Engagement Acceleration Software
Now that you have read everything and know all the differences between Zoominfo and Apollo.io, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.
Winner
Zoominfo vs Apollo.io: Who is the winner?
Apollo.io emerges as the clear winner, offering a well-rounded solution for B2B sales and marketing intelligence. Apollo.io’s focus on sales engagement, prospecting, and lead generation tools streamlines the sales process from lead generation to conversion. Its specialized features in sales engagement, prospect discovery, and lead enrichment significantly enhance the efficiency of sales teams and enable organizations to pinpoint high-quality prospects effectively.
While ZoomInfo provides extensive data resources and valuable insights, it primarily excels in data acquisition. For users or organizations prioritizing a comprehensive platform that simplifies and enhances the sales process, Apollo.io stands out as the preferred choice. However, it’s important to note that ZoomInfo remains a valuable resource for businesses seeking to expand their network and identify potential leads.
Both platforms contribute significantly to B2B sales and marketing intelligence, but for those seeking a well-rounded solution to optimize their sales and marketing efforts, Apollo.io takes the lead.
