Apollo.io Review – Engagement Acceleration Software

Apollo.io can help you a lot to grow your business if you need contact informations. They scrap data on internet to create a big database and to give you access. Learn more in our Apollo.io review.
9.4/10 (Expert Score)
Product is rated as #2 in category Lead Generation
what is 1
9.4Expert Score
The biggest lead database

Apollo.io is an engagement acceleration software for businesses. Any company can make use of the platform no matter the size and industry. It can be used by a team of company representatives to increase conversation rate, engagement, and credibility by gathering contact data.

Customer support
Value for money
Ease of use
  • Database 200M+ contacts
  • LinkedIn extension
  • Automation &amp
  • Rules
  • Great UI/UX
  • Can be difficult to use
  • Minor bugs after updates

Users rating

Read further to learn more about Apollo.io, we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article:

Quick Overview

What is Apollo.io?

Apollo.io provides a range of useful tools to help company representatives. They feature an advanced search engine to find contacts fast. It can be synchronized with your CRM as well to increase your workflow. It is the leading data intelligence to provide robust and accurate data that is proven and sales engagement platform trusted.

It collects analytical information for reports that can be customized for your needs and show what strategies work for you. The data quality you can get from this sales enablement tool, will bring more customers and more revenue. The accurate contact database will help you to generate quality leads that converts easily.

The platform offers a range of tools to organize conversations and optimize them for the best results. These are just a few key features of Apollo.io that will boost your business.

Apollo.io specifications

FeaturesAnalytics / Automations / Chrome extension / Dialer / Email marketing / Lead generation / Task manager
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company address535 Mission Street Suite #1100 San Francisco, California 94105, USA
Year founded2015


Apollo.io pricing: How much does Apollo.io cost?

Apollo.io costs from $49 to $99 per month but you can use their free plan at the beginning. Plus, you can get 14 days free trial to try the paid plans.

Pricing rangeFrom $49/month to $99/month
Pricing typesAnnual subscription / Monthly subscription
Free planYes
Free trialYes, 14 days
Money back guaranteeNo
Pricing page linkSee plans

Apollo.io pricing plans


One of the best features of Apollo is its price. The smallest package literally costs nothing, so you may enjoy basic functions offered by the platform, learn more about its features, and see if it works for you. Naturally, this package lacks some advanced tools.However, it still provides a good range of functions such as LinkedIn and Gmail extensions.

However, there is another way to check if the platform suits you without paying first. You may take a 14-day trial for two other packages offered by Apollo. The free version limits some functions.

The Basic Plan costs $49 per month, or $39 per month with an annual subscription, and features all the functions from the first set plus some of the more advanced tools.

For instance, it provides Apollo features such as A/B testing, advanced search filters (technologies, job postings, revenue, ranking, department sizes, etc.), advanced analytics, Outlook and Sendgrid integration, and CSV export. This package does not have a limit on sequences, so you may enjoy this feature to the fullest.

The second subscription type is called Professional Plan. It costs $99 and $79 per month for monthly and annual subscriptions respectively. This package allows you to customize tasks, stages, fields, and reports. It also provides an access to Apollo.io features such as dialer and call recordings, rules engine, advanced Salesforce and Hubspot integration, and more synchronization options. You can use any email platforms with this package and some of the dialer functions. The dialer can be used for 25 direct local calls per month.

The last package needs to be negotiated with their team sales. This one opens access to all features provided by Apollo.io. With this package, you can use dialer for international calls as well and get transcriptions for conversations. In addition, you can use advanced dialer functions such as local presence to change area code. It makes it possible to integrate any of your accounts, including Marketo that is not available for other packages. With this custom subscription, you can team up your company representatives and use agency client management functions.

Note that all prices are given per person.

Apollo.io Features

Get leads for your Business with the awesome Apollo features

Apollo accompanies you from the moment you sign up with a step-by-step onboarding session. We advise you to follow the steps to learn how to use Apollo and understand how it works.

Onboarding step by step

Prospect Searcher

Apollo Prospect Searcher

Apollo provides an advanced search engine to filter out companies and people of your interest. The prospect researcher shows the businesses that match your needs the best. You can look for the local businesses in your area and sort them by technology, hiring, and funding triggers to find ideal prospects.. The global enterprises can be filtered by industry or market categories, size, raised funds, job openings, or Alexa ranking.

This prospecting tool can be a the best growth strategy for rapidly growing startups. And apollo’s intelligence engine ensure you that.

Once you find the most relevant companies for your business, you can search for specific people by job title, name, or location. To ensure that you will not accidentally hit the same person twice, you may connect your CRM. The search engine will leave out those you already contacted.


The Apollo database contains contact information for over 10 million businesses and 200 million people. The database is refreshed every three months. It features verified email addresses and phone numbers. Each email goes through a 5-step verification process to provide the users with the most reliable and accurate information on potential business contacts. Also, you can get the business hours of the leads to dial just in the right time.

Apollo database

Additionally, there is over 60 advanced filter for the database featured by Apollo.io. People and companies can be sorted out by the title, VC funding, number of employees, revenue, keywords, size by department and more.

LinkedIn Prospector

Apollo features a desktop extension designed for prospect search on LinkedIn. You can find contacts fast and add them to your CRM directly from LinkedIn.

Contact information such as phone numbers and verified email addresses from any LinkedIn contacts can be added to a sequence. You may synchronize your lists with Salesforce and Hubspot or download as CSV.

linkedin prospects

That will give you outbound sales to the small business. And it will work with the potential leads from the large database and ensure sales engagement.

Additionally, you will get notifications when someone from your contact list changes job or gets a promotion.


This Apollo feature will enhance your engagement strategy. You can add your contacts to the sequence and create a manual, automated, or semi-automated routine to increase engagement. This features functions such as automated emails, manual calls and action items, customization and others. You can tune the sequences as you like and personalize them for better engagement.

Apollo offers sequences effectively to enhance sales from the new leads. And that makes it an excellent sales engagement platform.


It also has an out-of-office detection system for better automation and higher effectiveness of conversations. Using this Apollo feature, you can choose the best timing for automated and manual emails, calls, and actions based on the office hours of your contacts.
If you are not sure what engagement strategy to apply, you may use the A/B testing feature.

Apollo provides an easy to use testing engine that will help you understand how to outreach your contacts in the most efficient way.

Small sales teams can get the best benefit from this sales engagement platform by getting accurate data from the leading data intelligence. A sales team with a few members can find all these sequences time consuming. therefore this is a game changer for a small team to find leads and customers. So, it will be an excellent value and great tool for data enrichment.


Apollo.io features an in-built dialer that allows you to phone call any contact in one click. One of the interesting functions of Apollo Dialer is the possibility to call with the same area code as your contacts have. This is one way of increasing the connection rates that the application provides. Another one is international call accessibility. You may use the dialer to make phone calls outside your region to connect with people from abroad.

The dialer can be used in less conventional ways as well. For example, you can record the calls and even get transcriptions of recordings.


Apollo helps with an accurate contact database for direct numbers of the leads. Using direct dials will be helpful which is available in this great tool.

This can be useful to understand what strategies work the best for your business and even train your representatives for quality conversations.

Task Management

Task manager is a simple tool to organize automated or manual emails and phone calls effectively. Apollo.io offers in-depth research into your contacts and provides information such as case study, technologies, department sizes, job opportunities, and news articles.

task manager

This data is given for each company in the database and can be used by business representatives to offer the best fitting proposals for every single contact. This tool helps to increase the conversion rate and credibility of your business by providing the most relevant data.

Rules Engine

Apollo Rules Engine

This is one more tool to automate conversations. Using it, Apollo.io users can create cross-object rules for automated replies. It works with three levels – Contact, Lead, and Account, and helps to provide relevant credible answers to any questions your contacts may have.

As it is suggested by the name, the rule engine serves to create a set of particular events based on changes to stages, custom fields, activities, or triggers. Additionally, you can schedule and repeat particular actions using this Apollo.io feature.


If you wish to synchronize with Salesforce, you will be able to use analytics tool to see relevant statistical data. The dashboard is fully customizable and you can choose what information to show. The analytics feature contains demographical and behavioral data of your contacts. For example, it provides reports on factors such as meeting conversion, call connect, and opportunity win rates.

With this Apollo feature, you can see what strategies work the best for your business. Moreover, you can see statistics for single company representatives by looking up email consistency.

Scoring Engine & Cockpit

Now, using all these features provided by Apollo.io, you have a list of contacts and an automated or manual response system for conversations. However, since the time and work power are limited, you should somehow allocate resources in order of importance. That is where the scoring engine is most useful.

This feature helps prioritize contacts with higher engagement chances based on demographic and behavioral factors. You can create and customize a real-time scoring model to increase your conversation rates and engage more with your contacts.
Cockpit is the function that allows you to bring all the necessary analytical and organizational information on one dashboard.

You may customize and match it for your team, so the representatives will have a clear overview of prioritized tasks and activities.

Integrations and extensions

You can synchronize your existing accounts with Apollo.io for quicker and easier access to relevant information.

Integration 1

The app features an opportunity to link your accounts on LinkedIn, Gmail, Outlook, Salesforce, HubSpot, SendGrid, Marketo, and others. Thus, you can get access to over 200 million business contacts on HubSpot and send immediate emails with your Gmail and Outlook account without a need to switch between apps and pages.

The platform provides a few extensions that you can use for quick search and answer. It offers LinkedIn, Gmail, and Salesforce extensions.


Apollo.io Review: Why should you use it?

In a general sense, Apollo.io is a helpful multifunctional tool for a good price. It is suitable for any kind of business and can be used by both small local businesses and large enterprises. Business representatives can enjoy a large range of functions and tools provided by Apollo.

The platform makes it much easier for company representatives to navigate, search business contacts, and start effective engaging conversations right away. It has in-built tools such as search engine and dialer and offers integration possibilities with your existing accounts on other platforms.

This provides a valid and relevant direct contact information and fast access to conversations. The information in the database is periodically refreshed and you will get notifications once your contacts change the workplace or get promotions.

Apollo also features effective tools to increase engagement and conversation rates. It has a customizable analytics tool to analyze how your strategies work as well as A/B testing option.

Additionally, Professional and Custom subscription plans provide an access to advanced dialer functions that offer an in-depth breakdown of the calls. These features eliminate the need to try numerous tactics and provide the necessary information to come up with the most suitable and effective one instead.

You may tune the engines, customize, schedule, and repeat actions for relevant and effective responses. With Apollo features, it is extremely simple and fast to set the tools to increase credibility and engagement.

Overall, Apollo.io is a good engagement acceleration tool. It is suitable for companies looking for more leads and higher engagement and conversation rates. It has certain issues with integration and customization. Yet, it is a great, useful instrument for its price.

It is the best sales engagement platform trusted by global enterprises to bring more customers contact data. It is more helpful for the rapidly growing startups to scale outbound activity and lead gen. All the features that this tool offers can be effect for generating more revenue to a small business.


Frequently Asked Questions

Where does Apollo io get their data from?

Apollo io is a data-driven company that has collected and analyzed data from all over the world. Apollo io is powered by machine learning algorithms that are fed with real-time streams of information to provide better insights on any subject.

Is Apollo io legit?

Yes, they are a big company with a big database and can provide you with a bunch of data information about companies. But many people are complaining because they steal their public data.

Apollo.io Review – Engagement Acceleration Software
Apollo.io Review – Engagement Acceleration Software

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