Shape

Shape

The powerful CRM and marketing suite designed to keep every lead engaged.

#7 dans Customer Relationship Management
2 min read · Updated 10/3/2025
Shape homepage screenshot

At a glance

Quick overview for Shape: rating, pricing summary, key features, and highlights.

Ciroapp review

4.0
Automated engagement meets comprehensive sales tools.

We evaluated Shape based on its commitment to automated lead engagement and integrated sales tools. The platform offers sophisticated AI scoring, an award-winning communication system, and dedicated onboarding across all plans. Overall, Shape provides a robust, all-in-one solution for managing and closing leads efficiently, but pricing transparency is a significant hurdle for potential buyers.

Pros

  • Pro:Comprehensive CRM and marketing platform integration.
  • Pro:Powerful automation for consistent lead follow-up.
  • Pro:Award-winning communication system (phone, text, MMS).
  • Pro:Secure and reliable email delivery using compliant SMTP servers.

Cons

  • Con:Opaque, quote-based pricing structure requiring sales contact.
  • Con:Absence of a publicly stated free trial or money-back guarantee.
Range: Not explicitly stated (Requires quote)Per seat pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

Shape review, pricing, features, pros & cons

Are you tired of losing leads primarily because of slow or inconsistent follow-up? Keeping every prospect engaged can feel like a constant struggle. Shape offers a complete Sales CRM and marketing suite to solve this.

It ensures you keep every lead engaged with powerful automated follow-up. You'll reach more leads faster and watch the results effortlessly roll in. ✨

What is Shape?

Shape is a comprehensive platform combining a powerful Sales CRM with a robust marketing suite. This system helps you efficiently automate your sales and marketing activities. It includes sophisticated communication tools designed to maximize productivity.

You get an award-winning phone system that handles calls, texts, and MMS seamlessly. The platform also features built-in CRMs for texting and emailing. This setup allows for powerful bi-directional communication, ensuring your delivery is secure and reliable.

Shape helps you deploy proven marketing materials to generate more leads and close more loans. 💡

Shape Key Features

✨ The Award-Winning Communication Suite

Seamlessly connect with prospects using our powerful, award-winning phone system. This integrated system is designed to handle calls, standard texts, and rich MMS messages effortlessly. You get a single platform for all your necessary communication.

Boost your team's productivity using key features that maximize outreach. These include necessary tools like inbound call routing and local presence dialing for better coverage. You can also easily send and track bulk text messages to engage large groups quickly.

✨ Bi-Directional Texting and Real-Time Engagement

Our built-in texting CRM establishes powerful bi-directional communication with your leads. You can schedule automated messages and send out high-impact SMS and MMS text blasts. This flexible setup supports real-time, conversational engagement with current prospects.

Keep all your text interactions perfectly organized in one place. The system provides a dedicated texting inbox and ensures clear conversational views for every lead. Detailed reporting helps you streamline communication, boost engagement, and track results instantly.

✨ Secure and Optimized Email Marketing

Ensure reliable and secure email delivery every time using our robust emailing CRM. We use compliant SMTP servers to send authenticated emails, guaranteeing that your messages reach their destination safely. You can send massive email blasts or set up advanced, automated follow-ups.

Customize your outreach strategy using hundreds of available pre-built templates. Detailed tracking features give you immediate insights into campaign success, monitoring both open rates and crucial click-through rates. You also benefit from an inbound email inbox and full newsletter capabilities to optimize ongoing engagement.

✨ Intelligent Lead Prioritization

Maximize your operational efficiency by focusing efforts only on the most promising prospects. Shape instantly identifies your top-converting leads using built-in detection tools, including AI lead scoring.

This intelligence ensures your team focuses on high-value interactions that generate results quickly. You can effortlessly maintain high data quality and overall operational efficiency across your entire pipeline.

💡 Automated Follow-Up and Workflow Acceleration

Keep every single lead engaged using our powerful automated follow-up sequences. This system ensures consistent engagement, regardless of how busy your team may be. You can launch your campaigns faster using pre-built templates and proven data-driven workflows.

Shape allows you to deploy proven marketing materials that are built to convert, especially valuable mortgage marketing assets. Furthermore, you can build authentic connections with clients when you utilize the platform's video messaging features.

✨ Expert Onboarding and System Implementation

Start generating results immediately using our seamless setup process. You simply choose the best-practice industry template that matches your needs after signing up, instantly unlocking full access. We also provide daily training webinars to help you quickly become a Shape pro.

Don't let complex technology slow you down. Our expert support team handles all the heavy lifting for you. They manage the necessary data import and complete system implementation, allowing your team to start closing loans right away.

Use Cases

✨ Ensuring Instant Lead Engagement

Are you tired of losing leads because your follow-up is too slow or inconsistent? Shape solves this crucial problem with powerful automation. When a new prospect enters your system, automate a sophisticated follow-up workflow instantly across multiple channels.

This workflow can deploy both a secure, authenticated email and a personalized text message quickly. You'll reach more leads faster and prevent prospects from feeling ignored. This consistency ensures you keep every single lead engaged from the very first moment.

📞 Optimizing High-Volume Prospect Calling

Sales teams need to connect frequently, but prospects often ignore unfamiliar phone numbers. Shape’s award-winning phone system features local presence dialing. This makes your outreach appear local to the prospect, which improves coverage and boosts contact rates significantly.

Maximize productivity further using built-in features like inbound call routing. This ensures that when a lead calls back, the right agent handles the query efficiently. This simple detail helps take your sales activity to the next level.

📧 Running Secure Email Marketing Campaigns

You need secure and reliable delivery for all your marketing communications. Our built-in emailing CRM sends authenticated emails using compliant SMTP servers. This dependable infrastructure minimizes delivery issues and protects your message integrity.

Use this tool to send large email blasts or create multi-part newsletters. You can customize hundreds of available templates for personalized messaging while easily monitoring campaign performance. Detailed tracking shows click-through and open rates, allowing you to optimize engagement effortlessly.

🚀 Rapid Onboarding for New Sales Staff

Getting new team members productive quickly is essential for growth. Shape ensures launching faster with seamless, hands-off onboarding. Our support team can handle the heavy lifting, including data import and full system implementation for your team.

New hires instantly unlock full access to the Sales CRM and marketing suite. They can immediately deploy proven mortgage marketing materials and established workflows designed to convert. This expert support avoids delays and helps you start closing sooner.

🎯 Prioritizing Your Daily Sales Efforts

Your sales team shouldn't waste time chasing unproductive prospects. Shape features lead detection tools that instantly identify your most promising, top-converting leads. This valuable insight allows agents to maximize their efficiency every day. If you choose the Engage plan, you also benefit from AI lead scoring to further refine your targeting.

Tip: Maximize efficiency by configuring the system to automatically route your hottest new leads to the right team member immediately upon detection.

💬 Managing High-Volume Text Engagement

Text messaging is a crucial communication channel, and Shape makes large-scale texting simple and measurable. The built-in texting CRM supports powerful bi-directional communication, allowing for genuine conversations.

  • Send scheduled SMS and MMS text blasts to large groups.
  • Engage in real-time conversations using conversational views.
  • Track results and boost engagement all within one platform.

Pricing Overview for Shape

Pricing range
Not explicitly stated (Requires quote)
Pricing types
Per seat pricing

Shape uses a quote-based model across three tiers: Professional, Engage, and Enterprise. Specific pricing is not publicly published, requiring users to either click 'Get Started' or 'Contact Us' for tailored information.

Plans & Pricing

Shape Professional

Contact for pricing
Not explicitly stated
  • AI CRM + Lead Management
  • Lead Management + CRM
  • Automation & Pre-Built Workflows
  • Expert Onboarding Plan
  • Professional Support

Shape Engage

Contact for pricing
Not explicitly stated
  • AI lead scoring and unlimited calling to boost engagement and efficiency
  • AI CRM + Lead Management
  • Lead Management + CRM
  • Automation & Pre-Built Workflows
  • Expert Onboarding Plan
  • Professional Support

Shape Enterprise

Contact for pricing
Not explicitly stated
  • Advanced features and services for large-scale enterprises
  • AI CRM + Lead Management
  • Lead Management + CRM
  • Automation & Pre-Built Workflows
  • Expert Onboarding Plan
  • Professional Support

Shape uses a quote-based pricing model with three main plans: Professional, Engage, and Enterprise, none of which have explicitly listed costs.

To view current pricing details, you must contact their sales team or click 'Get Started' for a personalized quote.

Shape Professional

Price: Not explicitly stated Websites Supported: Not explicitly stated Best For: Startups, small teams, and new businesses Refund Policy: Not explicitly stated Other Features: AI CRM + Lead Management, Lead Management + CRM, Automation & Pre-Built Workflows, Expert Onboarding Plan, Professional Support

This entry-level plan provides essential lead management and automation tools designed to help small teams get organized quickly. If you are launching a startup or managing a new business, this toolset gives you the foundation necessary for early success.

Shape Engage

Price: Not explicitly stated Websites Supported: Not explicitly stated Best For: Growing businesses and teams focused on scaling engagement Refund Policy: Not explicitly stated Other Features: AI lead scoring and unlimited calling to boost engagement and efficiency, AI CRM + Lead Management, Professional Support, Expert Onboarding Plan

Designated as the most popular choice, Engage is perfect for businesses prioritizing growth and effective customer interaction. Utilize powerful features like AI lead scoring to quickly identify your most valuable prospects and accelerate your sales pipeline.

Shape Enterprise

Price: Not explicitly stated Websites Supported: Not explicitly stated Best For: Enterprises, established teams, and organizations with complex needs Refund Policy: Not explicitly stated Other Features: Advanced features and services for large-scale enterprises, AI CRM + Lead Management, Lead Management + CRM

The Enterprise tier is built for massive scale, offering advanced services required by large, established organizations with highly complex needs. You should contact the sales team directly to discuss your unique organizational requirements and receive a detailed, custom pricing quote.

Shape does not explicitly mention offering a free product trial or a money-back guarantee in the public pricing information. Potential users should click "Book a Demo" or "Get Started" to learn more about the platform and discuss specific pricing tailored to their business size and goals. 🤝

User Reviews

The customer snippets provided are unique because they exclusively discuss 'Shape Republic,' a nutritional supplement brand selling protein shakes and weight loss products, not the 'Shape' CRM software platform. Users frequently praised the great quality and effectiveness of the physical products, specifically noting how much they love the taste of the Slim Shakes and protein powders (using flavors like Vanilla Cafe Frappe and Blueberry Muffin).

However, parallel to the positive product feedback, users reported highly negative experiences with customer service and logistics. Reviewers mentioned unresponsive support responses, long processing times (up to three weeks), difficulties with promotion codes not working, and issues with lost or incomplete orders.

This combination creates a split sentiment: high satisfaction with product quality versus significant frustration with operational shortcomings. We found no feedback addressing the CRM platform’s features, like lead accuracy or integration capabilities.

🤯

What users say elsewhere

Mark R.
· Trustpilot
5.0 / 5

Apart from a very long shopping procedure, the quality and effectiveness of the productions are A+++. They deliver great products.

Anni K.
· Trustpilot
5.0 / 5

Super leckere Shakes! Top Kundenservice! The flavors are the best I have ever tasted. I highly recommend trying them.

No reviews yet.

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Why use Shape?

Why should Shape be your next sales tool? If you need a system that genuinely drives engagement and maximizes efficiency, you'll love this platform. It simplifies complex tasks while providing detailed insights into your performance.

  • Experience reliable and secure delivery for all your email communication. We use compliant SMTP servers for authenticated emails.
  • Boost productivity using our award-winning phone system features. These include inbound call routing and local presence dialing for better coverage.
  • Leverage powerful automated follow-ups across both email and texting CRMs. You can schedule blasts, track results, and customize hundreds of templates.
  • Instantly identify your most promising, top-converting leads using the built-in detection tools. This maximizes efficiency by focusing your efforts.
  • Maintain data quality and operational efficiency effortlessly. You can also maximize efficiency by routing leads to the right team member.
  • Launch faster with pre-built templates and seamless onboarding. Our support team can handle data imports and system implementation for you. ✅

Ready to transform your workflow with Shape?

Shape Alternatives

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Frequently Asked Questions

Does Shape use per-user pricing or usage-based pricing?

Shape utilizes a per-seat pricing model across its three quote-based tiers. Your specific per-user cost is determined after you contact their team and receive a personalized price quote.

Is there a free trial period or money-back guarantee available?

Shape does not explicitly mention offering a public free trial or a money-back guarantee in its published pricing information. We recommend booking a demo to fully evaluate the platform before committing.

How long does system implementation and data migration take?

While the exact timeline is not specified, their goal is to help you launch faster. Your included Expert Onboarding Plan covers data imports and system implementation handled by the dedicated support team.

What is the guaranteed response time for professional support?

Not explicitly stated on the official site. While all plans include 'Professional Support,' specific Service Level Agreement (SLA) response times or guarantees for responsiveness are not published.

What specifically is included in the expert onboarding plan?

All plans include the Expert Onboarding Plan. This covers daily training webinars, support handling of data imports, and full system implementation.

What is the main difference between the Professional and Engage pricing plans?

The Engage plan, designed for scaling businesses, offers additional key features not listed in the Professional plan. These upgrades include advanced AI lead scoring and unlimited calling to boost efficiency.

Are there limits on the number of emails or texts I can send each month?

Not explicitly stated on the official site. Although the Engage plan specifies 'unlimited calling,' general quotas for features like SMS, MMS blasts, or email volume are not publicly documented.

How does Shape ensure my internal email delivery is secure and reliable?

Shape prioritizes security by using compliant SMTP servers for all communications. This method ensures your emails are authenticated and delivered reliably.

Does Shape offer integrations with popular third-party sales or marketing tools?

Not explicitly stated on the official site. The platform focuses on its comprehensive, built-in communication suite, including its own texting and emailing CRMs.

Who is the Enterprise plan best suited for?

The Enterprise plan is designed for large-scale organizations, established teams, and businesses facing highly complex operational needs. It offers advanced features and specialized services suited for massive scale.

Can I cancel my subscription easily, and what is the refund policy?

Not explicitly stated on the official site. Because Shape uses a quote-based model, you must contact their sales team directly to discuss cancellation terms and refund eligibility.

Does Shape support different languages or operate outside the US region?

Not explicitly stated on the official site. The features mention tools like local presence dialing and compliant SMTP servers, but global regional availability or multi-language support is not detailed.

Ready to try Shape? Check out the official site or pricing.