20NINE vs Shape

This comparison is unusual: 20NINE is specialized FinTech infrastructure; Shape is a comprehensive Sales CRM. 20NINE focuses on enabling financial inclusion using complex AI credit scoring. Shape dominates sales engagement and automation, ensuring instant lead follow-up. The winner depends entirely on solving financial hurdles versus closing sales deals.

20NINE
20NINE

AI power for financial inclusion.

Ciroapp review
4.2
#5 in Customer Relationship Management

We recognize 20NINE's highly ambitious goal of digitizing informal economies using advanced AI credit scoring and next-generation payments. The unique solution excellently bridges the financial gap for millions otherwise ignored by traditional banking systems. Overall, 20NINE offers a powerful, high-impact platform, though its undisclosed custom pricing limits public transparency.

Pros

  • Utilizes advanced AI for credit scoring informal economies.
  • Crucial focus on financial inclusion for underserved markets.
  • Delivers next-generation digital payment solutions (Blipply platform).
  • Empowers micro-retailers to expand their market reach.

Cons

  • Pricing plans and fee structures are not publicly disclosed.
  • Lacks transparency regarding specific subscription tiers.
  • No mention of a free trial or free access option.
  • Lack of specific user reviews for the Blipply financial platform.
Pricing
Not explicitly stated
Free trial
Money-back
Best for
Financial institutions focused on micro-retailers (Mom-and-Pop shops), Organizations implementing AI-based credit scoring for informal economies, Entities seeking to digitize cash transactions in emerging leap markets
Shape
Shape

Automated engagement meets comprehensive sales tools.

Ciroapp review
4.0
#7 in Customer Relationship Management

We evaluated Shape based on its commitment to automated lead engagement and integrated sales tools. The platform offers sophisticated AI scoring, an award-winning communication system, and dedicated onboarding across all plans. Overall, Shape provides a robust, all-in-one solution for managing and closing leads efficiently, but pricing transparency is a significant hurdle for potential buyers.

Pros

  • Comprehensive CRM and marketing platform integration.
  • Powerful automation for consistent lead follow-up.
  • Award-winning communication system (phone, text, MMS).
  • Secure and reliable email delivery using compliant SMTP servers.

Cons

  • Opaque, quote-based pricing structure requiring sales contact.
  • Absence of a publicly stated free trial or money-back guarantee.
Pricing
Not explicitly stated (Requires quote)
Free trial
Money-back
Best for
Sales teams needing instant, automated follow-up sequences (CRM), Growing teams seeking integrated phone, texting, and email marketing, Sales organizations where high lead engagement and efficiency are primary goals
Quick verdict
Choose 20NINE if you are a large financial institution needing to rapidly digitize complex transactions and deploy AI credit scoring in emerging markets or informal economies
Choose Shape if you are managing a high-volume sales organization that requires powerful workflow automation, secure email delivery, and an award-winning phone/texting system for lead engagement

About20NINE

20NINE is building connections between two ends of the financial spectrum. We're bridging the gap between consumers and micro-retailers in leap markets and the formal financial system. The company uses advanced AI-based credit scoring to help both micro-retailers and their customers become credit-ready.

This platform leverages the rise of mobile phones, ushering in a new era of financial accessibility where traditional banking infrastructure is limited. For the millions of micro-retailers who are the backbone of local economies, 20NINE empowers them to expand their reach and transition from cash dominance. ✅ Their platform, Blipply, delivers seamless and accurate shopping experiences, designed for both online and in-store use.

AboutShape

Shape is a comprehensive platform combining a powerful Sales CRM with a robust marketing suite. This system helps you efficiently automate your sales and marketing activities.

It includes sophisticated communication tools designed to maximize productivity. You get an award-winning phone system that handles calls, texts, and MMS seamlessly.

The platform also features built-in CRMs for texting and emailing. This setup allows for powerful bi-directional communication, ensuring your delivery is secure and reliable.

Highlights

Quick winners by category at a glance.
Ease of Use
Both are advanced systems often requiring heavy customization or specialized setup. Shape, however, includes expert onboarding assistance on every plan.
Tie
Feature Set
Shape provides a more comprehensive, integrated suite of necessary sales tools, combining CRM, email, and award-winning phone systems. 20NINE is hyper-specialized.
Value for Money
Since both 20NINE and Shape utilize opaque, quote-based pricing structures, a fair value comparison is impossible without internal data.
Tie
Customer Support
Shape explicitly includes professional support and Expert Onboarding in its plans. 20NINE's documented 'super fast' support relates only to their web hosting business.
Integration Options
Neither 20NINE nor Shape publishes explicit details on their third-party integration ecosystems or APIs in the provided data.
Tie
Scalability
Both 20NINE (market digitization) and Shape (Enterprise Plan) are built and priced to handle massive organizational scale requiring custom consultation.
Tie

Feature Comparison

Compare key features side by side
Primary Industry Focus
20NINE:FinTech / Financial Inclusion
Shape:Sales CRM / Marketing Automation
Tie
AI Credit Scoring
20NINE:Specialized for informal economies
Shape:False (Offers AI Lead Scoring)
Tie
Built-in CRM (Sales & Lead Mgmt)
20NINE:
Shape:
Shape
Next-Gen Mobile Payments
20NINE:
Shape:
20NINE
Award-Winning Communication Suite
20NINE:
Shape:
Shape
Bi-Directional Texting CRM
20NINE:
Shape:
Shape
Secure Email Delivery (SMTP)
20NINE:Not publicly stated
Shape:Compliant SMTP Servers
Shape
Automated Follow-Up Workflows
20NINE:Focus on payment flow digitization
Shape:Powerful across email and text CRMs
Tie
Seamless Shopping Platform (Blipply)
20NINE:
Shape:
20NINE
Targets Micro-Retailers
20NINE:
Shape:
20NINE
Local Presence Dialing
20NINE:
Shape:
Shape
Expert Onboarding Included
20NINE:Custom implementation required
Shape:
Tie
Public Pricing Transparency
20NINE:None (Custom Enterprise)
Shape:None (Quote-Based Per Seat)
Tie
Supports Video Messaging
20NINE:
Shape:
Shape
Pre-Built Templates
20NINE:Not detailed
Shape:Hundreds of marketing templates
Shape
Free Trial Availability
20NINE:Not publicly stated
Shape:Not publicly stated
Tie
Pricing Model
20NINE:Usage-based / Enterprise
Shape:Per Seat Pricing
Tie
Feature Comparison Summary
3
20NINE
7
Ties
7
Shape

Features Overview

We highlight the main differences and pick a winner for each feature.

Core Market Focus

20NINE is highly specialized FinTech infrastructure; Shape is an all-in-one sales engagement CRM.

Tie

20NINE aims to digitize informal economies and bridge the financial gap in emerging markets. It focuses on large-scale infrastructure projects helping local micro-retailers. The platform unlocks creditworthiness using unique AI data modeling. Shape is built for high-performance sales teams focused on lead nurturing and closing loans efficiently. It offers a comprehensive, integrated suite of CRM and marketing communication tools. Shape is the right choice for typical business operations where managing leads is the core function. 20NINE is for organizations fundamentally restructuring a financial economy. It’s crucial to understand 20NINE is a vertical specialist; Shape is horizontal sales enablement.

Communication Tools

Shape offers a complete, award-winning communication suite; 20NINE focuses only on payments.

Shape

20NINE enables next-generation digital payments using mobile technology but has no external communication CRM. Its focus is on transaction integrity and accessibility. 20NINE helps people stop using cash and traditional bank cards. Shape provides an integrated, award-winning phone system for calls, texts, and MMS outreach. It features essential tools like local presence dialing to boost connection rates significantly. Shape’s emailing CRM also guarantees secure delivery using compliant SMTP servers for all authenticated emails. 20NINE gives zero focus to sales outreach features. If engaging prospects via phone, text, and email is vital, Shape offers a vastly superior toolkit.

AI Functionality

20NINE uses AI for credit risk assessment; Shape uses AI for sales prospect prioritization.

Tie

20NINE deploys specialized AI to score creditworthiness for people currently locked out of finance. This AI works in cash-dominant, informal economies. This is unique to 20NINE and its market segment. Shape’s Engage plan offers built-in AI lead scoring tools to automatically identify top-converting prospects. This helps sales agents prioritize their daily efforts. Shape's AI boosts internal efficiency. Both use AI, but their applications are completely different fields of technology. 20NINE is about establishing credit risk; Shape is about accelerating sales velocity. Real-world impact: 20NINE's AI gives a merchant a loan; Shape's AI tells a salesperson who to call next.

Onboarding & Setup

Shape includes hands-on setup support; 20NINE requires complex, custom infrastructure implementation.

Shape

20NINE is a complex system requiring negotiation for specific implementation timelines and resources. Custom infrastructure projects are never simple to deploy. Shape includes a valuable Expert Onboarding Plan with every single subscription tier. Their support team handles data import and full system implementation for you. Shape simplifies the launch process by providing daily training webinars and pre-built templates for quick use. You can start closing leads much faster with Shape. If rapid deployment without internal implementation struggles is key, Shape saves your team significant time upfront.

Digital Payments

20NINE is a payment enabler; Shape is a payment facilitator (CRM).

20NINE

20NINE’s core mission is enabling flexible, next-generation digital mobile payments in underserved areas. It eliminates reliance on bank cards completely. The Blipply platform also supports seamless shopping online and in-store. Shape is a CRM designed to manage communication leading up to a purchase or loan completion. Shape does not offer any native payment processing or digital wallet features. 20NINE supports the transition away from cash dependence toward robust digital behaviors. This is its key, defining feature. If your business involves digitizing monetary exchange, 20NINE is the only relevant solution in this comparison.

Pricing Model

Both platforms use opaque, quote-based pricing that hides actual costs from public view.

Tie

20NINE relies on custom enterprise pricing that is usage-based for specialized infrastructure clients. Zero actual costs or public price tiers are provided. Shape also requires you to contact sales for a quote, but they disclose their pricing uses a standard per-seat model. Customers choose from three defined tiers (Professional, Engage, Enterprise). Neither 20NINE nor Shape offers a publicly listed free trial or clear guarantee/refund policy. Shape offers slightly better transparency by naming its tiers and pricing structure (per seat), even if the cost is hidden.

Our Verdict

Objective guidance based on features, pricing, and user fit.

Choosing between 20NINE and Shape means deciding your fundamental business goal. You won't use both tools for the same problem. Shape is a dedicated tool for maximizing your sales team’s velocity and lead conversion. 20NINE is highly specialized infrastructure tackling foundational financial challenges. 20NINE’s superpower is utilizing AI to unlock creditworthiness in informal, cash-dominant economies. It helps financial institutions integrate underserved communities. If you must deploy next-generation digital payments that bypass slow, traditional banking systems, 20NINE is the winner here. Shape absolutely dominates the sales automation and communication categories for internal teams. It guarantees secure email delivery via compliant servers and offers an award-winning phone system. Every Shape customer benefits from the Expert Onboarding Plan handled by their dedicated support team. The deciding factor is your industry focus: Are you building financial infrastructure or selling products? Shape is best if you need a high-octane CRM to manage and convert existing leads consistently. Pick 20NINE if your mission is addressing large-scale financial inclusion challenges. For most businesses needing general efficiency and sales tools, Shape provides superior features and implementation support. But for specialized FinTech projects leveraging localized AI and mobile payments, 20NINE remains the unrivaled specialist.

Frequently Asked Questions

Is 20NINE a better choice for sales and marketing automation than Shape?

No, 20NINE does not offer traditional sales tools; its focus is FinTech infrastructure. Shape is explicitly designed for sales teams, featuring powerful automation across email and texting CRMs. Shape offers specific features like AI lead scoring to boost sales efficiency.

Which tool specializes in integrating digital payment solutions?

20NINE is the specialist here. Its platform enables next-generation digital mobile payments, eliminating the need for bank cards. Shape is a CRM focused on communication that leads to payment, not the processing itself.

Does Shape offer specialized AI features similar to 20NINE?

Shape offers AI lead scoring to prioritize prospects for faster sales closings. 20NINE, however, offers highly specialized AI for assessing creditworthiness in informal economies. The functions of the AI in 20NINE and Shape are fundamentally different.

How quickly can my team start using Shape compared to 20NINE?

Shape aims for rapid deployment and includes an Expert Onboarding Plan to handle data imports for you. 20NINE is a complex, custom infrastructure solution, meaning implementation time depends heavily on your negotiated custom contract.

Which platform has more transparent pricing?

Both 20NINE and Shape use opaque, quote-based pricing and hide specific costs. Shape offers slightly more detail by naming its three tiers and confirming a per-seat pricing model. 20NINE provides zero details beyond relying on custom enterprise contracts.

Is 20NINE suitable for a small business not operating in emerging markets?

No, 20NINE is explicitly designed for financial institutions connecting with micro-retailers in emerging leap markets. A typical small business needing lead management should focus its attention on Shape instead.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.