Sellfy offers three plans: Starter at $22/month, Business at $59/month, and Premium at $119/month when billed yearly (monthly billing runs $29, $79, and $159). Every plan includes unlimited products, 0% transaction fees, and a 14-day free trial.
Sellfy costs between $22 and $119 per month (billed yearly) with 3 plans: Starter at $22/mo, Business at $59/mo, and Premium at $119/mo.
All three plans include unlimited products and charge 0% transaction fees. The real difference is your yearly sales cap and which growth tools you unlock.
Starter
Price: $22/mo billed yearly ($29/mo if billed monthly)
Best For: Creators starting to sell online
Refund Policy: 30-day money-back guarantee
Other Features:
- Up to $10k in sales per year
- Sell downloads, subscriptions, and merch with unlimited products
- Email marketing and core marketing features
- 10GB max product file size and 2,000 free email credits per month
Starter is a smart first step if you're new to selling online. You still get your own domain, store themes, coupon codes, and 24/7 email support, so nothing essential is held back.
Business
Price: $59/mo billed yearly ($79/mo if billed monthly)
Best For: Growing brands scaling online sales
Refund Policy: 30-day money-back guarantee
Other Features:
- Up to $50k in sales per year
- Product upselling, cart abandonment, and affiliate marketing
- Custom fields and a 15GB max file size
- 10,000 free email credits per month and the option to remove Sellfy branding
This is the sweet spot once your sales pick up. Cart abandonment helps you recover lost checkouts, and removing Sellfy branding gives your store a fully polished look.
Premium
Price: $119/mo billed yearly ($159/mo if billed monthly)
Best For: Pros needing priority support and advanced features
Refund Policy: 30-day money-back guarantee
Other Features:
- Up to $200k in sales per year
- Product and design migration handled for you
- Priority support alongside 24/7 email support
- 20GB max file size and 50,000 free email credits per month
Premium suits sellers at serious volume. The migration service moves your products and store design over, and priority support gets your questions answered first.
What to know before you choose
Plans are capped by annual sales volume. If you outgrow your cap, you'll need to upgrade — otherwise Sellfy may charge a 2% overage fee on the excess revenue. Paying yearly saves 25% compared to monthly billing. Sellfy never takes a cut of your sales, but standard PayPal or Stripe processing fees (typically 2.9% + 30¢) still apply. Sellers above $200k per year can contact Sellfy for a custom high-volume offer.
Every plan starts with a 14-day free trial, and a 30-day money-back guarantee covers you if it's not the right fit. Before committing, estimate your yearly sales — that number decides which tier you actually need. 🎉