Unlock the full potential of your WordPress site with OptimizePress, the all-in-one marketing toolkit designed to elevate your online presence.
From crafting high-converting landing pages to building intricate sales funnels, discover how this comprehensive platform can revolutionize your digital marketing strategy. OptimizePress is the game-changer you’ve been waiting for!
Read further to learn more about OptimizePress, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
Overview
What is OptimizePress?
OptimizePress is a comprehensive WordPress platform designed for creators, entrepreneurs, and digital marketers. It offers a suite of tools, collectively known as OptimizeSuite, that enables users to build landing pages, sales funnels, and membership sites.
The platform also includes features for creating checkouts and courses. With a drag-and-drop page builder, users can easily design and launch various types of pages without coding.
OptimizePress aims to streamline the process of turning website visitors into leads and paying customers by offering conversion-optimized structures and templates.
It also integrates seamlessly with over 50 marketing tools and services, allowing for a unified and efficient marketing strategy.
OptimizePress specifications
Features | Checkout & Payments / Checkout templates / Collect Leads / Course Builder / Course templates library / Custom Registration Forms / Drag and drop builder / Drip Content / Email marketing / Funnel builder / Landing Page Builder / Marketing CRM / One-Click Upsell / Online Courses / Order Bumps / Sell Products & Subscriptions / Sign-Up Forms and Alert Popups / Wordpress page builder / Zapier Integration |
Best suited for | Freelancers, Small businesses, Mid size businesses |
Website languages | English |
Website URL | Visit official website |
Support link | Support page |
Live chat | No |
Company address | London, London |
Year founded | 2010 |
Pricing
OptimizePress pricing: How much does OptimizePress cost?
Discover the perfect OptimizePress plan that fits your budget and meets your marketing needs.
With pricing plans ranging from $129 to $249 per year, there’s an option for everyone, whether you’re a beginner looking to create landing pages or a growing business in need of a comprehensive marketing suite!
Pricing range | From $129 to $249 per year |
Pricing types | Annual subscription |
Free plan | No |
Free trial | No |
Money back guarantee | Yes, 30 days |
Pricing page link | See plans |
OptimizePress pricing plans
Builder Plan
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- Price: Normally $179, currently $129/yr (Save 32%)
- Usage: 1 site
- Features:
- OptimizeBuilder for drag-and-drop page building
- Access to OptimizeUniversity for WordPress training
- Renewal: Renews at $129/year + taxes
- Best For: Beginners who only want to build landing pages and sales pages.
Suite Plan
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- Price: Normally $299, currently $199/yr (Save 40%)
- Usage: 1 site
- Features:
- OptimizeBuilder
- OptimizeFunnels for funnel building
- OptimizeCheckouts for product and subscription selling
- OptimizeMentor for memberships and courses
- OptimizeUrgency for live proof scarcity alerts
- OptimizeLeads (Bronze Plan)
- Access to OptimizeUniversity
- Renewal: Renews at $199/year + taxes
- Best For: Those looking for a comprehensive marketing suite for WordPress.
Suite Pro Plan (Most Popular)
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- Price: Normally $399, currently $249/yr (Save 46%)
- Usage: Up to 5 sites
- Features:
- All features from the Suite plan
- Renewal: Renews at $249/year + taxes
- Best For: Businesses looking to scale and needing multiple site licenses.
Features
OptimizePress features: What can you do with it?
OptimizePress offers a comprehensive suite of features that streamline the process of creating, launching, and managing online marketing campaigns.
From robust integrations with popular marketing tools to user-friendly design capabilities, OptimizePress aims to be a one-stop solution for your digital marketing needs.
OptimizeBuilder
OptimizePress stands as a premier choice for WordPress page building, particularly geared towards digital marketing efforts. The platform is engineered to assist users in crafting high-quality, effective landing pages tailored for a variety of marketing campaigns.
Its intuitive user interface is complemented by a robust set of features, making it an indispensable tool for both novices and seasoned marketers.
Whether you’re looking to capture leads, promote a product, or announce an event, OptimizePress offers the flexibility and tools to create landing pages that resonate with your target audience.
Landing pages speed test results
One of the standout features of OptimizePress is its commitment to speed. The platform has invested in developing a unique framework that guarantees exceptionally fast page load times. This is not just a superficial claim; each template undergoes rigorous speed testing before it becomes available for use.
The benefit of this speed optimization goes beyond user experience. Faster loading pages are favored by search engines, leading to improved SEO rankings. Additionally, quicker load times can significantly reduce your advertising costs by lowering the bounce rate, thereby making your PPC campaigns more cost-effective.
Customizable opt-in forms and signup forms
OptimizePress offers a suite of optimized opt-in and signup forms that serve as powerful tools for lead generation. These forms are not just templates but are highly customizable modules that can be tweaked to align perfectly with your brand’s aesthetics.
You can change the design, color scheme, and even the fields that you want to include, making each form uniquely yours. But the customization doesn’t stop at the visual elements. OptimizePress also allows for seamless integration with various email marketing services.
This means you can directly funnel the leads captured through these forms into specific lists or campaigns in your email marketing software, streamlining the process of growing your email list and enabling more targeted marketing efforts.
OptimizeFunnels
OptimizePress brings to the table a robust funnel builder that empowers users to construct comprehensive sales funnels. The overarching goal is to facilitate a seamless customer journey, transforming casual visitors into loyal customers.
This funnel builder is an integral part of the OptimizePress Suite plan, and it’s meticulously crafted to amplify lead generation and conversion rates. Whether you’re a solo entrepreneur or a large enterprise, the funnel builder offers a scalable solution to meet your specific marketing objectives.
Types of Funnels
OptimizePress caters to a diverse range of business requirements by offering multiple types of funnels:
- Launch Funnels: These are particularly useful for rolling out new products or services. They are designed to generate buzz, capture leads, and ultimately drive sales.
- List Building Funnels: These funnels focus on expanding your email list. They often involve offering a lead magnet, such as a free ebook or a webinar, in exchange for the visitor’s contact information.
- Sales Funnels: The primary objective here is straightforward—convert visitors into paying customers. These funnels guide the visitor through a series of strategically designed pages that culminate in a sales pitch.
- Webinar Funnels: These are tailored for events and webinars. They aim to maximize attendee registration and participation by offering valuable content and leveraging scarcity tactics.
For non-tech-savvy users
OptimizePress is engineered to be incredibly user-friendly, making it accessible even for those with limited technical expertise. The platform offers a simplified, intuitive interface that allows users to create high-converting pages and funnels without the need for coding.
This makes it an ideal choice for business owners who want to focus on strategy and content rather than technical intricacies.
Steps to create a funnel
- Landing Pages & Opt-in Forms: The first step involves choosing the type of funnel that aligns with your goals. Whether you’re looking to build an email list, validate a business concept, or offer a free gift like an ebook, OptimizePress has a range of templates and styles to get you started.
- Sales Letters and Pages: OptimizePress offers a plethora of conversion-optimized funnel styles. These are not just templates but are comprehensive design solutions tailored to fit various products or services you might be offering.
- Niche Funnel Branding: In an industry-first move, OptimizePress provides a niche branding selector. This allows you to pick a style and brand that resonates with your specific market segment, making your funnel more relatable and effective.
- Customization with OptimizeLightning Builder: This feature is a game-changer. It allows you to take control of every element on your funnel pages. With a point-and-click interface, you can customize text, images, layout, and much more, giving you 100% visual control over your funnel.
- Launch Your Funnel: After fine-tuning all the elements to your satisfaction, the final step is to make your funnel live. OptimizePress makes it easy to share your funnel through various channels, be it social media, email, or even QR codes. Once live, you can start tracking performance, capturing leads, and driving sales.
OptimizeCheckouts
OptimizeCheckouts is a specialized WordPress plugin aimed at streamlining and enhancing the online checkout process.
It’s designed with a focus on user experience and conversion optimization, offering a multitude of features that make it a powerful tool for any online seller. Whether you’re selling physical products, digital goods, or services, OptimizeCheckouts provides a comprehensive solution to manage your checkout process effectively.
Stripe payment gateway integration
One of the cornerstone features of OptimizeCheckouts is its seamless integration with Stripe, a leading online payment processor. The platform provides an in-depth, step-by-step training guide that walks you through the entire process of linking your Stripe account.
This ensures that even those with limited technical skills can easily set up their payment gateway and start accepting payments in a matter of minutes. The Stripe integration also comes with built-in security features, ensuring that all transactions are processed securely.
Ready-to-use checkout templates
OptimizeCheckouts comes packed with a range of professionally designed, conversion-optimized checkout templates. These templates are crafted based on industry best practices and extensive A/B testing to ensure high conversion rates.
You have the option to use these templates as they are or customize them to better align with your brand’s visual identity. This flexibility allows you to create a checkout experience that resonates with your target audience.
Fully customizable order bumps
The Order Bump feature is a powerful tool for increasing the average transaction value. It allows you to offer additional products or services right at the point of checkout. These could be complementary items, upgrades, or even extended warranties.
The feature is fully customizable, allowing you to control the appearance and placement of the Order Bump on the checkout page.
Conversion-tested checkout forms
The plugin offers highly customizable checkout forms that are designed based on extensive conversion testing. These forms are more than just input fields; they are strategically designed to keep the buyer engaged and focused throughout the checkout process.
You can customize everything from the form fields to the call-to-action buttons, ensuring that you collect only the information that is essential for your business.
Unlimited 1-click upsells & downsells
OptimizeCheckouts enables you to implement an unlimited number of upsells and downsells in your sales funnel.
What makes this feature particularly effective is the 1-click functionality, which allows the buyer to add these additional offers without having to re-enter their payment information. This not only enhances the user experience but also significantly increases the likelihood of additional purchases.
Additional Features
- Stripe Integration for Credit Card Payments: This feature extends the Stripe integration to include major credit card payments, providing a broader range of payment options for your customers.
- Customizable Checkout Forms in OptimizeBuilder: This allows you to use OptimizeBuilder to create and customize your checkout forms, offering even greater design flexibility.
- EU VAT Calculation: For businesses operating in the European Union, the plugin offers automated VAT calculations at the point of checkout, ensuring tax compliance.
- Coupon Support: Implement promotional codes or discounts easily, encouraging more conversions and repeat business.
- Custom Confirmation Emails: Send out personalized confirmation emails post-purchase, aiding in customer onboarding and providing additional information or upsell opportunities.
- Secure Digital Product Delivery: If you’re selling digital goods, this feature ensures secure and automated delivery to your customers.
- Sales Stats Dashboard: Keep track of your sales metrics through an intuitive dashboard that provides real-time insights into your business performance.
- Automated Receipt Generation: Simplify the post-purchase process by automatically generating and sending receipts to your customers, aiding in their accounting and record-keeping.
- No Additional Transaction Fees: Unlike some other checkout solutions, OptimizeCheckouts does not charge any additional transaction fees. The only fees incurred are those from Stripe.
OptimizeMentor for WordPress
OptimizeMentor is a comprehensive solution for educators and course creators who want to build, sell, and manage online courses through WordPress.
It’s designed to offer a seamless experience for both course creators and students, providing a range of features that make it a one-stop-shop for online education. With no limitations on the number of courses or students, it offers unparalleled scalability, allowing you to grow your educational platform without any constraints.
Drag & drop course building
The Drag & Drop Course Building feature is powered by OptimizeBuilder, a robust page builder that allows you to create course content with ease. This feature eliminates the need for any coding skills, enabling you to focus on the educational content rather than the technical aspects.
You can add text, images, videos, quizzes, and more, arranging them in a way that enhances the learning experience. The drag-and-drop interface is intuitive, making it easy even for those who are not tech-savvy to build comprehensive courses.
Course templates library
OptimizeMentor offers a rich library of pre-designed course templates that you can use as a starting point. Each template is meticulously crafted with attention to detail, ensuring that it meets high design and usability standards.
These templates are not just aesthetically pleasing but are also optimized for conversion and student engagement. You can choose a template that aligns with your brand identity and content style, and then customize it further to meet your specific needs.
Add any content
One of the standout features of OptimizeMentor is its flexibility in content types. Whether you want to include video lectures, written material, downloadable resources, or audio content, the platform supports it all.
This flexibility allows you to create a multi-faceted learning experience for your students, catering to different learning styles and preferences.
Customize member access
OptimizeMentor provides granular control over what your members can access. You can limit access to entire courses, specific modules, or even individual lessons within a course. This feature is particularly useful for creating tiered membership levels or for releasing content in a sequential manner.
Flexible content drip
The platform offers a Flexible Content Drip feature that allows you to schedule the release of course content over a specific period. This is ideal for courses that are designed to be completed over several weeks or months.
You can set up custom drip schedules for each course or membership level, providing a paced learning experience for your students.
Unlimited courses and members
The platform sets no limits on the number of courses you can create or the number of students you can enroll. This unlimited scalability ensures that as your educational business grows, OptimizeMentor will be able to accommodate that growth without any hitches.
Course dashboard
OptimizeMentor comes with a comprehensive Course Dashboard that provides real-time insights into your educational platform.
It offers data on the number of active members, course completion rates, and much more. This dashboard is an invaluable tool for tracking the performance of your courses and making data-driven decisions.
WordPress Integration
Being fully integrated with WordPress, OptimizeMentor leverages the flexibility and extensive feature set of the WordPress ecosystem. This means you can extend the functionality of your educational platform by integrating it with other WordPress plugins or even custom-developed solutions.
Upcoming Features
- Student Progress Tracking: This feature will allow you to monitor student engagement and performance, helping you understand which parts of your course are most effective and where improvements may be needed.
- Quizzes & Assessments: Engage your students with interactive quizzes and assessments. These tools will not only make the learning experience more interactive but also allow you to gauge the effectiveness of your teaching.
- Completion Certificates: In the near future, you’ll be able to offer customized certificates and badges to students upon the successful completion of a course or program. This adds an extra layer of motivation and gives students something tangible to show for their efforts.
OptimizePress integrations
OptimizePress is engineered to be a comprehensive solution for digital marketers, offering a wide array of integrations with over 60 popular applications. These integrations span various categories such as email marketing, website analytics, affiliate tracking, and payment gateways.
The goal is to provide a seamless experience where all your marketing tools can communicate with each other effortlessly, thereby streamlining your workflow and enhancing your marketing efforts.
Add videos to boost engagement
One of the key features of OptimizePress is its ability to integrate with various video hosting services that you may already be using, such as YouTube or Vimeo. Videos have been proven to significantly boost user engagement, making them a crucial element in modern digital marketing strategies.
By integrating your existing video services with OptimizePress, you can easily embed videos into your landing pages or sales funnels.
This not only enriches the content but also makes it more compelling, thereby increasing the likelihood of converting visitors into subscribers or customers. The integration is designed to be user-friendly, allowing you to add videos without any technical hassles.
Unsplash integration
Visual content plays a pivotal role in capturing the attention of your audience, and high-quality images can make a significant difference. OptimizePress offers seamless integration with Unsplash, a platform that provides access to over a million royalty-free, high-resolution images.
With this integration, you can easily search for and add professional-grade photos directly from the Unsplash library without leaving the OptimizePress interface. This saves you the time and effort of sourcing images separately and ensures that your pages are visually appealing.
Zapier Integration
Zapier acts as a bridge between OptimizePress and over 1,000 other online services, enabling you to automate a wide range of tasks. Whether you want to send new opt-ins to a Google Docs spreadsheet, add them to your CRM, or trigger a series of automated emails, Zapier makes it possible.
The integration is incredibly flexible, allowing you to create custom workflows that suit your specific needs. This level of automation not only saves time but also ensures that no leads fall through the cracks.
Email marketing & CRMs
Email marketing remains one of the most effective channels for digital marketing, and OptimizePress makes it easier than ever to integrate with your preferred email marketing software.
Whether you’re using Mailchimp, ConvertKit, or any other popular service, you can easily funnel the leads you capture through OptimizePress directly into your email lists. This ensures a seamless transition from lead capture to nurturing, allowing you to start email campaigns instantly.
The integration supports various features offered by these email marketing platforms, such as segmentation and automated campaigns, giving you the power to execute sophisticated email marketing strategies.
Conclusion
OptimizePress review: Why you should use it?
OptimizePress is a comprehensive marketing solution for WordPress users, offering a robust set of tools for creating landing pages, sales funnels, and membership sites.
With a user-friendly drag-and-drop editor and hundreds of pre-made templates, it simplifies the process of setting up various types of marketing pages.
The software integrates seamlessly with numerous email marketing services and even offers its own suite of marketing funnels to guide visitors through a sales process. It’s not just about creating pages; it’s about converting visitors into subscribers and ultimately into customers.
Pros and Cons
Pros
- Comprehensive Suite of Tools: From landing pages to sales funnels and membership sites, it offers a complete package.
- User-Friendly: The drag-and-drop editor makes it easy for users of all levels.
- Highly Customizable: Hundreds of templates and various elements like videos, countdown timers, and progress bars to enhance your pages.
- Integration: Seamless integration with various email marketing services and payment gateways.
- Affordable: Plans start at $99 per year, making it a cost-effective solution.
Cons
- Learning Curve: While user-friendly, it may take some time to fully understand all the features.
- No Free Trial: There’s no free trial, although a 30-day money-back guarantee is offered.
- Limited to WordPress: Being a WordPress plugin, it’s not suitable for those not using WordPress.
Based on the information gathered, OptimizePress is a versatile and powerful tool for anyone looking to enhance their online marketing efforts, especially for WordPress users.
FAQ