Drip Review – The Ecommerce Revenue Engine

In this drip review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.5/10 (Expert Score)
Product is rated as #3 in category Email marketing
9.5Expert Score
Pros And Cons of Drip

Drip is a marketing automation system that seeks to take the load off marketers, small and medium scale business owners, freelancers, and a huge variety of people and enterprises by helping automate marketing campaigns such as email and SMS marketing. It can be integrated with over 100 eCommerce sites, stores, platforms, and social media sites or platforms. It has one of the best segmentation, workflows, and integration systems of any marketing automation software.

Customer support
Value for money
Ease of use
  • Easy-to-use user interface
  • Customizable workflows
  • Integrates easily into tons of e-commerce platforms, shopping sites, marketing apps, social media, etc.
  • Multi-channel marketing automation services (SMS, emails, social media platforms)
  • Free trial period
  • Free migration from one plan to anothe
  • Great value for money
  • Higher conversion
  • Higher ROI
  • Considered a little pricey when compared with others
  • HTML Email building requires knowledge of coding
  • Analytics reporting lack critical details
  • No real-time sales alerts
  • Doesn’t have a mobile phone app

If you have been seeking the easiest-to-use, yet, cost-effective email marketing automation system through which you can grow your business whether you’re sleeping or away on a vacation, search no more because Drip is the trusted software that always gets the job done!

This is why Drip is the perfect cutting-edge marketing automation software you should integrate into your business today. But, what makes this software different?

Read further to learn more about Drip, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is Drip?

Drip Review – The Ecommerce Revenue Engine #ciroapp

Drip is an E-commerce targeted, cloud-based marketing automation software that gives users the ability to easily automate their email and SMS marketing activities thereby generating new leads and increasing sales specifically through the use of its uniquely designed workflows.

Designed for use across multiple business channels, it also gives users the extra-needed advantage of obtaining buyers’ or potential buyers’ information across various channels for personalized responses and adverts since drip incorporates CRM into its automation services.

Through its versatile automated marketing functions, business owners, marketers, sales agents, customer care support agents, freelancers, and others get to be able to send personalized emails, and SMS without stress and hassle. The sweet deal is that you need no prior coding experience as it has a much-praised, easy-to-use user interface.

Drip specifications

FeaturesEcommerce / Email marketing / SMS Marketing
Best suited forSmall businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company address251 N. 1st Avenue, Suite 400, Minneapolis, MN 55401
Year founded2013


Drip pricing: How much does Drip cost?

Drips basic plan starts from only $19 per month for email marketing but if you spend only $3 more per month you will get email + sms marketing automation services with the additional features also.

Pricing rangeFrom $19 per month
Pricing typesMonthly subscription
Free planNo
Free trialYes, 14 days
Money back guaranteeNo
Pricing page linkSee plans

Drip pricing plans


Drip offers three pricing plans from which you can choose. For software such as Drip that is valuable and immensely helpful in driving and generating sales, it wouldn’t be surprising if nothing about it is free. However, this is not the case as drip offers not only three subscribers/businesses suited pricing plans, but also affords you the opportunity of taking advantage of their two weeks (14 days) free trial usage… and that is without even submitting your credit card details! Hence, drip offers the following pricing plans:

  •  Free Trial
  • Basic Pricing Plan
  • Pro Pricing Plan
  • Enterprise Varies Pricing Plan

Please note that all of Drip’s three pricing plans come with 14 days free trial period. Within the trial period, you will get access to that specific plan’s automation service after which you may then decide to pay and continue enjoying the service. It is like giving you a taste of what you’ll be getting if you subscribe to that plan. This is a nice strategy on the part of the developers of Drip because having seen just how effective this marketing automation software can be, users would certainly want to continue enjoying the sales-driven benefits and thereby pay for the plan. Below, therefore, is a breakdown of what you’ll be getting when you subscribe to any of Drip’s pricing plans.

Free 14 Days Trial

Within the stipulated two weeks of a free trial, you will be granted access to use all of Drip’s workflows and marketing automation (including email marketing, and SMS marketing). However, you can only send between 1 and 500 emails.

Drip’s Basic Pricing Plan

Drip’s lowest and most basic pricing plan starts at $19 per month. If you choose this most basic plan, you will be able to send unlimited emails to between 1 and 500 email contacts you may have plus full integration services. However, you wouldn’t be able to utilize their SMS automation service. This is because Drip offers two variants for every monthly pricing plan; the first is for users who want access to only email marketing automation and the second variant is for users who want access to both email and SMS marketing automation. This means that Drip charges a little extra if you wish to use its SMS marketing automation. While the most basic email marketing automation monthly plan costs $19, the most basic email + SMS marketing automation plan costs $22 monthly. However, it doesn’t stop there; there are other basic pricing plans all of which are dependent on the number of contacts you’ll be sending emails to and the number of SMS messages you’ll be sending. Please note that the default number of messages (SMS) is 200 but this can be increased but would also lead to an increase in the plan’s price.

Drip’s Pro Pricing Plan

Drip Pricing for email and sms The pro pricing plan was initiated to cater to the business needs of subscribers with a higher email contact volume (5,000+ contacts). The lowest pro plan starts at $99 as it offers the added benefit of being able to chat with Drip’s customer care/support. To be able to utilize both email and SMS marketing automation, however, the most basic pro plan starts at $102 per month with the default 200 SMS messages. With $99 per month, users get to be able to send unlimited emails to as many as 6,000 contacts. If you opt for the $102 per month pricing plan, you’ll get the added advantage of 200 SMS messages.

Enterprise Varies Pricing Plan

This is the most exclusive and expensive of Drip’s pricing plans as it is reserved for only the crème de la crème business enterprises. It is meant for varying business enterprises with numerous email and SMS contacts. Those enterprises with nothing less than 160,000 email contacts and the need to send up to 1,920,000 emails and above fall within this category. The maximum number of email contacts is 10 million, and the maximum number of emails that can be sent under this pricing plan is 120 million emails. When you subscribe to the Enterprise Varies Pricing Plan, you get the perks and benefits that come with both the basic and pro plans plus the option of discussing with an expert, and you are assigned a dedicated customer success manager to help with whatever marketing automation, workflows, and business-related advise you may require.


Drip features: What can you do with it?

For such a price, drip must be offering quite a lot of features and functionalities which would account for its outstanding performance and preference by the over 30,000 marketers using Drip automation marketing.

There are quite a lot of features that distinguish this software from others out there in the market.

We are talking of not just its user-friendly workflows but also segmentation through which users can send specific content emails and/or SMS to a user-targeted audience, clients, or respondents, over specific timelines.

Below, therefore, we will list key features of Drip and then examine some of the features in detail. Later on, we will also examine users’ reviews of the performance of these features. But first, the main features.

  • Segmentation
  • Email Builder
  • Marketing Automation
  • Personalization
  • Campaign Planning
  • Analytics Reporting
  • Form Builder
  • Split Testing
  • Content Management
  • SMS Marketing
  • Integrations
  • Pre-built Playbooks
  • Email Templates
  • A/B Testing/ Split Testing
  • In-App Guidance & Tips

Having listed key features of Drip, let’s examine some of its important features


Segmentation is one of Drip’s most commendable features. Segmentation is a feature that allows users of Drip to segment, group, or categorize their various contacts (whether email contact or SMS contact) into specific groups.

The grouping of contacts into specific groups or segments allows marketers to send specific content or information to specific recipients. This ensures that every email or SMS that a recipient/client receives would be relevant to the customer/potential customer.

Drip’s CRM studies customer behavior collects information regarding their online behavior and allows you to be able to segment or group various contacts based on their online activities and behaviors. Using filters like purchase history, tags, recent email activity, events, etc.

A good example is a seller/marketer who wishes to convince long-time ago buyers to come around again and buy great products and services currently available. They would often adopt the purchase history filter to segment contacts of customers whose last purchase may have been 5 or more months ago and then send them personalized content regarding current promotional offers and discounts.

So also, filters such as tags can be used to segment or group contacts based on the price of last purchase, time, etc.

Email Builder

What is Ecommerce or email automation marketing without an email building feature? Such software or marketing platform would be practically useless and can be considered to have missed the point of its development. As a result, Drip has user-friendly email-building features which are simply amazing as it affords users the opportunity of being able to create high leads generating, sales converting emails within minutes! You can take advantage of the in-built email templates to create email campaigns seamlessly and in no time. However, if you want better optimized and personalized emails, you can take charge of the tripartite versatile email creation options available in the email builder features. The three email builder options which Drip provides are:

  • Text Email Builder: Text email builder is the commonest and perhaps, the easiest to use of the three available email builders. This email builder allows you to create plain texts and emails just like you would ordinarily when sending emails from your personal Gmail, Yahoo Mail, or Outlook email accounts. It is plain and easy to use. Best suited for plainly written emails.
  • Visual Email Builder: The visual builder goes the extra mile than the text builder. This email builder allows users to incorporate pictures, graphics, paintings, or any other visual elements into their email campaign. With a simple click, one can easily add the desired layout and picture which helps reinforce the message of the email campaign. This can be done absolutely with zero knowledge about coding. It’s almost like how you attach documents, pictures, or files to your Gmail, Outlook, or Yahoo mail messages.
  • HTML Builder: Unlike the previous two email builder options above, the HTML email builder is the most personalized email building feature that Drip has to offer. However, it is also the only email building feature that requires that one have prior knowledge about coding. HTML email builder grants you total control over your email marketing campaign creation. By coding everything inexactitude to your taste, you get to be able to customize every single element/item in your email campaign.

Marketing Automation

From our review of Drip so far, it is clear that automation marketing is a core feature of Drip. Marketing automation is a process by which certain email marketing workflows or tasks which ought to be processed by humans are handled by state-of-the-art artificial intelligence software in no time.

While it can be immensely cumbersome and burdensome for email marketers to have to manually send emails to welcome every customer; wish clients happy birthdays; celebrate anniversaries; thank them for purchases; and many more, it is quite easy and seamless when automated using Drip’s marketing automation.

To make the automation process all the easier, the software has several in-built automation workflow templates. Some of these pre-made workflows templates include:

  • Welcome Series (for welcoming new clients/customers)
  • Abandoned Cart Series (to remind buyers to check out and pay for their chosen products)
  • Post First Purchase Series (which thanks every first-time product buyer)
  • Post-Repeat Purchase Series (which shows gratitude to customers who have bought products/services more than once)
  • Win-Back Series (which seeks to bring back former clients whose last purchase is a long time ago)

Email Marketing

It goes without saying from our discussion so far that Drip offers email marketing campaigns as part of its integrated features.

Depending on the users’ number of email contacts and the plan purchased, Drip can send emails numbering up to 120 million!

You can either use pre-existing email template or customize your email marketing template using any of the three email building options. That is certainly humongous! Let us consider another component that is closely related to the email marketing feature.

SMS Marketing

SMS is also a vital feature built into the automation marketing services that Drip offers subscribers. All Email + SMS pricing plans that Drip provides, grant users the opportunity of being able to send 200 messages.

However, this default message sending limit can be increased to the desired number of messages but this would equally lead to an increase in the chosen price plan as well.

Form Builder

Another essential element/feature of Drip is the versatile form building options it affords users. It has forms, widgets, and popups which are necessary components through which marketers can obtain information regarding potential buyers and subscribers.

Visitors who click and visit your link can be followed-up through the forms they fill and sales can also be generated from popups that they click.

Like email builders, you can also utilize the built-in form builder templates or customize one according to your taste and needs. Drip allows you to create forms in four ways:

  • Pop-Up Form: This pops up a form and asks the page visitor to fill it in whenever they perform certain actions such as when they scroll to a particular point in the page, click a button/link, or after having spent a pre-specified amount of time on the page.
  • Embedded Form: This is another form users can create and embed/situate on one side/part of the page visited rather than popping up in the face of the visitor.
  • Exit-intent Form: This automated form would allow subscribers to stop receiving emails and/SMS from you if they feel they no longer want to receive your marketing campaigns.
  • Side tab Form: These are the kinds of forms that would often pop up unannounced from the sides of the web page.


One of the highest-rated features of Drip is that its automation marketing can be conveniently integrated into over one hundred (100+) apps and stores. Given this multi-channel integration, there is a huge opportunity to collect data, improve sales, and improve customer relations.

Drip can be integrated into the most popular stores, Shopify, apps, etc. These include but are not limited to PayPal, Magento, Sleeknote, Big Commerce, Bonjoro, Accessally, Zapier, WooCommerce, Recart, Custom Store, etc.

It can also be integrated into social media channels such as Facebook and Instagram. It has a library of over 100 integration channels through which your business can grow.

A/B Testing Or Split Testing

Designed to ensure that you use only marketing campaigns that work for you through high response/conversion rate, Drip has the in-built A/B testing feature which allows you to run email and SMS campaign testing on up to 4 different variations to discover which has the highest conversion rate and impact on the email recipients.

Using a small number of email/SMS recipients, you would be able to assess the campaign strategy which works for you most. This ensures that you get to spend time and resources on only campaign strategies that are beneficial to your business.

Generally, Drip’s split testing hasn’t been a good scoring feature among Drip users.

These are just some of the several distinctive features of Drip as can be seen in the list of features highlighted above.


Drip review: Why you should use it?

Overall, from users’ experience, Drip is practically functional as email marketing automation software.

This is not surprising given the tons of distinctive features and easy-to-use workflows it is loaded with. If you are the type looking for low-priced priced marketing automation systems regardless of performance and features, then Drip may not be for you.

You may consider going for competing email marketing platforms. In other words, while it may seem a little high-priced, it is nonetheless cost-effective as it is value-laden.

Generally, users have rated it 4.5 stars out of a 5.0 rating scale. Its highest-rated features are its integration systems, email builder, segmentation, automation, analytics reporting, and customer care/support.

As a sort of conclusion, given the somewhat comparably high price and all of the features and elements that Drip possesses, why should you use Drip – the automation marketing software? This is a good question. If you intend to achieve the following points I’ll be listing, then you certainly should use Drip. You should use Drip if you intend to:

  • Improve your business customer relations
  • Create personalized workflows
  • Create marketing campaign across various channels such as email, social media, SMS
  • Get across personalized content to specific people, over a specific timeline
  • Increase conversion rates
  • Win-back customers and clients who have stopped purchasing/visiting your page
  • Segment customers based on their online behaviors
  • Receive reports regarding marketing conversion rate
  • Create highly engaging marketing campaigns without dependence on boring templates


Drip Alternatives

Before subscribing to Drip, it’s always a good idea to check out the competition and find the best email marketing software for your needs. You can find the Drip alternatives here.

Here are some versus to compare Drip with its competitors:


Frequently Asked Questions

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