Mailchimp Review – The Most Popular Email Marketing Tool

In this Mailchimp review, you'll find more information about its features, pricing, pros and cons and why you should consider using email marketing platform..
8.1/10 (Expert Score)
Product is rated as #30 in category Email marketing
8.1Expert Score
Mailchimp is the Most Popular Email Marketing Tool

Mailchimp is a digital marketing tool built for organizations who use email to connect out with their target customers.

Customer support
Value for money
Ease of use
  • Most trusted software
  • Free plan available
  • Mobile apps
  • Many integrations
  • No native SMS feature
  • Expensive

Finding an efficient means to interact online may be a bit of a challenge, particularly for business reasons. There are solutions available to help aspiring company owners make this process easier and more pleasant.

When you need to run email marketing campaigns, Mailchimp offers automation features and other tools to make it successful.

How do you discover a personal manner to reach out to your target market? How can you keep track of all of this? How else do you keep records of everything?

There are platforms accessible for this. MailChimp is just one of those options available. The following MailChimp evaluation will assist you in determining whether or not to utilize this platform.

Read further to learn more about Mailchimp, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is Mailchimp?

Mailchimp Review – The Most Popular Email Marketing Tool #ciroapp

Mailchimp is the global market leader in email marketing. The American firm, established in 2001 by Ben Chestnut as well as Dan Kurzius, increased its development in 2008 by becoming the first emailing service to provide a free version with a limit of 2000 contacts.

MailChimp is a tool for goal setting and planning. It enables you to deliver services to your audience, advertise via various channels, and consolidate your data into a centralized location. This is mostly a newsletter as well as email marketing tool that allows for simple communication.

Using a solution like this is ideal if you want to target the right individuals, develop better content, optimize your advertising, and act on the insights we give. MailChimp is indeed a marketing tool that enables small companies to expand more quickly.

Unlike many other systems, this is a user-friendly software that will assist you in becoming successful. Using this program leads to better customer interactions, more professional marketing emails and automated messaging, targeted advertising campaigns, landing sites, streamlined reporting, greater online sales, and enhanced analytics.

Even with the free account, you will be able to run successful email campaigns.

Mailchimp specifications

FeaturesA/B test / Drag and drop builder / Email marketing / Landing Page Platform / Mobile app
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesDeutsch / English / French / Italian / Portuguese / Spanish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company addressThe Rocket Science Group, LLC 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Year founded2001

User reviews


Mailchimp pricing: How much does Mailchimp cost?

Mailchimp essential plan costs you $11 per month. But if you are an individual or running a small business then you are enough with the free plan.

Pricing rangeFrom $0 to $299 per month
Pricing typesMonthly subscription
Free planYes
Free trialNo
Money back guaranteeNo
Pricing page linkSee plans

Mailchimp pricing plans


There are four formulae that may be used. The cost of your membership is also determined by the quantity of contacts in your database. Be cautious, since the price might soon rise. The purpose of this section “prices” is not to transcribe prices, but to interpret, explain, and disseminate the variations between the offerings. The pricing in euros is calculated automatically on the Mailchimp webpage.

$0/month Free package

The free version enables you to send 10,000 emails to 2,000 subscribers every month. For personal reasons, a strategy like this is beneficial to small prospective enterprises and entrepreneurs. This free option provides you with a plethora of tools and templates. The application also includes a built-in marketing CRM, a MailChimp domain, forms, landing pages, a creative assistant and a website builder. 2000 contacts; maximum of 10000 emails; 1 audience; 1 phase automation

The Essentials package costs $11 a month

This package is excellent for those who simply wish to send emails and want ongoing assistance. This subscription includes all of the features of the free plan, as well as all email templates, custom branding, 24/7 email and chat support, multi-step journeys and A/B testing.

  • 2000 contacts
  • Maximum of 500,000 emails
  • 3 audiences
  • A/B testing
  • Ability to remove the Mailchimp label
  • 1-step automation

1 month commitment, with a charge based on the amount of contacts.

Standard plan: $17/month

The basic edition provides data-driven processes and tools to help businesses expand faster. Everything in the Essentials plan is included, as well as behavioral targeting, dynamic content, bespoke templates, send-time optimization, and a client path builder with branching points.

  • 100,000 contacts
  • 1.2 million emails maximum
  • 5 audiences
  • A/B testing
  • Ability to remove the Mailchimp footer
  • Multi-step automation
  • Dynamic content
  • Sending time optimization
  • Advanced CRM functionalities

3 months commitment, with a charge based on the amount of contacts.

$299/month for the premium deal

This option includes extensive capabilities for professionals who are concerned about personalization and brand growth. Everything in the basic package is included, plus phone assistance, multivariate testing, unlimited seats, role-based access, sophisticated segmentation, and comparative reporting.

  • Unlimited contacts
  • 3 million emails maximum
  • Unlimited audiences
  • A/B testing
  • Ability to remove the Mailchimp footer
  • Multi-step automation; Dynamic content
  • Sending time optimization
  • Advanced CRM capabilities
  • Phone support

The fee is depending on the number of contacts and is committed for 18 months. It is obvious that different strategies provide varying levels of assistance. The free version is excellent but gaining access to features that will really differentiate your company or profile may be fairly costly. It is necessary to analyze if the cost element will outweigh the advantages.


Mailchimp features: What can you do with it?

This program has a variety of functions. The main component given is email marketing software. An automated drip campaign, email templates, landing pages, and forms are all part of a MailChimp product. This includes award-winning customer service, a database of trustworthy professionals, and over 250 apps integrations. Also there is a chat assistance option, which is beneficial for novice users.

By saying email marketing, it does not end here. Email marketing features perfect marketing automation to gain better traffic. When you need to run google ads or google remarketing ads, it is better to use email automation for your online store.

A successful email campaign can make your social media ads or google ads successful. You can get constant contact with the simple signup forms and basic automation features of this tool. Email marketing efforts are considered most professional way to gain better customer and conversion.

Essentially, the assistance option assures that you’ve no problems utilizing the application, which is vital and advantageous.
Authentication, which is offered through DKIM and SPF, DomainKeys, and SenderID, is one of the premium features. Account access is likewise divided into five tiers. These levels are administrator, author, manager, owners, and viewer. A landing page builder is also accessible, even though it is a very rudimentary functionality.

Other advantageous features include spam and architecture testing, bounce control, and limitless storage.
However, there is no option for a personal domain or a blacklist. To monitor email links, the address “” is utilized.

Other features include:

  • A/B Testing
  • Analytics
  • ROI Tracking
  • Drip Campaigns
  • Customizable CTAs
  • Dynamic Content
  • Web Forms
  • Search Marketing
  • Social Marketing
  • Landing Pages
  • Segmentation
  • Website Visitor Tracking

Emailing system

Mailchimp’s primary business remains email marketing. The program is mostly used for marketing or transactional emailing.
Although the American software wasn’t designed for cold emailing on a non-opt-in basis, it is less stringent than its rivals.

Email system

The software teams will not verify or authenticate your account, but it may be suspended.
The emailing program provides an editor and, if necessary, templates. The editor is simple to use, having a drag-and-drop interface. This enables you to rapidly change the content of your emails. Mailchimp offers all then mail to the inbox, not in the spam folder.

Mailchimp Email Templates

The very first action is to choose an email template from a library of options. This is accomplished by keeping your specific preferences and objectives in mind. If none of the alternatives suit your needs, you may create your own style from start.


After login into the Mailchimp account, you can use their email builder where you can templates to create email marketing campaigns. This email marketing platform offers numerous email templates to help you apply variation in your email campaigns.

Usually you need to know html coding knowledge to create a perfect template for running an email marketing campaign. But, Mailchimp offers to prebuild templates to do it faster. And this email builder is of the best.

Other template alternatives are available to you depending on your plan. This must be determined by reviewing the price plan.

All of the features make use of a dragged-and-drop editor. This word refers to the fact that they must be mobile-responsive but instead that you can easily adjust the design of your emails and newsletters to fit your preferences. Changing the style of your emails aids in the establishment of your own company by assisting in the differentiation of your brand from everyone.

As a result, this is a fantastic feature to have. Also there is a spot for your distinctive brand emblem, which accentuates this value even more.

The following are some basic template options:

  • Sell Products – Promote your goods or services.
  • Make an announcement – Disseminate the necessary information.
  • Tell a Story – Send out a newsletter.
  • Follow Up – Send a particular email to those with whom you have already communicated.
  • Educate – Explain your service or product and offer specific details.

SMS Campaigns

Mailchimp sms campaign

The emailing program does not include a “send SMS” function. Through a plugin, Mailchimp integrates with TextMaster.
The software’s weakness is the absence of a native solution.

Mailchimp CRM


Mailchimp has a CRM feature to help you manage your commercial aspect. This user-friendly feature will mostly be utilized by company owners, small companies, and tiny constructions.
The software’s primary business is emailing, and the CRM lags well behind the mega corporations Salesforce, Zoho, Axonaut, or Pipedrive.

Marketing automations

Marketing automation, along with emailing, is the software’s second significant strength.
The automated component of emailing systems is often inefficient, difficult to learn, and complex to use. Mailchimp, on the other hand, does not fall within this category.


Automation features are the best choice for email marketing to run a perfect marketing campaign. When you run an email marketing campaign, this marketing software will ensure everything smoothly without having prior knowledge.

The program has all the elements of a traditional marketing automation program, such as scenario, segmentation, and tag addition.

Segmentation system

Other characteristics worth highlighting include sophisticated segmentation. This tool enables you to connect any number of elements into a single complicated segment. The goal is to tailor your marketing material and content to certain groups of contacts. This tool has a more rational and in-depth structure. This function is only accessible in Mailchimp pro or premium. They are excluded from automated marketing.


This is particularly useful when attempting to establish complex connections in order to sort your contacts. However, if you simply require a few alternatives to locate the sort of connections you’re looking for, this isn’t essential. Advanced segmentation is beneficial, but it is not required to be effective.

Mailchimp integrations

Integrating with other tools is vital for such a platform since it allows you to develop your brand and boost your professionalism. This is critical whether you work in e-commerce, a non-profit, or a for-profit organization. Additionally, it is advantageous for bloggers. Integrations enable you to fully use social media to spread your regular campaign.
Mailchimp integrates with both prominent and lesser-known programs, such as WordPress or Zapier. Other mobile applications and online services that are integrated with this software include:

Integration 2
  • Stripe — Allows you to sell directly from your Mailchimp website.
  • WooCommerce — provides you with access to essential marketing tools. This improves customer interactions.
  • BigCommerce — This website advises items and advertises savings.
  • PrestaShop enables you to automate campaigns and personalize your content.
  • LiveChat — Assists in the acquisition of new subscribers.
  • SimpleTexting — Allows you to sync all of your subscribers across many platforms.
  • Textiful — This connection helps with subscriptions and SMS marketing.
  • Canva — It is now possible to create captivating visuals for marketing.
  • Adobe Photoshop — This program includes tools for editing designs and photographs for advertising.
  • Unsplash — Provides visual inspiration.
  • ShopSync — This service connects your Shopify shop to your profile.
  • Square — This service enables you to sell straight from your landing pages.
  • Magento — Syncs your shop data and customizes your email marketing campaign.
  • Evenbrite — This allows you to contact and connect individuals who attend your events.
  • Calendly — This program sends out emails to meeting attendees automatically.
  • Bookeo — Allows you to suggest services to others.
  • Zapier — This tool connects your favorite business applications to your profile.
  • Workato — Integrates and automates information flows.
  • — Provides flowcharts for automating advertising and sales.
  • Grow — Uses powerful dashboards to track certain metrics.
  • Reportei — This aggregates reports from several programs.
  • Dasheroo — This application allows the user to access information via user-friendly dashboards.

Mailchimp WordPress plugin is the best data management and best email marketing platform for the WordPress users.

These many integrations broaden your company’s capabilities. These applications enable you to set yourself up for success by connecting your chat choices and SMS, managing and controlling your design and style, connecting your business and monetary tools, organizing events and meetings, connecting and automating processes, and syncing and centralizing data.

Available platforms

Mailchimp Marketing platform

MailChimp is a business tool with a mobile app. It works for both iOS and Android smartphones. Furthermore, the application is compatible with a wide range of web browsers and does not need the download or installation of any other software. To guarantee full operation, cookies, pop-ups, and Javascript must be enabled. This is a topic that not many people are familiar with.

Who is it for?

Who should use Mailchimp?

Because of its comprehensive quality software, American emailing tool is targeted at all market sectors, including VSEs, SMEs, and big groups.

Do you need to do email marketing? If you are looking for automation features in your email marketing software then Mailchimp is one of the best in marketing automation. If you can utilize MailChimp, it will help you to build customer relationships, manage contacts, run multi channel campaigns, send postcards to existing customers, save contact list, contact data, and customer data management.

Mailchimp is more than simply an email service provider; it also provides marketing automation, a CRM, Chat, forms, and landing pages. Many businesses use the free version of its emailing software (up to 2000 contacts) to organize emailings and newsletters.

Even if Mailchimp is more forgiving than other market competitors, this software is only ideal for sending emails on opt-in basis, i.e. transactional and marketing emailing, and not cold emailing on scraped, sourced, or bought bases.

This emailing program is the standard; it includes several capabilities such as A/B testing, template generation, automation, and a form. The capacity of the American corporation to innovate every year has earned it a status as a leader.


Mailchimp review: Why you should use it?

MailChimp is an excellent mailing and marketing tool in general. This is incredibly beneficial to small firms that are attempting to build a reputation or brand to themselves. The simple setup and wide selection of templates enhance the quality of your business.

If you want to sell online, Mailchimp is one of the user friendly tools that can help you to the happy customer journey. With its intuitive interface, you do not need to be a tech savvy for running a email marketing campaign. Mailchimp users can automatically create a email marketing campaign even with the mailchimp’s free plan. Also, you do need to addional hosting services to use it. Mailchimp alternatives are nowhere near it when it comes to the email marketing.

Another amazing feature is the free plan! Paid subscriptions, on the other hand, are more costly when compared to competitor platforms. If you want to examine other possibilities or are not totally persuaded with MailChimp, it is suggested that you do so. There are several alternatives accessible.

The connectors and features combine to produce an excellent application. In the realm of marketing, MailChimp is a strong tool. Using this platform to build your network will not affect your company. Because of everything it has to offer, users of this application strongly recommend it.

In the business sector, networking, marketing, as well as communication are all important things to consider. Do not allow your company fall short in these areas when technologies like MailChimp are accessible.


Mailchimp Alternatives

Before subscribing to Mailchimp, it’s always a good idea to check out the competition and find the best email marketing software for your needs. You can find the Mailchimp alternatives here.

Here are some versus to compare Mailchimp with its competitors:


Frequently Asked Questions

Is it worth paying for mailchimp?

With its ease of use and wide range of capabilities, as well as free and pay-as-you-go options, MailChimp is an excellent tool for most English-speaking users. Keep in mind, however, that compared to similar newsletter solutions, their subscription rates are somewhat pricey.

Can I trust mailchimp?

TLS is used to encrypt the entire Mailchimp application. Login pages and logins via the Mailchimp API are protected against brute force attacks. Throughout the year, we conduct external security penetration tests with a variety of suppliers.

Mailchimp review
Why not giving it a try?
Visit Mailchimp
8.1 / 10