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FunnelKit

FunnelKit

The highest-rated WordPress Funnel Builder platform for WooCommerce.

#1 dans Marketing Automation for Wordpress
2 min read · Updated 10/5/2025
FunnelKit homepage screenshot

At a glance

Quick overview for FunnelKit: rating, pricing summary, key features, and highlights.

Ciroapp review

3.8
Powerful WooCommerce Funnel Builder, Billing Caveats.

We found FunnelKit offers a robust, feature-rich funnel building experience that demonstrably increases sales and AOV for WooCommerce stores. Overall, its strong performance and deep integration are overshadowed only by documented user frustration regarding subscription management and cancellation practices.

Pros

  • Pro:Incredibly polished, intuitive interface and highly reliable platform.
  • Pro:Directly boosts sales and maximizes average order value (AOV).
  • Pro:Excellent, responsive, and specialized customer support.
  • Pro:Continuous rollout of updates and new features.

Cons

  • Con:Subscription cancellation process is difficult for users to complete.
  • Con:Reports of unexpected, high charges upon automatic renewal.
  • Con:Issues with marketing emails lacking unsubscribe options.
Money-back guarantee
Yes — 14 days
Range: $99.50–$399.50/yearYearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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FunnelKit review, pricing, features, pros & cons

Store owners often struggle to optimize their customer's journey and boost their average order value (AOV). FunnelKit solves this frustration. It gives you streamlined checkouts and powerful automation tools.

You can effortlessly grow your sales while tracking detailed performance metrics. ✨

What is FunnelKit?

FunnelKit is the highest-rated WordPress Funnel Builder available today. It’s designed specifically for business owners who use WooCommerce and WordPress. You get a unified solution for building high-converting sales funnels that capture leads and drive profits.

Starting is simple since FunnelKit works with your existing WordPress setup, provided you have WooCommerce active. This tool combines features that optimize the buying process, attract new leads with opt-in funnels, and then engage customers through robust marketing automation. It’s a complete and powerful package trusted by over 38,315 smart store owners. 💡

FunnelKit Key Features

🛒 Frictionless Checkout Experience

Revolutionize your customer’s buying journey by creating a streamlined checkout experience. FunnelKit swaps out the default WooCommerce checkout with modern, conversion-optimized pages. These pages include options like address autocomplete and express pay for faster transactions.

To further boost engagement, the smart sliding cart is always a click away. Customers can easily view and update their cart details without leaving the current page. This seamless interactivity helps reduce friction and increase overall sales volume.

✨ Maximize Revenue with Smart Offers

It’s easy to increase your Average Order Value (AOV) using strategic offer placement. FunnelKit lets you add relevant product recommendations directly on the checkout page using rule-based order bumps. These complementary items are designed to encourage customers to spend more before they finalize their purchase.

After a successful payment, you can immediately boost AOV through rule-based post-purchase upsells or downsells. Since these offers require only a single click to accept, shoppers enjoy a smooth experience. You can dynamically link these offers using professionally designed templates.

✨ Advanced Marketing Automation Engine

Use the powerful marketing automation engine to engage and retain your customers dynamically. You can build advanced sequences from scratch or import pre-built automation recipes with just one click. This saves significant time and helps your store run on autopilot.

This engine is essential for key retention strategies:

✨ Data-Driven Optimization and Testing

Stop guessing what works and start scaling your performance with certainty. FunnelKit provides detailed, in-depth analytics that gives you rich insights into every sales funnel. You can accurately track crucial metrics like views, conversion rates, and total revenue earned.

Use built-in A/B split testing to optimize your pages continuously. You can easily test two or more versions of an offer or page against each other. Once a statistical winner is found, the system allows you to send all future traffic to the best-performing page.

✨ Complete 360-Degree Contact Profiles

Knowing your customers completely is key to scaling your business. FunnelKit provides rich contact profiles that give you a comprehensive view of every shopper. You can instantly see their past orders, total lifetime AOV, and items purchased all in one place.

Use smart filters and data points like age, location, or past purchases to create targeted audience segments. This level of detail allows you to send highly relevant, segmented broadcasts. Sending personalized emails significantly increases engagement and drive more sales.

✨ Seamless Integration and Time-Saving Workflows

FunnelKit talks and listens to the tools you already rely on every day. You can connect to hundreds of apps and services, including Zapier, Slack, and Twilio. This allows you to create custom workflows that link your entire tech stack and save valuable time.

It works seamlessly with your existing WordPress ecosystem, including popular LMS plugins like LearnDash and TutorLMS. FunnelKit is also fully compatible with the official WooCommerce Subscriptions plugin. You can easily sell and manage subscription products across your checkouts, bumps, and upsells.

Use Cases

💰 Boosting Average Order Value (AOV)

When a customer lands on your WooCommerce checkout, you want to maximize that sale immediately. FunnelKit makes this easy using rule-based recommendations. You can instantly offer relevant, complementary items right on the checkout page, known as order bumps.

After the primary sale is complete, you can present highly profitable post-purchase offers. These are one-click upsells, so the customer doesn't even need to re-enter their payment details.

🛍️ Creating the Perfect, Frictionless Payment Experience

The default WooCommerce checkout often causes shoppers to drop off. Modern buyers expect speed and simplicity. FunnelKit lets you swap standard pages with conversion-optimized checkouts that reduce friction.

These pages include express pay options and smart features like address autocomplete. The addition of a collapsing mini-cart helps customers easily view or update their order without leaving the payment page. This streamlined process encourages more completed purchases.

🎯 Recapturing Lost Revenue from Abandoned Carts

Many customers start shopping but leave before paying. FunnelKit actively tracks these potential losses so you can recover them. You can access reports that show recoverable carts, lost carts, and the potential revenue you missed.

Use pre-built automation recipes to set up a timely recovery sequence. This sequence automatically attempts to re-engage the shopper using targeted communications. You stop guessing and start tracking your success rate on a neat dashboard.

📈 Scaling Funnels with Data, Not Guesses

You don't need to rely on instinct to determine which offers convert best. FunnelKit allows you to A/B split test two or more creative versions of any funnel page. You split the traffic between these versions to collect accurate performance data.

The system tells you which design or copy variant performs statistically better in real-time. Once the winner is determined, you immediately send all subsequent traffic to the superior page, permanently boosting your conversion rate.

⚙️ Nurturing Customers with Smart Marketing Automation

Engaging customers effectively requires tailored communication, not generic blasts. You can easily import powerful, ready-made automation recipes, or build custom sequences from scratch. These sequences handle complex tasks like renewal reminders for subscriptions and win-back sequences for lapsed clients.

The visual automation builder lets you connect FunnelKit’s actions to crucial external tools. This includes hundreds of apps like Zapier, Slack, or specific WordPress plugins like WooCommerce Subscriptions, saving you significant time.

👤 Gaining a 360-Degree View of Your Customer

To send messages that truly sell, you need rich customer data. FunnelKit provides detailed contact profiles for every user in your system. This complete view shows you everything in one place.

Check past orders, the date of their last email opened, their total lifetime Average Order Value, and more. This data allows you to create highly specific audience segments based on demographics or past purchases, ensuring targeted email broadcasts.

Tip: Use segmentation based on AOV or purchase history to personalize your next big sales campaign.

Pricing Overview for FunnelKit

Pricing range
$99.50–$399.50/year
Pricing types
Yearly subscription
Money-back guarantee
Yes — 14 days

FunnelKit offers four annual subscription plans, ranging from $99.50 to $399.50 per year. These introductory prices provide significant savings calculated off the standard annual renewal rates.

Plans & Pricing

Basic

Yearly$99.50
1 site
  • Use on 1 Site
  • Conversion Optimized Templates
  • Flexible Field Editor
  • Abandoned Cart Recovery
  • Standard Support
Get Started

Plus

Yearly$179.50
2 sites
  • Everything in Basic
  • Use on 2 Sites
  • Unlimited Sales Funnels
  • Funnel Analytics
  • AB Testing
  • Unlimited One Click Upsells
  • Order Bumps
  • Priority Support
Get Started

Professional

Yearly$249.50
2 sites
  • Everything in Plus
  • Use on 2 Sites
  • Transactional Emails (Drag & Drop Editor)
  • Unlimited Automations
  • Visual Automation Builder
  • 30+ Prebuilt Automations
  • Premium Support
Get Started

Elite

Yearly$399.50
30 sites
  • Everything in Professional
  • Use on 30 Sites
  • Premium Support
Get Started

FunnelKit costs between $99.50 and $399.50 per year with 4 plans: Basic at $99.50, Plus at $179.50, Professional at $249.50, and Elite at $399.50.

Let's explore which plan gives you the best tools to boost your WooCommerce store.

Basic

Price: $99.50 per year (Normally $129) Websites Supported: 1 Site Best For: Beginners looking to improve checkout Refund Policy: 14-day money-back guarantee Other Features: Conversion Optimized Templates, Flexible Field Editor, Cart Editing, Abandoned Cart Recovery, Standard Support

This entry-level plan is perfect if you only need improved checkout features for a single WordPress site. It gets you core tools like cart optimization and handling abandoned carts right away.

Plus

Price: $179.50 per year (Normally $299) Websites Supported: 2 Sites Best For: Entrepreneurs who want to increase their average order value Refund Policy: 14-day money-back guarantee Other Features: Everything in Basic, Unlimited Sales Funnels, Funnel Analytics, AB Testing, Unlimited One Click Upsells, Order Bumps, Priority Support

The Plus plan allows you to leverage powerful upsells and order bumps by adding unlimited funnels and A/B testing features. You also get support for a second website, which is great for growing businesses.

Professional (Best Value Deal)

Price: $249.50 per year (Normally $399) Websites Supported: 2 Sites Best For: Entrepreneurs who want to maximize revenue with automations Refund Policy: 14-day money-back guarantee Other Features: Everything in Plus, Transactional Emails (Drag & Drop Editor, Resend Receipts), Unlimited Automations, Visual Automation Builder, Premium Support

Choose Professional if you are ready to automate your marketing efforts and maximize revenue. This plan includes the powerful visual automation builder and transactional email tools to keep customers engaged. It's marked as the Best Value Deal for a reason.

Elite

Price: $399.50 per year (Normally $599) Websites Supported: 30 Sites Best For: Ambitious businesses looking to drive big results Refund Policy: 14-day money-back guarantee Other Features: Everything in Professional, Use on 30 Sites

If you run a web agency or manage many client sites, the Elite plan is the best fit for maximum scale. It gives you the full suite of FunnelKit advanced features across 30 different installations.

FunnelKit offers a free version of the plugin, although these paid annual plans offer dramatically expanded capabilities. If you decide a paid plan isn't right for you, every purchase is backed by a 14-day money-back guarantee. You can change plans or cancel your account at any time.

User Reviews

FunnelKit generally receives high praise from long-term users, particularly for its polished interface and rock-solid reliability over several years. Users confirmed it is simple and fast to build funnels, noting its direct positive impact on boosting sales and revenue.

The platform offers continuous updates and feature additions, keeping the product competitive. Excellent, responsive support is a recurring and strong theme.

Many users also find it a valuable, powerful tool for email automation and CRM within the WordPress ecosystem, even saving money over tools like Klaviyo. However, the Trustpilot reviews reveal significant friction regarding subscription management and billing.

Multiple users report great frustration, labeling the company as "shady" or "unprofessional" due to difficulties when trying to cancel or secure refunds. There are also concerning reports of unexpected price hikes upon automatic renewal, suggesting inconsistency in applying promotional pricing to long-term customers.

Balancing the strong functionality with these administrative concerns is necessary. ✅

What users say elsewhere

Alex R.
· Trustpilot · Sep 10, 2025
5.0 / 5

The platform is incredibly polished, intuitive, and the reliability is rock solid, having a direct impact on boosting our sales. Their support team is always prompt, clear, and helpful. Building funnels is simple and fast, which lets me focus on strategy.

J. Allen
· Trustpilot · Sep 4, 2025
5.0 / 5

This is an essential plugin for any WordPress online store. I have been using it for five years now, and they provide timely updates. Whenever I encounter issues, their support team quickly assists me, which makes a huge difference.

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Why use FunnelKit?

When you use FunnelKit, you stop guessing what works and start scaling your business with confidence. This powerful platform earned over 932 five-star reviews because it lets you easily maximize the value of every single visitor.

Here’s how FunnelKit transforms your store’s performance:

  • Boost Average Order Value (AOV): It’s easy to increase revenue with rule-based post-purchase one-click upsells and complementary order bumps recommended right on the checkout page.
  • Optimize the Checkout Experience: Swap out the default WooCommerce checkout for modern pages. These pages offer express pay options, a smart mini-cart, and address autocomplete for frictionless buying.
  • Integrate Robust Marketing Automation: Use pre-built automation recipes for abandoned cart recovery, renewal reminders, and win-back sequences. You can easily link FunnelKit to hundreds of apps like Zapier or your existing LMS plugins.
  • Get Actionable Performance Insights: The platform provides comprehensive, in-depth analytics. You can accurately track conversion rates, revenue earned, and see detailed campaign metrics like email open rates for every step.
  • Know Your Customers Completely: The rich contact profiles give you a full 360-degree customer view. Check past orders, lifetime AOV, and total contact activity all in one place. ✅
  • Improve Conversions Through Testing: Don't rely on guesswork. FunnelKit allows you to A/B split test two or more creative versions of your pages. This means you can quickly send all future traffic to the statistically best-performing winner.

Ready to transform your workflow with FunnelKit?

Try it nowView pricing

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Frequently Asked Questions

What happens to the reduced introductory price when I renew my subscription?

The prices shown are promotional introductory rates only. Your subscription will automatically renew at the standard full price after the first year. For example, the Basic plan renews at $129 instead of the first-year rate of $99.50.

Can I easily cancel my FunnelKit subscription if needed?

The official website states that you can change plans or cancel your account at any time. However, external user feedback reports that some customers have experienced difficulty and friction when attempting to cancel their subscriptions.

Does FunnelKit offer a free trial before I commit to purchasing?

There is no formal free trial for the paid plans. A basic free version of the plugin is available for use. You should also note that all paid purchases are protected by a risk-free 14-day money-back guarantee.

What limitations exist on customer contacts or email broadcasts?

The paid plans from the Plus tier onward include unlimited sales funnels, and the Professional tier includes Unlimited Automations, Broadcasts, and Contacts. The primary limitation across plans is the number of WordPress sites supported.

How do FunnelKit’s different support levels compare?

Support varies depending on your chosen plan. The Basic plan includes Standard Support, Plus gets Priority Support, and the Professional and Elite plans receive Premium Support. Specific response times are not explicitly stated.

Which essential third-party apps integrate with the platform?

FunnelKit connects with over 60 apps to streamline your workflows. This includes tools like Zapier, Slack, Twilio, and popular LMS plugins such as LearnDash, LifterLMS, and TutorLMS.

Are email sending services for transactional emails included in the Professional plan?

The Professional plan offers tools like a Drag & Drop Email Editor and templates for transactional emails. However, whether FunnelKit provides the necessary email sending infrastructure (SMTP) is not explicitly stated on the site.

What payment gateways support the advanced one-click upsell functionality?

The core checkout and order bump features support all standard WooCommerce gateways. For One Click Upsells, FunnelKit supports over 15 specific gateways, including Stripe, PayPal, Mollie, and Braintree.

Are my customer profiles and data stored on FunnelKit servers?

No. FunnelKit is a WordPress plugin that operates within your existing environment. Your rich contact profiles, order history, and activity data are stored securely within your own WordPress installation and database.

I manage multiple client websites. Which plan should I choose?

The Elite plan is best suited for agencies or large businesses that manage many installations. This top-tier plan provides licensing for the full feature suite across 30 different WordPress sites.

How quickly do I need to ask for a refund if I am not satisfied?

You must request a refund within 14 days of your purchase date. They offer a simple, no-questions-asked guarantee that covers all paid annual plans purchased.

Can I add subscription products to my funnels and upsells?

Yes, FunnelKit is fully compatible with the official WooCommerce Subscriptions plugin. This allows you to integrate subscription-based products into your funnels, order bumps, and one-click upsell offers.

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