FluentCRM Review, Pricing, Features with Pros and Cons

In this FluentCRM review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.3/10 (Expert Score)
Product is rated as #7 in category Email marketing
9.3Expert Score
Email marketing automation dedicated to wordpress, and you!

FluentCRM emerges as a standout email marketing solution, offering a suite of advantages tailored for the WordPress ecosystem. Its seamless integration with over 30 essential plugins without additional costs, user-friendly interface, and powerful automation capabilities streamline email marketing efforts. The tool’s advanced segmentation and detailed analytics empower users to craft highly targeted campaigns, enhancing customer engagement and conversion rates. FluentCRM’s self-hosted nature ensures complete control over data, making it a go-to choice for businesses seeking an efficient, cost-effective, and versatile email marketing plugin.

Customer support
Value for money
Ease of use
  • In-built integrations
  • Ease of use
  • Email marketing features
  • Detailed reporting and analytics
  • Self-hosting requirements
  • Learning curve
  • Dependence on WordPress updates
  • Potential for performance impact

Dive into the dynamic world of FluentCRM, the game-changing email marketing automation plugin tailored for WordPress users.

In this comprehensive exploration, we unveil the multifaceted capabilities of FluentCRM, from its seamless integration with WordPress to its robust features like advanced contact segmentation, automated email funnels, and insightful analytics.

Whether you’re a small business owner, a digital marketer, or running an e-commerce platform, discover how FluentCRM can revolutionize your email marketing strategy, turning leads into loyal customers and driving your business growth.

Join us as we delve into the features, benefits, and practical applications of this powerful tool, and see how it stands out in the crowded landscape of email marketing solutions.

Read further to learn more about FluentCRM, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is FluentCRM?

FluentCRM is a self-hosted email marketing automation plugin designed specifically for WordPress. It enables users to manage leads and customers, create and monitor email campaigns, and set up automated email sequences directly from the WordPress dashboard.

The plugin offers a 360° view of contact profiles, including communication and purchase history, and allows for smart contact segmentation. Users can send one-off campaigns, automate business processes, and generate detailed reports on campaign performance.

FluentCRM integrates seamlessly with various e-commerce, lead generation, membership, and LMS plugins, enhancing its automation capabilities.

This tool is particularly beneficial for businesses looking to streamline their email marketing efforts within the WordPress environment, offering a comprehensive solution for managing and nurturing customer relationships.

FluentCRM home page

FluentCRM specifications

Features360° Contact View / Analytics & Reporting / Automated Email Funnels / Contact Segmentation / Email Campaign Management / Email Sequencing
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company address2035 Sunset Lake Rd, Newark, Delaware 19702, US
Year founded2020


FluentCRM pricing: How much does FluentCRM cost?

In the pricing section, we unravel the cost-effective nature of FluentCRM, presenting a pricing structure that caters to a diverse range of needs and budgets.

With plans ranging from $129 to $499, FluentCRM offers options for individual site owners to larger organizations managing multiple domains. Each plan is packed with full-feature access, emphasizing FluentCRM’s commitment to providing value at every level.

Discover how FluentCRM combines affordability with robust functionality, making it an attractive choice for those seeking a powerful email marketing solution without breaking the bank.

Pricing rangeFrom $129 to $499 per year
Pricing typesAnnual subscription
Free planNo
Free trialNo
Money back guaranteeYes, 14 days
Pricing page linkSee plans

FluentCRM pricing plans


1 Site License

    • Price: $129
    • Includes a single domain license
    • Provides 1 year of plugin updates
    • Offers 1 year of priority support
    • All features included

5 Site License

    • Price: $249
    • Suitable for up to 5 domains
    • This plan is marked as the most popular option

50 Site License

    • Price: $499
    • Applicable for 50 domains
    • Designed for larger businesses or agencies managing multiple sites

Each of these plans includes full access to all features of FluentCRM, emphasizing the tool’s commitment to providing a complete marketing solution within WordPress.

The pricing structure is based on an annual payment model, focusing on offering value for a wide range of users, from individual site owners to larger organizations managing multiple domains.


FluentCRM features: What can you do with it?

Exploring the features of FluentCRM reveals a treasure trove of tools designed to elevate your email marketing strategy.

From creating dynamic contact lists and sending personalized email campaigns to setting up automated email sequences and funnels, each feature is crafted with precision and user-friendliness in mind.

Email Campaign Management

FluentCRM email campaign management

FluentCRM’s Email Campaign Management feature is a comprehensive tool that simplifies the creation, management, and tracking of email campaigns.

Users can easily compose emails using a user-friendly interface, select their target audience through advanced filtering options, and either send these emails immediately or schedule them for later.

The feature provides detailed analytics, including open rates and click-through rates (CTR), all accessible from a single dashboard.

This enables users to evaluate the performance of each campaign in real-time and make data-driven adjustments to improve engagement and effectiveness. Additionally, the tool supports A/B testing, allowing users to experiment with different email elements to determine what resonates best with their audience.

360° Contact View

FluentCRM 360 user overview

The 360° Contact View in FluentCRM offers a detailed and comprehensive overview of each contact’s interactions with your business.

This feature aggregates data such as email engagement, purchase history, support interactions, and responses to forms, presenting a complete profile of each customer. This holistic view is crucial for personalizing marketing efforts and understanding customer needs and preferences.

By having all this information in one place, businesses can tailor their communication and offers more effectively, leading to increased customer satisfaction and loyalty.

This feature is particularly useful for businesses looking to deepen their understanding of their customers and create more targeted, effective marketing strategies.

Contact Segmentation

FluentCRM smart contact segmentation

Contact Segmentation in FluentCRM is a powerful feature that automates the process of categorizing contacts into various lists, tags, and priorities. This segmentation is based on predefined conditions such as user behavior, purchase history, or engagement level.

By segmenting contacts, businesses can send highly targeted and personalized emails, increasing the relevance and effectiveness of their communication.

This feature is essential for creating focused marketing campaigns that resonate with different segments of your audience, leading to higher engagement rates and better conversion.

Additionally, the automated nature of this feature saves time and reduces the likelihood of human error in the segmentation process.

Email Sequencing

FluentCRM email sequencing

Email Sequencing in FluentCRM allows businesses to set up automated email sequences triggered by specific user actions, such as signing up for a newsletter, making a purchase, or completing a course.

This feature enables continuous engagement with customers through a series of pre-designed emails, ensuring consistent communication and nurturing of leads.

The sequences can be customized to cater to different stages of the customer journey, from welcoming new subscribers to re-engaging dormant customers.

This automated approach ensures that no opportunity for engagement is missed and helps in building a strong, ongoing relationship with customers. Email sequencing is a key tool for businesses looking to streamline their communication process and maintain a steady presence in their customers’ inboxes.

Automated Email Funnels

FluentCRM email marketing automation

Automated Email Funnels in FluentCRM are designed to guide potential customers through a structured journey from initial contact to conversion. This feature allows users to design and monitor the effectiveness of their email funnels, providing insights at each stage.

Users can identify which parts of their funnel are performing well and which need improvement, allowing for continuous optimization. These funnels are crucial for converting leads into customers by providing them with relevant information and offers at the right time.

The automation of these funnels ensures that the marketing process is efficient and scalable, allowing businesses to handle a large volume of leads without compromising on the quality of communication.

Granular Reporting

FluentCRM reports and analytics

Granular Reporting in FluentCRM provides in-depth analytics and reporting on various aspects of email marketing campaigns.

This feature offers detailed insights into campaign performance, including metrics like open rates, click-through rates, and the success of A/B tests. Users can track the engagement of individual users, understanding how each contact interacts with their emails.

This level of detail is invaluable for refining marketing strategies and tailoring content to meet the specific needs and interests of the audience.

Granular reporting helps in identifying trends, understanding customer behavior, and making informed decisions to enhance the overall effectiveness of email marketing efforts.

Turn Leads into Customers

With FluentCRM, turning leads into customers becomes a more streamlined and data-driven process. The platform’s detailed reporting feature enables users to monitor the performance of different aspects of their email campaigns, such as A/B testing results, click-through rates, and link performance.

Users can identify contacts who are not engaging with emails and target them with more attractive offers, using the “Dynamic Segments” option. This feature is essential for understanding customer behavior and optimizing marketing strategies to convert leads into paying customers.

30+ Integrations

FluentCRM integrations

FluentCRM’s integration capability is a standout feature, offering seamless connectivity with over 30 different plugins and tools without requiring any additional paid add-ons.

This extensive range of integrations includes popular e-commerce platforms, lead generation tools, membership sites, and Learning Management Systems (LMS). The integration process is designed to be straightforward, allowing users to easily connect FluentCRM with other tools they are already using.

This feature significantly enhances the automation capabilities of FluentCRM, enabling users to create more efficient and effective marketing workflows.

By integrating with a wide array of plugins, FluentCRM ensures that users can maintain a cohesive and automated marketing strategy across various aspects of their WordPress site.

Why sell once when you can upsell?

FluentCRM is designed to not only facilitate initial sales but also to encourage upselling. The tool allows users to create multiple sales funnels, which can be used to sell more products, services, or courses to existing customers.

When a user reaches the final stage of a sales funnel, this can trigger their addition to another funnel, guiding them towards further purchases.

This feature is particularly useful for businesses looking to maximize the lifetime value of their customers by continuously engaging them with relevant offers and helping them make informed purchasing decisions.


FluentCRM review: Why you should use it?

FluentCRM is a comprehensive email marketing automation plugin designed for WordPress users, offering a self-hosted solution to manage leads, customers, email campaigns, and automated email sequencing directly from the WordPress dashboard.

The software stands out for its ease of integration with popular e-commerce, lead generation, membership, and LMS plugins, enabling seamless automation without the need for paid add-ons.

Key features include creating and managing contact lists, sending bulk emails, setting up automated funnels and sequenced emails, turning leads into customers, and upselling opportunities.

FluentCRM’s detailed reporting tools provide insights into email campaign performance, helping users refine their strategies for better engagement and conversion rates.


  • Self-hosted and integrated within WordPress: FluentCRM operates entirely within the WordPress environment, offering a familiar interface and easy integration with existing WordPress sites.
  • Comprehensive email marketing features: The plugin provides a wide range of email marketing tools, including campaign management, contact segmentation, and automated email sequences.
  • Detailed reporting and analytics: Users can track the performance of their email campaigns and customer interactions, gaining valuable insights for optimization.
  • No additional costs for integrations: FluentCRM supports over 30 integrations with popular plugins without requiring paid add-ons, enhancing its functionality and versatility.
  • Ease of use: The plugin is designed to be user-friendly, making it accessible for both beginners and experienced marketers.


  • Self-hosting requirements: Being self-hosted, it requires users to have a certain level of technical expertise and resources to manage and maintain the system effectively.
  • Potential for performance impact: Depending on the hosting environment, the plugin could impact website performance, especially for sites with large email lists or high email sending volumes.
  • Learning curve for advanced features: While FluentCRM is user-friendly, maximizing its advanced features and integrations may require a learning curve for some users.
  • Dependence on WordPress updates: The plugin’s functionality may be affected by WordPress updates, requiring users to stay vigilant about maintaining compatibility.


Frequently Asked Questions

Is FluentCRM suitable for beginners?

FluentCRM is designed to be user-friendly and accessible for both beginners and experienced marketers. Its integration within the WordPress dashboard and intuitive interface make it easy for users to navigate and utilize its features.

How does FluentCRM impact website performance?

Being a self-hosted solution, FluentCRM’s impact on website performance depends on the hosting environment. Users should ensure their hosting can handle the plugin, especially for sites with large email lists or high email sending volumes.

What technical expertise is required to use FluentCRM?

While FluentCRM is user-friendly, some level of technical expertise is beneficial, especially for managing and maintaining the system effectively in a self-hosted environment.

Can FluentCRM be used on non-WordPress websites?

No, FluentCRM is specifically designed for WordPress and cannot be used on websites running on different CMS platforms.

How does FluentCRM handle updates with WordPress?

FluentCRM is regularly updated to maintain compatibility with WordPress updates. Users should stay updated with the latest versions of both WordPress and FluentCRM to ensure seamless functionality.

What types of businesses can benefit from using FluentCRM?

FluentCRM is versatile and can benefit a wide range of businesses, especially those using WordPress. It’s ideal for small to medium-sized businesses, e-commerce platforms, educational institutions using LMS, and membership sites looking to streamline their email marketing efforts.

How does FluentCRM ensure data security and privacy?

FluentCRM is committed to data security and privacy. Being a self-hosted solution, it allows users to have full control over their data, adhering to data protection regulations and ensuring the privacy of customer information.

FluentCRM Review, Pricing, Features with Pros and Cons
FluentCRM Review, Pricing, Features with Pros and Cons

FluentCRM review
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9.3 / 10