Software A vs FunnelKit
FluentCRM and FunnelKit are both powerful self-hosted WordPress tools, but they tackle revenue maximization differently. FluentCRM specializes in scalable email automation and centralizing customer data. FunnelKit is the master of conversion, using dedicated funnels, order bumps, and one-click upsells. This comparison helps you decide if you need a better CRM or higher Average Order Value (AOV).
Pros
Cons
Powerful WooCommerce Funnel Builder, Billing Caveats.
We found FunnelKit offers a robust, feature-rich funnel building experience that demonstrably increases sales and AOV for WooCommerce stores. Overall, its strong performance and deep integration are overshadowed only by documented user frustration regarding subscription management and cancellation practices.
Pros
- Incredibly polished, intuitive interface and highly reliable platform.
- Directly boosts sales and maximizes average order value (AOV).
- Excellent, responsive, and specialized customer support.
- Continuous rollout of updates and new features.
Cons
- Subscription cancellation process is difficult for users to complete.
- Reports of unexpected, high charges upon automatic renewal.
- Issues with marketing emails lacking unsubscribe options.
AboutSoftware A
AboutFunnelKit
FunnelKit is the highest-rated WordPress Funnel Builder available today. It’s designed specifically for business owners who use WooCommerce and WordPress. You get a unified solution for building high-converting sales funnels that capture leads and drive profits.
Starting is simple since FunnelKit works with your existing WordPress setup, provided you have WooCommerce active. This tool combines features that optimize the buying process, attract new leads with opt-in funnels, and then engage customers through robust marketing automation. It’s a complete and powerful package trusted by over 38,315 smart store owners. 💡
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Core Platform Goal
FluentCRM focuses on email automation and data retention. FunnelKit actively optimizes the transaction pages for immediate sales growth.
FluentCRM provides a unified marketing platform replacing services like Mailchimp. Its core strength is managing unlimited contacts cheaply. FunnelKit focuses heavily on maximizing revenue per visitor and boosting Average Order Value (AOV). FunnelKit uses optimized checkouts and upsells to increase immediate transaction dollars. FluentCRM is built for long-term email nurturing and complex segmentation. FluentCRM helps you communicate with your list cost-effectively and at scale. FunnelKit helps you get more money from the customers already buying. Decide if your biggest need is cheaper, scalable email or higher immediate conversion value.
Conversion Tools
FunnelKit offers dedicated one-click upsells and optimized checkouts. FluentCRM focuses on recovery via delayed emails only.
FluentCRM includes an Abandoned Cart Module that triggers follow-up emails. FunnelKit builds dedicated, high-converting checkout pages that replace the default WooCommerce page. FunnelKit adds game-changing Order Bumps and One-Click Upsells directly after purchase. These features maximize the value of every single customer. FluentCRM's conversion tools are purely reactive (email recovery). FunnelKit's tools are proactive and built into the sales flow. If increasing immediate revenue after checkout is critical, FunnelKit is the specialized, superior solution.
Pricing & Scalability
FluentCRM offers unlimited contacts on all paid tiers. FunnelKit limits features in lower tiers and has higher renewal rates.
FluentCRM plans range from $103 to $399 annually, based purely on site count (1 to 50). All features and unlimited contacts are included in every paid plan. FunnelKit starts cheaper at $99.50 but limits crucial features like Automation and A/B Testing to higher tiers. FunnelKit renewals are significantly higher than the initial introductory price. FluentCRM is perfect for users with massive contact lists who require predictable, flat annual costs. You avoid SaaS fees completely. FunnelKit users must weigh the powerful features against the higher commitment and rising renewal costs.
User Data & CRM View
Both provide a unified 360° contact profile inside WordPress. FluentCRM pulls in course data; FunnelKit emphasizes AOV tracking.
FluentCRM unifies contact data like membership status and course progress using 45+ integrations. This is stored in a deep 360-degree CRM profile. FunnelKit also provides rich profiles tracking past orders and lifetime Average Order Value (AOV). Both software leverage their self-hosted nature to pull in rich, integrated data. The centralization means no scattered systems for either platform. FluentCRM might have a slight edge in membership/LMS data depth. FunnelKit excels at displaying sales and transactional metrics clearly.
Marketing Automation
Both use visual builders, but FluentCRM focuses on email sequences. FunnelKit focuses on sales funnels and transactional events.
FluentCRM uses a powerful visual workflow editor to trigger email sequences based on site behavior, like form submission or course enrollment. FunnelKit includes a Visual Automation Builder (Professional plan+) focused on connecting sales steps and external apps. FunnelKit primarily uses automation for sales actions, flow control, and simple transactional emails. FluentCRM is designed for complex, ongoing customer nurturing sequences. If your entire marketing strategy is email-centric, FluentCRM offers superior features for list management. If your priority is sales funnel steps, FunnelKit is superior. The functionality is different, making them hard to compare directly in this area.
A/B Testing Capability
FunnelKit allows A/B testing of full conversion pages. FluentCRM only allows testing of email elements.
FluentCRM provides A/B testing only for email elements like subject lines and journey splits. FunnelKit’s Plus plan unlocks robust A/B split testing for different versions of checkout or upsell pages. Testing landing pages is foundational for conversion rate optimization (CRO) and direct revenue increase. This is FunnelKit's specialty. FluentCRM helps optimize the message delivery. FunnelKit helps optimize the money-making process itself. FunnelKit is the clear winner for data-driven sales optimization.
FunnelKit costs between $99.50 and $399.50 per year with 4 plans: Basic at $99.50, Plus at $179.50, Professional at $249.50, and Elite at $399.50.
Let's explore which plan gives you the best tools to boost your WooCommerce store.
Basic
Price: $99.50 per year (Normally $129) Websites Supported: 1 Site Best For: Beginners looking to improve checkout Refund Policy: 14-day money-back guarantee Other Features: Conversion Optimized Templates, Flexible Field Editor, Cart Editing, Abandoned Cart Recovery, Standard Support
- Use on 1 Site
- Conversion Optimized Templates
- Flexible Field Editor
- Abandoned Cart Recovery
- Standard Support
- Everything in Basic
- Use on 2 Sites
- Unlimited Sales Funnels
- Funnel Analytics
- AB Testing
- Everything in Plus
- Use on 2 Sites
- Transactional Emails (Drag & Drop Editor)
- Unlimited Automations
- Visual Automation Builder
- Everything in Professional
- Use on 30 Sites
- Premium Support
Pricing Notes
- FluentCRM prices are flat annual fees with unlimited contacts on all paid tiers.
- FunnelKit prices listed are introductory rates; renewal prices are higher (e.g., Elite renews at $599/year).
- FluentCRM includes all features in every paid plan, differing only by site deployment limit.
- FunnelKit locks key features like Visual Automation and A/B Testing behind higher-priced plans.
Pricing Head-to-Head
User Reviews
FunnelKit generally receives high praise from long-term users, particularly for its polished interface and rock-solid reliability over several years. Users confirmed it is simple and fast to build funnels, noting its direct positive impact on boosting sales and revenue.
The platform offers continuous updates and feature additions, keeping the product competitive. Excellent, responsive support is a recurring and strong theme.
The platform is incredibly polished, intuitive, and the reliability is rock solid, having a direct impact on boosting our sales. Their support team is always prompt, clear, and helpful. Building funnels is simple and fast, which lets me focus on strategy.
Our Verdict
Choosing between FluentCRM and FunnelKit depends entirely on your immediate revenue focus and budget. Both are powerful self-hosted WordPress tools, but they solve different problems. FunnelKit is focused on immediate profits from maximizing existing traffic. FluentCRM is built for long-term customer relationship management and cost-effective email scaling. FluentCRM is the champion of scalable, low-cost email communication. It offers truly unlimited contacts and includes all features in every paid plan. You can build advanced email workflows based on 45+ built-in integrations. FluentCRM centralizes all contact data, ending the need for multiple scattered systems. FunnelKit is the best tool available for optimizing transactional value. It specializes in conversion-focused features like rule-based Order Bumps and One-Click Upsells. FunnelKit transforms the clunky default WooCommerce checkout page. Its A/B testing capability is crucial for scaling your funnels with hard performance data. If high-volume, low-cost email automation and deep segmentation are your priority, pick FluentCRM. The flat annual pricing of FluentCRM provides unmatched value for growing lists. If your WooCommerce store needs a direct, measurable boost to Average Order Value, FunnelKit is the answer. Final verdict: Use FluentCRM if you write a lot of emails and hate success taxes. Use FunnelKit if you sell physical goods and require robust upsell technology.
Frequently Asked Questions
Which is better for e-commerce Average Order Value (AOV) optimization: FluentCRM or FunnelKit?
FunnelKit is designed specifically for AOV optimization in WooCommerce. It offers distinct features like one-click post-purchase upsells and order bumps on checkout. FluentCRM’s sales focus is limited primarily to abandoned cart email recovery.
Which company offers a better pricing model for unlimited contacts: FluentCRM or FunnelKit?
FluentCRM is more cost-effective for large lists. All FluentCRM plans include unlimited contacts for a fixed annual price, eliminating success taxes. FunnelKit limits unlimited contacts and automations to its higher-priced tiers.
Can I use FunnelKit for general email broadcasting and list segmentation like FluentCRM?
Yes, the FunnelKit Professional plan includes unlimited broadcasts and a Visual Automation Builder. However, FluentCRM is a dedicated email marketing CRM built for comprehensive, deep segmentation. Choose FluentCRM if large email volume is your priority.
Does FluentCRM have one-click upsells technology built in like FunnelKit?
No, FluentCRM does not offer dedicated one-click upsell or order bump sales technology. FunnelKit is specialized for this transactional conversion strategy. FluentCRM focuses on recovery and long-term email nurturing sequences.
Which tool provides better integration with learning management system (LMS) plugins like LearnDash?
Both FluentCRM and FunnelKit integrate well with popular LMS tools like LearnDash. FluentCRM excels at triggering email automation based on course progress. FunnelKit focuses on selling those courses through optimized checkout flow and funnels.
What is the primary risk factor when purchasing FunnelKit versus FluentCRM?
FunnelKit uses low introductory pricing, but external reviews note friction with high automatic renewals and subscription cancellation. FluentCRM has transparent, flat pricing and offers all features in its entry-level paid plan.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.