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Groundhogg

Groundhogg

The CRM for WordPress users that Doesn’t Suck

#2 dans Marketing Automation for Wordpress
2 min read · Updated 11/21/2025
Groundhogg homepage screenshot

At a glance

Quick overview for Groundhogg: rating, pricing summary, key features, and highlights.
Money-back guarantee
Yes — 14 days
Range: $20–$100/mo (billed annually)Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Groundhogg review, pricing, features, pros & cons

Are you paying for CRM and getting no ROI? Many businesses feel frustrated by the expensive "success-tax" that punishes growth. Groundhogg solves this issue.

It’s a powerful CRM built right into your WordPress site, helping you boost sales and retain full ownership of your customer data ✨.

What is Groundhogg?

Groundhogg is a complete CRM and marketing automation solution developed specifically for the WordPress ecosystem. This isn't a standalone tool; it is fully integrated directly into your website. It’s ideal for agencies, businesses, and nonprofits already running on WordPress.

Users consistently find it easy to use and intuitive in its setup. Since the architecture is 100% self-hosted, your valuable customer data always stays on your servers. This helps you maintain control and even operate anonymously 💡.

Groundhogg Key Features

🔒 Unbreakable Data Ownership and Security

Stop worrying about data security and vendor access. The system is 100% self-hosted; your valuable customer data lives entirely on your servers and remains there. This setup establishes maximum security and flexibility for your business operations.

No external service, including Groundhogg, will ever access your customer's personal information. This guarantees you retain full control over your most valuable asset. This architecture even allows most businesses using Groundhogg to operate completely anonymously.

✨ Intuitive Marketing Automation Flows

Build effective marketing flows quickly and easily with our powerful editor. The Groundhogg flow automation editor uses practical “do this, until that” logic. This architecture helps you create functional automations efficiently and with fewer setup headaches.

You simply drag steps into the order you need them to happen. Important native integrations, like WooCommerce and LearnDash, show up right inside the flow editor. You can also start working immediately by choosing from over a dozen pre-built templates that include pre-written emails, saving you valuable time.

✨ Seamless Native WordPress Integration

Use your favorite WordPress tools without needing costly third-party connectors. Groundhogg is developed specifically for the WordPress ecosystem. It eliminates the need for expensive, clunky tools like Zapier or WPFusion to connect your systems.

Since Groundhogg is a self-hosted plugin, it directly accesses and automatically syncs data from your other plugins with the CRM. This native connection improves your email marketing, CRM, and automation tools. Integrations can also add unique search filters and specific steps to the funnel builder.

✨ Advanced Contact Management and Segmentation

You can truly know your contacts and segment your audience precisely. You will find managing and segmenting your contacts simpler than trying to update a spreadsheet. Groundhogg lets you use advanced search filtering based on dozens of criteria.

Native integrations enable you to view all a contact’s essential information on a single screen. This detailed contact record provides immediate clarity and control over your audience. You can view tasks, notes, files, and complete activity history all from one place.

✨ Flexible Email Delivery and Personalization

Send highly targeted, personalized emails easily while ensuring delivery control. Groundhogg provides user-friendly email marketing tools that work fast. You can use replacement codes to create personalized emails within the drag-and-drop or HTML editors.

It is easy to schedule broadcast emails to segments of your list and see results in real time. You can also set up timed sequences of emails, ensuring the right person receives the right message at the right moment. Furthermore, you maintain superior control over deliverability by using your own SMTP service; Groundhogg integrates with all popular services and even allows using multiple services simultaneously.

✨ Open-Source Advantage and Extensibility

The code base is GPL and 100% open-source, giving you maximum flexibility. Should you need to add a feature or alter platform behavior, you have the power to do so. Developers can easily customize, build new features, or change existing ones to match specific use cases.

The platform provides various developer tools to support customization. You get hundreds of hooks and filters, a REST API, webhooks, and even low-code funnel steps. For business owners, the open-source nature means the CRM will always continue to work, even if the company were to go away.

Use Cases

💸 Scaling Business Without Success Taxes

Many businesses worry about rising SaaS costs as their contact list expands. This expensive 'success-tax' can severely punish growth and ruin profit margins. Groundhogg eliminates this concern because it uses flat-rate pricing for all users.

You pay for the feature set, not for how many contacts you manage. You can easily scale your business to tens of thousands of contacts without constant price increases. This superior price-value ratio ensures your technology costs remain fixed as your success grows.

Tip: Groundhogg operates on a grandfathering policy, meaning your locked-in cost will never increase as long as you renew your license.

🛒 Automating E-commerce Sales Flows

Running an online store requires immediate communication after a purchase. Groundhogg provides native integrations with popular plugins like WooCommerce and Easy Digital Downloads (EDD).

Integrating the CRM with your EDD storefront is incredibly easy and often takes minutes. You can quickly set up powerfully automated funnels to send thank you notes to customers. This also handles seamless broadcasts to inform them about new features or sales updates instantly.

Expected outcome: Rock-solid automations keep your workflow moving, saving you countless hours.

🔒 Achieving Full Data Ownership and Control

If you are concerned about third-party vendors accessing your customer data, Groundhogg is the solution. It is 100% self-hosted, keeping all valuable information on your personal servers. No external service will ever have access to your customers’ personal details.

This architecture gives you maximum security and flexibility. Most businesses using Groundhogg even choose to operate their CRM anonymously. You also gain crucial control over deliverability by bringing your own SMTP service; Groundhogg supports connecting multiple services at once.

🎯 Managing Contacts With Advanced Segmentation

Finding and segmenting the right contacts should be simple, not difficult like using a spreadsheet. Groundhogg makes contact management easy with its advanced search filtering system.

Approach: Use dozens of criteria to easily find and segment the exact audience you need for a targeted campaign. You can view all necessary information—tasks, notes, files, and activity history—on a single, comprehensive screen. This quick access maximizes your marketing efforts and saves time.

🎓 Building Dynamic Membership & Course Flows

If you run an online course or membership platform, you need a CRM that is integrated, not connected via clunky tools. Groundhogg integrates directly with member-based plugins like LearnDash within the flow editor.

You can easily create automation flows based on member behavior. For example, you might drag in steps to onboard a new subscriber or send timed email sequences to students. This integration helps you manage your members’ experience and scale platforms effectively.

🛠️ Customization and Agency Deployment

Developers and agencies need flexibility to customize solutions for clients. Because Groundhogg is 100% open-source (GPL code), developers can easily add new features, fix bugs, or change existing behavior. This flexibility ensures the CRM truly fits unique use cases.

Agencies can leverage the top tier to access White Label Branding and deploy the full system across up to 25 client websites. This provides a profitable, full-system CRM solution at a predictable cost.

Pricing Overview for Groundhogg

Pricing range
$20–$100/mo (billed annually)
Pricing types
Monthly subscription, Yearly subscription
Money-back guarantee
Yes — 14 days

Groundhogg uses flat-rate, feature-based annual billing across four tiers, ranging from $20 to $100 per month. Crucially, pricing never scales based on the number of contacts, users, or emails you send.

Plans & Pricing

Basic

Monthly$20
Yearly$240
Use on 1 site
  • Premium support
  • Use on 1 site
  • Basic Add-ons
  • Premium Flow Steps
  • Superlinks
Sign Up Now

Plus

Monthly$40
Yearly$480
Use on up to 3 sites
  • Everything in Basic
  • Use on up to 3 sites
  • Form Plugin Integrations
  • Sales Add-ons
  • CRM Add-ons
  • Marketing Add-ons
Sign Up Now

Pro

Monthly$50
Yearly$600
Use on up to 5 Sites
  • Everything in Plus
  • Use on up to 5 Sites
  • SMTP Integrations
  • SMS Integrations
  • Ecommerce Integrations
  • Membership Integrations
  • Conditional Logic
Sign Up Now

Agency

Monthly$100
Yearly$1200
Use on up to 25 sites!
  • Everything in Pro
  • White Label Branding
  • Use on up to 25 sites!
  • All Integrations
  • All Add-ons
  • Use for clients!
Sign Up Now

Groundhogg costs between $20 and $100 per month (billed annually) with four plans: Basic at $20/mo, Plus at $40/mo, Pro at $50/mo, and Agency at $100/mo.

Since pricing is based on features, you never have to worry about a rising contact list increasing your monthly expense. This structure lets you focus on growth without the fear of 'success tax.' The only thing that changes across plans is your access to advanced features.

Basic

Price: $20/mo (Billed annually) Websites Supported: Use on 1 site Best For: Publishers, Brick & Mortar, Blogs & Brochure Sites Refund Policy: 14-day money-back Other Features:

  • Premium support
  • Basic Add-ons
  • Premium Flow Steps
  • Superlinks

This tier gives you the essentials required to run your marketing right inside one WordPress site. It's perfect if you're a small business or solopreneur just starting out with CRM and marketing automation. It’s an easy way to get serious about customer management.

Plus

Price: $40/mo (Billed annually) Websites Supported: Use on up to 3 sites Best For: Professionals, Solopreneurs, Start-ups Refund Policy: 14-day money-back Other Features:

  • Form Plugin Integrations
  • Sales Add-ons
  • CRM Add-ons
  • Marketing Add-ons

The Plus plan is an excellent choice for levelling up your sales and email marketing efforts. It includes everything in the Basic plan, plus crucial add-ons to integrate forms and enhance marketing tools. If you manage up to three sites and need more robust tools, this plan is for you.

Pro

Price: $50/mo (Billed annually) Websites Supported: Use on up to 5 Sites Best For: Ecommerce, Marketing teams, Nonprofits Refund Policy: 14-day money-back Other Features:

  • SMTP Integrations
  • SMS Integrations
  • Ecommerce Integrations
  • Membership Integrations
  • Conditional Logic

Pro is the most popular option and includes everything you need to maximize results across your business. This plan supports up to five websites and unlocks critical integrations for membership systems and transactional eCommerce tools. It’s ideal for established marketing teams demanding deep CRM integration.

Agency

Price: $100/mo (Billed annually) Websites Supported: Use on up to 25 sites! Best For: Agencies, Developers, Franchises Refund Policy: 14-day money-back Other Features:

  • White Label Branding
  • All Integrations
  • All Add-ons
  • Use for clients!

The Agency plan is clearly designed for power users, large organizations, or those managing client websites. You get support for up to 25 sites and gain access to all available integrations and add-ons currently offered by Groundhogg. This tier is essential for developers who require white-label options when providing services to their clients.

While there isn't a free plan or traditional free trial, Groundhogg does offer outstanding flexibility. Every purchase is covered by a 14-day, no-questions-asked money-back guarantee, letting you test the technology risk-free.

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Why use Groundhogg?

Choosing Groundhogg offers profound advantages, especially if you’re tired of expensive, restrictive Software as a Service (SaaS) tools. This platform is designed to give you profitable features without scaling concerns hurting your profit margins.

  • ✅ Stop Paying the Success Tax: Groundhogg uses flat-rate pricing regardless of your list size. You can quickly scale your business and manage tens of thousands of contacts without constant price increases, offering a much better price-value ratio.
  • Native WordPress Power: Say goodbye to expensive, clunky third-party connectors. Groundhogg integrates directly with popular plugins like WooCommerce and LearnDash right inside the flow editor, eliminating the need for Zapier or WPFusion.
  • Full Data Ownership: Your data remains entirely yours. Being 100% self-hosted means no external service accesses your customer's personal information, giving you maximum security and flexibility.
  • Superior Support and Documentation: The team is top notch. The support is amazing, fast, and highly responsive to solving issues. They even offer a free install on one website and include an onboarding call.
  • Open-Source Flexibility: Because the code is GPL and open-source, developers can customize, fix bugs, or add new features easily. This ensures the CRM continues to work, giving business owners peace of mind.
  • Powerful Contact Segmentation: Managing contacts is simpler than updating a spreadsheet. Use advanced search filtering with dozens of criteria to segment your audience and view all necessary information—tasks, notes, files, and activity history—on a single screen.

Ready to transform your workflow with Groundhogg?

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Frequently Asked Questions

Does Groundhogg offer a free trial or a free consumption tier?

There is no free plan or traditional free trial available for Groundhogg. However, every license purchase comes standard with a 14-day, no-questions-asked money-back guarantee. You can test the platform completely risk-free during this period.

How exactly does Groundhogg guarantee my annual price will never increase?

Groundhogg uses a grandfathering policy for all customers. Your locked-in price will remain the same forever, even if future prices rise, provided you continuously renew your annual license. This protects you from the typical 'success tax' found in other CRMs.

Are there any limits on the number of users, contacts, or emails I can send?

No. Pricing is completely feature-based and never scales with staff size, contact list growth, or email volume. The only restriction related to scale is the maximum number of WordPress websites you can install the plugin on.

What kind of onboarding or migration assistance is included with a purchase?

Groundhogg offers a 'white glove' service to make switching easy. This includes migrating your contacts, installing the necessary plugins, connecting your technical integrations, and a complimentary onboarding call.

What key WordPress integrations are natively supported within the automation flow editor?

The platform includes deep native integrations that show up right in the flow editor, eliminating the need for third-party tools like Zapier. These include widely used plugins such as WooCommerce, LearnDash, and Easy Digital Downloads (EDD).

Since Groundhogg is self-hosted, how do I handle email sending and deliverability?

You must bring your own Simple Mail Transfer Protocol (SMTP) service to manage email deliverability. Groundhogg supports integration with all popular services and lets you connect multiple SMTPs simultaneously.

If I need advanced integrations like SMS or Membership connections, which plan is required?

The Pro plan or higher is required to unlock these critical connections. The Pro tier provides built-in integrations for SMTP, SMS, Ecommerce, and Membership systems.

How quickly can I expect a response from the support team if I have an issue?

The support team is consistently described by users as fast, amazing, and highly responsive to solving issues. However, the official site does not explicitly state a formal Service Level Agreement (SLA) for guaranteed response times.

Which specific compliance features are provided for data protection and privacy laws?

Groundhogg provides specialized settings you can enable or disable for various legal requirements. These tools assist you in remaining compliant with CAN-SPAM, CASL, and GDPR legislation.

What are the minimal hosting requirements for running Groundhogg effectively?

The plugin can be installed on almost any self-hosted WordPress environment. There are no minimum requirements, but the company recommends using decent hosting that costs approximately $10 per month or more.

What payment methods are accepted for annual license purchases?

Groundhogg accepts all major credit cards and VISA debit cards. They also accept payments made through PayPal, using Stripe to ensure secure transaction processing.

Can I upgrade my license tier during my annual subscription term?

Certainly; you can quickly and easily upgrade to a higher tier at any time. The cost of this upgrade will be automatically calculated on a pro-rated basis.

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