In the fast-paced world of eCommerce, staying ahead means leveraging every tool at your disposal to connect with customers and drive sales. Enter AfterShip Email, the game-changing email marketing platform tailored for the dynamic needs of online retailers.
This comprehensive guide dives into the heart of AfterShip Email, unraveling its multitude of features, from seamless integrations with major eCommerce platforms to advanced AI-driven product recommendations.
Whether you’re a small business owner or part of a larger enterprise, understanding how AfterShip Email can revolutionize your email marketing strategy is crucial in today’s digital marketplace.
Get ready to explore how this powerful tool can transform your customer engagement and boost your sales, one click at a time.
Read further to learn more about AfterShip Email, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
Overview
What is AfterShip Email?
AfterShip Email is a sophisticated email marketing platform designed specifically for eCommerce businesses, offering a range of features to enhance customer engagement and increase sales. It provides well-designed templates for various campaign types, enabling targeted and relevant content creation.
Key features include welcome emails, browse abandonment emails, abandoned cart emails, back-in-stock emails, order status update emails, and winback emails.
The platform integrates seamlessly with AfterShip’s other systems, such as pop-ups, CRM, and AfterShip Tracking, to engage shoppers throughout their buying journey and increase customer lifetime value (LTV).
Additionally, AfterShip Email offers newsletter campaigns, customer segmentation, and AI-powered predicted demographics to refine marketing strategies.
This tool is praised for its user-friendly email automation, segmentation, A/B testing, and SMS marketing tools, making it a comprehensive solution for retailers seeking to optimize their email marketing efforts.
AfterShip Email specifications
| Features | A/B Testing / AI-Powered Recommendations / Abandoned Cart Emails / Automated Email Campaigns / Campaign Analytics / Customer analytics / Email Campaign Management / Email Marketing Campaign / Email and SMS Marketing / Loyalty coupons / Newsletter Management / Product recommandation / Smart Segmentation of Your Clients / UTM tracking / eCommerce Integrations |
| Best suited for | Small businesses, Mid size businesses, Large enterprises |
| Website languages | English |
| Website URL | Visit official website |
| Support link | Support page |
| Live chat | Yes |
| Company address | Singapore |
| Year founded | 2012 |
Pricing
AfterShip Email pricing: How much does AfterShip Email cost?
Step into the pricing arena of AfterShip Email, where flexibility meets affordability. This section provides a comprehensive overview of the various pricing plans, ranging from a budget-friendly $11/month to premium options for more advanced needs.
Whether you’re a startup dipping your toes into email marketing or a large enterprise seeking a full-fledged solution, there’s a plan tailored to fit your budget and requirements.
Discover how each pricing tier is designed to scale with your business, offering a spectrum of features and tools that align with your marketing objectives and financial considerations. With AfterShip Email, investing in your marketing strategy has never been more accessible or impactful.
| Pricing range | From $11 to $1409 per month |
| Pricing types | Annual subscription / Monthly subscription |
| Free plan | Yes |
| Free trial | No |
| Money back guarantee | No |
| Pricing page link | See plans |
AfterShip Email pricing plans
Essentials
- Price: $11/month
- Features:
- Newsletter campaigns for driving sales with mobile-responsive email newsletters.
- Email flow builder to automate marketing and target customers with personalized emails.
- Campaign and customer analytics for insights into email performance metrics.
- Integrations with eCommerce and ESP platforms like Shopify, Shopify Plus, WooCommerce, Klaviyo, Mailchimp, and Omnisend.
- Option to remove AfterShip branding from email footers, popups, and social proof notifications.
Pro
- Price: $119/month
- Features:
- Includes everything in Essentials.
- Upsell popups for targeted upsell and cross-sell.
- Unique coupon codes for exclusivity and easy tracking of conversions.
- Email product recommendations to increase clickthrough rates and drive purchases.
- Countdown timers to create urgency and boost conversions.
Premium
- Price: $179/month
- Features:
- Includes everything in Pro.
- Customer segmentation based on behavior and attributes for targeted marketing.
- Onsite product recommendations to boost sales.
- AI-powered recommendations combining machine learning with customer data.
- Advanced automated email flows for various occasions like birthdays, back-in-stock announcements, etc.
- Email A/B testing for optimizing email performance.
- UTM tracking to monitor campaign traffic.
Enterprise
- Pricing: Custom pricing for 95,000+ contacts.
- Features:
- Includes everything in Premium.
- Robust APIs for custom email and product recommendations.
- Enterprise single sign-on (SSO) for improved security and easier login.
- Assistance with ESP migration.
- Dedicated customer success and onboarding managers.
- Silver support plan for faster response times and dedicated support team.
Additionally, there is a Free plan available for businesses just starting out, including all basic features.
Features
AfterShip Email features: What can you do with it?
Dive into the world of AfterShip Email’s features, where each function is a stepping stone towards marketing excellence.
This section unveils the diverse array of tools at your disposal, from automated welcome emails that make a lasting first impression to sophisticated AI-driven product suggestions that entice customers to keep coming back.
Learn how each feature, meticulously crafted for the eCommerce landscape, works in unison to create a seamless and engaging customer journey.
Whether you’re looking to enhance customer loyalty, increase sales, or streamline your marketing efforts, AfterShip Email’s features are tailored to meet and exceed your business goals.
Welcome Emails
Welcome emails in AfterShip Email are a pivotal tool for establishing brand awareness and educating new customers about products or services. When a customer signs up, they are automatically greeted with a sequence of personalized emails.
This initial communication is crucial for setting the tone of the customer relationship, offering an opportunity to showcase the brand’s values, mission, and what sets it apart from competitors.
These emails can include introductions to key products, tutorials, or customer testimonials, providing a comprehensive brand introduction.
They are also an excellent opportunity to offer new subscriber discounts or special offers, encouraging immediate engagement and purchase. The personalization aspect ensures that each customer feels valued and recognized, increasing the likelihood of a positive response.
Browse Abandonment Emails
Browse abandonment emails target visitors who have shown interest in products or services by browsing the website but left without making a purchase. These automated emails are a strategic tool to re-engage potential customers by reminding them of what they viewed and offering additional information or incentives like discounts or limited-time offers.
This feature is particularly effective in capturing the attention of customers who were undecided or distracted during their initial visit. By providing a direct link back to the products they were interested in, these emails simplify the path to purchase.
They can also include personalized product recommendations or customer reviews to further entice the potential buyer. Regular analysis and optimization of these emails based on customer behavior can significantly increase their effectiveness.
Abandoned Cart Emails
Abandoned cart emails are sent to customers who have added items to their shopping cart but did not complete the purchase. This feature is a critical component of e-commerce strategies, aiming to recover potentially lost sales.
These emails can be personalized with the customer’s name and the specific items left in the cart, along with a direct link to resume the checkout process.
They often include persuasive messages, such as highlighting the benefits of the product, limited stock warnings, or special offers like free shipping or a discount on the next purchase to encourage completion of the transaction.
Abandoned cart emails can also provide an opportunity to address potential reasons for abandonment, such as offering customer support for queries or concerns. Monitoring the performance of these emails and tweaking them based on customer responses can significantly enhance their effectiveness.
Back-in-Stock Emails
Back-in-stock emails are a powerful tool to re-engage customers and recover sales opportunities lost due to out-of-stock items. When a product that a customer has shown interest in becomes available again, an automated email is sent to inform them.
This not only serves as a reminder of the product but also creates a sense of urgency, as the item may sell out again. These emails can be enhanced with high-quality images of the product, customer reviews, and even suggestions for complementary items to encourage a larger purchase.
Including a clear call to action, such as a ‘Buy Now’ button, simplifies the purchasing process. Back-in-stock emails are also an opportunity to showcase the brand’s commitment to customer satisfaction by demonstrating responsiveness to customer interest and demand.
Order Status Update Emails
Order status update emails are designed to keep customers informed about the progress of their orders, from confirmation to delivery. This feature significantly reduces customer service inquiries by proactively providing information about shipping and delivery.
Each email can be customized to reflect the brand’s voice and can include details like the expected delivery date, tracking information, and a summary of the order.
If there are any updates or changes in the delivery status, such as delays or issues, these emails can be used to inform customers promptly, managing their expectations and maintaining trust.
Additionally, these emails can be used to cross-sell or upsell products, or to encourage customers to engage with the brand on social media or through customer feedback surveys.
Winback Emails
Winback emails are targeted at re-engaging customers who have not made a purchase in a significant amount of time. These emails are an essential part of customer retention strategies, as they aim to reignite the customer’s interest in the brand.
They often include special offers, such as exclusive discounts or early access to new products, as incentives to encourage a repeat purchase. Personalization plays a key role in these emails, as referencing previous purchases or preferences can make the message more relevant and appealing.
Winback emails can also be used to gather feedback on why the customer has not purchased recently, providing valuable insights for future marketing strategies. Regularly updating and testing different approaches in winback emails can help in understanding what resonates best with dormant customers.
Newsletter and Flow Templates
AfterShip Email’s newsletter and flow templates are designed to streamline the creation of high-converting emails and effective customer journey designs. With a variety of pre-built templates catering to common scenarios like welcome emails, abandoned cart reminders, and post-purchase follow-ups, businesses can quickly launch targeted campaigns.
These templates are not only time-savers but also incorporate best practices in email marketing, increasing the likelihood of engagement and conversion. They can be easily customized to match the brand’s style and messaging, ensuring consistency across all communications.
The templates also serve as a starting point for businesses new to email marketing, providing a framework that can be adapted as they grow and learn more about their audience’s preferences. Additionally, the flow templates help in automating the customer journey, ensuring timely and relevant communication at every step.
Drag and Drop Editor
The drag and drop editor in AfterShip Email is a user-friendly tool that simplifies the process of email creation. Users can quickly add, delete, clone, and rearrange various content blocks such as text, images, products, buttons, tables, and social links.
This flexibility allows for the creation of unique and engaging emails without any need for coding knowledge. The editor supports real-time preview, enabling users to see how their emails will look as they build them. This feature is particularly useful for ensuring that emails are responsive and look good on different devices.
The editor also includes options for customizing fonts, colors, and other design elements, allowing brands to maintain a consistent visual identity. For businesses looking to create professional-looking emails with minimal effort, the drag and drop editor is an invaluable tool.
Unique Coupon Codes
AfterShip Email’s unique coupon code feature allows businesses to create single-use codes for website promotions, enhancing the personalization of marketing campaigns.
Each customer receives a unique code, which not only delivers a more personalized experience but also improves the tracking of code redemption and reduces the likelihood of code abuse.
This feature is particularly useful for exclusive promotions or loyalty rewards, as it adds an element of exclusivity and appreciation for the customer. The unique codes can be automatically generated and inserted into emails, streamlining the process and ensuring error-free distribution.
This tool is also valuable for measuring the effectiveness of promotional campaigns, as each code’s usage can be tracked individually, providing insights into customer behavior and campaign performance.
Product Recommendation
The product recommendation feature in AfterShip Email leverages email traffic to drive average order value (AOV) and conversion rates. By applying smart algorithms, the platform matches email strategies with personalized product recommendations.
For instance, new arrivals can be recommended in a welcome email, or products complementary to a recent purchase in a follow-up email. This feature not only enhances the relevance of each email but also encourages additional purchases by showcasing products that align with the customer’s interests.
The recommendations are based on customer data and behavior, ensuring that they are as accurate and effective as possible. This tool is particularly powerful for cross-selling and upselling, as it introduces customers to products they may not have discovered otherwise.
Auto Follow Up Email
AfterShip Email’s auto follow-up email feature is designed to re-engage subscribers who haven’t opened initial newsletters. By sending a follow-up email with a more attractive subject line or at a different sending time, businesses can increase their chances of engaging more customers.
This feature is crucial for improving open rates and ensuring that marketing messages reach a wider audience. The follow-up emails can be automatically triggered based on specific criteria, such as non-opening of the first email, making the process efficient and timely.
This tool also allows for testing different subject lines and content to see what resonates best with the audience. The ability to re-engage customers who might have missed or overlooked the first email is a valuable strategy in maximizing the impact of email marketing campaigns.
Newsletter Campaigns
Newsletter campaigns in AfterShip Email are a breeze to customize, thanks to a variety of pre-built templates tailored for different themes and occasions. These templates provide a solid foundation for creating engaging newsletters, whether they’re aimed at announcing new products, sharing company news, or offering exclusive deals.
The flexibility to schedule these newsletters on a monthly, weekly, or bi-weekly basis allows businesses to maintain regular contact with their customers, keeping the brand fresh in their minds.
The content of these newsletters can be varied and rich, including multimedia elements like images and videos, to make each communication visually appealing and informative. This feature is key in building a consistent and engaging narrative around your brand, fostering a stronger connection with your audience.
Customer Segmentation
Customer segmentation in AfterShip Email enables businesses to send highly targeted campaigns. By segmenting customers based on attributes such as purchase history, campaign interactions, and other behaviors, businesses can ensure that their messages are relevant and timely.
This segmentation capability allows for the creation of personalized experiences across all touchpoints, increasing the effectiveness of marketing efforts.
Whether it’s a special offer for loyal customers or a re-engagement campaign for those who haven’t purchased recently, segmentation ensures that each customer receives content that resonates with them. This targeted approach not only improves customer satisfaction but also enhances the overall efficiency of email marketing campaigns.
Predicted Demographics
The predicted demographics feature in AfterShip Email uses AI technology to analyze past customer behavior and predict demographic details like gender and age range.
This insight is invaluable for refining marketing strategies, allowing businesses to tailor their messaging and offers to better suit their audience’s preferences.
By understanding the demographic makeup of their customer base, businesses can create more effective and personalized marketing campaigns. This feature is particularly useful for identifying and targeting specific segments of the market, ensuring that marketing efforts are focused and efficient.
Email Automation Flow
Email automation flow in AfterShip Email simplifies the process of sending personalized emails. Users can set up automated email sequences that are triggered by specific customer actions, such as making a purchase, viewing a product, or a shipping event.
The platform offers various types of splits like conditional, trigger, and random, allowing for sophisticated and nuanced email flows.
This automation ensures timely and relevant communication with customers, enhancing their experience and increasing the likelihood of conversion. The ability to automate these processes saves time and resources while maintaining a high level of personalization in customer interactions.
Email A/B Testing
Email A/B testing in AfterShip Email allows businesses to experiment with different email templates within a single email flow to determine which works best for their target audience.
By testing elements like subject lines, content, and design, businesses can gain insights into their customers’ preferences and optimize their campaigns for higher engagement and conversion rates.
This feature is crucial for continually refining email strategies and ensuring that each campaign is as effective as possible. The ability to test and learn from each email sent is a powerful tool for enhancing the overall impact of email marketing efforts.
Email Analytics
Email analytics in AfterShip Email provides a comprehensive view of campaign performance metrics such as open rates, click-through rates (CTR), conversions, and revenue generated. This centralized portal offers valuable insights, allowing businesses to measure and visualize the effectiveness of their email campaigns.
By analyzing these metrics, businesses can identify what works and what doesn’t, making informed decisions to improve future campaigns. This feature is essential for any data-driven marketing strategy, ensuring that each campaign is more effective than the last.
Seamless Integration
Shopify and Shopify Plus
AfterShip Email offers seamless integration with Shopify and Shopify Plus, enabling businesses to run highly personalized email campaigns. This one-click integration allows for the synchronization of all contact data, including personal information, tags, and segments from the Shopify platform.
This feature is particularly beneficial for e-commerce businesses using Shopify, as it streamlines the process of using customer data for targeted email marketing. The integration ensures that the data used in email campaigns is up-to-date and relevant, enhancing the effectiveness of marketing efforts and providing a more personalized experience to customers.
WooCommerce
For businesses using WooCommerce, AfterShip Email provides an effortless way to send personalized email messages. It syncs all contact data from WooCommerce, including personal information, tags, and segments.
This integration ensures that email campaigns are tailored to the specific needs and behaviors of customers, leveraging the rich data available in the WooCommerce platform. The synchronization process is designed to be straightforward, ensuring that businesses can easily leverage their existing customer data for effective email marketing.
Klaviyo
AfterShip Email’s integration with Klaviyo enhances the ability to deliver customized email experiences.
By syncing essential details such as customer properties, segments, and subscription statuses directly from Klaviyo to AfterShip, businesses can create more targeted and effective email campaigns.
This integration is particularly useful for businesses that have already invested in building their customer data within Klaviyo, as it allows them to leverage this data seamlessly in AfterShip Email.
ESP Migration
The ESP migration feature in AfterShip Email simplifies the process of transitioning from other email service providers. It supports a one-time sync of all contact data from platforms like Klaviyo, Mailchimp, and Omnisend.
This feature is crucial for businesses looking to switch to AfterShip Email without losing their existing customer data and segmentation. It ensures a smooth transition, allowing businesses to continue their email marketing efforts without interruption.
Popup Tools
AfterShip Email integrates with AfterShip Popups & Forms and other popup tools such as OptiMonk, Wisepops, and Privy. This integration allows businesses to enrich their email lists and engage with visitors more effectively by running personalized email campaigns.
The synchronization of contact data from these popup tools into AfterShip Email ensures that businesses can capitalize on their website traffic, converting visitors into subscribers and customers through targeted and personalized email marketing strategies.
Conclusion
AfterShip Email review: Why you should use it?
AfterShip Email is a comprehensive email marketing solution designed to enhance customer engagement and drive sales for eCommerce businesses.
It stands out for its seamless integration with popular eCommerce platforms like Shopify, WooCommerce, and Klaviyo, allowing for easy synchronization of customer data for targeted marketing campaigns.
The platform offers a range of features including automated welcome emails, abandoned cart recovery, back-in-stock notifications, and order status updates, all aimed at improving the customer experience and boosting sales.
Advanced segmentation and AI-powered product recommendations further refine marketing efforts, ensuring messages are highly relevant and personalized.
Pros:
- Seamless Integration: Works effortlessly with major eCommerce platforms.
- Advanced Segmentation: Allows for targeted and personalized marketing.
- Comprehensive Features: Includes a wide range of email marketing tools.
- AI-Powered Recommendations: Enhances customer engagement with personalized product suggestions.
- User-Friendly Interface: Simplifies the process of creating and managing email campaigns.
Cons:
- Cost: May be expensive for small businesses, especially at higher tiers.
- Complexity: The wide array of features might be overwhelming for beginners.
- Limited Customization: Some users might find the customization options for templates and emails limited.
- Dependence on Integrations: Maximum efficiency is achieved only when used in conjunction with other AfterShip products or integrated platforms.
- Learning Curve: New users may require time to fully utilize all available features.
FAQ
