Groundhogg Review, Pricing, Features with Pros and Cons

In this Groundhogg review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.1/10 (Expert Score)
Product is rated as #3 in category Marketing Automation for Wordpress
9.1Expert Score
Marketing automation and crm for serious agencies and small businesses.

Groundhogg stands out as a game-changer in the world of WordPress marketing automation and CRM. Its main advantages include seamless integration with WordPress, offering a user-friendly experience that leverages existing WordPress functionalities. With comprehensive features like advanced email marketing, detailed CRM capabilities, and robust sales automation, Groundhogg is tailored for efficiency and effectiveness. It’s particularly appealing for its affordability and developer-friendly nature, making it an ideal choice for small businesses, agencies, and freelancers seeking a powerful yet cost-effective marketing solution.

Customer support
Value for money
Ease of use
  • Cost-effective
  • Seamless WordPress integration
  • GDPR and CASL Compliant
  • Comprehensive CRM
  • Marketing automation
  • Developer-friendly
  • Limited third-party integrations
  • Potential performance Impact on WordPress
  • Learning curve
  • Customer support concerns

Discover the transformative power of Groundhogg, the all-in-one marketing automation and CRM plugin specifically crafted for WordPress users.

In this comprehensive guide, we delve into the multifaceted features of Groundhogg, exploring how it seamlessly integrates with WordPress to revolutionize your email marketing, customer relationship management, and sales automation.

Whether you’re a small business owner, a freelancer, or running an agency, Groundhogg offers a unique blend of simplicity, power, and affordability, making it an essential tool in your digital marketing arsenal.

Join us as we uncover the capabilities, benefits, and considerations of using Groundhogg to elevate your marketing strategy to new heights.

Read further to learn more about Groundhogg, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is Groundhogg?

Groundhogg is a comprehensive marketing automation and CRM plugin for WordPress, designed to cater to the needs of serious agencies and small businesses.

It integrates seamlessly into WordPress, allowing users to create email campaigns, marketing automation funnels, and manage customer relationships directly within their website.

Groundhogg stands out for its scalability, not increasing costs as a business grows. It offers a range of features including personalized email marketing, sales funnel creation, detailed contact management, GDPR and CASL compliance, and extensive tracking and reporting capabilities.

The plugin is developer-friendly, offering a REST API and compatibility with numerous other plugins. Groundhogg positions itself as a cost-effective and efficient alternative to other SaaS products, aiming to simplify the marketing funnel process and enhance user experience within the WordPress ecosystem.

Groundhogg home page

Groundhogg specifications

FeaturesAccess to a Certified Partner Program / Advanced Conditional Logics / Advanced email preferences / Backup / Birthday automation / Booking calendar / Company Management / Content restriction / Drag & drop email editor / Lead scoring / Link tracking / Restoration / Signed Contracts / Social Proof popup / Third Party Integrations / White Label CRM
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company address17-7000 McLeod Rd, Suite 153, Niagara Falls, Ontario L2G 7K3, CA
Year founded2018


Groundhogg pricing: How much does Groundhogg cost?

In the pricing section, we break down Groundhogg’s flexible and transparent pricing structure, ranging from $20 to $100 per month.

Each plan is meticulously crafted to cater to different business needs and scales, ensuring that whether you’re just starting out or managing a large agency, there’s a plan that fits your budget and requirements.

With Groundhogg, you’re not just investing in a tool; you’re investing in a solution that grows and adapts with your business, offering value and efficiency at every level.

Pricing rangeFrom $20 to $100 per month
Pricing typesMonthly subscription
Free planNo
Free trialYes, 14 days
Money back guaranteeYes, 14 days
Pricing page linkSee plans

Groundhogg pricing plans


Basic Plan – $20/month

  • Drag & drop email editor
  • Use your SMTP service
  • Advanced email preferences
  • Custom replacement codes
  • Email countdown timers
  • Advanced form styling
  • Superlinks (tracking links)
  • 8 advanced funnel steps
  • Premium support
  • Usage: 1 site

Plus Plan – $40/month

  • All features in Basic Plan
  • All form integrations
  • Backup & restore
  • Birthday automation
  • Booking calendar
  • Company management
  • Content restriction
  • Divi Integration
  • Elementor Integration
  • Lead scoring
  • Really simple payments
  • Sales pipeline automation
  • Signed Contracts
  • Social Proof popup
  • Usage: Up to 3 sites

Pro Plan – $50/month

  • All features in Plus Plan
  • Complimentary setup
  • AffiliateWP Integration
  • AWS Integration
  • BuddyBoss Integration
  • Conditional Logic
  • EDD Integration
  • GiveWP Integration
  • HelpScout Integration
  • Learndash Integration
  • LifterLMS Integration
  • MemberPress Integration
  • Postmark Integration
  • Presto Player Integration
  • SendGrid Integration
  • SMS77 Integration
  • Texting (SMS)
  • ThriveCart Integration
  • TutorLMS Integration
  • Twilio Integration
  • WhatsApp Integration
  • WooCommerce Integration
  • WP Simple Pay Integration
  • Zapier Integration
  • ZeroBounce Integration
  • Usage: Up to 5 sites

Agency Plan – $100/month (billed annually)

  • All features in Pro Plan
  • White Label CRM
  • Access to Certified Partner Program
  • VIP Support
  • Use for client projects
  • Usage: Up to 25 sites

Each plan is designed to cater to different levels of business needs, from basic email marketing to comprehensive CRM and marketing automation solutions for agencies.

The plans are structured to provide scalability and flexibility, allowing businesses to choose a plan that best fits their current requirements while providing room for growth.


Groundhogg features: What can you do with it?

Diving into the features of Groundhogg, we explore a suite of tools designed to streamline and enhance your marketing efforts.

From sophisticated email marketing capabilities to a fully-fledged CRM system, Groundhogg equips you with everything needed to manage customer relationships and automate your marketing processes.

Its integration with WordPress ensures a smooth and familiar user experience, while advanced features like sales automation and detailed analytics provide the insights and functionality necessary for a successful marketing strategy.


Groundhogg CRM

Groundhogg’s CRM feature is a robust tool for managing customer relationships directly within WordPress. It allows for detailed contact management, including the ability to track interactions, purchase history, and engagement within the user’s website.

The CRM’s custom fields are unlimited, enabling users to collect and store a variety of data points that are crucial for their business needs.

Advanced search filtering is a standout feature, offering the flexibility to search by any data, including information from integrated plugins. This makes it incredibly versatile for businesses that use a variety of WordPress plugins.

The activity tracking feature automatically logs site activity, providing valuable insights into customer behavior. The centralized contact record is particularly useful, aggregating data from various plugins into a single, easily accessible location.

This integration capability extends to popular plugins like WooCommerce, BuddyBoss, and LMS systems, ensuring a seamless experience. Additionally, Groundhogg’s CRM includes geolocation features, company records, birthday tracking, staff permissions for contact access, and easy import/export options, all while being GDPR compliant.

Sales Automation

Groundhogg sales automation

Groundhogg’s Sales Automation feature is designed to streamline the sales process, making it more efficient and effective. The sales pipeline tool allows users to track multiple deals and pipelines, providing a clear overview of sales activities.

The booking calendar integrates with Google Calendar, simplifying appointment scheduling and lead management.

Lead scoring is a key component, enabling users to identify and prioritize leads based on their engagement and readiness to purchase. The ability to send and sign contracts directly through the platform streamlines the sales process, reducing the need for external tools.

The payment collection feature supports both one-time and subscription payments, facilitating diverse business models. Groundhogg also includes social proof elements to showcase business success on the user’s site and content restriction features to tailor website content based on user criteria.

These features collectively enhance the user’s ability to convert leads into sales while providing a seamless experience for both the team and the customers.

Email Marketing

Groundhogg email marketing

Groundhogg’s Email Marketing feature offers a range of tools to create and manage email campaigns effectively.

The plain text email editor is designed for simplicity and effectiveness, acknowledging that less complex emails often yield better engagement. The block email editor allows for the creation of visually appealing emails using the familiar WordPress block editor.

Users can import their own custom HTML templates, providing flexibility and brand consistency. Detailed email engagement reports offer insights into opens, clicks, and conversions, helping users refine their email strategies. Email broadcasts enable communication with the entire contact list, ideal for announcements and promotions.

Scheduled emails allow for planning and automating communications for events like holidays and birthdays. SMTP integration ensures reliable email delivery through preferred email services.

Personalization and conditional content features enable users to tailor emails based on contact information and specific criteria, enhancing the relevance and effectiveness of email communications.

Marketing Automation

Groundhogg marketing automation

The Marketing Automation feature in Groundhogg is a comprehensive tool designed to automate and optimize marketing processes.

Automated funnels guide contacts through customized customer journeys, enhancing lead nurturing and conversion. Conditional logic allows for sophisticated automation, tailoring the journey based on individual contact needs.

Funnel analytics provide valuable insights into the effectiveness of different funnel stages. A library of funnel templates is available for quick deployment, with options for customization. Import and export features enable sharing of funnels across different sites, beneficial for agencies and businesses with multiple web properties.

Form builders, cart abandonment recovery, and customer onboarding tools are included to enhance the user experience and conversion rates.

Login reminders, automated follow-ups, SMS integration, birthday reminders, review requests, and drip content features further extend the capabilities of Groundhogg’s marketing automation, making it a versatile tool for businesses of all sizes.


Groundhogg integrations

Groundhogg’s integration capabilities are extensive, allowing users to centralize data from various plugins into a single CRM system.

With over 33 plugin and SaaS integrations, Groundhogg ensures seamless operation with many popular WordPress tools and external services.

These integrations not only enhance data accessibility but also make it actionable, enabling users to start funnels and send emails based on data changes in other plugins.

Enhanced analytics link sales and other metrics to email and funnel performance, providing a comprehensive view of marketing effectiveness. The platform integrates with a wide range of plugins, including e-commerce, membership, form, email, and SMS services, ensuring versatility and adaptability to different business needs.

Notable integrations include WooCommerce for e-commerce data, BuddyBoss for community management, various form plugins for lead capture, and email services like MailHawk and SendGrid for reliable email delivery.

These integrations collectively enhance the functionality of Groundhogg, making it a powerful tool for businesses leveraging WordPress.

Developer Tools

Groundhogg developer tools

Groundhogg’s Developer Tools are designed for customization and integration, catering to developers who want to tailor the CRM to their specific needs. The platform includes features like webhooks for connecting with third-party services and a REST API for creating custom applications and scripts.

The exclusive Webhook Digest feature allows for advanced mapping of webhook responses to contact fields, a functionality often requiring additional plugins. Custom funnel steps can be integrated directly into the funnel builder with minimal coding, enhancing the flexibility of marketing automation.

The ability to create extensions with actions, benchmarks, search filters, and more opens up endless possibilities for customization. White labeling options are available for agencies looking to brand Groundhogg as their own CRM solution.

Template libraries can be created and syndicated, providing a unique value proposition for customers. Hundreds of hooks and filters are available for adding custom UI components or triggering scripts based on specific events, making Groundhogg an adaptable and developer-friendly CRM solution.


Groundhogg review: Why you should use it?

Groundhogg is a comprehensive marketing automation and CRM tool designed for WordPress users, offering a unique blend of simplicity and power. It integrates seamlessly into WordPress, allowing users to create funnels, email campaigns, and manage customer relationships without the need for external software.

This integration means users can leverage their existing WordPress knowledge and plugins, ensuring a smooth workflow.

Groundhogg is particularly beneficial for small businesses, agencies, and freelancers who require a robust marketing tool without the complexity and high costs associated with other CRM platforms.


  1. Seamless WordPress Integration: Groundhogg is designed as a WordPress plugin, ensuring a smooth integration with the WordPress ecosystem.
  2. Comprehensive CRM and Marketing Automation: It offers a wide range of features from email marketing to detailed customer relationship management.
  3. Developer-Friendly: With features like REST API and webhooks, it’s highly customizable for those with development skills.
  4. Cost-Effective: Groundhogg offers a flat-rate pricing model, making it more affordable compared to other SaaS solutions.
  5. GDPR and CASL Compliant: Ensures compliance with major privacy laws, making it suitable for international use.


  1. Learning Curve: New users, especially those unfamiliar with WordPress, may find it challenging to navigate and use all features effectively.
  2. Limited Third-Party Integrations: While it integrates well within the WordPress environment, it may have limited integrations with external tools and platforms.
  3. Customer Support Concerns: Some users have reported issues with customer support responsiveness and effectiveness.
  4. Performance Impact on WordPress: As a comprehensive plugin, it might impact the performance of the WordPress site, especially on shared hosting environments.


Frequently Asked Questions

Is Groundhogg suitable for small businesses?

Yes, Groundhogg is particularly beneficial for small businesses, freelancers, and agencies. Its comprehensive set of tools and WordPress integration make it an ideal choice for businesses looking for a cost-effective and powerful marketing solution.

How does Groundhogg impact the performance of a WordPress site?

As a comprehensive plugin, Groundhogg may impact the performance of a WordPress site, especially in shared hosting environments. It’s important to monitor site performance and optimize as necessary.

Can Groundhogg be customized for specific business needs?

Yes, Groundhogg is highly customizable, especially for those with development skills. It offers features like REST API, webhooks, and custom funnel steps for tailored marketing solutions.

What kind of automation can be done with Groundhogg?

Groundhogg enables users to automate various marketing processes, including customer onboarding, follow-up emails, sales funnels, and lead scoring. Its automation capabilities are designed to save time and enhance marketing efficiency.

How does Groundhogg handle data privacy and security?

Groundhogg is designed with data privacy and security in mind. Being GDPR and CASL compliant, it provides tools for managing consent and personal data, ensuring that users can handle customer information responsibly.

Is Groundhogg suitable for e-commerce websites?

Yes, Groundhogg is well-suited for e-commerce websites using WordPress. It integrates with WooCommerce and other e-commerce plugins, allowing for targeted marketing campaigns and customer relationship management in an e-commerce context.

Does Groundhogg offer analytics and reporting features?

Yes, Groundhogg includes analytics and reporting features that provide insights into email campaign performance, funnel effectiveness, and customer engagement, helping users make data-driven decisions.

How user-friendly is Groundhogg for beginners?

Groundhogg is designed to be user-friendly, but it may have a learning curve, especially for users new to WordPress or CRM systems. However, it offers documentation and support to help users get started.

Can Groundhogg support large-scale operations?

Groundhogg is scalable and can support large-scale operations, especially with its higher-tier plans. It is suitable for businesses of all sizes, from small startups to large enterprises.

How does Groundhogg compare to other CRM and marketing automation tools?

Groundhogg is unique in its deep integration with WordPress, making it an ideal choice for WordPress users. It offers a comprehensive set of CRM and marketing automation tools at a competitive price, differentiating it from other SaaS CRM solutions.

Groundhogg Review, Pricing, Features with Pros and Cons
Groundhogg Review, Pricing, Features with Pros and Cons

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9.1 / 10