Kartra vs ThriveCart
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Coaches who want to move out of one-to-one work and package their expertise into group programs or courses, Consultants and business strategists productizing a framework into a repeatable online offer
Read the full Kartra reviewBest for: Course creators who want checkout, course hosting, and communities in one place, Digital product sellers delivering templates, PDFs, and files automatically
Read the full ThriveCart reviewCommission may apply at no extra cost
Kartra vs ThriveCart: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Kartra if
- You want pages, email, checkouts, courses, and webinars under one login.
- You're non-technical and value a personalized onboarding call with live training.
- You sell through live (WebinarJam) or automated (EverWebinar) webinars.
Choose ThriveCart if
- You need 100+ direct integrations with your existing stack.
- You want a 30-day free trial and quick checkout and funnel setup.
Kartra vs ThriveCart: pros and cons
Kartra
One dashboard for selling your expertise
Kartra gathers pages, email, courses, checkout, and affiliate tools into a single dashboard built for coaches and creators. Templates, built-in AI, and guided onboarding help you launch a first offer quickly, while the entry tier's 5% fee and contact caps add cost. Overall, a solid pick for experts consolidating a scattered stack.
Pros
- Pages, email, courses, memberships, checkout, and affiliates live in one connected system instead of 8-12 separate subscriptions
- Templates plus a personalized onboarding call and live training shorten the path to your first launched funnel or mini-course
- Built-in Kartra AI drafts pages, emails, and sales copy in your voice
Cons
- The Essentials tier charges a 5% transaction fee on every sale and caps you at 500 contacts, 5 pages, and 1 product
- Real scale starts at $99/mo annually — 2,500 contacts, unlimited pages, and 0% fees only arrive with Starter
- Annual billing is required for the lowest price on every tier, so the cheapest headline rates lock you into a year
ThriveCart
ThriveCart pulls branded checkouts, funnels, subscriptions, affiliates, and course hosting into one platform with 0% fees on sales, so your costs stay fixed at $47 to $87 a month. You won't get a website builder, and annual, lifetime, and Enterprise prices aren't public. Overall, it's a strong, low-risk pick for digital sellers who want everything under one roof.
Pros
- 0% transaction fees on sales across Standard and Pro+ plans, so platform costs stay fixed at $47 or $87 per month regardless of revenue growth — you only pay your payment processor's standard rates.
- Built-in funnel tools are tied to measurable results — ThriveCart reports a 118% average order value increase when sellers combine an order bump, upsell, and downsell, and Pro+ adds multiple bumps for a reported 30% AOV lift.
- Every plan includes ThriveCart Academy for hosting courses and communities, eliminating the need for a separate platform like Teachable or a standalone community tool — Standard covers 2,000 members and 100 GB video storage, scaling to unlimited on Enterprise.
Cons
- There is no free plan — you get a 30-day free trial, but after that the entry cost is $47/month, which is higher than some basic checkout-only competitors.
- Annual and lifetime pricing rates are not published on the pricing page; only monthly rates ($47 and $87) are shown, so buyers who prefer yearly billing must confirm costs before committing.
- ThriveCart is not a general-purpose website or blog builder — if you need a full site alongside your checkout, you'll still need a separate website tool.
Kartra and ThriveCart in detail
Kartra
Kartra is an all-in-one online business platform for coaches, consultants, wellness pros, authors, and speakers who want to sell their knowledge online. It bundles website and funnel building, email marketing, course and membership hosting, webinars, checkout, and affiliate management into a single dashboard. That setup replaces the 8-12 separate tools many creators stitch together, and it is pitched at non-technical experts who want one place to build, launch, and grow.
Standout features
- One Dashboard Instead of Eight Tools
- Build Pages and Funnels Without Code
- Email That Runs While You Sleep
- Sell Courses, Memberships, and Coaching
- AI Writing Plus Guided Onboarding
Use cases
- Launch your first offer
- Run webinars that keep selling
- Turn your framework into recurring revenue
- Centralize client work under one roof
ThriveCart
ThriveCart is an all-in-one checkout and commerce platform for solopreneurs, course creators, coaches, and community builders. It handles checkout pages, funnels, subscriptions, affiliates, sales tax, and digital delivery. It also hosts courses and communities through ThriveCart Academy, which comes with every plan. The site reports 65,000+ active sellers and $8B+ in revenue processed, with plans from $47/month and a 30-day free trial.
Standout features
- Checkouts that match your brand
- Funnels that lift order value
- Subscriptions and affiliates on autopilot
- Courses and communities built in
- Sell globally without the tax headache
Use cases
- Launch your first course
- Sell high-ticket coaching programs
- Deliver digital products on autopilot
- Run memberships and communities
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Kartra | ThriveCart |
|---|---|---|
| From (cheapest paid plan) | $59/mo Essentials | $47/mo ThriveCart Standard |
| Free plan | No | No |
| Free trial | 14 days | 30 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 22% | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $59/mo Essentials plan, billed monthly | $47/moCheaper ThriveCart Standard plan, billed monthly |
| Cost for 5 users | $119/mo Starter plan, billed monthly | $47/mo ThriveCart Standard plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $229/mo Growth plan, billed monthly | $47/mo ThriveCart Standard plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $59/mo Essentials plan, billed monthly · price per account (user limit not stated) | $47/mo ThriveCart Standard plan, billed monthly · price per account (user limit not stated) |
| Plans | 4 | 3 |
| Prices checked | Checked Oct 13, 2026 | Vendor page checked Oct 13, 2026 |
| Price history | Tracking prices since Oct 13, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), ThriveCart costs $47/mo vs Kartra at $59/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
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Frequently Asked Questions
Can I host courses on both?
Yes. Kartra includes a course builder with drip scheduling and memberships. ThriveCart bundles ThriveCart Academy on every plan, hosting courses and communities next to your checkout.