Format vs NiceJob
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Format if you're a creative building a portfolio site; pick NiceJob if you run a local business that needs automated reviews.
Best for: Photographers who want galleries, proofing, and delivery in one place, Artists, illustrators, and designers with image-heavy portfolios
Read the full Format reviewBest for: Home service businesses like HVAC, plumbing, landscaping, and cleaning that depend on local search visibility, Health and wellness businesses such as spas, gyms, massage clinics, and yoga studios
Read the full NiceJob reviewCommission may apply at no extra cost
Format vs NiceJob: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Format if
- You're a photographer or creative who wants portfolio, galleries, and store in one place.
- You host long-form video or sell work commission-free.
Choose NiceJob if
- You run a local business and want reviews collected on autopilot.
- You want automated referral invites sent by email and SMS.
- You'd rather have NiceJob build your website with a sales guarantee.
Format vs NiceJob: pros and cons
Format
Format bundles a portfolio site, client proofing tools, and a commission-free store under one roof, with 90+ themes and direct video hosting up to 120 minutes. Annual billing up front, first-year-only intro discounts, and a contact-to-cancel process are the trade-offs. Overall, it's a solid pick for photographers and creatives who want selling built in.
Pros
- Zero-commission store — Format charges no platform fees or sales commission on products, services, or digital downloads, and you can self-fulfill orders worldwide.
- Direct video hosting up to 120 minutes on Pro Plus lets filmmakers play full-length work on their own site instead of embedding third-party players.
- The client workflow is built in—password-protected branded galleries, proofing, file transfers, and contracts all live inside the same dashboard as your portfolio.
Cons
- Plans are billed annually up front, and intro discounts apply to the first year only—Pro reverts from $12/mo to $17/mo and Pro Plus from $15/mo to $26/mo at renewal.
- The Basic plan caps you at 10 pages and 70 high-resolution images, and the online store isn't listed for that tier, so active sellers will outgrow it quickly.
- CSS and HTML editing is reserved for Pro and Pro Plus, leaving Basic users without code-level customization.
NiceJob
NiceJob automates review requests, referral invites, and social proof widgets for local businesses, and its G2 record — 4.9 stars across 4,261 reviews — backs up the pitch. Support hours are limited, and the Sites website add-on adds setup and monthly fees fast. Overall, it's a solid pick for owners who want steady reviews without chasing them.
Pros
- Automated review requests go out by email and SMS after each job, with the company claiming up to 4x more reviews shared to Google, Facebook, and other sites — no manual chasing required.
- Referral invites are timed to send when customers are most excited about the service, and customers report up to 2x more referrals, all managed from a single dashboard.
- Social proof widgets displaying real reviews, recent bookings, and actual purchases can go live on your website in about 60 seconds, keeping trust signals fresh without manual updates.
Cons
- Support hours are limited to Monday-Thursday 9 a.m.-5 p.m. PT and Friday 9 a.m.-1 p.m. PT, with no round-the-clock coverage — a potential issue for businesses in other time zones or with urgent issues on weekends.
- Review posting is only explicitly confirmed for Google and Facebook; coverage of other platforms beyond vague "other sites" isn't detailed, so you should verify your target review sites before signing up.
- Automated requests depend on having customer emails or phone numbers on hand — businesses without a solid contact list will struggle to get value from the core review-generation engine.
Format and NiceJob in detail
Format
Format is an online portfolio website builder made for creatives—photographers, filmmakers, artists, designers, architects, models, and fashion designers. One subscription covers three jobs: a professionally designed portfolio site, client proofing and management tools, and a commission-free store. Hosting is included with every plan, you can connect a custom domain, and coding is optional. Format says its support staff are creatives themselves.
Standout features
- Start with a theme, then make it yours
- Build custom layouts with Flex Block
- Run client work in one dashboard
- Host full-length video, your way
- Reach a wider audience
Use cases
- Deliver client work in one place
- Host full-length video, your way
- Sell your work, keep every dollar
- Go multilingual in minutes
NiceJob
NiceJob is reputation marketing software for local businesses. It automates review collection, referral invites, and social proof widgets, and it adds tools like AI review replies, NPS surveys, and done-for-you websites. It's built for busy, budget-conscious owners in home services, professional services, health and wellness, hospitality, and franchises. The company reports serving 50,000+ businesses and enabling over 1.7 million reviews.
Standout features
- Put review collection on autopilot
- Referrals sent at the perfect moment
- Social proof widgets in about 60 seconds
- A done-for-you website with a guarantee
- Feedback tools that keep you improving
Use cases
- Collect reviews on autopilot
- Turn happy customers into referrals
- Add social proof in about a minute
- Get a website built for you
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Format | NiceJob |
|---|---|---|
| From (cheapest paid plan) | $14/mo Basic | $75/mo Starter |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 29% | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $14/moCheaper Basic plan, billed monthly | $75/mo Starter plan, billed monthly |
| Cost for 5 users | $14/mo Basic plan, billed monthly · price per account (user limit not stated) | $75/mo Starter plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $14/mo Basic plan, billed monthly · price per account (user limit not stated) | $75/mo Starter plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $14/mo Basic plan, billed monthly · price per account (user limit not stated) | $75/mo Starter plan, billed monthly · price per account (user limit not stated) |
| Plans | 3 | 5 |
| Prices checked | Vendor page checked Oct 13, 2026 | Checked Oct 13, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Sep 8, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), Format costs $14/mo vs NiceJob at $75/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Do Format and NiceJob offer free trials?
Yes, both offer 14-day free trials with no credit card required. Format's trial lets you test galleries, the store, and video uploads. NiceJob's includes an onboarding call that typically takes under 30 minutes.
Can I use Format and NiceJob together?
That pairing isn't documented in the data we reviewed, so it's unknown. They serve different jobs, though: Format builds creative portfolio sites, while NiceJob automates reviews and referrals for local businesses.