Aweber vs Drip
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Small businesses building an email list from genuine opt-ins, Creators and sellers taking payments through landing pages via Stripe
Read the full Aweber reviewBest for: Shopify, WooCommerce, or BigCommerce store owners who want email revenue without hiring a specialist, Small ecommerce teams tired of bloated or restrictive platforms like Klaviyo or Mailchimp
Read the full Drip reviewCommission may apply at no extra cost
Aweber vs Drip: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Aweber if
- You need 24/7 support included on every plan.
- You'd rather have experts migrate your list for you.
Choose Drip if
- You sell on Shopify, WooCommerce, or BigCommerce.
- You want prebuilt abandoned cart and win-back workflows.
- You need every feature unlocked with unlimited sub-accounts.
Aweber vs Drip: pros and cons
Aweber
AWeber stands out for transparency: published trial limits, strict permission rules, and a migration team that moves your list for you. Selling through Stripe on landing pages is handy, but costs climb steeply with list size and Lite is tightly capped. Overall, it's a solid pick for small businesses that value clear rules over deep ecommerce control.
Pros
- Done-for-you migration — AWeber's team transfers your list and emails from your previous provider, uses your shared login only for the move, and never retains it afterward.
- Trial and sending limits are published up front — 12x your subscriber count per month on Plus and 10x on Lite — so you know exactly what the 14-day trial covers before billing starts.
- Ecommerce is built in — you can take payments directly on landing pages via Stripe, with a low 0.6% transaction fee on Plus (1.0% on Lite) and sales tracking included.
Cons
- Ecommerce control is limited — Stripe handles payments, refunds, and chargebacks directly, and AWeber adds its own per-transaction fee (1.0% on Lite, 0.6% on Plus) on top of Stripe's charges.
- The Lite plan is tightly capped — 1 email list, 3 landing pages, 3 automations, 3 users, and 1 saved segment — and AWeber branding cannot be removed on it.
- The permission policy cuts both ways — importing purchased, co-registration, or 'safe list' contacts is strictly prohibited, and violations can mean immediate account termination without a refund.
Drip packs prebuilt ecommerce automations, self-updating segments, and one plan that unlocks every feature, backed by 50+ store integrations and a 14-day free trial. Usage-based pricing is hard to predict upfront, live chat starts at $99/month, and vendor performance claims lack third-party reviews. Overall, it's a solid pick for B2C stores that want revenue-driving email running fast.
Pros
- Prebuilt ecommerce workflows — welcome series, abandoned cart, post-purchase, and win-back — let stores launch revenue-driving automations from day one instead of building from a blank canvas.
- Dynamic segments update automatically from purchase, browsing, and spending behavior, and Drip reports customers using segments earn 5x more revenue than those who don't.
- Strong published performance metrics — a 99.8% email delivery rate, 61% open rate on workflow emails, and a 5% click-through rate.
Cons
- Pricing scales with active contacts and monthly email volume, so costs are hard to predict upfront — the pricing page calculator only shows the $39 entry rate for 1–2,500 people, not your actual projected bill.
- Live chat support is reserved for plans of $99/month and higher; lower-tier customers get email support only, Monday through Friday.
- Free migration and 90-day personalized onboarding are limited to lists over 17,500 people, so smaller stores switching platforms must handle the move themselves.
Aweber and Drip in detail
Aweber
AWeber is an email marketing platform aimed at small businesses. It covers email campaigns, sign-up forms, and landing pages, and it supports ecommerce payments through Stripe. The service runs on strict permission-based rules: you email only people who asked to hear from you. AWeber's team handles migrations from another email provider, and a free trial lets you test sending before you commit to a paid plan.
Standout features
- Permission-Based Sending, Enforced by Design
- Sell Straight From Your Pages
- A Migration Team That Does the Moving
- A Trial With Its Rules in Writing
- Your List Stays Yours
Use cases
- Switch providers without the headache
- Sell straight from your landing pages
- Build your first list the right way
- Skip the setup entirely
Drip
Drip is an email marketing and automation platform built for B2C businesses selling digital or physical goods online. That includes ecommerce stores, creators, course and coaching sellers, and event or booking companies. Its core toolkit covers email design, automated workflows, dynamic segmentation, onsite pop-ups, embedded forms, and customer insights. It connects to platforms like Shopify, WooCommerce, and BigCommerce through 50+ integrations.
Standout features
- Emails that feel tailor-made
- Proven workflows, live from day one
- Segments that build themselves
- Grow your list on your own site
- Real help, and an easy switch
Use cases
- Recover abandoned carts on autopilot
- Send smarter with self-updating segments
- Switch platforms without the headache
- Sell more than products
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Aweber | Drip |
|---|---|---|
| From (cheapest paid plan) | $15/mo Lite | $39/mo Usage-Based Pricing |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 33% | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $15/moCheaper Lite plan, billed monthly | $39/mo Usage-Based Pricing plan, billed monthly |
| Cost for 5 users | $15/mo Lite plan, billed monthly · price per account (user limit not stated) | $39/mo Usage-Based Pricing plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $15/mo Lite plan, billed monthly · price per account (user limit not stated) | $39/mo Usage-Based Pricing plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $15/mo Lite plan, billed monthly · price per account (user limit not stated) | $39/mo Usage-Based Pricing plan, billed monthly · price per account (user limit not stated) |
| Plans | 3 | 1 |
| Prices checked | Vendor page checked Oct 13, 2026 | Prices not verified yet — see the vendor page. |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | No tracked prices yet |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), Aweber costs $15/mo vs Drip at $39/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
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Frequently Asked Questions
Which is better for ecommerce stores?
Drip. It's built for ecommerce with 50+ integrations, prebuilt abandoned cart workflows, self-updating segments, and store-data personalization. AWeber supports selling via Stripe but targets simpler small-business email needs.