Apollo.io offers four plans: Free at $0, Basic at $49, Professional at $79, and Organization at $119 per seat per month, with all paid plans billed annually. Each tier includes a yearly credit allowance per seat, plus optional team-level add-ons for website visitor identification and advanced dialing.
Apollo.io costs between $0 and $119 per seat per month with 4 plans: Free at $0, Basic at $49, Professional at $79, and Organization at $119. All paid plans are billed annually, and every tier includes a yearly credit allowance per seat.
Here's a quick look at what each plan includes.
Free
Price: $0
Best For: Solo sellers who want to try real prospecting before paying
Other Features: 900 credits per seat per year (granted monthly), 2 sequences per team, AI Assistant with a 5-chat limit, website visitor ID for 20 companies monthly, 150 minutes of call recording
The Free plan gives you genuine prospecting power at no cost. You get contact and account data, Gmail and Salesforce extensions, basic filters, and API access. It's a solid way to learn Apollo's workflow before committing to a paid seat.
Basic
Price: $49 per seat per month, billed annually
Best For: Small teams ready to scale prospecting and outreach
Other Features: 30,000 credits per seat per year (granted upfront), unlimited sequences, email warmup and deliverability suite, waterfall enrichment, CRM integrations, US dialer (credits apply)
Basic unlocks the tools growing teams reach for first. You'll get advanced filters, automated CRM enrichment, and job change enrichment. AI writing is capped at 250,000 words per month on this tier, with 250 daily email sends per user.
Professional
Price: $79 per seat per month, billed annually
Best For: Teams running multi-touch outreach with AI and automation
Other Features: 48,000 credits per seat per year (granted upfront), unlimited Gmail and Microsoft mailboxes, unlimited daily email sends, 4,000 minutes of call recording with AI insights, A/Z testing, unlimited inbound routers
Professional is Apollo's most popular plan. It removes most sending limits, adds agentic loops and pre-built reports, and supports unlimited lead scores. Teams doing serious outbound volume usually land here.
Organization
Price: $119 per seat per month, billed annually (minimum 3 seats)
Best For: Larger teams that need security, customization, and expert support
Other Features: 72,000 credits per seat per year (granted upfront), SSO and advanced security configurations, customizable reports and dashboards, 8,000 minutes of call recording, dedicated GTM engineer (minimum contract value required)
Organization is built for bigger go-to-market teams. You get 12 intent topics, unlimited projects, and the option to use your own LLM API key. Smaller teams can skip it — Professional covers most advanced needs at a lower price.
Apollo also sells two add-ons, billed per team per month annually. One expands website visitor identification (up to 50,000 companies monthly) and form enrichment; the other unlocks international, parallel, power, and local-presence dialing. Add-on pricing is calculated in-app once you select a paid plan.
There's no cost to start: Apollo's free plan lets you sign up without a credit card, and paid plans run on annual billing with prices excluding taxes. If you're torn between tiers, Apollo's in-app tool recommends a plan and estimates credits based on your team size and goals. It's worth estimating your credit usage before buying, since each plan includes a fixed yearly allowance.
