Web push notifications for site owners who want returning visitors
Subscribers costs from $29/mo · 4 plans · Free plan available · prices checked Oct 14, 2026
Browser push that brings visitors back
Subscribers gives site owners a practical second channel for re-engagement, with automation, targeting, and A/B testing that start on a genuinely useful free plan. Setup asks for some technical work, and audiences stay tied to one browser rather than one person. Overall, a dependable pick for sites that already have steady traffic.
Subscribers is a web push notification service for website owners. It lets you create opt-in units, build a list of opted-in users, and send short browser messages on a manual or automated basis. Media sites, stores, SaaS teams and service businesses use it to bring visitors back.
The platform reports use by over 40,000 websites, and it supports sending to Apple devices.
Best for Website owners and marketing teams that already get traffic and want a repeat-visit channel beyond email.
A solid fit for sites with existing traffic that want an extra re-engagement channel and are comfortable with a short technical setup.
Push messages travel through your visitor's desktop or mobile browser, so a timely nudge lands right where your audience already is. People opt in on your site, then hear from you wherever they browse. Delivery covers Android and select iOS browsers, and you can request Apple device sending from the service.
Visitors have to say yes before you can message them. Subscribers gives you opt-in units you can style to match your site, plus the option to run several units and sort new subscribers into categories or cohorts. Pushes stay tied to the browser instance someone opted in with, not to the person.
You can send by hand or let the platform do the work. Three ways to automate:
A push doesn't look the same everywhere, and Subscribers shows you that up front. You preview how a message renders across operating systems and browsers, so one send works on desktop and mobile alike. You can also A/B test opt-in units and drip campaigns to see which version performs better.
Once messages go out, the dashboard shows what happened. Track your opt-in rate, delivery rate and click-through rate for each push or across all of them. Delivery isn't guaranteed to every subscriber, so watching the numbers helps you judge what's landing.
Pair the in-app reporting with Google Analytics for deeper site metrics.
You publish often. Send a short push the moment a new article or breaking story goes live. Opted-in readers see it in their browser, wherever they are.
Expected outcome: more pageviews from people who already know you.
Shoppers leave carts behind. Set an event-based push to fire when someone abandons one, then follow up later. Announce new products, and send a note when a shipment goes out.
Expected outcome: carts get finished. > Tip: point each click straight to the product page.
New users stall during signup. Trigger a push when they stop at a step, then guide them back to finish. Add a welcome-style series built around your most popular actions.
Expected outcome: smoother onboarding and fewer drop-offs.
Doctors, attorneys, and agents can announce new offerings and share updates with opted-in clients. Send manually when news breaks, or schedule ahead. Segment by location or device to keep each message relevant.
Expected outcome: clients stay in the loop without an inbox scroll.
From$29/mo
Prices checked on Oct 14, 2026 from Subscribers's pricing page
View pricing page screenshot| Plan | Billed monthly | Billed annually | Includes |
|---|---|---|---|
Free | Free | — | 200 subscribers and 1,000 pushes per month
|
Premium Most popular | $29/mo | $23/mo $276 per year Save up to 21% with annual billing | 2,500 subscribers and 20,000 pushes per month; additional pushes $1.00 per 1,000
|
Pro | $59/mo | $47/mo $564 per year Save up to 20% with annual billing | 2,500 subscribers and 30,000 pushes per month; additional pushes $0.75 per 1,000
|
Enterprise | See vendor page | See vendor page |
|
Tracking prices since Oct 14, 2026. No price change detected yet.
Pricing types: Free plan, Monthly subscription, Yearly subscription, Usage-based pricing
Subscribers starts with a free plan that covers 200 subscribers and 1,000 pushes a month. Paid plans run $23–$47 per month per site when billed annually (or $29–$59 month-to-month), and larger subscriber tiers plus custom Enterprise pricing are available.
Subscribers costs between $0 and $59 per month with three self-serve plans: Free at $0, Premium at $23 per month billed annually ($29 month-to-month), and Pro at $47 per month billed annually ($59 month-to-month), plus custom Enterprise pricing.
Here's how the plans compare.
Price: $0 forever Best For: New sites that want to test web push before paying Other Features:
The Free plan is a genuine starting point, not a stripped-down demo. You get automation, targeting, and API access from day one. It suits bloggers and small stores that send a handful of pushes each week. Once you pass 200 subscribers, you'll want to move up.
Price: $23 per month, per site, billed annually — or $29 month-to-month Best For: Growing sites that send regular campaigns Other Features:
Premium is the most popular tier, and that shows in the support and team options. You get chat support, more seats, and far more push volume than Free. Sites running daily or weekly campaigns will feel at home here.
Price: $47 per month, per site, billed annually — or $59 month-to-month Best For: Busy publishers and stores with heavy send volume Other Features:
Pro leans into volume and flexibility. The unlimited automation rules matter if you publish constantly or run several feeds. Pick it once you've outgrown Premium's caps, not just for the bigger label.
Best For: High-volume sites that need custom subscriber tiers Other Features:
Enterprise fits media brands and large retailers whose traffic no fixed tier can cover.
Billing tip: choosing annual billing lowers the effective rate by roughly 20% on Premium and Pro, so it pays off if you're committing for the long haul.
There's a free plan you can use indefinitely, which means you can test push notifications without paying anything up front. Paid subscriber tiers stretch from 2.5K to 250K, and every plan that goes past its subscriber limit picks up monthly overage charges — worth checking before you commit.
Estimate what Subscribers costs for your team.
Premium has a flat price: the number of seats does not change the total. Estimate based on published list prices, before taxes, add-ons and discounts.
Email me when Subscribers changes price
One email when we detect a price change on the vendor's pricing page. No newsletter, no deals. Unsubscribe in one click.
Email alone leaves returning visitors on the table. Web push reaches people through the browser, and Subscribers gives you a straightforward way to run it.
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Subscribers's cheapest paid plan, Premium, costs $29 per month. Paid plans range from $29 to $59 per month. Prices checked on Oct 14, 2026 from the vendor's pricing page.
Yes. Subscribers has a free plan (Free); paid plans start at $29 per month.
Paying annually saves up to 21% compared with monthly billing, based on Subscribers's list prices.
No. We have not detected a price change since we started tracking on Oct 14, 2026.
Billing is per site. Each plan also caps dashboard users — 1 on Free, 5 on Premium, 15 on Pro — and bundles a subscriber tier, so heavy volumes can bring usage-based overage charges.
Passing your subscriber tier adds monthly overage charges. Extra pushes cost $1.00 per 1,000 on Premium and $0.75 per 1,000 on Pro, so check your tier before sending at scale.
No trial window or money-back guarantee is published. Instead, the Free plan runs indefinitely with 200 subscribers, 1,000 monthly pushes and API access. Confirm refund and cancellation terms in writing before buying.
Setup isn't plug-and-play. You add a service worker file, build an opt-in unit, and request Apple device delivery separately. It fits sites with steady traffic that want a repeat-visit channel beyond email.
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