Identity Guard offers three plans — Value, Total, and Ultra — starting at $7.50/month for individuals ($12.50/month for families). All advertised prices are discounted first-year rates on annual billing, and family plans cover 5 adults plus unlimited kids.
Identity Guard costs between $7.50 and $33.33 per month with three plans: Value at $7.50/month, Total at $16.67/month, and Ultra at $25.00/month for individuals — family plans cost $12.50, $25.00, and $33.33 monthly.
These are discounted first-year rates on annual billing, and prices step up at renewal. Here's what each tier includes.
Value (Basic Identity Protection)
Price: $7.50/month for individuals ($90.00 first year, then $107.88/year); $12.50/month for families ($150.00 first year, then $179.88/year)
Best For: Budget-minded folks who want core identity monitoring
Refund Policy: 60-day money-back guarantee on annual plans
Other Features:
- Dark web monitoring and data breach notifications
- High-risk transaction alerts
- Safe Browsing tool and password manager
- $1 million identity theft insurance ($5 million on family plans)
Value is the easy starting point. You still get US-based customer care and alerts for breaches, dark web exposure, and risky transactions. If you mainly want to know when your information leaks, this plan covers the essentials without a big price tag.
Total (Standard Identity & Credit Protection)
Price: $16.67/month for individuals ($200.04 first year, then $239.88/year); $25.00/month for families ($300.00 first year, then $359.88/year)
Best For: People who want credit monitoring built in
Refund Policy: 60-day money-back guarantee on annual plans
Other Features:
- Everything in Value, plus bank account monitoring
- 3-bureau credit monitoring
- Monthly credit score
Total adds the credit side of things. You get monitoring across all three bureaus plus a monthly score, alongside the identity alerts from Value. It's a solid middle ground if you're watching your credit file for new accounts or suspicious activity.
Ultra (Premium Identity & Credit Protection) 🛡️
Price: $25.00/month for individuals ($300.00 first year, then $359.88/year); $33.33/month for families ($399.96 first year, then $479.88/year)
Best For: Families and anyone who wants the fullest coverage
Refund Policy: 60-day money-back guarantee on annual plans
Other Features:
- Everything in Total, plus social media, home & auto title, and 401k/investment monitoring
- Experian credit lock and 3-bureau annual credit report
- White Glove Fraud Resolution
- Highlighted as the recommended plan
Ultra is the complete package. It's the only tier with White Glove Fraud Resolution, where specialists help restore your identity after fraud. Home title monitoring and 401k protection make it a smart pick for homeowners and savers who want fewer blind spots.
Identity Guard doesn't advertise a free plan or free trial, but every annual plan includes a 60-day money-back guarantee when you purchase through the website or customer support. You can also cancel your membership anytime by contacting the team. One tip before you buy: the advertised rates are first-year discounts on annual billing, so double-check the renewal price that kicks in after year one.
