Read further to learn more about GetResponse, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
GetResponse is an emailing software created in 1998 by Simon Grabowski in Washington. The American company positions itself as a worldwide emailing competitor of Mailchimp and Mailjet.
The American company puts forward impressive figures: available in 26 languages, 300 000 customers, 193 countries and 12 billion emails per year. Without raising funds, the company has grown steadily and has been able to keep up with market changes.
It is an ideal solution to manage transactional and marketing emails with strong points on automation and deliverability.
GetResponse pricing: How much does GetResponse cost?
Getresponse basic plan starts from $19 per month. You can save money up to 18% by subscribing annually and up to 30% by subscribing it for 2 years at a time.
4 formulas are possible (the prices indicated correspond to a monthly payment, it is possible to pay less by paying the totality of the subscription in one time). We list here only the most useful features to keep this part readable. GetResponse pricing is complicated to understand and depends on the number of contacts on your lists. We assume 1000 contacts.
The Basic offer at 13€/month
Unlimited emails
Automation
Unlimited landing pages
1 sales funnel
Facebook ads
The Plus Offer from 45€/month
Unlimited emails
Automation
Unlimited landing pages
5 sales funnels
Facebook ads
Automation builder (5 streams max)
Webinars (100 participants max)
Scoring
Collaborative work (3 users)
The Professional offer from 89€/month
Unlimited emails
Automation
Unlimited landing pages
5 sales funnels
Facebook Ads
Unlimited automation builder
Webinars (300 participants max)
Scoring
Collaborative work (5 users)
The Enterprise offer on quotation and from 100 000 contacts
GetResponse is a powerful and intuitive tool to send emails, create landing pages and automate your marketing.
Emailing
GetResponse’s core business is what the software calls “auto-responder. As early as 1998, GetResponse offered this function. It is actually about automation and workflow.
GestResponse has built its evolution by adding email creation, marketing platform, landing page creation, etc.
The software is particularly known for sending automated transactional emails. The email editor is very well thought out and easy to use, the template library is very rich and automation is still one of the strengths of the American software.
In detail, GetResponse offers the following emailing features:
Email editor with drag and drop, one of the easiest to use on the market
Numerous templates and full email customization
Subscription form
Organization, segmentation and sorting of lists
A/B testing
The company offers a simple, complete and clear reporting part:
Real-time opening and click rates
Desktop/mobile usage statistics
Comparison of results
Tracking of sales and objectives
Marketing automation
Marketing automation is the second pillar of the software:
Workflow
segmentation
tagging
conditions
actions
filters or add/remove lists
The automation tool is very easy to use. This part can sometimes be a gas factory with some competitors, GetResponse stands out for its ease of use on the automation thanks to an interface with drag and drop and many possibilities.
We can regret the absence of native SMS solutions. You can always link GetResponse to another tool thanks to Zapier.
Customer support
GetResponse emphasizes the reactivity and professionalism of its support. For a global company of this size, support is sometimes one of the black spots of emailing software.
The software tries to remedy this by offering 24/7 support in 8 languages (English, French, Spanish, Italian, Russian, Portuguese, German and Polish). This is a rare and reassuring approach.
Who is GetResponse for?
Who should use GetResponse?
The software is aimed at all market segments: VSEs, SMEs and large groups thanks to a complete quality software.
This software is suitable for sending emails on opt-in bases, i.e. transactional or marketing emailing and not cold emailing on scrapped, sourced or purchased bases.
The company offers many features:
Creation of emails/Templates
Automation
Reporting
Conversion funnel
Landing page
Webinars
Registration form
Creation of FB Ads
Conclusion
GetResponse review: Why you should use it?
GetResponse boasts impressive numbers with 300,000 customers, offices in 7 countries and great references. The software has been specializing in email marketing for more than 20 years and focuses on the quality of the software and customer support.
Positive
The quick learning curve
The possibility to work with several people on emails
The numerous functionalities
The 24/7 support
Report and resources
Negatives
The lack of education on the penalties when users do not comply with the RGPD
Difficult to understand pricing plan
UI/UX can be improved
No native SMS functionality
GetResponse is a very good quality software even if it had a little dip before the last software update. The support is a priority and it is very appreciable for the user experience. For us, it’s a safe bet that we recommend for international companies that send a lot of emails to different countries.