Brevo vs GetResponse
Brevo and GetResponse are top contenders in the all-in-one marketing space. Brevo excels as a unified AI-powered multichannel platform, covering Email, SMS, and WhatsApp. GetResponse offers superior email deliverability and crucial unlimited creation tools. Your choice depends heavily on your primary communication channel and reliability needs.
Intuitive All-in-One Marketing and CRM Solution
We assessed Brevo as an impressively powerful, integrated platform that excels in usability and campaign management across multiple channels. It provides significant value, especially with its generous free tier and AI capabilities, making it a compelling alternative to more complicated or costly systems. Overall, we recommend Brevo highly for growing businesses that prioritize interface simplicity and feature consolidation.
Pros
- Exceptionally intuitive interface that is fast and easy to navigate.
- Generous, commitment-free entry point with a functional free account.
- Strong platform features for creating sophisticated email and SMS campaigns.
- Overall excellent value for money compared to expensive marketing automation rivals.
Cons
- Customer support responsiveness is inconsistent, with some users reporting significant delays.
- The pricing structure for adding users or scaling automations can be found misleading by some clients.
- Core CRM functionality is sometimes noted as needing improvement versus email marketing tools.
- Occasional user mentions of minor technical issues or unexpected service outages.
Exceptional support meets scalable marketing automations.
We found GetResponse to be an exceptionally powerful and affordable platform offering limitless features like autoresponders, automation workflows, and newsletters, designed specifically for scaling businesses. Customer support is consistently praised as immediate and highly knowledgeable, mitigating the platform’s initial navigation complexity. Overall, GetResponse provides superior value, high deliverability, and proactive guidance through its industry-leading onboarding calls.
Pros
- Industry-leading 24/7 customer support (fast, professional, and real people).
- Personalized onboarding calls offer detailed, tailored guidance.
- Reliable email deliverability rate (reported 99%).
- Supports unlimited newsletters, landing pages, and automations.
Cons
- Strict no-refund policy for annual subscriptions.
- Navigation can be confusing for new users starting out.
- Landing page editor interface is perceived as needing a modernization update.
- Pricing scales significantly based on contact list size.
AboutBrevo
Brevo is a trusted, all-in-one platform used by over 500,000 customers around the world. This comprehensive system is powered by Aura AI, essentially serving as your always-on marketing team 🚀. It is designed to intelligently manage the entirety of your customer journey. You get integrated tools covering marketing, sales acceleration, loyalty programs, and advanced data management, all working in sync.
AboutGetResponse
GetResponse is a scalable email marketing and automation platform designed for entrepreneurs, ecommerce stores, and Global Brands. It helps you manage and automate channels you own, like email, your website, landing pages, and SMS. You can use powerful, smart AI tools to personalize campaigns and launch products faster. It's trusted by over 350,000 customers worldwide. 💡
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
AI & Automation
Brevo uses real-time AI optimization, while GetResponse focuses on creation assist.
Brevo relies heavily on Aura AI for real-time campaign optimization. Aura AI writes content and analyzes results across multiple communication channels. GetResponse uses AI mostly for generating emails and landing pages quickly. GetResponse's core strength is unlimited marketing automation workflows, not real-time AI optimization. Choose Brevo if you want AI actively managing timing and optimization continuously. Pick GetResponse if you need unlimited sophisticated automation journeys.
Channel Breadth
Brevo masters unified multichannel; GetResponse is email-centric with specialization.
Brevo is truly all-in-one, unifying Email, SMS, WhatsApp, and chat channels. This includes robust cross-channel orchestration for consistent customer journeys across all platforms. GetResponse focuses on email, landing pages, and web push notifications. GetResponse offers highly specialized tools like webinars and an AI course creator not found in Brevo. If WhatsApp and SMS are mission-critical, Brevo offers superior native integration. GetResponse is better if your primary goal is monetizing content through courses or webinars.
Deliverability
GetResponse guarantees reliability; Brevo users report mixed email delivery results.
GetResponse boasts an industry-leading and reliably reported 99% deliverability rate. High deliverability ensures marketing messages consistently reach the target inbox. Brevo has received mixed user feedback regarding email delivery quality compared to specialized competitors. This variability can impact campaign effectiveness and ROI significantly. GetResponse offers specialized features like dedicated IP warmups in its Enterprise plan. Always choose GetResponse if absolute email reliability is non-negotiable for your business.
User Experience
Brevo is praised for an intuitive UI; GetResponse can feel cluttered or complex.
Brevo is consistently described as intuitive and user-friendly, allowing quick adoption. Its platform supports fluid creation of basic and sophisticated emails using an easy interface. GetResponse's navigation can initially be confusing for users new to the platform. Some GetResponse elements, like the landing page editor, are perceived as needing graphical updates. Brevo offers a gentler learning curve for teams adopting the full suite quickly. GetResponse provides excellent personalized onboarding calls to overcome its interface complexity.
Customer Support
GetResponse support is exceptional; Brevo's support experience is sometimes inconsistent.
GetResponse provides immediate 24/7 support via live chat, rated highly by users. They offer personalized onboarding calls, which users describe as game-changing for setup. Brevo offers support resources, but reviewers report mixed responsiveness and occasional gaps. Reliable human support is crucial when dealing with complex automation or list issues. Choose GetResponse for peace of mind knowing premium, proactive help is readily available. Brevo's strength lies in its comprehensive knowledge base for self-service problem solving.
Advanced E-commerce
GetResponse has deeper e-commerce features; Brevo offers a unique loyalty program.
GetResponse features robust tools like abandoned cart recovery and sales funnels. The platform includes AI product recommendations ideal for online stores. Brevo integrates a full loyalty program with points, tiers, and targeted rewards. This loyalty feature helps boost retention and customer lifetime value directly within the platform. If monetization via courses or webinars is key, GetResponse is engineered for that purpose. If customer retention via loyalty programs is your focus, Brevo has the edge.
Pricing Structure
Brevo uses usage-based tiers; GetResponse scales on contact list size.
Brevo's pricing is primarily usage-based, often making costs less predictable for high volume. It includes generous email sending limits even on the free plan (300 daily emails). GetResponse scales costs strictly based on the number of contacts in your list. However, GetResponse offers unlimited newsletters, landing pages, and automations on paid tiers. GetResponse might become significantly more expensive as your list grows past 10k contacts. Brevo's flexible setup is good if you have a huge list but only email small segments frequently.
Our Verdict
Choosing between Brevo and GetResponse largely depends on your specific goals and communication priorities. GetResponse usually provides superior value for email-heavy marketers focused on growth. Brevo is the clear winner for businesses prioritizing broad, unified multichannel communication. Brevo’s superpower is its commitment to true multichannel unification, powered by Aura AI. It effortlessly coordinates customer journeys across Email, SMS, WhatsApp, and chat from one dashboard. Brevo is ideal if you need a flexible, AI-enhanced tool that ensures consistent messaging across all new platforms. GetResponse’s strength lies in its email marketing depth, reliability, and lack of usage caps. Its 99% deliverability rate and unlimited automation workflows offer peace of mind when scaling rapidly. Furthermore, GetResponse features exceptional 24/7 support and specialized tools like the AI Course Creator. The deciding factor is channel requirements and reliability versus versatility. If high email volume, guaranteed deliverability, and unlimited assets are critical, choose GetResponse. If unified messaging across emerging channels like WhatsApp is non-negotiable for your growth, then Brevo is your platform. Ultimately, pick Brevo if you need a reliable, AI-driven hub for all your messaging apps. Select GetResponse if you are an e-commerce owner or creator needing limitless email automation, robust funnels, and industry-best support.
Frequently Asked Questions
Which is better for small teams starting out, Brevo or GetResponse?
Brevo has a generous free plan allowing 300 emails daily, making it easy to start. GetResponse’s free trial gives you access to premium features for 30 days. For quick adoption due to an intuitive interface, Brevo might be slightly easier initially.
Does Brevo offer unlimited automation like GetResponse?
GetResponse explicitly offers unlimited marketing automation workflows on most paid plans. Brevo's automation is powerful and AI-driven, but limits apply based on the chosen pricing tier. Unlimited automation is a major value point for GetResponse.
Which tool offers better support for building online courses?
GetResponse is significantly better for content creators who sell online courses. The Creator plan includes an AI course creator, hosting, webinars, and handles students with zero transaction fees. Brevo does not offer these dedicated monetization tools.
How similar are the pricing models for Brevo and GetResponse?
They differ significantly. GetResponse prices scale primarily based on the size of your contact list. Brevo prices are more focused on usage volume, especially message sends and feature access. GetResponse becomes expensive fast as your list hits 10,000+ contacts.
Which platform handles WhatsApp marketing better?
Brevo treats WhatsApp as a core, unified channel alongside Email and SMS. GetResponse focuses mainly on email and transactional communications. If WhatsApp is vital for your customer engagement strategy, Brevo is the better choice.
Is GetResponse's 99% deliverability better than Brevo's?
Yes, based on user reports, GetResponse's 99% deliverability is highly reliable and a core advantage. Brevo users have reported mixed experiences with their email delivery quality. For mission-critical email performance, GetResponse is generally preferred.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.