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Mailchimp

Mailchimp

The #1 Email Marketing and Automations Platform

#10 dans Email marketing
2 min read · Updated 10/6/2025
Mailchimp homepage screenshot

At a glance

Quick overview for Mailchimp: rating, pricing summary, key features, and highlights.

Ciroapp review

3.7
Industry-Leading Features, Unstable Support Network

We find Mailchimp offers an industry-leading suite of email marketing features, backed by strong automation and valuable AI tools for content optimization. Overall, the platform is an excellent choice for businesses needing robust design and testing capabilities, provided they anticipate potential friction with customer service and complex billing structures.

Pros

  • Pro:Intuitive UI and drag-and-drop builder simplify campaign design.
  • Pro:Powerful automation features help save significant time for marketers.
  • Pro:Valuable reporting tools offer insights and industry benchmarking.
  • Pro:Generative AI features help improve content, including subject lines.

Cons

  • Con:Customer support is frequently cited as nonexistent, unhelpful, or slow to respond.
  • Con:Billing practices are reported as predatory, with unexpected charges for slight overages.
  • Con:Users often face technical access issues, especially with two-factor authentication.
  • Con:The interface is sometimes described as clunky or difficult to navigate.
Free trial
Yes — 14 days
Range: $0–$350/month (promotional rate)Free plan, Free trial, Monthly subscription, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Mailchimp review, pricing, features, pros & cons

Tired of marketing efforts that don't effectively convert? It’s frustrating when your emails don't lead to sales. Mailchimp helps you bypass this frustration.

It's the #1 email marketing and automations platform designed to turn your emails and SMS into revenue. You'll drive many more opens, clicks, and sales immediately. ✨

What is Mailchimp?

Mailchimp is recognized as the leading platform focused on email marketing and advanced automations. It's built to help businesses boost income by mastering digital outreach. With over 11 million global users and 22 years of experience, it’s a trusted choice for selling more.

This robust platform is ideal for businesses seeking seamless conversion tools, including integrated SMS campaigns. You can start sending your first email risk-free, and you don't even need a credit card to begin. Users on Standard or Premium plans may access a personalized product tour to start confidently. 💡

Mailchimp Key Features

✨ Integrated Email and SMS Marketing

Convert more customers using smoothly integrated email and SMS outreach. Mailchimp is recognized as the platform designed to turn your emails and advanced SMS campaigns into real revenue. These channels work together seamlessly, utilizing the same robust targeting and segmentation tools you already rely on. ✨

SMS is available as an add-on to most paid plans in various select countries. Please note that Multimedia Messaging Service (MMS) is available specifically for Standard and Premium users sending to contacts in the US and Canada. You must purchase credits after application and approval, and these credits are issued monthly and do not roll over.

✨ AI-Powered Content Creation

Create relevant and professional content faster using smart tools and expert templates. Mailchimp helps you cut down on design time with built-in generative AI features. These tools allow you to produce compelling, high-quality, on-brand content effortlessly.

Standard and Premium users gain access to these advanced AI capabilities, which significantly speed up your marketing creation process. Mailchimp customers have already sent over 3.1 billion emails using this type of AI-generated content. You can also utilize custom-coded email templates if your team needs greater design control.

✨ Advanced Automations and Optimization

Automate your outreach and optimize every message for higher conversion rates. Advanced automations allow you to personalize your approach and ensure messages are sent at the most effective moments. The platform is designed to actively suggest specific ways to boost your measured opens, clicks, and subsequent sales.

Mailchimp is the #1 platform that recommends ways to improve campaign performance. For those using the Standard and Premium plans, you'll gain access to powerful enhanced automations tailored for maximizing sales growth.

✨ Strategic Lead Generation

Easily generate new leads and quickly strengthen long-lasting customer relationships. You can swiftly expand your audience using practical, customizable tools available within Mailchimp.

Customizable popup forms are a simple way to capture new contact information directly on your website. Mailchimp also helps you drive growth by integrating directly with popular social media ad platforms. This allows you to effectively gather new contacts using various digital channels.

✨ Deep Analytics and Industry Benchmarking

Optimize your performance using advanced analytics and clear, sophisticated reporting. Mailchimp provides tools that offer deep insights into your campaign numbers and customer behavior.

You can analyze performance data using funnel visualizations to see exactly where customers convert or drop off. The platform also offers industry benchmarking, which gives you a clear comparison of your success against industry standards. This crucial data insight ensures you are always equipped to improve overall campaign efficiency.

✨ Robust Integration Ecosystem

Connect all your essential business tools using over 300 reliable integrations. Mailchimp helps you bring in vast amounts of sales data and drive unified growth by connecting to your crucial adjacent platforms.

Sync customer data and marketing insights seamlessly across major software systems. Popular integrations include:

  • Shopify: Sync customers, products, and purchase data directly.
  • Google Analytics: Unlock powerful insights from your campaign data.
  • Canva: Easily create compelling visuals for your marketing material.

✨ Personalized Onboarding Support

Start your campaigns confidently thanks to specialized, personalized onboarding services. Mailchimp ensures you understand how to use the platform effectively from the very beginning. New users on the Standard and Premium plans receive dedicated, expert onboarding help.

For Standard plan users, this includes one personalized session offered in English. If you choose the Premium plan, you'll benefit from four sessions, which are available in English, Spanish, and Portuguese. This support helps you launch campaigns effectively within the first 90 days.

Use Cases

📲 Drive Revenue by Integrating Email and SMS

You're looking to communicate where your customers truly pay attention. Mailchimp helps you convert by integrating seamless SMS campaigns alongside your email strategy. You get the same powerful insights, segmentation, and targeting across both channels. This dual-channel approach is designed to drive more opens, clicks, and immediate sales.

SMS marketing is available as an add-on to paid plans in select countries. By unifying your contact lists and targeting logic, you ensure your messages are highly relevant whether they arrive in an inbox or as a text message.

✨ Accelerate Content Creation with AI

It's hard for marketers to keep up with the constant demand for fresh, engaging content. Mailchimp streamlines this process using powerful generative AI features, available on Standard and Premium plans.

This assists you in developing relevant, on-brand emails much faster, ensuring consistency across all campaigns. You benefit from expert templates and AI assistance to maximize output without sacrificing quality. Mailchimp users have already sent over 3.1 billion emails using this AI-generated content support.

🤝 Establish Confidence with Expert Onboarding

Starting a new platform, especially when you manage large lists, requires confidence. New or upgraded users on Standard and Premium plans receive specialized personalized onboarding help. An expert specialist is here to guide you through the initial setup, ensuring you start your campaigns effectively within the first 90 days.

For large businesses or teams on the Premium plan, you receive up to four dedicated onboarding sessions. This specialized support helps your high-volume operations scale quickly and correctly.

🔗 Convert Browsers into Leads

Building a healthy and growing contact list is the foundation of long-term marketing success. Mailchimp provides simple, effective tools to generate leads directly from your website visitors. You can easily use customizable popup forms to capture emails efficiently.

Not only do you capture leads on-site, but Mailchimp also integrates with popular social media advertising platforms. This connection helps generate leads from your social campaigns too.

Expected outcome: Grow long-lasting customer relationships through a steady stream of new, engaged subscribers.

📈 Prove Marketing ROI and Optimize Performance

You need objective proof that your campaigns are succeeding and delivering measurable financial returns. Mailchimp offers sophisticated analytics and reporting features. You can analyze your results using funnel visualizations and industry benchmarking data to truly understand campaign performance.

Mailchimp is the #1 platform that suggests ways to optimize every message for serious revenue. Paid plan users often see up to 25x ROI attributable to their campaigns, giving you hard data to justify your marketing investment.

🛍️ Sync E-commerce Data for Personalization

You can drive huge growth by connecting your sales data directly to your marketing efforts. Mailchimp offers over 300 reliable integrations, including platforms like Shopify, WooCommerce, and Google Analytics.

This process allows you to sync customer, product, and purchase data seamlessly. By bringing in data from your store and accounting tools (like QuickBooks Online), you empower advanced segmentation and highly personalized automations that bring in more sales.

Pricing Overview for Mailchimp

Pricing range
$0–$350/month (promotional rate)
Pricing types
Free plan, Free trial, Monthly subscription, Usage-based pricing

Mailchimp offers four marketing plans, starting with a robust Free tier and scaling up to Premium for large enterprises. Paid plans begin at $13 per month for Essentials, and pricing is primarily based on the number of contacts you manage.

Plans & Pricing

Free

Monthly$0
YearlyNot explicitly stated
500 contacts maximum; 1,000 emails/mo maximum or 500/day limit
  • Easily create email campaigns
  • Learn more about your customers
  • Email support for first 30 days
Sign Up

Essentials

Monthly$13
YearlyNot explicitly stated
Starts at 500 contacts; 10X monthly email sends
  • Send the right content at the right time
  • Testing and scheduling features
  • 24/7 Email & Chat Support
  • Up to 3 users
Buy Now/Start Free Trial

Standard

Monthly$20
YearlyNot explicitly stated
Starts at 500 contacts; 12X monthly email sends; Send up to 6,000 emails each month
  • Sell even more with personalization
  • Optimization tools
  • Enhanced automations
  • Generative AI features
  • Custom-coded email templates
  • 24/7 Email & Chat Support
  • Personalized onboarding (1 session)
Buy Now/Start Free Trial

Premium

Monthly$350 (Promotional 12-month rate for 10,000+ contacts)
YearlyNot explicitly stated
Unlimited contacts (up to 250,000+ contacts available via custom plans); 15X monthly email sends
  • Scale fast with dedicated onboarding
  • Unlimited contacts
  • Priority support; built for teams
  • Generative AI Features
  • Role-based Access (5 Roles)
  • Personalized Onboarding (4 Sessions)
  • Phone & Priority Support
Buy Now/Contact Sales

Mailchimp costs between $0 and $350 per month with four main plans: Free at $0, Essentials starting at $13/month, Standard starting at $20/month, and Premium requiring contact with sales for high volume quotes.

Here are the details about what each plan offers. Please note that prices shown here are typically for the minimum 500 contacts tier, or where noted, discounted rates for higher contact tiers.

Free

Price: $0/month Websites Supported: Not explicitly stated Best For: Easily creating email campaigns and learning about your customers. Refund Policy: Not explicitly stated Other Features:

  • 1,000 emails per month maximum (500/day limit)
  • 1 Seat (User)
  • 1 Audience
  • Email support for the first 30 days

This basic plan is perfect if your business has fewer than 500 contacts. It's truly a risk-free way to start your journey with email marketing and customer education.

Essentials

Price: Starts at $13/month (for 500 contacts) Websites Supported: Not explicitly stated Best For: Sending the right content at the right time using testing and scheduling features. Refund Policy: Not explicitly stated Other Features:

  • 10X Monthly Email Sends (10 times your contact limit)
  • 3 Seats (Users)
  • 3 Audiences
  • 2 Roles for access control
  • 24/7 Email and Chat Support

Choose the Essentials plan if you are ready to expand past the Free tier and need better scheduling or testing capabilities. You'll gain access to more audiences and robust 24/7 support.

Standard

Price: Starts at $20/month (for 500 contacts) Websites Supported: Not explicitly stated Best For: Selling even more using personalization, optimization tools, and advanced automations. Refund Policy: Not explicitly stated Other Features:

  • 12X Monthly Email Sends (12 times your contact limit)
  • 5 Seats (Users)
  • 5 Audiences
  • Generative AI features
  • Custom-coded email templates
  • Personalized Onboarding (1 session)

The Standard plan gives you the best value and is recommended for growing businesses aiming for strong optimization. It includes enhanced automations and personalized onboarding to help you start strong.

Premium

Price: Starts at $350/month for 12 months (promotional rate for 10,000+ contacts, contact sales for actual starting price) Websites Supported: Not explicitly stated Best For: Scaling fast with dedicated onboarding, unlimited contacts, and priority support; built for teams. Refund Policy: Not explicitly stated Other Features:

  • 15X Monthly Email Sends (15 times your contact limit)
  • Unlimited Users/Audiences
  • Unlimited contacts allowed (for over 250,000 contacts, contact Sales)
  • Personalized Onboarding (4 sessions)
  • Phone and Priority Support

This plan is designed for large teams and high-volume senders needing the maximum features and dedicated support. It provides powerful organizational tools like five distinct role-based access levels.

Mailchimp provides a completely Free plan if you have fewer than 500 contacts. You can also try both the Standard and Essentials plans risk-free with a 14-day free trial. If you cancel your subscription during the free trial, you won't be charged for any services. Note that while you can downgrade or cancel anytime, Mailchimp does not offer refunds for previously billed charges.

User Reviews

Mailchimp receives polarized external feedback, highlighting a split between excellent product features and frustrating support experiences. Users consistently praise the platform's intuitive interface and ease of use, confirming that the drag-and-drop builder and extensive automation features are significant time savers for growing businesses.

Reviewers often appreciate the quality of available templates and the platform's robust integrations with CRM and website systems. However, a major concern revolving around customer support is widely reported.

Many users cite difficulty reaching helpful representatives, detailing issues like slow response times, unhelpful agents, and even failed personalized onboarding sessions. Furthermore, billing practices are frequently criticized as "predatory," with numerous reports of unexpected charges and automatic upgrades triggered by exceeding contact limits by even one person.

😡 Despite strong features like effective reporting tools, these recurring support and complex billing challenges significantly impact the overall user experience.

What users say elsewhere

David S.
· Trustpilot
5.0 / 5

The UI is easy to navigate, and the drag-and-drop email building feature is extremely well designed and simple to use. We use Mailchimp for all our prospective and current customer campaigns. It saves us a lot of time in production.

Maya K.
· Trustpilot
4.0 / 5

Mailchimp takes the stress out of email marketing. It’s easy to use and provides feedback so you can get better with every send. I like the new AI feature that suggests improvements to your email subject lines.

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Why use Mailchimp?

Choosing the right marketing tool is crucial for your business growth. Mailchimp doesn't just send messages; it recommends ways to optimize every message for serious revenue. Users of paid plans often see up to 25x ROI attributable to their campaigns. It's definitely built to give you confidence and deliver measurable results. ✅

You should choose Mailchimp because it simplifies complex marketing tasks and offers proven financial returns:

  • Mailchimp is the #1 platform that suggests ways to generate more opens, clicks, and sales.
  • You can create relevant, on-brand content faster using generative AI tools and expert templates.
  • Advanced segmentation and sophisticated reporting, including industry benchmarking, help you truly understand performance.
  • Build long-lasting customer relationships by easily generating leads using tools like customizable popup forms.
  • Bring in more sales data and drive huge growth with access to over 300 reliable integrations, including platforms like Shopify, Google Analytics, and Canva.
  • New users on Standard and Premium plans receive specialized onboarding help to ensure they start their campaigns effectively.

Ready to transform your workflow with Mailchimp?

Try it nowView pricing

Frequently Asked Questions

What happens if I go over my contact or email send limit on a paid plan?

If you exceed your contact tier or monthly email send limit, Mailchimp will automatically apply overage charges. As long as you pay these overage fees, your continuing campaigns will not be paused or interrupted.

Does Mailchimp offer refunds if I cancel my subscription mid-month?

Mailchimp does not offer refunds for any previously processed monthly charges or billed services. You can cancel or downgrade your plan at any time, and you will retain access to paid features until that billing period ends.

How long is the free trial, and what are the limitations if I don't use a credit card?

The free trial for the Standard and Essentials plans lasts for 14 days. If you do not enter a credit card, your free trial sends are limited to a maximum of 500 emails per month, including automation sends.

How does the pricing structure account for multiple users on one account?

The primary cost is usage-based on your contact count, but plans include set limits on users, or 'seats.' Essentials allows 3 seats, Standard allows 5 seats, and Premium permits unlimited users for large teams.

What customer support options come with each plan, and is phone support included?

The Essentials and Standard plans provide 24/7 access to Email and Chat Support. Dedicated Phone and Priority Support are features reserved only for customers subscribed to the Premium plan.

What are the language options available for personalized onboarding services?

Personalized onboarding for the Standard plan is offered only in English during your first 90 days. Customers on the Premium plan can access onboarding in English, Spanish, or Portuguese.

I have a very large contact list. Does Mailchimp offer custom plans for high-volume senders?

Yes. If your list includes more than 250,000 contacts, you should reach out to the sales team. They offer custom high-volume plans tailored to meet extensive marketing needs.

What payment methods does Mailchimp accept for monthly billing?

Mailchimp accepts all major credit cards and PayPal. They also support direct debit transactions in select countries.

Are there dedicated migration services available for new, large-volume users?

Premium Migration Services are available in select countries for new customers who sign up for the Premium plan through Sales. There is typically a 30-day window after account creation to use these services.

How extensive is Mailchimp’s library of available integrations?

Mailchimp integrates with over 300 reliable platforms to bring in more data and drive growth. These integrations include key tools like Shopify, Google Analytics, Canva, and QuickBooks Online.

Can I use the service without committing to a recurring monthly subscription?

Yes. If you are an intermittent or infrequent sender, you can choose the Pay As You Go plan. This option lets you buy email credits when needed instead of paying a fixed monthly charge.

Is SMS marketing included automatically with paid plans?

No. SMS marketing is an add-on feature for paid plans and is only available in select countries. You must submit an application and purchase separate recurring monthly SMS credits after approval.

How do purchased SMS credits work, and do unused credits roll over?

Credits are purchased in monthly blocks and renew on your account’s billing date. Any unused SMS credits will expire at the end of the month and do not carry over to the next cycle.

Does Mailchimp provide discounts for nonprofit organizations or charities?

Yes, nonprofit organizations and charities are eligible for a 15% discount. To apply, first sign up for a free account, then contact the Billing team with a link to your organization’s website.

Who is the Standard plan best suited for among the tiered offerings?

The Standard plan is ideal for growing businesses focused on optimization and revenue growth. It includes enhanced automations, personalization tools, generative AI features, and a personalized onboarding session.

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