Notify Me vs Subbly
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Notify Me if you run a Shopify or BigCommerce store losing sales to stockouts; pick Subbly if subscriptions are your whole business and you want one platform for site, checkout, and billing.
Best for: Shopify stores with frequent stockouts or limited product drops, Merchants who want to collect emails from shoppers hitting sold-out pages
Read the full Notify Me reviewBest for: Subscription box startups and established box brands, Meal kit and prepared-meal delivery services
Read the full Subbly reviewCommission may apply at no extra cost
Notify Me vs Subbly: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Notify Me if
- You want waitlists, preorders, and wishlists in one app.
- You already run Klaviyo, Mailchimp, or Omnisend campaigns.
Choose Subbly if
- Subscriptions are your whole business, not a side feature.
- You want website, checkout, and billing under one roof.
- You're migrating from Cratejoy, Recharge, or Shopify subscriptions.
Notify Me vs Subbly: pros and cons
Notify Me
Notify Me! turns sold-out pages into waitlists, pre-orders, and wishlists, then feeds demand signals into Klaviyo, Mailchimp, Omnisend, and PushOwl. Its 4.9/5 rating across 3,400-plus reviews shows real recovery power, but it's locked to Shopify and BigCommerce and SMS costs vary by country. Overall, it's a strong pick for stores losing sales to stockouts.
Pros
- Bundles four revenue-recovery tools — back-in-stock alerts, pre-orders, wishlists, and low-stock reminders — into one app, replacing what would otherwise require several single-purpose subscriptions
- Proven at scale — 35,000+ Shopify and BigCommerce stores, $502M+ in recovered merchant sales, and a 4.9/5 Shopify App Store rating across 3,400+ verified reviews with 97% five-star feedback
- Alerts sync natively into Klaviyo, Mailchimp, Omnisend, and PushOwl, and widgets work with page builders like PageFly, GemPages, and EComposer — no CSV exports or glue code required
Cons
- Built exclusively for Shopify and BigCommerce — merchants on WooCommerce, Magento, or custom platforms can't use it
- SMS and WhatsApp messages are billed separately at rates that vary by country, so total notification costs are hard to predict until you check the per-country rate tables
- Setup isn't fully self-serve — some reviewers needed support help integrating widgets with their themes or handling product variants
Subbly
Subbly bundles your website, checkout, billing, and subscriber management into one subscription-first platform, with a churn suite, dynamic bundles, and free migration built in. The trade-offs are real: pricing isn't shown upfront, trial offers are advertised inconsistently, and monthly plans carry a 30-day commitment. Overall, it's a strong shortlist pick if subscriptions are your whole business.
Pros
- Genuinely all-in-one — website, checkout, recurring billing, and subscriber management live in a single system, eliminating the plugin conflicts and stacked app costs typical of running subscriptions on Shopify or WooCommerce.
- Churn reduction is engineered in, not bolted on — the platform ships a churn suite with AI prediction models, downsells via funnels, surveys for preference capture, and subscription-native gifting.
- Bundles support genuinely complex pricing, dynamically adjusting across 10+ parameters, which suits meal kits and other products where price varies by portion, frequency, or contents.
Cons
- Monthly plans carry a 30-day minimum commitment after the trial, so it's not fully month-to-month cancellation flexibility.
- Costs can scale with usage — some tiers apply overages such as $5 per 1,000 extra automation actions, and seat limits are tight on lower plans (1 seat on Basic, 3 on Subbly, 5 on Advanced).
- The AI website builder is a separate paid add-on rather than a standard feature, despite being promoted heavily in marketing.
Notify Me and Subbly in detail
Notify Me
Notify Me! is a Shopify and BigCommerce app that turns out-of-stock moments into revenue. It replaces "Sold out" buttons with waitlist signups, preorder options, and wishlists, then feeds those signals into your email and marketing tools. It's built for e-commerce merchants who want to capture demand on products they can't currently ship—from small brands to the 35,000+ stores already using it.
Standout features
- Turn "Sold out" into signups
- Keep selling with pre-orders
- Wishlists that reveal demand
- Plugs into the stack you already run
- Built for developers, too
Use cases
- Turn sold-out pages into waitlists
- Keep selling through supply gaps
- Gauge demand with wishlists
- Feed alerts into your marketing stack
Subbly
Subbly is a subscription-first commerce platform: one system for your website, checkout, billing, and subscriber management. It targets recurring-revenue businesses such as subscription boxes, meal delivery, memberships, D2C replenishment, and CSA farms. The company reports 20,000+ users, 11+ years in market, and a 4.8/5 rating from 200+ Capterra reviews. Migration paths are advertised from Shopify, WooCommerce, Recharge, Cratejoy, and others.
Standout features
- One platform, no plugin pile-up
- Tools that grow order value
- A churn suite that keeps subscribers around
- Build it your way, or hand it over
- Easy to switch, easy to get help
Use cases
- Subscription box brands replacing a plugin stack
- Businesses migrating off Recharge, Cratejoy, or Shopify
- Memberships, D2C replenishment, and subscribe-and-save models
- CSA farms selling seasonal shares
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Notify Me | Subbly |
|---|---|---|
| From (cheapest paid plan) | $19.90/mo Starter | $69/mo Subbly |
| Free plan | Yes Lifetime caps: 100 back-in-stock requests, 5 SMS, 5 WhatsApp messages, 5 pre-orders, 50 wishlist actions; 10 notifications/month | No |
| Free trial | Not stated | Not stated |
| Money-back guarantee | 30 days | Not stated |
| Annual billing savings | Up to 20% | Up to 25% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | FreeCheaper Free plan, billed annually | $51.75/mo Subbly plan, billed annually |
| Cost for 5 users | $15.92/mo Starter plan, billed annually · price per account (user limit not stated) | $51.75/mo Subbly plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $15.92/mo Starter plan, billed annually · price per account (user limit not stated) | $51.75/mo Subbly plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $15.92/mo Starter plan, billed annually · price per account (user limit not stated) | $51.75/mo Subbly plan, billed annually · price per account (user limit not stated) |
| Plans | 6 | 3 |
| Prices checked | Vendor page checked Oct 13, 2026 | Checked Oct 13, 2026 |
| Price history | Tracking prices since Sep 9, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Notify Me costs $0/mo vs Subbly at $51.75/mo.
- Only Notify Me has a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Do Notify Me and Subbly compete?
Not exactly. Notify Me recovers sold-out sales on Shopify and BigCommerce. Subbly is a full platform for running subscription businesses. Choose based on whether you need stockout recovery or recurring-revenue infrastructure.
Which tool integrates with more services?
Notify Me lists Klaviyo, Mailchimp, Omnisend, and PushOwl, plus a REST API and MCP server. Subbly exposes APIs and SDKs but advises verifying each third-party integration before you commit.