Bokun, a Tripadvisor company vs Notify Me
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Bokun if you run tours, rentals, or attractions and need booking management with OTA distribution; pick Notify Me if you're a Shopify or BigCommerce store recovering out-of-stock sales.
Best for: Tour operators already selling on Viator who want a quick, fee-free connection, Small teams replacing spreadsheets with one central booking system
Read the full Bokun, a Tripadvisor company reviewBest for: Shopify stores with frequent stockouts or limited product drops, Merchants who want to collect emails from shoppers hitting sold-out pages
Read the full Notify Me reviewCommission may apply at no extra cost
Bokun, a Tripadvisor company vs Notify Me: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Bokun, a Tripadvisor company if
- You run tours, rentals, attractions, or ground transport bookings.
- You already sell on Viator and want one-click, 0%-fee imports.
- You need OTA distribution to 2,600+ resellers from one dashboard.
Choose Notify Me if
- Your Shopify or BigCommerce store loses sales to stockouts.
- You want back-in-stock alerts, pre-orders, and wishlists in one app.
- You need REST API, MCP server, and Klaviyo or Mailchimp sync.
Bokun, a Tripadvisor company vs Notify Me: pros and cons
Bokun, a Tripadvisor company
Bokun pulls Viator, Google Things to Do, and 2,600-plus resellers into one dashboard for tour and activity operators. Availability syncs automatically, and the free plan plus 14-day trial keep the risk low. Overall, it's a recommendable pick for operators who'll budget for the per-booking fees.
Pros
- One-click Viator product import — since Bokun and Viator are both Tripadvisor companies, existing Viator products import without rebuilding, carry 0% Bokun fees, and the site says first bookings can arrive within five days.
- Marketplace reach from a single dashboard — 2,600+ resellers including 70+ global OTAs like GetYourGuide, Airbnb, and Klook, plus discovery through Google Things to Do.
- Availability syncs automatically across every sales channel to prevent double bookings, with mass closeouts in a few clicks for maintenance or cleaning days and channel-specific seasonal pricing.
Cons
- Bokun is not fully fee-free — paid plans add a 1%–1.5% booking fee on top of $49–$499 monthly subscriptions, and the Channel Manager carries custom pricing plus a 0.5%–1.5% fee on Viator bookings.
- Automation and seats are capped on lower tiers — FREE has only 1 user, START limits automated reservation emails to 500 per month, and unlimited users only arrive at the $499/month PREMIUM plan.
- Headline results like the 400% revenue increase reported by Venice Tours are vendor-reported case studies, not independently verified data.
Notify Me
Notify Me! turns sold-out pages into waitlists, pre-orders, and wishlists, then feeds demand signals into Klaviyo, Mailchimp, Omnisend, and PushOwl. Its 4.9/5 rating across 3,400-plus reviews shows real recovery power, but it's locked to Shopify and BigCommerce and SMS costs vary by country. Overall, it's a strong pick for stores losing sales to stockouts.
Pros
- Bundles four revenue-recovery tools — back-in-stock alerts, pre-orders, wishlists, and low-stock reminders — into one app, replacing what would otherwise require several single-purpose subscriptions
- Proven at scale — 35,000+ Shopify and BigCommerce stores, $502M+ in recovered merchant sales, and a 4.9/5 Shopify App Store rating across 3,400+ verified reviews with 97% five-star feedback
- Alerts sync natively into Klaviyo, Mailchimp, Omnisend, and PushOwl, and widgets work with page builders like PageFly, GemPages, and EComposer — no CSV exports or glue code required
Cons
- Built exclusively for Shopify and BigCommerce — merchants on WooCommerce, Magento, or custom platforms can't use it
- SMS and WhatsApp messages are billed separately at rates that vary by country, so total notification costs are hard to predict until you check the per-country rate tables
- Setup isn't fully self-serve — some reviewers needed support help integrating widgets with their themes or handling product variants
Bokun, a Tripadvisor company and Notify Me in detail
Bokun, a Tripadvisor company
Bokun is booking management software for tour and activity providers. It's owned by Tripadvisor, the same company behind Viator. The platform lets operators take direct bookings on their own website, sync availability across sales channels, and connect to a marketplace of resellers and OTAs. It serves tour operators, attractions, activity companies, rental providers, destinations and DMOs, ground transport businesses, and resellers.
Standout features
- Sell on Viator without the setup headache
- Reach more travellers from one dashboard
- One central system, zero double bookings
- Turn your website into a booking machine
- Keep your current system, gain Bokun's reach
Use cases
- Sell on Viator with zero hassle
- Take direct bookings on your own site
- Stop double bookings for good
- Reach more travellers from one place
Notify Me
Notify Me! is a Shopify and BigCommerce app that turns out-of-stock moments into revenue. It replaces "Sold out" buttons with waitlist signups, preorder options, and wishlists, then feeds those signals into your email and marketing tools. It's built for e-commerce merchants who want to capture demand on products they can't currently ship—from small brands to the 35,000+ stores already using it.
Standout features
- Turn "Sold out" into signups
- Keep selling with pre-orders
- Wishlists that reveal demand
- Plugs into the stack you already run
- Built for developers, too
Use cases
- Turn sold-out pages into waitlists
- Keep selling through supply gaps
- Gauge demand with wishlists
- Feed alerts into your marketing stack
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Bokun, a Tripadvisor company | Notify Me |
|---|---|---|
| From (cheapest paid plan) | $49/mo START | $19.90/mo Starter |
| Free plan | Yes 1 user | Yes Lifetime caps: 100 back-in-stock requests, 5 SMS, 5 WhatsApp messages, 5 pre-orders, 50 wishlist actions; 10 notifications/month |
| Free trial | 14 days | Not stated |
| Money-back guarantee | Not stated | 30 days |
| Annual billing savings | — | Up to 20% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | Free FREE plan, billed annually | Free Free plan, billed annually |
| Cost for 5 users | $49/mo START plan, billed monthly | $19.90/mo Starter plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $149/mo PLUS plan, billed monthly | $19.90/mo Starter plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $499/mo PREMIUM plan, billed monthly | $19.90/mo Starter plan, billed monthly · price per account (user limit not stated) |
| Plans | 4 | 6 |
| Prices checked | Checked Oct 13, 2026 | Vendor page checked Oct 13, 2026 |
| Price history | Tracking prices since Sep 9, 2026. No price change detected yet. | Tracking prices since Sep 9, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Bokun, a Tripadvisor company and Notify Me both cost $0/mo.
- Both tools have a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Are Bokun and Notify Me in the same category?
No. Bokun manages bookings for tour, activity, rental, and transport operators. Notify Me is a Shopify and BigCommerce app that recovers out-of-stock sales with alerts, pre-orders, and wishlists.