Kartra, WebinarJam & EverWebinar vs Mailchimp
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Coaches scaling out of 1:1 client work into group programs, Consultants productizing their frameworks into courses
Read the full Kartra, WebinarJam & EverWebinar reviewBest for: Small businesses that want email and SMS marketing in one tool, Ecommerce stores running on Shopify, WooCommerce, Wix, or Squarespace
Read the full Mailchimp reviewCommission may apply at no extra cost
Kartra, WebinarJam & EverWebinar vs Mailchimp: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Kartra, WebinarJam & EverWebinar if
- You want pages, email, courses, and checkouts in one login
- You sell through live or automated webinars
- You want behavior-based emails tied to cart and page activity
Choose Mailchimp if
- You run an ecommerce store on Shopify or WooCommerce
- You want email and SMS managed in one platform
Kartra, WebinarJam & EverWebinar vs Mailchimp: pros and cons
Kartra, WebinarJam & EverWebinar
Kartra bundles pages, email, checkouts, courses, and memberships into one connected system, with WebinarJam and EverWebinar handling live and automated webinars. The catch: no public plan pricing, and vendor-reported claims you can't verify. Overall, it's a solid pick for non-technical experts who want fewer tools, as long as you confirm costs during signup.
Pros
- Single shared database across pages, email, cart, CRM, and memberships means behavior-based triggers and real-time funnel tracking work natively, without stitching together third-party integrations
- Four configurable checkout structures per product — one-time, recurring subscriptions, installments, and recurring installments — with billing cycles from weekly up to every two years
- Native pairing with WebinarJam for live events and EverWebinar for automated presentations, with registrant follow-up handled through Kartra's built-in email automation
Cons
- Public plan pricing for Kartra, WebinarJam, and EverWebinar is not displayed on the reviewed pages — only configuration examples like $29.99/month appear — so you must confirm actual costs during signup
- PayPal cannot be used as the payment gateway for recurring installment products, forcing sellers of annual installment plans onto a different gateway
- Key claims like 60,000 customers, 718,000 pages launched, and $1.5B earned by creators are vendor-reported with no independently verified performance data available at review time
Mailchimp
Mailchimp pairs a genuinely usable free tier with polished email design, strong automations, and 300+ integrations, though costs climb with your contact count and top features sit behind pricier tiers. Overall, it's a dependable starting point for small businesses and ecommerce stores — just watch for automatic overage billing.
Pros
- Genuinely usable free tier — 250 contacts, 500 sends per month, popup forms, and core campaign tools with no credit card required to start, plus a 14-day trial on all paid plans
- Email and SMS managed in one platform, with Mailchimp reporting up to a 97% higher click rate for US users who send both channels versus email alone
- Automation scales with your plan — flows up to 4 steps on Essentials and up to 200 steps with branching on Standard — with vendor-reported figures of up to 8x more orders for paid-plan automation users
Cons
- Costs scale with your contact count and overage fees are billed automatically rather than pausing campaigns, so an unexpected list spike can inflate your bill
- The Free plan is tight — 1 seat, 1 audience, 250 contacts, 500 sends per month capped at 250 per day, sending pauses at limits, and email support only for the first 30 days
- SMS marketing is a paid-plan add-on in select countries that requires an application and approval (typically 2-5 business days), and unused monthly credits expire with no rollover
Kartra, WebinarJam & EverWebinar and Mailchimp in detail
Kartra, WebinarJam & EverWebinar
Kartra is an all-in-one platform for coaches, consultants, and service providers moving their expertise online. It covers pages, funnels, email marketing, courses, memberships, checkouts, and affiliate management in one connected system — the company says it replaces 8-12 separate tools. WebinarJam adds live webinar hosting; EverWebinar handles automated presentations. Kartra reports 60,000 customers, 718,000 pages launched, and $1.5B earned by creators.
Standout features
- Everything talks to everything
- Launch pages and funnels fast
- Email that reacts to what people do
- Sell courses, memberships, and payment plans
- Live and evergreen webinars, connected
Use cases
- Scale from 1:1 coaching to group programs
- Turn consulting frameworks into courses
- Launch your first online offer, tech-free
- Sell with live and automated webinars
Mailchimp
Mailchimp is an email and SMS marketing platform owned by Intuit. It helps small businesses, ecommerce stores, non-profits, and professional services grow their audience and drive sales. You get a drag-and-drop email builder, marketing automations, AI content tools, reporting, and 300+ integrations with tools like Shopify, Canva, and Salesforce. Plans run from a basic free option up to Premium, so it can scale as your contact list grows.
Standout features
- Design emails without a designer
- Automations that keep working after you hit send
- Reach customers on email and SMS
- Connect the apps you already use
- Test, target, and improve every send
Use cases
- Send your first campaign with confidence
- Turn store data into automatic sales
- Reach customers on email and SMS
- Keep your community engaged
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Kartra, WebinarJam & EverWebinar | Mailchimp |
|---|---|---|
| From (cheapest paid plan) | $29.99/mo Recurring price points | $20/mo Standard |
| Free plan | No | Yes Max 250 contacts; sending pauses if contact or email send limits are exceeded |
| Free trial | Yes | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $99/mo Recurring installment price points plan, billed annually | FreeCheaper Free plan, billed annually |
| Cost for 5 users | $29.99/mo Recurring price points plan, billed monthly · price per account (user limit not stated) | $20/mo Standard plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $29.99/mo Recurring price points plan, billed monthly · price per account (user limit not stated) | $20/mo Standard plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $29.99/mo Recurring price points plan, billed monthly · price per account (user limit not stated) | $20/mo Standard plan, billed monthly · price per account (user limit not stated) |
| Plans | 3 | 4 |
| Prices checked | Checked Oct 12, 2026 | Vendor page checked Oct 13, 2026 |
| Price history | Tracking prices since Sep 9, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Mailchimp costs $0/mo vs Kartra, WebinarJam & EverWebinar at $99/mo.
- Only Mailchimp has a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
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Frequently Asked Questions
Do both offer free trials?
Yes. Mailchimp gives 14 days with no credit card. Kartra promotes a low-risk trial where most users build a first funnel or course, though exact trial length isn't published.