Goflow vs ShippingEasy
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: High-volume sellers running Amazon, Walmart, eBay, and Shopify side by side, Brands expanding into new marketplaces without hiring more ops staff
Read the full Goflow reviewBest for: Small businesses that ship regularly with USPS or UPS, Sellers on multiple channels like Amazon, eBay, Etsy, Walmart, or their own store
Read the full ShippingEasy reviewCommission may apply at no extra cost
Goflow vs ShippingEasy: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Goflow if
- You run high volume across Amazon, Walmart, eBay, and Shopify
- You sell wholesale and need EDI compliance with big retailers
- You sync inventory across multiple warehouses or 3PLs
Choose ShippingEasy if
- You ship under 25 packages monthly and want free labels
- You want simple setup with unlimited expert help
Goflow vs ShippingEasy: pros and cons
Goflow pulls orders, inventory, shipping, and EDI from 250-plus channels into one real-time dashboard, and its automation and forecasting suit high-volume sellers. Overall, transparent pricing through Scale and a genuine free plan make it easy to try, but no third-party reviews exist yet and Enterprise requires a 12-month commitment, so large multichannel operations are the clear fit.
Pros
- Single real-time dashboard consolidates orders, inventory, shipments, customer data, and reporting across every connected channel, eliminating tab-hopping between marketplaces
- 250+ prebuilt integrations cover major marketplaces (Amazon, Walmart, eBay, TikTok, Shopify), carriers like UPS, FedEx, and USPS, plus 3PLs and retailer EDI partners
- Shipping automation handles picking, packing, carrier selection, rate shopping, and document generation, cutting manual fulfillment work per order
Cons
- Enterprise requires a 12-month annual commitment with custom pricing, so costs for the highest tier aren't visible until you contact sales
- Core is entry-only — once you upgrade to a paid plan, you can't return to the free tier
- Orders beyond your monthly allowance trigger per-order overage fees, and EDI connections carry a one-time $500–$1,300 setup fee
ShippingEasy
ShippingEasy pulls orders from major marketplaces and carts into one workspace, advertises the lowest USPS rates in the industry, and adds branding and marketing tools most shipping apps skip. Growth pricing is usage-based and not published upfront, though, and there's no money-back guarantee. Overall, it's a solid pick for multichannel sellers who want cheaper labels and less busywork.
Pros
- Automatic order imports pull orders from Amazon, eBay, Etsy, Walmart, Shopify, WooCommerce, BigCommerce, Squarespace, Magento, and Volusion into a single workspace, eliminating manual order re-entry across channels.
- ShippingEasy advertises the lowest USPS rates in the industry, plus discounted UPS and GlobalPost rates and exclusive cubic discounts through Flat Rate Green pricing, directly lowering cost per label.
- Branding extends past checkout — logos on shipping labels, customized tracking emails, and a branded tracking page with your links and social profiles keep your store in front of buyers after purchase.
Cons
- Growth pricing is usage-based and not published upfront — the $19.99/month figure only applies to the 26–200 shipment bracket, so budget-conscious buyers must use the pricing page's volume selector or contact sales to learn their actual rate.
- Connecting your own carrier account carries an additional monthly fee that varies by plan, which can erode savings if you already have favorable negotiated rates.
- The platform's core value depends on integrations; if your sales channel or cart isn't supported, automatic order import won't work and the workflow advantage largely disappears.
Goflow and ShippingEasy in detail
Goflow
Goflow is multichannel ecommerce software that centralizes orders, inventory, fulfillment, purchasing, and reporting in one platform. It connects to 250+ marketplaces, sales channels, carriers, and fulfillment services, including Amazon, Walmart, Shopify, and eBay. Based on the company's site, it's built for high-volume sellers and larger teams. The brands it names include Chefman, Spreetail, and simplehuman, and it speaks directly to ecommerce directors, CTOs, and operations managers.
Standout features
- One Dashboard for Every Channel
- Shipping on Autopilot
- Inventory You Can Trust
- Plug Into 250+ Integrations
- Insights That Drive Growth
Use cases
- Run every marketplace from one screen
- Meet retailer EDI requirements without the copy-paste
- Keep stock accurate across warehouses
- Expand into new channels as you grow
ShippingEasy
ShippingEasy is online shipping software for e-commerce sellers. It connects to marketplaces like Amazon, eBay, Etsy, and Walmart, plus carts like Shopify, WooCommerce, BigCommerce, Squarespace, Magento, and Volusion. Orders import automatically so you can manage shipping from one place. It's aimed at small businesses and growing merchants who want cheaper USPS and UPS rates, simple automation, and help from shipping experts without hiring tech staff.
Standout features
- Every order in one place
- Discounted rates on every label
- Automation that runs itself
- Your brand on every package
- Customer emails that bring buyers back
Use cases
- Sell in more than one place
- Make every package feel on-brand
- Start small, then grow
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Goflow | ShippingEasy |
|---|---|---|
| From (cheapest paid plan) | $499/mo Launch | $19.99/mo Growth |
| Free plan | Yes 500 orders/month; orders above the allowance pause until you upgrade | Yes Up to 25 shipments per month; up to 3 store or marketplace connections |
| Free trial | Not stated | 30 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | Free Core plan, billed annually | Free Starter plan, billed annually |
| Cost for 5 users | $499/mo Launch plan, billed monthly · price per account (user limit not stated) | $19.99/mo Growth plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $499/mo Launch plan, billed monthly · price per account (user limit not stated) | $19.99/mo Growth plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $499/mo Launch plan, billed monthly · price per account (user limit not stated) | $19.99/mo Growth plan, billed monthly · price per account (user limit not stated) |
| Plans | 4 | 2 |
| Prices checked | Vendor page checked Oct 13, 2026 | Checked Oct 12, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Goflow and ShippingEasy both cost $0/mo.
- Both tools have a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
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Frequently Asked Questions
Do Goflow and ShippingEasy both have free plans?
Yes. Goflow's Core plan is free with 500 orders monthly. ShippingEasy's Starter plan is free for 25 shipments monthly across three stores, plus a 30-day trial.