Format vs Ucraft
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Photographers who want galleries, proofing, and delivery in one place, Artists, illustrators, and designers with image-heavy portfolios
Read the full Format reviewBest for: Small business owners who need a first professional website, Photographers, designers, and freelancers building portfolios
Read the full Ucraft reviewCommission may apply at no extra cost
Format vs Ucraft: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Format if
- You're a photographer wanting galleries, proofing, and delivery in one dashboard
- You sell prints or digital downloads and want zero commission fees
- You need to host long-form video directly on your own site
Choose Ucraft if
- You need wide integrations like Zapier, Mailchimp, and HubSpot
- You're an agency reselling white-label sites under your own brand
Format vs Ucraft: pros and cons
Format
Format bundles a portfolio site, client proofing tools, and a commission-free store under one roof, with 90+ themes and direct video hosting up to 120 minutes. Annual billing up front, first-year-only intro discounts, and a contact-to-cancel process are the trade-offs. Overall, it's a solid pick for photographers and creatives who want selling built in.
Pros
- Zero-commission store — Format charges no platform fees or sales commission on products, services, or digital downloads, and you can self-fulfill orders worldwide.
- Direct video hosting up to 120 minutes on Pro Plus lets filmmakers play full-length work on their own site instead of embedding third-party players.
- The client workflow is built in—password-protected branded galleries, proofing, file transfers, and contracts all live inside the same dashboard as your portfolio.
Cons
- Plans are billed annually up front, and intro discounts apply to the first year only—Pro reverts from $12/mo to $17/mo and Pro Plus from $15/mo to $26/mo at renewal.
- The Basic plan caps you at 10 pages and 70 high-resolution images, and the online store isn't listed for that tier, so active sellers will outgrow it quickly.
- CSS and HTML editing is reserved for Pro and Pro Plus, leaving Basic users without code-level customization.
Ucraft
Ucraft pairs an approachable drag-and-drop editor with transparent pricing, free Google Cloud hosting, and 0% transaction fees on every store plan. It's built for non-coders and small sellers, though one-way upgrades, product caps, and lapsed-payment downtime deserve attention before you commit. Overall, it's a solid, affordable pick for simple sites and small stores.
Pros
- All store plans (Basic Shop and up) charge 0% transaction fees, so platform fees never cut into your sales revenue
- Free hosting on Google Cloud is included on every plan, with unlimited bandwidth even on the free tier
- PayGo white-label plans ($39–$109/month) let agencies resell sites under their own brand and domain with discounted per-site rates that drop as low as $8 for Pro Website on PayGo 3
Cons
- Plan upgrades are one-way — you can move from Free to Pro Website or from Pro Shop to Unlimited, but you cannot downgrade, so you must confirm a tier fits before committing
- The free plan displays a Ucraft watermark and forces a ucraft.site subdomain; removing them requires either the $4.99/month Essentials Plan or a full upgrade
- Product counts are capped on lower store tiers — 15 products on Basic Shop and 1,000 on Pro Shop — so unlimited inventory requires the $69–$75/month Unlimited plan
Format and Ucraft in detail
Format
Format is an online portfolio website builder made for creatives—photographers, filmmakers, artists, designers, architects, models, and fashion designers. One subscription covers three jobs: a professionally designed portfolio site, client proofing and management tools, and a commission-free store. Hosting is included with every plan, you can connect a custom domain, and coding is optional. Format says its support staff are creatives themselves.
Standout features
- Start with a theme, then make it yours
- Build custom layouts with Flex Block
- Run client work in one dashboard
- Host full-length video, your way
- Reach a wider audience
Use cases
- Deliver client work in one place
- Host full-length video, your way
- Sell your work, keep every dollar
- Go multilingual in minutes
Ucraft
Ucraft is a drag-and-drop website builder aimed at non-coders. It targets small business owners, entrepreneurs, artists, bloggers, and freelancers who want a professional, responsive site. You can build a website, landing page, blog, or online store. The company says over 360,000 business owners, bloggers, and entrepreneurs use the platform, and paid plans come with a 14-day free trial.
Standout features
- Build by Dragging, Not Coding
- Start From 120+ Designer Templates
- Sell Online, Sell Anywhere
- Extras That Round Out Your Brand
- Hosting, Integrations, and a Simple Launch
Use cases
- Launch Your First Business Site
- Open an Online Store
- Showcase Your Work
- Resell Sites as an Agency
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Format | Ucraft |
|---|---|---|
| From (cheapest paid plan) | $14/mo Basic | $4.99/mo Essentials Plan |
| Free plan | No | Yes Ucraft branding watermark and ucraft.site subdomain; up to 15 pages |
| Free trial | 14 days | 14 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | Up to 29% | Up to 25% |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $10/mo Basic plan, billed annually | FreeCheaper Free Website plan, billed annually |
| Cost for 5 users | $10/mo Basic plan, billed annually · price per account (user limit not stated) | $6/mo Website plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $10/mo Basic plan, billed annually · price per account (user limit not stated) | $6/mo Website plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $10/mo Basic plan, billed annually · price per account (user limit not stated) | $6/mo Website plan, billed annually · price per account (user limit not stated) |
| Plans | 3 | 9 |
| Prices checked | Vendor page checked Oct 13, 2026 | Vendor page checked Oct 12, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Ucraft costs $0/mo vs Format at $10/mo.
- Only Ucraft has a free plan.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Which is better for photographers?
Format. It bundles password-protected client galleries, proofing, contracts, and file delivery with Lightroom integration. Ucraft offers portfolio templates but lacks those photography-specific client workflow tools.