ClickFunnels vs Kartra, WebinarJam & EverWebinar
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Course creators and info-product sellers who need opt-in, sales, checkout, and course delivery in one platform, Coaches and consultants building lead-generation funnels whose goal is booking calls rather than instant checkout
Read the full ClickFunnels reviewBest for: Coaches scaling out of 1:1 client work into group programs, Consultants productizing their frameworks into courses
Read the full Kartra, WebinarJam & EverWebinar reviewCommission may apply at no extra cost
ClickFunnels vs Kartra, WebinarJam & EverWebinar: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose ClickFunnels if
- You prefer a focused funnel tool over a full marketing suite.
- You're fine with yearly billing and simple plan structures.
Choose Kartra, WebinarJam & EverWebinar if
- You want pages, email, checkouts, and courses in one login.
- You sell through live webinars (WebinarJam) or automated ones (EverWebinar).
- You're non-technical and want an onboarding call plus live training.
ClickFunnels vs Kartra, WebinarJam & EverWebinar: pros and cons
ClickFunnels
ClickFunnels bundles funnel pages, email follow-up, checkout with one-click upsells, and course memberships into one subscription, which cuts setup time for offer-based businesses. The trade-offs are a high price versus a leaner DIY stack, limited design control, and real lock-in. Overall, it's a strong pick for funnel-shaped businesses and a poor one for content sites.
Pros
- The entire funnel stack — pages, email, checkout, membership — lives in one subscription, eliminating integration work between a page builder, email tool, and payment processor
- One-click upsells and order bumps are natively supported at checkout, a feature that materially raises average order value and is difficult to replicate with generic shopping carts
- Prebuilt funnel templates for proven formats (webinar, product launch, lead magnet) let non-designers assemble a working funnel quickly, consistent with the platform's launch-fast positioning
Cons
- The subscription cost is high relative to assembling a leaner stack yourself, and the price is hard to justify if you only need a landing page or two rather than ongoing funnel operations
- It is opinionated about structure — your site is organized around funnels rather than pages, which makes ClickFunnels a poor choice for content-driven sites, blogs, or businesses needing a conventional web presence
- Design flexibility within the page editor is more limited than general-purpose page builders, so teams with strict brand requirements may hit constraints
Kartra, WebinarJam & EverWebinar
Kartra bundles pages, email, checkouts, courses, and memberships into one connected system, with WebinarJam and EverWebinar handling live and automated webinars. The catch: no public plan pricing, and vendor-reported claims you can't verify. Overall, it's a solid pick for non-technical experts who want fewer tools, as long as you confirm costs during signup.
Pros
- Single shared database across pages, email, cart, CRM, and memberships means behavior-based triggers and real-time funnel tracking work natively, without stitching together third-party integrations
- Four configurable checkout structures per product — one-time, recurring subscriptions, installments, and recurring installments — with billing cycles from weekly up to every two years
- Native pairing with WebinarJam for live events and EverWebinar for automated presentations, with registrant follow-up handled through Kartra's built-in email automation
Cons
- Public plan pricing for Kartra, WebinarJam, and EverWebinar is not displayed on the reviewed pages — only configuration examples like $29.99/month appear — so you must confirm actual costs during signup
- PayPal cannot be used as the payment gateway for recurring installment products, forcing sellers of annual installment plans onto a different gateway
- Key claims like 60,000 customers, 718,000 pages launched, and $1.5B earned by creators are vendor-reported with no independently verified performance data available at review time
ClickFunnels and Kartra, WebinarJam & EverWebinar in detail
ClickFunnels
ClickFunnels is a funnel builder, a category distinct from traditional website builders. Where a site builder gives you a homepage, about page, and blog, ClickFunnels gives you a canvas for building linear page sequences: opt-in pages, sales pages, order forms, upsells, and thank-you pages. It bundles email follow-up, membership areas for course content, and checkout into the same subscription, so the typical stack of a page builder, email tool, and payment processor collapses into one product.
Standout features
- Drag-and-Drop Funnel Builder
- Email Follow-Up and Automation
- Checkout, Order Forms, and Upsells
- Membership Sites and Course Hosting
- Community Features
Use cases
- Launching an Info Product or Online Course
- Coaching and Service Lead Generation
- E-commerce Offers with Upsells
- Webinar and Event Registration
Kartra, WebinarJam & EverWebinar
Kartra is an all-in-one platform for coaches, consultants, and service providers moving their expertise online. It covers pages, funnels, email marketing, courses, memberships, checkouts, and affiliate management in one connected system — the company says it replaces 8-12 separate tools. WebinarJam adds live webinar hosting; EverWebinar handles automated presentations. Kartra reports 60,000 customers, 718,000 pages launched, and $1.5B earned by creators.
Standout features
- Everything talks to everything
- Launch pages and funnels fast
- Email that reacts to what people do
- Sell courses, memberships, and payment plans
- Live and evergreen webinars, connected
Use cases
- Scale from 1:1 coaching to group programs
- Turn consulting frameworks into courses
- Launch your first online offer, tech-free
- Sell with live and automated webinars
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | ClickFunnels | Kartra, WebinarJam & EverWebinar |
|---|---|---|
| From (cheapest paid plan) | $81/mo Launch | $29.99/mo Recurring price points |
| Free plan | No | No |
| Free trial | Not stated | Yes |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $499.75/mo Dominate plan, billed annually | $99/moCheaper Recurring installment price points plan, billed annually |
| Cost for 5 users | $499.75/mo Dominate plan, billed annually · price per account (user limit not stated) | $99/mo Recurring installment price points plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $499.75/mo Dominate plan, billed annually · price per account (user limit not stated) | $99/mo Recurring installment price points plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $499.75/mo Dominate plan, billed annually · price per account (user limit not stated) | $99/mo Recurring installment price points plan, billed annually · price per account (user limit not stated) |
| Plans | 4 | 3 |
| Prices checked | Checked Oct 12, 2026 | Checked Oct 12, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Sep 9, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Kartra, WebinarJam & EverWebinar costs $99/mo vs ClickFunnels at $499.75/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.