Compare

ClickFunnels vs ThriveCart

ClickFunnels is the classic complex funnel ecosystem offering native CRM, email, and courses. ThriveCart specializes in high-converting checkouts, affiliates, and scalable course delivery. Decide if you need an all-in-one suite or a perfect checkout experience for maximizing revenue.

ClickFunnels
ClickFunnels

Best for: Businesses rapidly launching a new product and needing an immediate, all-in-one marketing structure, Marketers managing multiple brands/sales pipelines needing up to 20 separate workspaces

Visit Website ClickFunnels
ThriveCart
ThriveCart

Best for: Creators and coaches selling digital products who require the highest possible checkout conversions, Entrepreneurs relying heavily on affiliate marketing (managing 900k+ potential affiliates)

Visit Website ThriveCart
ClickFunnels
ClickFunnels

High-Powered Funnel Builder with Elite Support

Ciroapp review
4.4

We find ClickFunnels to be a powerful, all-in-one platform ideal for entrepreneurs who need speed and comprehensive support to build complex sales funnels. Overall, this service is highly effective for scaling rapid growth, provided users navigate the potentially high costs and billing notification processes carefully.

Pros

  • Exceptional and highly responsive customer support via chat and video.
  • Powerful, all-in-one platform managing funnels, courses, and CRM.
  • Interface balances simplicity with robust, advanced features.
  • Strong community and training ecosystem.

Cons

  • High monthly cost, especially without annual billing discounts.
  • Users report difficult cancellation procedures.
  • Lack of adequate email notification for recurring high charges.
Pricing
$5/month
Free trial14 days
Money-back30 days
Best for
Businesses rapidly launching a new product and needing an immediate, all-in-one marketing structure, Marketers managing multiple brands/sales pipelines needing up to 20 separate workspaces, Enterprise organizations requiring VIP support and 20 team member access
ThriveCart
ThriveCart

Superior Checkout with Unmatched Lifetime Value.

Ciroapp review
4.7

We find ThriveCart stands out due to its comprehensive feature set, expertly combining checkout, affiliate management, and LMS tools into a single platform. The lifetime pricing model offers tremendous long-term value, supported by what users describe as the fastest customer service in the industry. Overall, we highly recommend ThriveCart for entrepreneurs and creators seeking powerful, low-maintenance sales infrastructure.

Pros

  • Access core features via a favorable one-time lifetime payment.
  • Customer support is exceptionally fast and helpful, often resolving issues in minutes.
  • Built-in affiliate program and dedicated LMS (ThriveCart Learn) are integrated seamlessly.
  • Checkouts are designed for high conversions (upsells, bumps, free trials).

Cons

  • Advanced features like Dunning and Multi-user access require the annual Pro+ subscription.
  • The platform does not offer a mandatory free trial (only a 7-day refund guarantee).
Pricing
$295/month
Free trial
Money-back7 days
Best for
Creators and coaches selling digital products who require the highest possible checkout conversions, Entrepreneurs relying heavily on affiliate marketing (managing 900k+ potential affiliates), Users who need advanced course delivery features like Learn+ for bundles and student tagging
Quick verdict
Choose ClickFunnels if you need an expensive, all-in-one sales ecosystem for funnels, courses, CRM, and email marketing
Choose ThriveCart if your primary goal is maximizing conversions through an optimized checkout page using unlimited upsells and a built-in affiliate platform

AboutClickFunnels

ClickFunnels is a specialized platform built for creators who want to establish a funnel-based business. The core concept revolves around the idea that you are always just 'one funnel away' from changing your world. This tool is designed to move quickly.

It focuses on getting your online business running fast, perhaps even in a single day. ClickFunnels aims for immediate action, addressing everything from gaining customers to creating a dedicated community. It helps you market yourself with necessary confidence. 💡

AboutThriveCart

ThriveCart is an all-in-one, no-coding checkout and sales platform. It simplifies how you accept payments and manage your online business systems.

It's specifically designed for creators, coaches, and entrepreneurs who want to sell digital products, courses, and physical goods. This powerful system combines high-converting checkouts, payment managing, affiliate tracking, and course delivery.

Over 65,000 businesses already trust ThriveCart to help them boost revenue and scale quickly. It handles the difficult tech so you can truly sell more, simply.

Highlights

Quick winners by category at a glance.
Ease of Use
Both tools are generally praised for having intuitive, no-code builders for their respective core functionalities. They are specialized but accessible.
Tie
Feature Set
ClickFunnels is a comprehensive all-in-one suite covering CRM, email, AI tools, and funnels natively. ThriveCart is more specialized for transactions.
Value for Money
ThriveCart offers unlimited key features like upsells and a powerful affiliate system at potentially lower long-term costs. ClickFunnels has expensive recurring fees.
Customer Support
ClickFunnels provides tiered support, including Priority Live Chat and guaranteed VIP support for its higher-tier customers.
Integration Options
ClickFunnels offers Webhooks and Full API access on scale plans for deeper customization. ThriveCart is limited to 40+ specific integrations.
Conversion Optimization
ThriveCart excels here with 100+ payment methods, built-in A/B testing, and robust dunning/recovery features.

Feature Comparison

Compare key features side by side
Primary Focus
ClickFunnels:All-in-One Funnel Builder
ThriveCart:Dedicated Checkout Optimization
Tie
Unlimited Funnels/Visitors
ClickFunnels:
ThriveCart:N/A (Checkout focus)
Tie
Built-in Email Marketing
ClickFunnels:
ThriveCart:Requires Integration
Tie
Built-in CRM
ClickFunnels:
ThriveCart:Requires Integration
Tie
Integrated Course Builder (LMS)
ClickFunnels:True (Up to 20 Courses)
ThriveCart:True (ThriveCart Learn/Learn+)
Tie
Dedicated Affiliate Network
ClickFunnels:External integration required
ThriveCart:True (Built-in, 900K+ affiliates)
Tie
Max Team Members
ClickFunnels:Up to 20
ThriveCart:Not Explicitly Listed
ClickFunnels
A/B Testing
ClickFunnels:Custom Code Editor Required
ThriveCart:True (Built-in Full-funnel testing)
Tie
Upsells/Order Bumps Limit
ClickFunnels:Unlimited
ThriveCart:Unlimited
Tie
AI Content Generation Tools
ClickFunnels:True (Up to 10M words/mo)
ThriveCart:
ClickFunnels
Advanced Payment Options
ClickFunnels:Standard Gateways
ThriveCart:100+ (incl. BNPL, USDC)
Tie
Payment Recovery (Dunning)
ClickFunnels:Requires Integration
ThriveCart:True (Subscription Saver)
Tie
Webhooks / Full API Access
ClickFunnels:
ThriveCart:
ClickFunnels
Workspaces / Sub-Accounts
ClickFunnels:Up to 20
ThriveCart:N/A
ClickFunnels
Money-Back Guarantee
ClickFunnels:30 days
ThriveCart:14 days
ClickFunnels
Feature Comparison Summary
5
ClickFunnels
10
Ties
0
ThriveCart

Features Overview

We highlight the main differences and pick a winner for each feature.

Funnel Philosophy

ClickFunnels provides the whole sales funnel ecosystem; ThriveCart perfects the final transaction step.

ClickFunnels

ClickFunnels focuses on the rapid construction of full marketing funnels including lead generation. It includes unlimited funnels and unlimited visitors on all highly-priced plans. This platform supports the “funnel mindset” for immediate business launching and scaling. ThriveCart specializes in the checkout experience and dramatically maximizing conversion at the point of sale. ThriveCart handles unlimited upsells and order bumps right within the optimized cart process. ClickFunnels offers the comprehensive breadth of features and native tools for lead capture. ThriveCart offers superior depth in purchase optimization and revenue maximization. If your main bottleneck is lead capture and full campaign management, ClickFunnels is better equipped.

Checkout Optimization

ThriveCart is specifically built to maximize checkout conversions; ClickFunnels offers standard payment processing.

ThriveCart

ClickFunnels provides payment pages within its funnels via standard gateway integrations. It uses its built-in store system for collecting and processing payments. ThriveCart is engineered for conversion, offering 100+ payment methods, including BNPL options. It includes A/B testing, cart recovery emails, and sophisticated fraud prevention built in. ThriveCart’s specialized focus on payment flexibility and conversion boosting is unmatched. ClickFunnels requires external tools for this high level of checkout optimization. The ability to accept USDC payments in ThriveCart can seriously boost sales volume in certain markets.

Affiliate Management

ThriveCart has a powerful, built-in affiliate platform; ClickFunnels requires external integration for partners.

ThriveCart

ClickFunnels does not feature a native affiliate management system within its core features. Users must connect an external affiliate program using its API or webhooks for tracking and management. ThriveCart excels here, boasting an affiliate platform trusted by over 900,000 advocates. It fully automates tracking, commissions, payouts, and JV contracts effortlessly. If affiliate marketing is key to your revenue strategy, ThriveCart saves significant third-party costs and administrative headaches. Setting up affiliates in ClickFunnels is a much harder, custom project. This native feature alone often makes ThriveCart financially superior for creators relying on partners for growth.

Integrated Tools

ClickFunnels is a true all-in-one suite; ThriveCart treats CRM and email functions as integrations.

ClickFunnels

ClickFunnels offers built-in CRM and a full email marketing system within every subscription package. This provides a single, unified, dependable data source for all customer contacts. ThriveCart focuses on optimizing the transaction, relying on 40+ third-party integrations for marketing tools. It expects you to bring your own email provider like Drip or Mailchimp. Choose ClickFunnels if you want to consolidate every necessary marketing tool under one very expensive roof. Choose ThriveCart if you want specialized excellence and already love your existing sales stack. Using ClickFunnels means no costly external software licenses for CRM or email is necessary.

Online Course Delivery

ThriveCart offers a powerful tiered LMS solution, while ClickFunnels integrates courses directly into funnels.

ThriveCart

ClickFunnels includes a native online course builder supporting up to 20 courses on the premium Dominate plan. Education delivery is seamlessly integrated into the sales funnels. ThriveCart offers the robust ThriveCart Learn for LMS features and Learn+ for advanced needs. Learn+ provides features like bundles, advanced student tagging, and team access. ThriveCart Learn+ serves advanced digital education requirements better than the native ClickFunnels course offering. ClickFunnels focuses more on using courses as part of the sales pathway. For professional educators building complex, high-end courses, ThriveCart’s specialized features hold the edge.

Scaling and Enterprise

ClickFunnels offers superior multi-brand management; ThriveCart excels in optimizing scaling revenue volume.

ClickFunnels

ClickFunnels is designed to manage up to 20 team members and 20 separate Workspaces (sub-accounts). This is crucial for managing distinct brands or large sales divisions cleanly. ThriveCart’s scaling is focused more on revenue volume and transaction handling speed. Its robust dunning system minimizes lost recurring revenue from failed payments. For organizing complex internal teams and multiple brand assets, ClickFunnels provides much stronger structural support. ThriveCart provides the tools to survive high transaction volumes. ClickFunnels allows large organizations to run sophisticated, separate funnel deployment within one account.

AI Content Tools

ClickFunnels includes sophisticated AI content; ThriveCart focuses exclusively on transaction engineering.

ClickFunnels

ClickFunnels integrates sophisticated AI tools designed for rapid content generation. Marketers can access up to 10 million words monthly on the highest plan. This built-in AI assistance helps users quickly address content needs and speeds up copy creation time. It’s part of the commitment to being an all-in-one suite. ThriveCart does not natively feature any AI content creation tools within its platform. Users must rely on external AI writers for their marketing copy. If you need to rapidly generate compelling funnel copy or marketing materials, ClickFunnels provides a clear speed advantage.

Customer Support

ClickFunnels offers tiered, personalized support up to VIP level; ThriveCart promises 24/7 global support.

ClickFunnels

ClickFunnels links support quality directly to your subscription level. Users can access Priority + Live Chat and exclusive VIP support with private onboarding hours. The VIP support includes three hours of dedicated private onboarding for perfect configuration. Users consistently rate ClickFunnels support highly for responsiveness. ThriveCart advertises 24/7 year-round support for all users, regardless of spend. Users report fast, responsive, and very helpful service consistently across the board. If you are a high spender on the Dominate plan, ClickFunnels guarantees high-touch, personalized assistance, which is invaluable.

ClickFunnels Pricing
$5/mo

ClickFunnels costs between $81/month (when billed annually) and $5,997 per year with four plans: Launch at $81/month, Scale at $164/month, Optimize at $248/month, and Dominate at $5,997 per year.

These plans are designed to fit your business as it grows. Take a look at what each tier includes to find the perfect fit for your current needs.

Launch

Price: $81/mo (billed annually) Websites Supported: 1 Workspace (Sub-Account) Best For: Includes all the tools to launch your business online Refund Policy: 14-day free trial + 30-day money-back guarantee Other Features:

  • 2 Team Members
  • 10K Contacts
  • 50K Emails/Mo
  • 5 Custom Domains
  • Standard Support
Free trial
Yes
Money-back
Yes
Pricing types (AI)
Free trial, Monthly subscription, Yearly subscription
Launch
Monthly: $97 · Yearly: $81
  • Unlimited Funnels
  • 1 Workspace (Sub-Account)
  • 2 Team Members
  • 5 Custom Domains
  • Group Onboarding Calls
10K Contacts, 50K Emails/Mo, 3 Courses
Scale
Monthly: $197 · Yearly: $164
  • Unlimited Funnels
  • 5 Workspaces (Sub-Accounts)
  • 5 Team Members
  • Unlimited Custom Domains
  • Priority + Live Chat Support
75K Contacts, 300K Emails/Mo, 6 Courses, AI Tools 2M Words
Optimize
Monthly: $297 · Yearly: $248
  • Unlimited Funnels
  • 10 Workspaces (Sub-Accounts)
  • 10 Team Members
  • Unlimited Custom Domains
  • Priority + Live Chat Support
150K Contacts, 750K Emails/Mo, 10 Courses, AI Tools 5M Words
Dominate
Yearly: $5,997
  • Unlimited Funnels
  • 20 Workspaces (Sub-Accounts)
  • 20 Team Members
  • Unlimited Custom Domains
  • VIP Support
400K Contacts, 1.2M Emails/Mo, 20 Courses, AI Tools 10M Words
ClickFunnels pricing screenshot
View ClickFunnelsView ClickFunnels pricing
ThriveCart Pricing
$295/mo

ThriveCart pricing is based on a one-time lifetime fee of $495, with an optional annual Pro+ upgrade costing $295 per year.

Since our system has no mandatory monthly fees, you only pay once for lifelong access to the core features. The details below explain the components of this offer, including the base plan and the powerful Pro+ upgrade.

Standard (Lifetime Access)

Price: $495 (One-time) Best For: Entrepreneurs, coaches, and creators launching digital products or courses Refund Policy: 7-day refund policy Other Features: Built-in LMS (ThriveCart Learn), Affiliate Platform, unlimited course hosting, high-converting checkout system, and secure payment integrations.

Free trial
Money-back
Yes
Pricing types (AI)
Yearly subscription
Standard (Lifetime Access)
  • High-converting checkout platform
  • Built-in Affiliate Platform
  • Built-in LMS (ThriveCart Learn)
  • Unlimited course hosting
  • Secure payment integrations
Pro+ Upgrade
Yearly: $295
  • Custom Domain Name
  • Localized Sales Tax Automation
  • Multiple Users (up to 5)
  • Failed Payment Recovery (Dunning)
  • Advanced Subscription Metrics
Supports up to 5 user accounts
ThriveCart pricing screenshot
View ThriveCartView ThriveCart pricing

Pricing Notes

Context that may affect total cost of ownership.
  • ClickFunnels operates on a recurring high monthly subscription model starting at $81/month (billed annually).
  • The true cost of ClickFunnels scales significantly based on contact limits, email volume, and team size.
  • ThriveCart does not explicitly state a free trial but offers a 14-day money-back guarantee.
  • ThriveCart's complex pricing suggests potential lifetime deals, contrasting sharply with ClickFunnels' recurring fees.
  • Pricing is the primary factor driving users to choose ClickFunnels for breadth or ThriveCart for value.

Pricing Head-to-Head

Who offers better value at a glance.
Cheaper starting price
ClickFunnels
Free trial available
ClickFunnels
Refund policy
Tie
Pricing models variety
ClickFunnels
Overall pricing winner
ClickFunnels

User Reviews

What users are saying about these tools
Reviews Winner
ThriveCart
ClickFunnels
4.40 reviews

Users consistently award ClickFunnels high marks for its stellar customer support. Reviewers frequently describe the support agents as patient, knowledgeable, and highly effective, often getting quick help with complex domain setup or feature implementation.

Many users, including Certified Funnel Builders, choose ClickFunnels over competitors, citing its balance of seamless speed and powerful features. They find the interface both simple enough for fast implementation and robust enough for advanced strategies.

R. T.
· Trustpilot
5.0 / 5

ClickFunnels offers the best support I have received for any online tool. Their agents are always ready to help, making it much easier to build complex funnels. I am very thankful for their assistance.

No reviews yet.
ThriveCart
4.70 reviews

The user feedback for ThriveCart is overwhelmingly positive, particularly regarding support and pricing. Reviewers consistently praise the company's exceptional customer service, noting that responses are incredibly fast—often within minutes—and highly effective.

Support often includes personalized videos or detailed, step-by-step guidance. Users report a smooth onboarding process, describing the platform as easy to set up and highly intuitive, even for beginners.

Alex B.
· Trustpilot
5.0 / 5

This platform is game-changing, especially because of the one-time fee. It’s perfect for creating and integrating multiple courses directly with the checkout software. I highly recommend it to everyone.

No reviews yet.
AI conclusion
ThriveCart holds a slightly higher rating and users praise its supreme overall value and reliability. ClickFunnels receives spectacular praise for its live customer support team. Users criticize ClickFunnels for high hidden costs and difficult cancellation procedures.

Our Verdict

Objective guidance based on features, pricing, and overall fit.

This comparison is the battle between a comprehensive suite and an expert specialist. ClickFunnels provides an expensive, massive all-in-one funnel ecosystem. ThriveCart wins if the conversion optimization of your final sale is your absolute highest priority. ClickFunnels is an unstoppable powerhouse for rapid launch and comprehensive control. It includes native CRM, email marketing, and AI tools for easy content generation. You get unlimited funnels and the capacity to run up to 20 workspaces for multiple brands. ThriveCart specializes in maximizing revenue from every single transaction. Its checkout pages support over 100 payment types and include built-in A/B testing and dunning. Furthermore, the built-in affiliate platform makes managing partner sales completely seamless. The deciding factor is your current stack and budget. If you already use powerful email and CRM tools, ThriveCart offers specialized features without the recurring overhead. If you need a fully native, consolidated system with high contact limits, ClickFunnels better justifies its high cost. Choose ClickFunnels if you need the robust enterprise structure and VIP support. Pick ThriveCart if you need the highest converting checkout and rely heavily on affiliate revenue.

Frequently Asked Questions

Which platform is better suited for managing affiliate commissions and partners?

ThriveCart is the clear winner for affiliate marketers. It includes a powerful, built-in affiliate platform that automates tracking and payouts. ClickFunnels requires integrating an external affiliate tool via API or webhooks.

Does ClickFunnels include email marketing and CRM features like ThriveCart?

ClickFunnels is an all-in-one suite with native email marketing and CRM included in the subscription cost. ThriveCart focuses on checkout; these functions rely on connecting one of its 40+ third-party tools.

Which tool offers integrated AI features to help generate marketing copy?

Only ClickFunnels includes sophisticated AI content generation tools natively. Users can access millions of AI words monthly to speed up rapid funnel copy creation. ThriveCart does not feature internal AI writing assistance.

Is ClickFunnels a better choice for enterprise users requiring large team capacity?

Yes, ClickFunnels supports up to 20 team members and 20 separate workspaces (sub-accounts). This highly structured organization is ideal for complex, multi-brand enterprises.

Which platform can accept the widest variety of payment methods?

ThriveCart supports over 100 payment methods, including complex BNPL and USDC options. This specialized feature is engineered to maximize checkout conversion rates globally. ClickFunnels supports standard gateway payments.

What is the main difference in the pricing model between ClickFunnels and ThriveCart?

ClickFunnels operates on a high monthly subscription model starting at $81/month (annually billed). ThriveCart utilizes a yearly subscription, which may involve a significant upfront investment. ThriveCart offers better long-term value.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.