ClickFunnels vs ThriveCart
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick ThriveCart for checkout, courses, and 0% sales fees; pick ClickFunnels only if you specifically want its funnel-builder ecosystem.
Best for: Course creators and info-product sellers who need opt-in, sales, checkout, and course delivery in one platform, Coaches and consultants building lead-generation funnels whose goal is booking calls rather than instant checkout
Read the full ClickFunnels reviewBest for: Course creators who want checkout, course hosting, and communities in one place, Digital product sellers delivering templates, PDFs, and files automatically
Read the full ThriveCart reviewCommission may apply at no extra cost
ClickFunnels vs ThriveCart: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose ClickFunnels if
- You prefer paying through a yearly subscription.
- You want funnel building first, not a checkout-first tool.
Choose ThriveCart if
- You sell courses or communities and want hosting included.
- You need buy-now-pay-later and 100+ country checkout.
ClickFunnels vs ThriveCart: pros and cons
ClickFunnels
ClickFunnels bundles funnel pages, email follow-up, checkout with one-click upsells, and course memberships into one subscription, which cuts setup time for offer-based businesses. The trade-offs are a high price versus a leaner DIY stack, limited design control, and real lock-in. Overall, it's a strong pick for funnel-shaped businesses and a poor one for content sites.
Pros
- The entire funnel stack — pages, email, checkout, membership — lives in one subscription, eliminating integration work between a page builder, email tool, and payment processor
- One-click upsells and order bumps are natively supported at checkout, a feature that materially raises average order value and is difficult to replicate with generic shopping carts
- Prebuilt funnel templates for proven formats (webinar, product launch, lead magnet) let non-designers assemble a working funnel quickly, consistent with the platform's launch-fast positioning
Cons
- The subscription cost is high relative to assembling a leaner stack yourself, and the price is hard to justify if you only need a landing page or two rather than ongoing funnel operations
- It is opinionated about structure — your site is organized around funnels rather than pages, which makes ClickFunnels a poor choice for content-driven sites, blogs, or businesses needing a conventional web presence
- Design flexibility within the page editor is more limited than general-purpose page builders, so teams with strict brand requirements may hit constraints
ThriveCart
ThriveCart pulls branded checkouts, funnels, subscriptions, affiliates, and course hosting into one platform with 0% fees on sales, so your costs stay fixed at $47 to $87 a month. You won't get a website builder, and annual, lifetime, and Enterprise prices aren't public. Overall, it's a strong, low-risk pick for digital sellers who want everything under one roof.
Pros
- 0% transaction fees on sales across Standard and Pro+ plans, so platform costs stay fixed at $47 or $87 per month regardless of revenue growth — you only pay your payment processor's standard rates.
- Built-in funnel tools are tied to measurable results — ThriveCart reports a 118% average order value increase when sellers combine an order bump, upsell, and downsell, and Pro+ adds multiple bumps for a reported 30% AOV lift.
- Every plan includes ThriveCart Academy for hosting courses and communities, eliminating the need for a separate platform like Teachable or a standalone community tool — Standard covers 2,000 members and 100 GB video storage, scaling to unlimited on Enterprise.
Cons
- There is no free plan — you get a 30-day free trial, but after that the entry cost is $47/month, which is higher than some basic checkout-only competitors.
- Annual and lifetime pricing rates are not published on the pricing page; only monthly rates ($47 and $87) are shown, so buyers who prefer yearly billing must confirm costs before committing.
- ThriveCart is not a general-purpose website or blog builder — if you need a full site alongside your checkout, you'll still need a separate website tool.
ClickFunnels and ThriveCart in detail
ClickFunnels
ClickFunnels is a funnel builder, a category distinct from traditional website builders. Where a site builder gives you a homepage, about page, and blog, ClickFunnels gives you a canvas for building linear page sequences: opt-in pages, sales pages, order forms, upsells, and thank-you pages. It bundles email follow-up, membership areas for course content, and checkout into the same subscription, so the typical stack of a page builder, email tool, and payment processor collapses into one product.
Standout features
- Drag-and-Drop Funnel Builder
- Email Follow-Up and Automation
- Checkout, Order Forms, and Upsells
- Membership Sites and Course Hosting
- Community Features
Use cases
- Launching an Info Product or Online Course
- Coaching and Service Lead Generation
- E-commerce Offers with Upsells
- Webinar and Event Registration
ThriveCart
ThriveCart is an all-in-one checkout and commerce platform for solopreneurs, course creators, coaches, and community builders. It handles checkout pages, funnels, subscriptions, affiliates, sales tax, and digital delivery. It also hosts courses and communities through ThriveCart Academy, which comes with every plan. The site reports 65,000+ active sellers and $8B+ in revenue processed, with plans from $47/month and a 30-day free trial.
Standout features
- Checkouts that match your brand
- Funnels that lift order value
- Subscriptions and affiliates on autopilot
- Courses and communities built in
- Sell globally without the tax headache
Use cases
- Launch your first course
- Sell high-ticket coaching programs
- Deliver digital products on autopilot
- Run memberships and communities
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | ClickFunnels | ThriveCart |
|---|---|---|
| From (cheapest paid plan) | $81/mo Launch | $47/mo ThriveCart Standard |
| Free plan | No | No |
| Free trial | Not stated | 30 days |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $81/mo Launch plan, billed monthly | $47/moCheaper ThriveCart Standard plan, billed monthly |
| Cost for 5 users | $81/mo Launch plan, billed monthly · price per account (user limit not stated) | $47/mo ThriveCart Standard plan, billed monthly · price per account (user limit not stated) |
| Cost for 10 users | $81/mo Launch plan, billed monthly · price per account (user limit not stated) | $47/mo ThriveCart Standard plan, billed monthly · price per account (user limit not stated) |
| Cost for 25 users | $81/mo Launch plan, billed monthly · price per account (user limit not stated) | $47/mo ThriveCart Standard plan, billed monthly · price per account (user limit not stated) |
| Plans | 4 | 3 |
| Prices checked | Checked Oct 12, 2026 | Vendor page checked Oct 12, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed monthly), ThriveCart costs $47/mo vs ClickFunnels at $81/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Does ThriveCart charge fees on sales?
No. Every ThriveCart plan lists 0% fees on sales. You still pay your payment processor, but ThriveCart adds nothing on top. Both paid plans include a 30-day free trial.
Which tool is better for beginners?
ThriveCart shows more verifiable detail: a 30-day free trial, checkout templates, 24/7 support, and a reviewer setup under an hour. ClickFunnels' listing lacks verified details right now.