Blocksy vs Divi
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick Blocksy if you want a free, Gutenberg-first theme you can upgrade later; pick Divi if you build client sites and want to edit everything on the live page.
Best for: Bloggers and small business owners who want a capable free theme without touching code, Gutenberg users who want a theme built specifically for the block editor
Read the full Blocksy review
Best for: Freelance designers and developers who build multiple WordPress sites per year and want reusable layout systems, Agencies that need client-editable sites with controlled permissions and exportable design libraries
Read the full Divi reviewCommission may apply at no extra cost
Blocksy vs Divi: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Blocksy if
- You want to launch on a genuinely free theme and pay only when you need Pro features.
- You build with Gutenberg, or you want to keep Elementor, Brizy, or Beaver Builder.
- You need one licence for 10 or unlimited sites, with white-label branding for clients.
Choose Divi if
- You want to click text and styling directly on the rendered page, with no separate preview.
- You want layout packs, global elements, and built-in split testing in one system.
- You hand sites to clients and need a role editor to limit what they can change.
Blocksy vs Divi: pros and cons
Blocksy
Blocksy is a free, Gutenberg-first WordPress theme with a live Customizer, drag-and-drop header builder, and built-in WooCommerce tools, and it works with Elementor, Brizy, and Beaver Builder. Blocksy Pro adds starter sites and extensions from $69/year with a 14-day refund window. Overall, it's a strong pick if you start on the free version and upgrade only when you need Pro features.
Pros
- The core theme is free and includes a drag-and-drop header builder, live Customizer preview, and WooCommerce integration.
- Built from scratch for Gutenberg, with support for all block types and wide/full alignments.
- Works with Elementor, Brizy, and Beaver Builder, so you aren't locked into one editing tool.
Cons
- Blocksy Pro plans are annual — each includes one year of updates and one year of support, so ongoing access to updates means renewing.
- The pricing page's FAQ asks whether your website breaks if you don't renew, but the answer isn't shown on the page itself — check before buying.
- Lifetime pricing sits behind a separate tab on the pricing page, so you need to switch tabs to compare one-time and annual costs.
Divi turns WordPress editing into a click-and-type experience on the live page, backed by layout packs, global elements, and built-in A/B testing. Its shortcode storage and front-end weight mean real lock-in and performance trade-offs. Overall, it's a strong pick if you build WordPress sites regularly and plan to stay put.
Pros
- True front-end editing — you modify text, layout, and styling directly on the rendered page rather than in a backend abstraction.
- Works both as a complete theme and as a standalone builder plugin, so it can be carried across different WordPress projects and themes.
- Split testing (Divi Leads) is built in, covering A/B testing without a third-party tool.
Cons
- Content is stored in Divi's own shortcode format, so leaving Divi later leaves shortcode clutter and broken layouts that require cleanup.
- The builder adds notable front-end weight; content-heavy sites often need caching and optimization work to keep load times competitive.
- The sheer number of options and settings creates a learning curve, and the interface can feel heavy for simple edits.
Blocksy and Divi in detail
Blocksy
Blocksy is a WordPress theme from Creative Themes. The free version handles layout, header, footer, sidebar, typography, and color settings through the WordPress Customizer, with changes shown live. Blocksy Pro is a paid upgrade that adds pro starter sites, extensions such as Shop Extra, Post Types Extra, and White Label, and extra theme blocks and content block templates. It's built with React, webpack, and Babel, and targets anyone from first-time site builders to agencies.
Standout features
- Made for Gutenberg, Friendly to Page Builders
- Customize Everything, See It Live
- Headers and Footers Your Way
- Built to Stay Fast
- Store Tools Built In
Use cases
- You're launching your first blog
- You're building an online store
- You design with a page builder
- You run an agency or freelance studio
Divi
Divi is a premium WordPress theme combined with a visual page-building framework. Instead of editing content in the backend post editor, you click any element directly on the live page and adjust its text, styling, and layout there. The builder is organized around rows, columns, and content modules, and it can also be installed as a standalone plugin that works with other WordPress themes.
Standout features
- Visual Front-End Editing
- Layout Packs and Module Library
- Global Elements and Theme Builder
- Built-In Split Testing
- Responsive Design Controls
Use cases
- Client Websites for Freelancers and Agencies
- Small Business and DIY Sites
- Landing Pages and Conversion Testing
- Redesigning Existing WordPress Sites
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Blocksy | Divi |
|---|---|---|
| From (cheapest paid plan) | $5.75/mo Personal | $7.42/mo Divi |
| Free plan | No | No |
| Free trial | Not stated | Not stated |
| Money-back guarantee | 14 days | No |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $5.75/moCheaper Personal plan, billed annually | $7.42/mo Divi plan, billed annually |
| Cost for 5 users | $5.75/mo Personal plan, billed annually · price per account (user limit not stated) | $7.42/mo Divi plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $5.75/mo Personal plan, billed annually · price per account (user limit not stated) | $7.42/mo Divi plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $5.75/mo Personal plan, billed annually · price per account (user limit not stated) | $7.42/mo Divi plan, billed annually · price per account (user limit not stated) |
| Plans | 6 | 3 |
| Prices checked | Checked Oct 17, 2026 | Checked Oct 22, 2026 |
| Price history | No tracked prices yet | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Blocksy costs $5.75/mo vs Divi at $7.42/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
What happens if I stop using Divi?
Your text and images stay in WordPress, but layouts are stored as Divi shortcodes. Deactivate Divi and pages show shortcode leftovers and lose structure until you clean up or rebuild.
Which is better for Gutenberg users?
Blocksy. It was built from scratch for Gutenberg, with support for all block types and wide or full alignments. Divi replaces the WordPress editor with its own visual builder.