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Divi

Divi

The Most Popular WordPress Theme and Ultimate Visual Page Builder

#1 dans WordPress themes
2 min read · Updated 10/6/2025
Divi homepage screenshot

At a glance

Quick overview for Divi: rating, pricing summary, key features, and highlights.

Ciroapp review

4.8
Powerful Visual Framework, Unmatched Support.

We find Divi provides tremendous value, especially for agencies needing an unlimited-use license combined with premium features like AI and cloud storage. Overall, this visual builder stands out due to its superior front-end editing capabilities and industry-leading customer support.

Pros

  • Pro:Allows unlimited website usage on all license types (Annual and Lifetime).
  • Pro:Exceptional 24/7 customer support with reported response times often under 10 minutes.
  • Pro:Acts as a complete framework, replacing the need for dozens of disjointed plugins.
  • Pro:Visual editor enables deep customization without requiring code knowledge.

Cons

  • Con:The sheer volume of features and options can create a steep learning curve.
  • Con:Some highly specific layout elements may still require custom CSS adjustments.
Money-back guarantee
Yes — 30 days
Range: $89–$277/year or $249 one-timeMonthly subscription, Yearly subscription, One-time payment
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Divi review, pricing, features, pros & cons

Are you tired of juggling dozens of disjointed plugins and struggling with complex code? Divi solves this challenge by being a complete framework, not just a theme. It delivers a vastly superior visual editor, making it easy to design spectacular websites without touching code.

✨

What is Divi?

Divi is the world’s most popular premium WordPress theme and their flagship visual page builder. It is more than just a theme; it’s a robust website building framework. This tool replaces the standard WordPress post editor with a highly advanced visual editor. 💡

Whether you are a seasoned design professional or a complete newcomer, Divi gives you the power to create beautiful designs with surprising ease. Freelancers, agencies, and website owners can all jump right into the visual interface.

Divi Key Features

✨ Superior Visual Builder Experience

Divi completely replaces the standard WordPress editor with a vastly superior visual system. You now build your website pages directly while viewing the front end. This process feels comparable to working in specialized graphic design software like Photoshop or Sketch.

The visual editor gives both beginners and experts the power to create spectacular designs with surprising ease. It's an intelligent, flexible, and powerful builder that redefines how designing for the web should be done.

✨ Unmatched Design Customization

You have complete freedom to create the perfect website by controlling the finest details. Every single part of your website is fully customizable within Divi. You can easily adjust colors, fonts, and text styles in real-time.

Experiment with effects like box or text shadows, or apply complex background treatments using gradients, images, and videos. You can also transform elements easily and apply stunning animations or advanced filters directly to any element on the page.

✨ Streamlined Workflow and Efficiency Tools

Divi functions as a complete website building framework, helping you avoid juggling dozens of disjointed plugins. This setup streamlines your design process and significantly improves team collaboration.

Agencies and freelancers benefit from faster building speed and advanced efficiency tools. Because you can use a single platform for everything, you no longer need to manage many different themes for client projects.

✨ Integrated Marketing Platform

The platform includes integrated marketing tools to help you effectively promote your business online. You can quickly capture leads and build your social following using included, essential plugins. The system also features a powerful built-in split testing tool.

Use Divi Leads to optimize the traffic you generate and improve your conversion rates. This integrated approach elevates your marketing efforts without needing external software.

Tools included for optimized outreach:

✨ Seamless E-commerce Capability

Divi integrates beautifully and directly with WooCommerce for all your online selling needs. It extends the visual builder’s elegance to your entire online shop. You can customize your product and shop pages just as easily as standard posts.

This tailored integration allows you to achieve a truly professional look across your entire store. Selling products through WordPress has simply never looked this visually appealing or been so powerful.

✨ Extensibility and Developer API

Divi is more than just a theme; it’s backed by a thriving community of designers and developers. If you require specialized functionality, the Divi Marketplace provides hundreds of third-party modules, layouts, and themes immediately.

For more advanced users, Divi features a Developer API for expansive customization. This unique tool allows developers to create custom Divi modules, encouraging an active and open source development ecosystem.

Use Cases

🧑‍💻 Streamlining Workflow for Design Agencies

Agencies often wrestle with managing many disjointed themes and plugins across client projects. Divi simplifies this problem by acting as a single, robust building framework. Your entire design team can use one membership to handle unlimited websites, which makes scaling easy.

The standardized visual editor streamlines the design process and improves team collaboration. This efficiency helps your agency complete projects faster, resulting in better profitability and easier maintenance. Divi replaces the need to learn and manage dozens of different systems.

🛍️ Creating an E-commerce Shop Visually

If you are setting up an online shop, Divi offers excellent integration with WooCommerce. This means the powerful visual builder extends beyond simple pages to your retail areas.

You can apply elegant design customizations to your shop pages and individual product listings. Selling beautiful products online has never looked so professional. You have full design control over the entire shopping experience.

✨ Launching a Site Without Writing Code

Website owners and beginners may lack coding skills but still need a professional site. Divi replaces the standard WordPress editor with a vastly superior visual system. It allows anyone to build intricate designs easily.

The interface feels similar to using specialized design software like Sketch or Photoshop for the web. You can customize colors, fonts, spacing, and apply transitions without ever touching a single line of code. This gives newcomers the power to bring their visions to life immediately.

📈 Optimizing Marketing and Lead Generation

Effective website management requires constant testing and optimization of your traffic. Divi provides a suite of integrated marketing tools to help your business promote its offerings.

You can use the built-in Divi Leads feature for robust A/B split testing. This lets you test variations to see which design performs better. Additionally, you gain access to the Bloom plugin for simple email opt-in implementation and Monarch for quick social media integration across your site.

🎨 Deep Customization for Creative Portfolios

Creatives need powerful tools to display their work with the highest level of craftsmanship. Divi provides extensive design controls over every element of your page. You can customize the finest details precisely how you want them.

Use advanced features like shape dividers, hover states, and dynamic transforms. You also have dedicated portfolio post types and modules. These features ensure your showcase reflects the quality and uniqueness of your work.

⚡ Rapid Prototyping and Redesign

Building websites needs to be fast—super fast—especially when managing multiple projects. Divi is built for efficiency and speed. You can utilize the Bulk Editing feature to make widespread changes instantly.

Expected outcome: Site-wide design updates take hours, not days.

Tip: Use 'Find & Replace' functionality to manage and update elements across large complex layouts quickly.

Pricing Overview for Divi

Pricing range
$89–$277/year or $249 one-time
Pricing types
Monthly subscription, Yearly subscription, One-time payment
Money-back guarantee
Yes — 30 days

Divi offers flexible pricing with both annual subscriptions and a Lifetime license option. Annual subscriptions start at $89 per year for core access, while the premium Pro plan is available for $277 per year.

All plans allow usage on unlimited websites and feature a 30-day money-back guarantee.

Pricing

Divi costs between $89 and $277 per year, or $249 for a one-time license, with four plans: Divi Annual at $89/year, Divi Pro Annual at $277/year, Divi Lifetime at $249 one-time, and Divi Lifetime + Pro Services at an initial $297 plus $212/year.

It's easy to find the right plan for your needs. Divi provides a great set of options, whether you prefer a low annual subscription or a one-time investment for life.

Divi (Annual)

Price: $89 per year (billed at $7.42/month) Websites Supported: Unlimited Best For: Website owners and WordPress pros Refund Policy: 30-day money-back guarantee Other Features:

  • Divi Theme & Builder access
  • Divi Quick Sites and 300+ Website Packs
  • Divi Dash (Manage Unlimited Sites)
  • 24/7 Premium Support
  • Includes Extra, Bloom, and Monarch plugins

This subscription is your reliable entry point to the Divi ecosystem. If you are a website owner or a WordPress enthusiast looking to build stunning sites easily, this annual membership provides everything you need to get started with no limitations on usage. It’s a great value!

Divi Pro (Annual)

Price: $277 per year (billed at $23.08/month) Websites Supported: Unlimited Best For: Web professionals requiring AI tools, cloud storage, and VIP support for client work. Refund Policy: 30-day money-back guarantee Other Features:

  • Everything in Divi Annual, plus premium services
  • Divi AI (Unlimited generation for layouts, text, image, and code)
  • Divi Cloud (Unlimited cloud storage)
  • Divi VIP (24/7 support with 30-minute response time)
  • Divi Teams (Invite 4 team members)
  • $50 Divi Marketplace Credit

The Pro offering is perfect for agencies and freelancers. It significantly boosts your productivity with powerful AI tools and ensures you always get fast support when working on client projects. You can save 69% compared to purchasing these services separately.

Divi Lifetime (One-Time)

Price: $249 One-Time Payment Websites Supported: Unlimited Best For: Website owners who want lifetime access without recurring fees. Refund Policy: 30-day money-back guarantee Other Features:

  • Lifetime access to Divi Theme & Builder
  • Lifetime updates and 24/7 Premium Support
  • Divi Quick Sites and 300+ Website Packs
  • Includes Extra, Bloom, and Monarch plugins

If you prefer to pay once and use Divi forever, this is the plan for you. It covers all the core themes and plugins, guaranteeing you continuous access and updates for life without any recurring subscription worries.

Divi Lifetime + Pro Services (Hybrid)

Price: $297 Initial One-Time Payment + $212 Recurring Annual Fee Websites Supported: Unlimited Best For: Web professionals seeking the permanent Divi license combined with ongoing, discounted access to high-end Pro services. Refund Policy: 30-day money-back guarantee Other Features:

  • Lifetime Divi license included in the initial cost
  • Annual subscription to Divi AI, Divi Cloud, and Divi VIP for $212 annually
  • Includes Teams access, Marketplace Credit, and DonDivi Collection

This option gives you the best of both worlds: permanent ownership of the core Divi software and continuous access to the latest professional tools and VIP support on an annual basis. It's designed for serious professionals who want maximum savings and flexibility.

Divi offers a strong 30-day money-back guarantee across all plans. This means you can try Divi risk-free, and if you are not fully satisfied with your membership, you can request a quick refund, no questions asked. They make it easy to upgrade, customize, or switch your plan at any time.

User Reviews

Users rate Divi exceptionally well, earning a stellar 4.9-star rating across thousands of reviews. The support responsiveness is consistently highlighted as best in class.

Reviewers call the support team fast, professional, and hands-on, often jumping in via secure remote access to instantly fix complex issues or provide VIP treatment within minutes. This reliable assistance extends even to problems caused by conflicting plugins outside Divi's system.

Regarding the product, users praise its design power and value proposition. The Lifetime license is frequently mentioned as an excellent investment, allowing agencies and freelancers to build unlimited, modern websites quickly without needing extensive coding knowledge.

While the framework is powerful, some users acknowledge that the system has so many layers and options that deep customizations, like specific menu layouts or grid adjustments, sometimes require applying custom CSS for true flexibility. Nonetheless, the overwhelming sentiment confirms Divi provides immense value and reliable, dedicated assistance.

⭐

What users say elsewhere

Jemelie
· Trustpilot
5.0 / 5

Jemelie is amazing! The response was expeditious, arriving within 5 to 10 minutes of my submission. She provided the easiest guide that resolved my issue immediately.

Alex E.
· Trustpilot
5.0 / 5

Without a doubt, Divi is one of the best investments I've made. It truly allows you to build unlimited sites, and the support has been incredibly helpful when I've had a hard time.

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Why use Divi?

Divi offers efficiency and design power that transforms your building experience. It’s built by designers, making the process of creating visually stunning content exceptionally user friendly. This is how designing for the web is meant to be done.

  • ✅ Superior Visual Editing: Build your pages directly on the front end of your website. Designing with Divi feels comparable to using specialized software like Photoshop or Sketch for the web.
  • ✅ Deep Customization: Control the finest details of your design. Easily change colors, apply animations, transform elements, and experiment with effects like box shadows and background gradients.
  • ✅ Streamlined Business Workflow: Agencies and freelancers benefit significantly from faster building efficiency and team collaboration tools. A single platform replaces the need to manage many different themes.
  • ✅ Integrated Marketing Tools: You can promote your business effectively using the built-in Divi Leads split testing tool and access the Bloom and Monarch plugins for email opt-in and social media integration.
  • ✅ Unlimited E-commerce Potential: Divi integrates beautifully with WooCommerce, extending its elegant visual builder to your shop and product pages for a professional online store.
  • ✅ Peace of Mind and Support: Your websites are backed by rock solid security, constant updates, and premium 24/7 support. They pride themselves on responding quickly, often in less than an hour.

Ready to transform your workflow with Divi?

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Frequently Asked Questions

Does Divi offer a free trial period for the software?

Divi does not advertise a traditional free trial. However, all purchases come with a 30-day money-back guarantee. This means you can try Divi risk-free, and if you are unsatisfied, they will issue a full refund with no questions asked.

What is the difference in support response time between the standard plan and the Pro plan?

With the standard Divi plan, you get 24/7 premium support, and response times are typically less than an hour. The Divi Pro plan enhances this to Divi VIP support, guaranteeing a response time of 30 minutes or less around the clock.

Can I upgrade my standard yearly membership to the Lifetime license later on?

Yes, you can upgrade your package at any time after signing up. If you start with the Annual subscription, you can later upgrade to the Lifetime plan for the price difference.

Are Divi AI and Divi Cloud included with the one-time Lifetime purchase?

The initial Lifetime payment covers the core Divi Theme and Builder, plus updates, forever. Advanced services like Divi AI, Divi Cloud, and Divi VIP require an ongoing separate annual subscription, even if paired with the Lifetime license.

If I purchase the Divi Pro bundle, can I cancel individual bundled services later to lower the price?

Yes, if you buy the Divi Pro bundle, you can cancel specific bundled services that you don’t need. This will reduce your recurring annual price while letting you keep the rest of your membership active.

Do I have to purchase separate licenses for each website I build?

No. A single Divi membership, regardless of whether it's Annual or Lifetime, grants you unlimited website usage. You can install Divi on as many websites as you like for yourself or for clients.

Are there any usage limits on Divi AI or Divi Cloud in the base annual plan?

Yes, on the standard Divi Annual plan, Divi AI and Divi Cloud features are available but are subject to 'freemium limits.' Unlimited access to these tools is only included with the Divi Pro subscription.

What happens to my websites if I cancel my subscription after the first year?

If you cancel, you may continue using the themes and plugins you have already downloaded forever. However, you will lose access to new updates, the members area, and technical support after your one-year term concludes.

What integrated tools does Divi provide for lead generation and marketing?

Divi includes a comprehensive built-in marketing platform. This features the Divi Leads split testing tool, the Bloom email opt-in plugin, and the Monarch social media integration plugin.

Does Divi support team access for multiple users under one license?

Yes, the Divi Pro plan includes Divi Teams access, allowing you to invite four team members. They receive access to the full range of Divi Pro services, including Divi Cloud and Divi AI.

How quickly can I deploy a new website using Divi’s tools?

Divi Quick Sites is designed for high efficiency. It allows you to generate unlimited websites and spin up new sites in less than two minutes using hand-crafted starter designs.

Do I need special hosting to use the Divi Theme?

Divi is designed to be compatible with any standard web host. Elegant Themes also offers 'Divi Hosting,' where the theme comes pre-installed and activated for convenience.

How secure is the platform against online threats?

Elegant Themes states they take security seriously when developing their products. They provide constant updates to ensure 'rock solid security' and compatibility with the latest version of WordPress.

Can I customize Divi using external modules and developer tools?

Yes, Divi operates with a large community ecosystem. You can find hundreds of free and premium products in the Divi Marketplace. They also provide a developer API for creating custom modules and extensions.

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