Divi vs X theme

Users often compare Divi and X theme for building powerful WordPress websites. Divi focuses on visual editing excellence and premium features like AI. X theme is primarily known for its low one-time cost and bundled plugins. The ultimate choice hinges on customer support quality versus upfront expense and licensing guarantees.

Divi
Divi

Powerful Visual Framework, Unmatched Support.

Ciroapp review
4.8
#1 in WordPress themes

We find Divi provides tremendous value, especially for agencies needing an unlimited-use license combined with premium features like AI and cloud storage. Overall, this visual builder stands out due to its superior front-end editing capabilities and industry-leading customer support.

Pros

  • Allows unlimited website usage on all license types (Annual and Lifetime).
  • Exceptional 24/7 customer support with reported response times often under 10 minutes.
  • Acts as a complete framework, replacing the need for dozens of disjointed plugins.
  • Visual editor enables deep customization without requiring code knowledge.

Cons

  • The sheer volume of features and options can create a steep learning curve.
  • Some highly specific layout elements may still require custom CSS adjustments.
Pricing
$89–$277/year or $249 one-time
Free trial
Money-back30 days
Best for
Marketing agencies building client sites, Professionals needing AI and cloud tools, Users prioritizing fast, reliable 24/7 customer support
X theme
X theme

Feature-rich builder, concerning support history.

Ciroapp review
2.5
#6 in WordPress themes

We find X theme offers a robust platform centered on the exceptional Cornerstone live builder, including valuable bundled assets for a low one-time cost. However, we must strongly caution that published external reviews indicate severe reliability issues regarding customer support, sudden changes to licensing terms, and a steep learning curve. Overall, this product offers high theoretical value but carries substantial risk due to reported poor long-term customer service practices.

Pros

  • Powerful true live building experience using Cornerstone.
  • Excellent value provided by the $89 one-time purchase fee.
  • Includes numerous popular premium plugins and design assets.
  • Features advanced site controls like Role Manager and Global Blocks.

Cons

  • Users report a steep learning curve and complexity.
  • Reports of poor, unresponsive customer support that avoids custom help.
  • Allegations of retroactive changes to permanent licenses and support policies.
  • Some theme elements are reported to break unexpectedly or require constant fixing.
Pricing
$89/mo
Free trial
Money-back
Best for
Individuals operating on a very strict, one-time budget, DIY builders who are comfortable with custom code, Users who highly value dozens of bundled premium plugins
Quick verdict
Choose Divi if you run an agency building unlimited client websites and require guaranteed 30-minute VIP support response times.
Choose X theme if you need a low, one-time purchase price and are willing to handle complexity to utilize dozens of bundled premium plugins.

AboutDivi

Divi is the world’s most popular premium WordPress theme and their flagship visual page builder. It is more than just a theme; it’s a robust website building framework. This tool replaces the standard WordPress post editor with a highly advanced visual editor. 💡

Whether you are a seasoned design professional or a complete newcomer, Divi gives you the power to create beautiful designs with surprising ease. Freelancers, agencies, and website owners can all jump right into the visual interface.

AboutX theme

X is an incredibly versatile WordPress theme designed to serve everyone, from complete beginners to seasoned power users. At its core is the powerful Cornerstone page builder. This system provides a unique Clutter Free Workspace, clearly separating the Work Area and the Preview Area. You build your site as you see it, without busy animations getting in the way. Cornerstone also provides live inline text editing and code editors, allowing you to see custom code results in real time. It's built for stability and allows for incredibly granular customizations across the board.

Highlights

Quick winners by category at a glance.
Ease of Use
Divi's visual editor is intuitive and praised as feeling like design software. X theme is reported to have a steep learning curve.
Feature Set
Divi Pro offers cutting-edge tools like integrated AI, cloud storage, and native A/B testing. X theme lacks these advanced features.
Value for Money
Divi guarantees unlimited usage and provides top-tier support across all its licenses. X theme is only cheaper upfront.
Customer Support
Divi receives 4.8 stars for fast, reliable, hands-on support. X theme users report expensive, slow, and unhelpful service.
Licensing Flexibility
Divi provides guaranteed unlimited site usage and flexible subscription or lifetime payment options. X theme is one-time purchase only.
Stability & Reliability
Divi provides rock-solid security and continuous updates. X theme reviews report features breaking during necessary updates.

Feature Comparison

Compare key features side by side
Pricing Model
Divi:Subscription or Lifetime Deal
X theme:One-time Purchase Only
Tie
Unlimited Website Usage
Divi:
X theme:Not explicitly stated
Divi
Starting Price (Annual/One-time)
Divi:$89/year or $249 one-time
X theme:$89 one-time
Tie
30-Day Money-Back Guarantee
Divi:
X theme:
Divi
Front-end Visual Builder
Divi:Superior Visual Builder
X theme:Cornerstone Live Builder
Tie
Built-in AI Tools
Divi:Yes (Pro Plan, Divi AI)
X theme:No
Divi
Dedicated Cloud Storage
Divi:Yes (Pro Plan, Divi Cloud)
X theme:No
Divi
Integrated A/B Testing
Divi:Yes (Divi Leads)
X theme:No
Divi
Bundled Premium Plugins
Divi:Bloom, Monarch (3 total)
X theme:Dozens of popular extensions
Tie
Role Manager / Team Access
Divi:Yes (Pro Plan)
X theme:Yes (Role Manager)
Tie
Design Template Library
Divi:300+ Quick Sites
X theme:Design Cloud assets
Tie
Support Response Time Claim
Divi:Often under 10 minutes (VIP <30 min)
X theme:24/7 but no SLA published
Divi
Support Quality (Reported)
Divi:Exceptional, hands-on
X theme:Poor, unhelpful, difficult
Tie
E-commerce Integration
Divi:Full WooCommerce customization
X theme:WooCommerce with 4 unique shop designs
Tie
Integrated Code Editors
Divi:No (Requires Custom CSS)
X theme:Yes (Real-time viewing)
X theme
Average User Rating (External)
Divi:4.8 Stars
X theme:2.2 Stars
Divi
Feature Comparison Summary
7
Divi
8
Ties
1
X theme

Features Overview

We highlight the main differences and pick a winner for each feature.

Customer Support

Divi offers superior, highly rated 24/7 technical support. X theme support is widely reported as slow and unhelpful by users.

Divi

Divi provides 24/7 Premium Support with extremely fast response times. Customer testimonials often cite response times under 10 minutes. The Divi Pro plan guarantees VIP support within 30 minutes, which is excellent. X theme also claims 24/7 support from web professionals. However, many users report the support is difficult, expensive, and often links to generic documentation. This poor service quality severely undermines X theme’s offering. Divi’s reliable, hands-on support is a key differentiator for professionals. Agencies depend on fast resolutions when client sites encounter problems. X theme users report features breaking and struggling to get stable fixes from the team. Choose Divi if reliable assistance is mandatory for your professional success. You cannot afford long downtimes waiting for X theme to respond.

Pricing Model

Divi uses flexible subscription and lifetime models for stability. X theme offers a single, very low one-time purchase price.

Divi

Divi allows you to pay annually or purchase a Lifetime License outright. The annual cost starts at $89, allowing budget flexibility. Crucially, a single Divi purchase grants unlimited website usage. X theme is significantly cheaper up front, costing a flat $89 one-time fee. This single purchase bundles the Cornerstone builder and dozens of valuable extensions. This is hard to beat for solo users with a tight budget. Divi offers stability and future-proofing through continuous premium features like AI. X theme’s one-time price model has led to user complaints about support expiring or lifetime keys being invalidated. The cost model difference reflects the tools: Divi is a robust, maintained framework; X theme is a powerful but potentially risky single purchase.

Licensing & Value

Divi guarantees unlimited website usage with every license. X theme implies a single license, lacking unlimited guaranteed use.

Divi

A core strength of Divi is the unlimited license included in every plan. Agencies can use Divi on an infinite number of client sites. This provides enormous leverage and value for agency workflows. X theme does not explicitly state an unlimited site license for the $89 fee. It is generally understood to imply a single site license standard. Check their current terms carefully before planning multi-site usage. Divi offers continuous value through guaranteed updates and constant theme improvements. X theme provides immense upfront value by bundling dozens of premium plugins at no extra charge. This significantly boosts out-of-the-box functionality. For any professional building more than one website, Divi’s unlimited licensing makes it the safer, superior long-term investment.

Advanced Features

Divi integrates powerful workflow tools like AI and cloud storage. X theme focuses on deep control via integrated code editors.

Divi

Divi’s Pro subscription includes advanced features like Divi AI generating layouts and text. It also offers Divi Cloud for sharing assets and storing designs across projects. Integrated A/B testing is available via Divi Leads. X theme includes powerful integrated Code Editors for custom development. Users can view and test CSS and JavaScript instantly in the live workspace. It also supports complex Dynamic Content natively. Divi is geared toward agency efficiency and modern, AI-assisted design workflows. X theme caters more to technical builders who require instant visibility into custom code. Divi offers more cutting-edge integrations. If you need tools like AI assistance and cloud asset portability, Divi Pro is the clear choice. If custom coding is paramount, X theme offers a slight edge here.

Visual Building

Divi provides a superior, intuitive front-end visual editor experience. X theme uses the highly functional but potentially complex Cornerstone builder.

Divi

Divi’s visual builder replaces the standard WordPress editor completely. Designing with Divi feels comparable to sophisticated graphic design software. It allows complex customization without touching any code. X theme uses Cornerstone, which provides a true ‘build in the browser’ environment. Cornerstone is clutter-free and highly functional. However, user reviews frequently mention a steep learning curve for X theme. Divi simplifies advanced effects like shape dividers and hover states for beginners. Control is highly visual. X theme offers powerful features like responsive styling control but may require more technical familiarity to master. For non-coders and rapid prototyping, Divi offers a smoother, more engaging design workflow immediately.

E-commerce Ready

Both themes integrate seamlessly with WooCommerce for online storefronts. X theme includes four exclusive shop designs instantly.

Tie

Divi integrates beautifully with WooCommerce, extending its visual builder to shop pages. Users can customize product layouts and ensure brand consistency easily. This allows for a truly professional online store. X theme is also specialized for WooCommerce, providing immediate e-commerce functionality. It includes four unique shop designs directly in the package. This offers instant versatility for various retail needs. Both platforms are excellent choices for selling products online. Divi gives unparalleled visual control over every element. X theme offers diverse starting layout options for rapid adoption. If deep visual customization of product pages is key, stick with Divi. If you need several starting designs quickly, X theme is robust.

Our Verdict

Objective guidance based on features, pricing, and user fit.

The clash between Divi and X theme is the classic quality vs. cost debate. Divi is the clear professional choice for reliability and ongoing development. X theme offers a tempting, low upfront cost, but this comes with significant risks. Divi’s superpower is its superior visual builder and world-class, hands-on support. Divi guarantees an unlimited usage license, perfect for agencies and freelancers. You can rely on Divi Pro features like AI and guaranteed 30-minute support response times. X theme’s primary benefit is its $89 one-time lifetime fee for the core theme and bundled plugins. X theme serves developers well with Cornerstone’s integrated Code Editors. However, user reviews widely complain that X theme’s features are unstable and break during updates. The decisive factor is post-purchase experience and stability. Divi promises excellent 24/7 technical help and delivers it consistently. X theme users report struggling to get helpful, custom technical support when their site breaks. If you build multiple client sites or prioritize stability and support, Divi is the necessary, professional framework. If you are extremely budget-constrained and willing to tolerate complexity and poor support, X theme might work, but proceed with extreme caution.

Frequently Asked Questions

Which theme is better for multiple client websites: Divi or X theme?

Divi is far better for professional agency use. Every Divi license, including the cheapest annual plan, allows unlimited website usage. X theme does not explicitly confirm unlimited usage under its single $89 license.

Does X theme offer integrated AI tools like Divi?

No, X theme does not currently offer integrated AI or cloud services. Divi includes Divi AI and Divi Cloud storage, but these are available only on its premium Pro plan. X theme focuses only on core development features.

Which theme has better customer support, Divi or X theme?

Divi is highly rated (4.8 stars) specifically for its customer support quality. Users report fast, responsive, hands-on professional help from Divi. X theme reviews strongly indicate difficult, non-responsive, and unhelpful support.

Is Divi worth the recurring annual cost over X theme's one-time fee?

Yes, for reliability and professional use, Divi is worth the recurring fee. Divi guarantees updates, unlimited usage, and exceptional support. X theme’s one-time cost carries risks like stability issues and poor service.

Can I get a money-back guarantee with X theme?

Divi offers a generous 30-day money-back guarantee, allowing you to try it risk-free. X theme does not explicitly advertise a money-back guarantee or refund policy on its main site.

Does Divi's lifetime license cover the Pro features like Divi AI?

The Divi Lifetime license covers the core builder and theme forever. Advanced features like Divi AI, Divi Cloud, and VIP Support require an additional, separate annual Pro Services subscription.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.