Astra vs Divi
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Best for: Solo freelance designers who need to ship polished client sites on short timelines using templates and AI drafts., Small agencies standardizing one fast, white-labeled theme stack across an entire client portfolio.
Read the full Astra reviewBest for: Freelance designers and developers who build multiple WordPress sites per year and want reusable layout systems, Agencies that need client-editable sites with controlled permissions and exportable design libraries
Read the full Divi reviewCommission may apply at no extra cost
Astra vs Divi: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Divi if
- You want monthly billing, which Astra doesn't list.
Astra vs Divi: pros and cons
Astra pairs a genuinely fast, lightweight WordPress core with a large starter-template library, AI drafting tools, and support for Gutenberg, Elementor, and Beaver Builder. The trade-off is that its standout features, like advanced WooCommerce controls, custom layouts, and white labeling, sit behind the paid Pro add-on, and the ecosystem spans several plugins. Overall, it's a sensible, low-risk default for fast WordPress production.
Pros
- The free tier is a complete, usable theme — not a crippled demo — so real sites can launch at zero cost.
- Lean, modular code keeps pages fast, which is uncommon among themes offering this much built-in functionality.
- Compatible with the block editor plus Elementor and Beaver Builder, so you are not locked into a single editing workflow.
Cons
- The most differentiating features — advanced WooCommerce controls, custom layouts, white labeling — require the paid Pro add-on, so the free theme alone can feel basic.
- The experience is spread across several pieces (core theme, Pro add-on, template plugin, AI tools), which can feel fragmented to maintain and configure.
- Heavy template use has a downside — without deliberate customization, Astra-built sites can share a recognizable look.
Divi turns WordPress editing into a click-and-type experience on the live page, backed by layout packs, global elements, and built-in A/B testing. Its shortcode storage and front-end weight mean real lock-in and performance trade-offs. Overall, it's a strong pick if you build WordPress sites regularly and plan to stay put.
Pros
- True front-end editing — you modify text, layout, and styling directly on the rendered page rather than in a backend abstraction.
- Works both as a complete theme and as a standalone builder plugin, so it can be carried across different WordPress projects and themes.
- Split testing (Divi Leads) is built in, covering A/B testing without a third-party tool.
Cons
- Content is stored in Divi's own shortcode format, so leaving Divi later leaves shortcode clutter and broken layouts that require cleanup.
- The builder adds notable front-end weight; content-heavy sites often need caching and optimization work to keep load times competitive.
- The sheer number of options and settings creates a learning curve, and the interface can feel heavy for simple edits.
Astra and Divi in detail
Astra
Astra is a multipurpose WordPress theme designed to serve as the base layer for nearly any type of site — blogs, business pages, portfolios, and online stores. The free theme installs directly from WordPress and covers core layout, header, footer, and styling controls. Around that core, the ecosystem adds pre-built template sites that can be imported and edited, plus AI integrations that help generate page content and layouts. More advanced capabilities, such as extended WooCommerce options and white labeling, come through the paid Astra Pro add-on.
Standout features
- Lightweight, performance-first core
- Pre-built starter templates
- AI-assisted site building
- Visual header, footer, and layout controls
- WooCommerce and conversion features
Use cases
- Fast client site delivery for freelancers
- Standardized agency workflows
- WooCommerce stores
- Blogs and content sites
Divi
Divi is a premium WordPress theme combined with a visual page-building framework. Instead of editing content in the backend post editor, you click any element directly on the live page and adjust its text, styling, and layout there. The builder is organized around rows, columns, and content modules, and it can also be installed as a standalone plugin that works with other WordPress themes.
Standout features
- Visual Front-End Editing
- Layout Packs and Module Library
- Global Elements and Theme Builder
- Built-In Split Testing
- Responsive Design Controls
Use cases
- Client Websites for Freelancers and Agencies
- Small Business and DIY Sites
- Landing Pages and Conversion Testing
- Redesigning Existing WordPress Sites
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Astra | Divi |
|---|---|---|
| From (cheapest paid plan) | $5.75/mo Astra Pro · Addon Only | $5/mo Divi Pro Benefits |
| Free plan | No | No |
| Free trial | Not stated | Not stated |
| Money-back guarantee | Not stated | Not stated |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $5.75/mo Astra Pro · Addon Only plan, billed annually | $5/moCheaper Divi Pro Benefits plan, billed annually |
| Cost for 5 users | $5.75/mo Astra Pro · Addon Only plan, billed annually · price per account (user limit not stated) | $5/mo Divi Pro Benefits plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $5.75/mo Astra Pro · Addon Only plan, billed annually · price per account (user limit not stated) | $5/mo Divi Pro Benefits plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $5.75/mo Astra Pro · Addon Only plan, billed annually · price per account (user limit not stated) | $5/mo Divi Pro Benefits plan, billed annually · price per account (user limit not stated) |
| Plans | 5 | 5 |
| Prices checked | Vendor page checked Oct 12, 2026 | Checked Oct 13, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Oct 1, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Divi costs $5/mo vs Astra at $5.75/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
Frequently Asked Questions
Which offers monthly billing?
Only Divi lists monthly subscriptions. Astra offers yearly, one-time, and usage-based billing. If monthly flexibility matters to you, Divi is the safer pick here.