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Astra

Astra

The ultimate lightweight WordPress theme and design toolkit for fast site building.

#2 dans WordPress themes
1 min read · Updated 10/6/2025
Astra homepage screenshot

At a glance

Quick overview for Astra: rating, pricing summary, key features, and highlights.

Ciroapp review

4.6
Speedy theme with amazing support.

We find Astra combines top-tier performance with exceptional user support, clearly setting it apart from competitors. Its flexible, lightweight code makes professional website development accessible and efficient for users of all skill levels. Overall, Astra is a leading choice for anyone building on the WordPress platform.

Pros

  • Pro:Extremely lightweight architecture ensuring very fast load times.
  • Pro:Customer support is consistently described as prompt, helpful, and professional.
  • Pro:Support often provides personalized guidance, including video screencasts.
  • Pro:High degree of flexibility and extensive customization options.

Cons

  • Con:Introductory pricing means renewal rates are notably higher.
  • Con:The free version is perceived by some as being overly restrictive.
  • Con:The premium version has minor limitations in deep styling options (e.g., author box alignment).
Money-back guarantee
Yes — 14 days
Range: $60–$156/year (Annual Introductory)Free plan, Monthly subscription, Yearly subscription, One-time payment
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Astra review, pricing, features, pros & cons

It's frustrating when you spend more time managing conflicting plugins than actually building. Juggling technical roadblocks slows down client projects dramatically.

Astra eliminates the headaches by providing a unified web design toolkit. It’s built for performance, helping you launch high-quality, client-ready websites in hours, not days. ✨

What is Astra?

Astra is recognized as the world's most popular WordPress theme. It functions as a complete digital toolkit for anyone who builds on WordPress. This includes everything from the core theme and pre-built templates to advanced AI integrations.

Astra focuses on delivering exceptional speed and reliability 💡. It’s perfect for solo freelance creators, busy web pros, and growing agencies alike.

Astra Key Features

🚀 Built for Unmatched Performance and Speed

Astra delivers exceptional speed, making your websites fast and reliable for visitors and search engines alike. Performance is the top priority, built using high coding standards. Your website can load in as fast as 0.5 seconds, giving your users a smooth experience.

This speed is achieved through lean architecture. The core theme uses less than 50 KB of resources and utilizes pure Vanilla JavaScript. Astra eliminates unnecessary bloat and is fully compatible with HTTP/2, reducing resource usage for even faster loading times. Features like Lazy Loading ensure media files only load when needed, further optimizing page speed.

✨ Rapid Site Launch with Templates and AI

Stop wrestling with technical roadblocks and start building instantly using pre-configured assets. You can reduce production time significantly by starting with a professionally designed foundation. Choose from over 300 ready-made templates for nearly any niche, easily imported with a single click.

For even faster starts, use the AI Website Builder. You simply input your business details, and the system instantly generates a fully ready site. This includes auto-generated content, images, and forms, giving you a complete website to tweak and publish in under a minute.

🎨 Ultimate Design Flexibility and Page Builder Integration

Astra is designed to give you complete creative freedom without requiring code. It works perfectly with all major page builders, including Elementor, Gutenberg, Spectra, and Beaver Builder. This ensures that you can combine Astra’s inherent speed with the design tools you already love.

Design is seamless with advanced features like the Header and Footer Builders. You can create complex, professional navigation using drag-and-drop mechanics, adding sticky effects or mega menus easily. Global settings let you manage colors, fonts, and layouts across your entire site in just a few clicks, guaranteeing a consistent look.

✨ E-commerce Built for Sales

Astra is widely recognized as the #1 WooCommerce theme, designed explicitly to drive conversions. It provides user-centric UI/UX and lightning-fast performance for online stores. You gain powerful customization tools without sacrificing speed or reliability. You can significantly reduce cart abandonment by using the conversion-ready checkout features.

Astra provides a customizable, conversion-optimized checkout process. It supports secure payments via PayPal and Stripe right out of the box, ensuring reliability. This makes managing your online sales straightforward and efficient. For enhanced product presentation, the theme provides specific commerce features like:

  • Off-Canvas Sidebar for filters.
  • Flexible Gallery Options for product images.
  • Infinite Scroll for seamless product viewing.

✨ Professional Toolkit for Agency Workflow

Agencies and busy web professionals benefit from integrated tools that streamline collaboration and scale production. With White Labeling, you can rebrand Astra as your own product. This offers a seamless and professional experience when delivering sites to your clients.

Client feedback becomes simple and fast using SureFeedback. Clients and teammates can leave comments directly on the live website pages. This eliminates confusing email chains and significantly speeds up the revision turnaround time. For workflow automation, OttoKit handles recurring busywork, connecting up to 1000+ apps to automate tasks like sending form submissions to a CRM or logging sales data.

✨ Comprehensive Site Control and Customization

Astra Pro gives you detailed control over every part of your website’s structure and appearance. You can use the Site Builder feature to manage custom layouts for essential pages, such as 404 error pages, blog archives, and device-specific views. This control is available without technical hassle or extensive coding knowledge.

For content creators, the theme offers flexible Blog Layouts to showcase posts stylishly. You can highlight featured content and create engaging reading experiences for your audience. Astra also offers seamless integrations for specialized needs like Learning Management Systems, bookings, and third-party tools directly within WordPress.

Use Cases

🚀 Launching a Professional Business Website Quickly

Starting a new business requires a fast, professional online presence. Business owners often need a clean website without dealing with complex coding or technical setups. Astra simplifies this process significantly, allowing for immediate launch readiness.

First, you select from over 300 pre-built templates or use the AI website builder, ZipWP. This instantly generates content, images, and forms based on your business details. You then use the intuitive website builder to adjust colors and fonts using global settings. Finally, you hit Publish to share your fast, mobile-friendly site with the world.

⏱️ Accelerating Client Project Delivery for Freelancers

Freelancers need to deliver high-quality sites quickly to maintain profitability and client satisfaction. Juggling many plugins often slows down development and creates maintenance headaches. Astra eliminates plugin conflicts by offering an integrated web design toolkit.

Web professionals report reducing production time by up to 50% using this integrated approach. They use the extensive library of client-ready templates and powerful tools like Spectra Pro for faster page building. This consistent speed and reliability help freelancers scale their output without overwhelming their resources.

🛒 Optimizing E-commerce Stores for Higher Conversions

Online stores require exceptional speed and conversion-focused features to maximize sales. Astra is rated as the top WooCommerce theme, built specifically for performance and shopper experience. It ensures your store loads quickly with code that weighs less than 50 KB.

Problem: Customers often abandon their shopping carts at complex checkout pages. Approach: Astra provides a conversion-optimized checkout process that is fully customizable. Outcome: Store owners can significantly cut their cart abandonment rates and enhance sales with features like off-canvas filters and infinite scroll product viewing.

🤝 Streamlining Agency Workflow and Client Feedback

Agencies need cohesive tools to manage large volumes of projects and complicated client revision cycles. Endless email chains for website changes waste valuable time and slow down project approvals. Astra offers specialized tools designed for efficient agency operations.

With SureFeedback, clients and team members can leave comments and mark changes directly on the live site pages. This makes revisions clear and helps teams improve turnaround times substantially. Agencies can also use White Label functionality to rebrand Astra, providing a professional and seamless client experience.

🤖 Automating Recurring Tasks Using Third-Party Apps

Web professionals often manage repetitive, manual tasks like logging sales data or sending form submissions to a CRM system. These tasks take time away from actual site building and client work. OttoKit helps put site management on autopilot by connecting your site to hundreds of other apps.

Use OttoKit Pro to set up automated workflows. For example, you can automatically send every new form submission directly to your marketing CRM. You can also log all e-commerce sales immediately into a Google Sheet. Setting up these one-time connections allows your website to handle the busywork automatically.

🥇 Achieving Top Performance Metrics and SEO Ranking

Website performance is crucial for user experience and search engine optimization (SEO). Slow sites discourage visitors and lead to lower visibility in search results. Astra is fundamentally designed for speed, prioritizing lean coding and reliable architecture.

Astra’s optimized code allows websites to load remarkably fast, in as little as 0.5 seconds. Its core files are lightweight, utilizing less than 50 KB of resources. This focus on performance ensures stability and helps your sites rank higher on search engines, delivering a smoother experience for all users.

Pricing Overview for Astra

Pricing range
$60–$156/year (Annual Introductory)
Pricing types
Free plan, Monthly subscription, Yearly subscription, One-time payment
Money-back guarantee
Yes — 14 days

Astra offers three premium tiers: Astra Pro, Essential Toolkit, and Business Toolkit, available through annual subscriptions or a one-time lifetime license. Annual pricing for a 3-site license starts at an introductory rate of $60/year.

Plans & Pricing

Astra Pro (3 Sites - Annual)

Monthly4.99
Yearly60
3 Websites
  • Premium Support
  • Advanced Header & Footer Builder
  • Mega Menu Builder
  • WooCommerce and LMS Integrations
  • Drag & Drop Styling
Get Astra Pro

Essential Toolkit (3 Sites - Annual)

Monthly8.99
Yearly108
3 Websites
  • Astra Pro features included
  • 300+ Premium Starter Templates
  • Spectra Pro Page Builder
  • Ultimate Elementor Addons
  • AI Website Builder
Get Essential Toolkit

Business Toolkit (3 Sites - Annual)

Monthly12.99
Yearly156
3 Websites
  • Essential Toolkit features included
  • VIP Support
  • SureFeedback plugin
  • OttoKit Pro (6 months access)
  • ZipWP Pro (3 months access)
  • SkillJet Membership
Get Business Toolkit

Astra costs between $60 and $156 per year (based on introductory rates) with 3 professional plans: Astra Pro starting at $60/year, Essential Toolkit starting at $108/year, and Business Toolkit starting at $156/year.

You can easily select the best plan for you depending on how many websites you need to build and what premium tools you require. Please note that the annual prices listed below are introductory rates for the 3-site license, and renewal rates are higher.

Astra Pro

Price: $60/year (Billed annually, introductory price; renews at $69/year). Lifetime option available starting at $319. Websites Supported: Up to 3 websites (Tiers available for 10 or 1000 sites) Best For: Beginners and business owners Refund Policy: 14-Days Refund Guarantee Other Features:

  • Advanced Header & Footer Builder
  • Mega Menu Builder
  • Extensive WooCommerce and LMS integrations
  • Premium Support and Regular Product Updates
  • Visual Site Builder and Drag & Drop Styling

This plan is your entry point to professional website building with Astra Pro features. It's ideal for those launching their first serious project or managing a small number of client sites who want enhanced design controls and premium support without needing the full bundled toolkits.

Essential Toolkit

Price: $108/year (Billed annually, introductory price; renews at $119/year). Lifetime option available starting at $599. Websites Supported: Up to 3 websites (Tiers available for 10 or 1000 sites) Best For: Freelancers and Creators Refund Policy: 14-Days Refund Guarantee Other Features:

  • 300+ Premium Starter Templates
  • Spectra Pro Page Builder
  • Ultimate Elementor Addons
  • AI Website Builder
  • Includes all core Astra Pro features

The Essential Toolkit provides the building blocks for professional designers and freelancers. This package speeds up your workflow significantly, adding hundreds of premium templates and powerful add-ons for Elementor and Spectra. If you create sites for clients regularly or value powerful design flexibility, this one is for you. 🚀

Business Toolkit

Price: $156/year (Billed annually, introductory price; renews at $209/year). Lifetime option available starting at $699. Websites Supported: Up to 3 websites (Tiers available for 10 or 1000 sites) Best For: Agencies and Marketers Refund Policy: 14-Days Refund Guarantee Other Features:

  • SureFeedback for client collaboration
  • OttoKit Pro (6 months free) for workflow automation
  • ZipWP Pro (3 months free) for instant AI websites
  • SkillJet Membership for education
  • VIP Support access

The Business Toolkit is the ultimate offering, combining all design assets with sophisticated tools for agency operations. You get priority support and valuable workflow bonuses designed to streamline client feedback, content creation, and site deployment at scale. Choose this plan if you run a demanding agency or manage many professional websites.

Final pricing depends on your desired duration and website count, with options available for 3, 10, or 1000 websites, and both annual or Lifetime purchases. Since the base Astra theme offers a free version, you can try out the quality before you commit to a paid plan. Plus, all paid subscriptions come with a 14-day money-back guarantee, ensuring your investment is completely risk-free. You can also upgrade or cancel your subscription at any time.

User Reviews

Astra receives overwhelmingly positive feedback from users across review platforms, primarily highlighted by its exceptional customer support and powerful flexibility. Many customers commend the team for their rapid response times and dedication, often noting that support agents (like Kapil and Mounika) go the extra mile by providing personalized screencasts or detailed setup videos to solve issues completely.

Users find the theme remarkably easy to use, making it ideal for both beginners building their first site and experienced professionals managing client projects. Repeated compliments focus on Astra’s lightweight nature, ensuring fast load times, and extensive customization options that enable detailed control over design.

Integration with major builders like Elementor and native tools like Spectra is seamless. While a few long-term users noted minor limitations in specific styling features (like author box refinement) in the premium versions, the general sentiment is that Astra offers a robust, reliable theme supported by a world-class team, prompting high renewal rates.

👍

What users say elsewhere

Alex D.
· Trustpilot
5.0 / 5

The support team is incredible. They are fast to reply and often send short, personalized videos showing the exact steps needed to resolve a complex issue. They ensured my problem was solved quickly and smoothly.

Kiran S.
· Trustpilot
5.0 / 5

I chose Astra because it is so lightweight and simple to use right out of the box. I recently had an issue and contacted support. They were equally awesome and resolved everything immediately.

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Why use Astra?

Astra offers speed, flexibility, and a streamlined workflow right out of the box. You shouldn't have to choose between design freedom and a fast website. Astra gives you both.

Here’s why 4.8 million businesses trust Astra for professional site launches:

  • ✅ Unmatched Performance: Astra prioritizes speed above all else. Your websites can load in as fast as 0.5 seconds, thanks to lean code that is less than 50 KB.
  • 🎨 Design Without Limits: You gain significant creative freedom with seamless integration. Astra works perfectly with major page builders like Elementor, Gutenberg, and Beaver Builder.
  • 🚀 Rapid Production Time: Choose from 300+ ready-made templates or use the AI website builder to start. Web pros report reducing production time by 50% using this integrated toolkit.
  • 🏪 E-commerce Powerhouse: It’s tested as the #1 WooCommerce theme. Astra includes conversion-ready features like optimized checkouts, off-canvas sidebars, and powerful product galleries.
  • 🤝 Agency-Ready Workflow: Professional tools like White Labeling and SureFeedback streamline client collaboration. Plus, OttoKit can automate recurring tasks, putting site management on autopilot.

Ready to transform your workflow with Astra?

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Frequently Asked Questions

Does Astra offer a free trial, or do I need to pay upfront?

Astra does not offer a time-based free trial for the Pro versions. However, they provide a free version of the Astra theme for you to test functionality before purchasing. All paid plans include a 14-day money-back guarantee, making your start completely risk-free.

If I buy an annual plan, how much will the renewal cost?

All annual plans start with a special introductory rate for the first year. Renewal rates are typically higher than the initial purchase price. For example, the Astra Pro 3-site plan renews at $69/year, up from the introductory $60/year.

Is the licensing based on the number of users or only the number of websites?

Astra's licensing is based only on the maximum number of websites you deploy the theme on. There are no price variations based on the number of individual users or administrators accessing the license. Your options are 3, 10, or 1000 sites.

What happens to my website if I choose not to renew my annual license?

Your website's core functionality remains completely intact even if you stop renewing the license. However, you will lose access to premium support, software updates, and the continuously updated premium template library. Renewal is only required for these ongoing benefits.

Which key business integrations are supported besides Elementor and WooCommerce?

Astra offers deep integration with several major platforms beyond page builders. This includes Learning Management Systems (LMS) like LifterLMS and LearnDash. It also supports e-commerce tools like Easy Digital Downloads.

How do I upgrade my license if my business grows and I need to cover more sites?

You can upgrade your existing subscription plan at any time through your account section. Astra offers prorated rates for upgrades, meaning you only pay the price difference needed between your current plan and the larger license tier.

Are the bundled professional tools like OttoKit Pro and ZipWP Pro permanent?

No, the bundled tools included in the Business Toolkit are limited-time bonuses. OttoKit Pro includes six months of access, and ZipWP Pro offers three months. These services will stop functioning if those expiration dates pass without a separate renewal.

Does Astra support multilingual websites?

Yes, Astra is designed for use in multiple languages worldwide. It supports translation optimization and is fully compatible with key multilingual WordPress plugins, including WPML, Polylang, and Weglot.

Is White Labeling available for freelancers who work with clients?

Yes, White Labeling controls are included with Astra Pro and higher plans. This feature lets agencies and freelancers rebrand the theme by swapping the logo and details, providing a seamless client experience.

What level of support should I expect with the Business Toolkit plan?

The Business Toolkit includes VIP Support. This provides priority access to their expert in-house support team, ensuring fast and personalized help whenever you encounter an issue.

How fast can I start building a site using the premium features?

Astra emphasizes rapid production with streamlined tools. You can choose from 300+ premium templates or use the ZipWP AI builder to generate a complete, ready-to-go website design in under a minute.

If I purchase a Toolkit plan, do I get separate license keys for the included plugins?

Yes, when you buy a Toolkit plan, each bundled premium plugin like Spectra Pro or Ultimate Elementor Addons comes with its own unique license key for activation.

What is the cancellation policy if I decide Astra is not for me?

You can change plans or cancel your account at any time without penalty. All paid subscriptions are protected by a 14-day money-back guarantee, allowing a full refund if you are not satisfied.

Does Astra handle my website's security or data storage?

Not explicitly stated on the official site. Astra provides the theme and tool architecture for your WordPress site. Security and data storage are typically handled by your hosting provider and other WordPress plugins you install.

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