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Brevo

Brevo

Brevo: All-in-one AI-enabled marketing & CRM for smarter multichannel relationships.

#5 dans Email marketing
1 阅读时间 · 更新时间 10/4/2025
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At a glance

Quick overview for Brevo: rating, pricing summary, key features, and highlights.

Ciroapp 评论

4.3
Solid all-in-one AI platform

Brevo presents as a solid all-in-one platform unifying Email, SMS, WhatsApp, and chat, powered by Aura AI to optimize campaigns. Overall, we find it approachable with a gentle learning curve and scalable features, but some users report mixed support experiences and pricing nuances.

优点

  • Pro:Intuitive, user-friendly interface
  • Pro:All-in-one platform across Email, SMS, WhatsApp, and chat
  • Pro:Aura AI for real-time campaign optimization
  • Pro:Comprehensive onboarding resources and knowledge base

缺点

  • Con:Mixed experiences with contact/customer service responsiveness
  • Con:Pricing model can be misleading for adding users/permissions
  • Con:Email delivery quality sometimes not as strong as competitors
  • Con:Occasional gaps in support coverage or response times
范围: $0–$2900Free plan, One-time payment, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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阅读完整评论

Brevo评论、价格、功能、优缺点

Keeping customer messages consistent across Email, SMS, WhatsApp, and chat is tough.

An all-in-one, AI-enabled platform that helps you manage relationships and automate outreach across Email, SMS, WhatsApp, and chat, so you can move faster and grow smarter. It delivers AI-driven multichannel marketing and automation to boost conversions and save time. 🚀

Brevo 是什么？

Brevo is a unified, AI-powered platform to help teams manage customer relationships across channels. It brings Email, SMS, WhatsApp, and chat into one place and runs on Aura AI, your always-on marketing team 💡. It's trusted by 500,000+ customers worldwide and includes a built-in Data Platform to unify and sync customer data.

Brevo 主要功能

🚀 All-in-one, AI-powered multichannel platform

Brevo brings Email, SMS, WhatsApp, and chat into one place. It’s an AI-enabled platform that helps you manage relationships and automate outreach, so you can move faster and grow smarter. Powered by Aura AI, it acts as your always-on marketing team, writing, analyzing, and optimizing campaigns in real time.

💡 Aura AI: your always-on marketing team

Aura AI writes, analyzes, and optimizes campaigns in real time. It helps with content creation, performance analysis, and campaign optimization so you can focus on strategy.

  • Writing content
  • Analyzing results
  • Optimizing campaigns

Use Aura AI during planning and live optimization to improve impact with less manual work.

🔗 Unified Data Platform: unify, manage, and sync data

Brevo includes a built-in Data Platform to unify and sync customer data, speeding time to value. This data layer supports advanced management and keeps important insights close at hand.

  • Advanced data management
  • Contact scoring
  • AI data analyst

✨ Consistent journeys across channels

A single platform across Email, SMS, WhatsApp, and more helps you deliver cohesive customer journeys. Use it for cross-channel campaigns and orchestration, with Aura AI handling content, segmentation, and timing to keep messaging aligned.

✨ Loyalty program to boost retention

Brevo includes a built-in loyalty program to help retain customers and grow lifetime value. The program features points and spending-based loyalty tiers, targeted offers and rewards, and custom dashboards.

✨ Proven scale and trust

Brevo is trusted by 500,000+ customers worldwide, reflecting its reach and reliability for multichannel marketing and automation.

使用案例

✨ Unified onboarding across channels

Brevo unifies Email, SMS, WhatsApp, and chat in one place so your team speaks with one voice. Aura AI acts as your always-on marketing teammate, writing, analyzing, and optimizing campaigns in real time. In one onboarding use case, a growing ecommerce team built a welcome series that greets new subscribers across channels with consistent messages.

They also launched a cross-channel flow that guides customers along the journey, from awareness to purchase. The result is a clearer, faster path for new customers and less time spent juggling tools.

🧭 Hands-on multichannel campaign setup

Steps: 1) Define your goal and audience. 2) Create cross-channel templates for Email, SMS, WhatsApp, and chat. 3) Let Aura AI suggest timing, segments, and creative.

  1. Review, launch, and watch the journey unfold.

💡 From disjoint data to coordinated campaigns

In many teams, customer data lives in separate tools. Campaigns feel disjoint, and messages can lack consistency. Brevo's Data Platform unifies and syncs data across channels, while Aura AI analyzes it in real time to tailor messages.

With a single, connected view, campaigns across Email, SMS, WhatsApp, and chat feel coordinated and timely. Expected outcome: Consistent journeys and faster time to value.

🎁 Loyalty programs that drive retention

Brevo includes a fully integrated loyalty program with points and spending-based tiers. You can trigger targeted offers and rewards, track performance in dashboards, and keep customers coming back across channels. All of this sits in the same platform, so campaigns stay aligned with the customer’s path.

🤝 Sales and marketing in one shared flow

A shared pipeline helps marketing and sales teams stay aligned. Drag-and-drop pipeline management, meetings and call recordings, and AI contact enrichment bring data together. Teams can follow up faster and keep conversations consistent across Email, SMS, WhatsApp, and chat.

⚡ Real-time optimization with Aura AI

Aura AI writes, analyzes, and optimizes campaigns in real time. It helps you tailor content and timing, so messages land at the right moment. Teams using Brevo can adjust campaigns on the fly and keep the customer experience smooth.

Brevo 价格概览

价格范围
$0–$2900
价格类型
Free plan, One-time payment, Usage-based pricing

Plans from $0

Pricing

Brevo pricing: Plans from $0 Plans range: $0–$2900 Billing options: Free plan, One-time payment, Usage-based pricing

用户评论

Trustpilot and Capterra feedback paint a balanced picture: ease of use and a friendly interface drive quick adoption, while a solid knowledge base and onboarding help teams get up to speed. Reviewers highlight responsive support and good, scalable pricing, though some report mixed experiences with contact or slower responses, and a few call out pricing complexity.

The platform’s AI‑driven automation, multi‑channel reach (Email, SMS, WhatsApp, chat), and data unification are repeatedly praised, with users noting strong value for growing teams. Overall, Brevo is seen as a capable, flexible CRM/marketing suite that deserves consideration for reliable core features and ongoing updates 🚀.

其他地方的用户评价

Lina S.
· Trustpilot
5.0 / 5

Brevo is super functional! It's intuitive; you can use it without any training to produce basic or more sophisticated emails.

Alex D.
· Trustpilot
5.0 / 5

I can create and manage our campaigns quickly, and the support team is always responsive, answering questions fast.

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为什么要使用 Brevo？

  • AI-driven multichannel marketing and automation helps drive conversions and save time. ✨ - Aura AI acts as an always-on marketing team, writing, analyzing, and optimizing campaigns in real time.

🚀 - A single platform across Email, SMS, WhatsApp, and more supports consistent customer journeys. 💬 - A loyalty program boosts retention and customer lifetime value.

🎯 - The Data Platform unifies and syncs customer data to accelerate time-to-value. 🔗

准备好使用Brevo转变您的工作流程了吗？

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常见问题

What core channels does Brevo cover, and are there other channels supported?

Brevo supports Email, SMS, WhatsApp, and chat as core channels, with 'and more' mentioned. The site doesn't list additional channels in detail.

What is Aura AI and how does it help my campaigns?

Aura AI acts as an always-on marketing team that writes, analyzes, and optimizes campaigns in real time, including content creation, smart segmentation, and sending at the best times.

What does Brevo's Data Platform do for customer data?

The Data Platform unifies, manages, and syncs customer data to accelerate time-to-value.

Is there a free trial or a free plan to start with Brevo?

Brevo offers a free signup with no credit card required; the duration and inclusions of the free access aren’t explicitly stated.

How is Brevo priced, and is it per-seat or per-usage?

Not explicitly stated on the official site. Tip: check the pricing page for details.

Does Brevo provide onboarding or migration help when joining?

Not explicitly stated on the official site. Tip: check the onboarding resources or migration guides in the Brevo help center.

What kind of support and SLA can I expect from Brevo?

Not explicitly stated on the official site. Tip: review the support options in the help center or product docs for SLA details.

Which regions or languages does Brevo support?

Not explicitly stated on the official site. Tip: look for regional availability info in the pricing or about pages.

Are there sending quotas or limits on the free plan?

Not explicitly stated on the official site. Tip: check the free plan details on the pricing page.

Can I cancel Brevo anytime and get a refund?

Not explicitly stated on the official site. Tip: review the terms of service or refunds policy.

What onboarding resources does Brevo provide for new users?

Not explicitly stated on the official site. Tip: search the help center for getting-started guides and tutorials.

Who is Brevo best suited for?

Not explicitly stated on the official site. Tip: review customer stories or use-case pages for guidance.

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