The main difference between DirectIQ and Mailchimp is that DirectIQ offers a free trial for 30 days but Mailchimp does not offer this.
In this versus, we compare DirectIQ vs Mailchimp in-depth to help you choose one of them. If you want to know more details, we recommend you to read our DirectIQ review and Mailchimp review.
However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
To make your choice quick and efficient, here is a short summary about our comparison of Mailchimp vs DirectIQ. Find out their ratings, features, prices and then discover the winner of the versus.
DirectIQ’s pricing structure is designed to accommodate various business needs and budgets, with plans ranging from a free tier suitable for basic campaigns to premium options that extend up to $3500 per month for unlimited sends.
This flexibility ensures that businesses can scale their email marketing efforts without breaking the bank, making DirectIQ a cost-effective solution for achieving marketing success.
Free Plan : This plan is designed for newcomers to email marketing and allows for managing up to 250 contacts. Users can send up to 1,000 emails per month. The features included in the Free Plan are:
Regular email campaigns
A/B split campaigns
Automation campaigns
One inbox preview per month
One spam test per month
Capability to create one landing page
Essential Plan : Priced at $15 per month, the Essential Plan caters to growing businesses that need more from their email marketing efforts. It significantly increases the monthly send limit to 15,000 emails. The features of this plan include:
Regular email campaigns
A/B split campaigns
Automation campaigns
Five inbox previews per month
Five spam tests per month
Enhanced landing page capabilities
Unlimited Plan : For businesses requiring extensive email marketing capabilities, the Unlimited Plan is available for $25 per month. It removes the cap on the number of emails you can send. This plan is feature-rich to support advanced marketing strategies, including:
Unlimited email sends
Regular email campaigns
A/B split campaigns
Automation campaigns
Unlimited inbox previews
Unlimited spam tests
Unlimited landing pages
These plans are structured to support businesses at various stages of growth, from just starting out to those with established customer bases needing robust email marketing tools.
Mailchimp essential plan costs you $11 per month. But if you are an individual or running a small business then you are enough with the free plan.
There are four formulae that may be used. The cost of your membership is also determined by the quantity of contacts in your database. Be cautious, since the price might soon rise. The purpose of this section “prices” is not to transcribe prices, but to interpret, explain, and disseminate the variations between the offerings. The pricing in euros is calculated automatically on the Mailchimp webpage.
$0/month Free package
The free version enables you to send 10,000 emails to 2,000 subscribers every month. For personal reasons, a strategy like this is beneficial to small prospective enterprises and entrepreneurs. This free option provides you with a plethora of tools and templates. The application also includes a built-in marketing CRM, a MailChimp domain, forms, landing pages, a creative assistant and a website builder. 2000 contacts; maximum of 10000 emails; 1 audience; 1 phase automation
The Essentials package costs $11 a month
This package is excellent for those who simply wish to send emails and want ongoing assistance. This subscription includes all of the features of the free plan, as well as all email templates, custom branding, 24/7 email and chat support, multi-step journeys and A/B testing.
2000 contacts
Maximum of 500,000 emails
3 audiences
A/B testing
Ability to remove the Mailchimp label
1-step automation
1 month commitment, with a charge based on the amount of contacts.
Standard plan: $17/month
The basic edition provides data-driven processes and tools to help businesses expand faster. Everything in the Essentials plan is included, as well as behavioral targeting, dynamic content, bespoke templates, send-time optimization, and a client path builder with branching points.
100,000 contacts
1.2 million emails maximum
5 audiences
A/B testing
Ability to remove the Mailchimp footer
Multi-step automation
Dynamic content
Sending time optimization
Advanced CRM functionalities
3 months commitment, with a charge based on the amount of contacts.
$299/month for the premium deal
This option includes extensive capabilities for professionals who are concerned about personalization and brand growth. Everything in the basic package is included, plus phone assistance, multivariate testing, unlimited seats, role-based access, sophisticated segmentation, and comparative reporting.
Unlimited contacts
3 million emails maximum
Unlimited audiences
A/B testing
Ability to remove the Mailchimp footer
Multi-step automation; Dynamic content
Sending time optimization
Advanced CRM capabilities
Phone support
The fee is depending on the number of contacts and is committed for 18 months. It is obvious that different strategies provide varying levels of assistance. The free version is excellent but gaining access to features that will really differentiate your company or profile may be fairly costly. It is necessary to analyze if the cost element will outweigh the advantages.
