The main difference between Brevo and Mailchimp is that Brevo is an all-in-one marketing automation platform that offers comprehensive automation and list management features. On the other hand, Mailchimp is a popular email marketing platform known for its user-friendly email editor and list management tools. Another difference is that Brevo stands out with its complete toolkit to convert one-time browsers into long-term customers. In comparison, Mailchimp focuses more on providing a simplified approach to sending newsletters and email campaigns.
In this versus, we compare Brevo vs Mailchimp in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Brevo review and Mailchimp review.
However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
Quick overview
Brevo vs Mailchimp at a Glance
To make your choice quick and efficient, here is a short summary about our comparison of Mailchimp vs Brevo. Find out their ratings, features, prices and then discover the winner of the versus.
Pros and Cons comparison
Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)
Mailchimp Review – The Most Popular Email Marketing Tool
Specifications comparison
Pricing comparison
Compare the price between Brevo vs Mailchimp
Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.
| Pricing comparison | Brevo | Mailchimp |
|---|---|---|
| Pricing range | From $0 to $65 per month | |
| Pricing types | Monthly subscription | Monthly subscription |
| Free plan | Yes | Yes |
| Free trial | Yes, 30 days | No |
| Money back guarantee | No | No |
| Pricing page link | See plans | See plans |
Brevo Pricing details
Brevo offers flexible pricing plans to cater to the diverse needs of businesses. The Free plan is an excellent starting point, providing essential features such as customizable email templates, SMS and WhatsApp campaigns, unlimited contacts, a drag-and-drop editor, and transactional emails.
It allows businesses to send up to 300 emails per day, making it suitable for small-scale operations. For growing businesses, the Starter plan is available for $25 per month. It offers increased email volume, starting from 20,000 emails per month, and the option to remove the Brevo logo.
With unlimited contacts, no daily sending limit, basic reporting and analytics, and email support, the Starter plan provides the necessary features to support business growth. The Business plan, priced at $65 per month, caters to marketing managers and ecommerce professionals.
It includes advanced statistics, send time optimization, phone support, marketing automation, A/B testing, and multi-user access. With the ability to send from 20,000 emails per month, this plan offers extensive features and support to enhance marketing and sales efforts.
Free ($0/month)
- Customizable email templates
- SMS & WhatsApp campaigns
- Unlimited contacts
- 300 emails/day
- Drag & drop editor
- Transactional emails
Starter ($25/month)
- From 20k emails/month
- No Brevo logo (add-on)
- Ideal for growing businesses
- Unlimited contacts
- No daily sending limit
- Basic reporting & analytics
- Email support
Business ($65/month)
- From 20k emails/month
- Advanced statistics
- Send time optimization
- Phone support
- Built for marketing managers and ecommerce pros
- Unlimited contacts
- Marketing automation
- A/B testing
- Multi-user access
Brevo Plus (Custom price)
- Advanced integrations
- Sub-account management
- With unlimited contacts
- Enterprise-grade security
- Personalized support
- Tailored onboarding
- Flexible contract
Mailchimp Pricing details
Mailchimp essential plan costs you $11 per month. But if you are an individual or running a small business then you are enough with the free plan.
There are four formulae that may be used. The cost of your membership is also determined by the quantity of contacts in your database. Be cautious, since the price might soon rise. The purpose of this section “prices” is not to transcribe prices, but to interpret, explain, and disseminate the variations between the offerings. The pricing in euros is calculated automatically on the Mailchimp webpage.
$0/month Free package
The free version enables you to send 10,000 emails to 2,000 subscribers every month. For personal reasons, a strategy like this is beneficial to small prospective enterprises and entrepreneurs. This free option provides you with a plethora of tools and templates. The application also includes a built-in marketing CRM, a MailChimp domain, forms, landing pages, a creative assistant and a website builder. 2000 contacts; maximum of 10000 emails; 1 audience; 1 phase automation
The Essentials package costs $11 a month
This package is excellent for those who simply wish to send emails and want ongoing assistance. This subscription includes all of the features of the free plan, as well as all email templates, custom branding, 24/7 email and chat support, multi-step journeys and A/B testing.
- 2000 contacts
- Maximum of 500,000 emails
- 3 audiences
- A/B testing
- Ability to remove the Mailchimp label
- 1-step automation
1 month commitment, with a charge based on the amount of contacts.
Standard plan: $17/month
The basic edition provides data-driven processes and tools to help businesses expand faster. Everything in the Essentials plan is included, as well as behavioral targeting, dynamic content, bespoke templates, send-time optimization, and a client path builder with branching points.
- 100,000 contacts
- 1.2 million emails maximum
- 5 audiences
- A/B testing
- Ability to remove the Mailchimp footer
- Multi-step automation
- Dynamic content
- Sending time optimization
- Advanced CRM functionalities
3 months commitment, with a charge based on the amount of contacts.
This option includes extensive capabilities for professionals who are concerned about personalization and brand growth. Everything in the basic package is included, plus phone assistance, multivariate testing, unlimited seats, role-based access, sophisticated segmentation, and comparative reporting.
- Unlimited contacts
- 3 million emails maximum
- Unlimited audiences
- A/B testing
- Ability to remove the Mailchimp footer
- Multi-step automation; Dynamic content
- Sending time optimization
- Advanced CRM capabilities
- Phone support
The fee is depending on the number of contacts and is committed for 18 months. It is obvious that different strategies provide varying levels of assistance. The free version is excellent but gaining access to features that will really differentiate your company or profile may be fairly costly. It is necessary to analyze if the cost element will outweigh the advantages.
Brevo’s pricing starts at $25 per month and includes features like 20k emails/month, basic reporting and analytics, and email support. On the other hand, Mailchimp’s essential pricing starts at $6.50 per month and offers 5000 monthly email sends, 24/7 email and chat support, and up to 4 journey points. In terms of pricing, Brevo appears to provide better value for money due to its comprehensive toolkit and higher email send limit.
🏆 Winner: Mailchimp
Learn more in the section below with our comparison of the different features of Brevo vs Mailchimp .
Features comparison
We highlight the main differences between Brevo vs Mailchimp
Here is a quick summary of the differences between the features and services offered by Brevo vs Mailchimp:
Features overview
In this section, we will compare only the big differences between Brevo and Mailchimp, and we will assign a winner for each feature or service.
So we will compare first:
- Integrations
- Email marketing
- Customer Support
- Landing pages
- Contact storage & database
Integrations
Brevo can integrate 60+ apps with its platform, including WordPress, Salesforce, and Shopify. With these integrations, users can easily sync data between Brevo and other essential tools for their business operations. In comparison, Mailchimp offers more than 300+ integrations, So the winner of this section is, without a doubt, Mailchimp—popular marketing tools such as Canva, Instagram, WooCommerce, QuickBooks Online, and more.
🏆 Winner: Mailchimp
Email marketing
Brevo and Mailchimp are both compatible with small and medium-sized businesses, but they differ slightly in terms of email marketing. Brevo offers 300 daily emails and unlimited contacts, while Mailchimp excels in automation features such as stunning designs, templates, advanced segmentation options, powerful analytics, AI-driven insights, and more. So, in this quest for an email marketing platform, the clear winner is Mailchimp!
🏆 Winner: Mailchimp
Customer Support
In terms of customer support, both Brevo and Mailchimp offer 24/7 options to assist their users. Bravo leverages live chat widgets with chatbots to engage with website visitors in real time, while Mailchimp provides support through email and chat. Both options offer quick response times, but Bravo also provides call-back support for a more personal touch, so in this round, Bravo takes the lead.
🏆 Winner: Brevo
Landing pages
Both Brevo and Mailchimp offer the ability to create landing pages for your marketing campaigns, making it more comfortable for you to reach probable customers and achieve your business goals. Brevo offers a comprehensive set of tools that integrate with your landing pages across emails, ads, and social media. In comparison, Mailchimp allows you to establish your online presence quickly with a custom domain and have a free website and landing pages under one domain. So here, in this round, Mailchimp has an edge over Brevo.
🏆 Winner: Mailchimp
Contact storage & database
For any business, storage is a crucial factor when it comes to managing contacts and emails. Both Brevo and Mailchimp provide options for contact and email storage to help businesses keep track of their important information. Brevo offers unlimited contact storage, meaning that users can store as many contacts as they need without any restrictions, while Mailchimp only allows up to 500 contacts for their plan. So, if your business is rapidly growing or you have a vast customer base, Brevo would be the better choice as it offers more flexibility and scalability.
🏆 Winner: Brevo
User Reviews
Find out what current users think about Brevo and Mailchimp
If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Brevo or Mailchimp, to help our community to choose.
Brevo Reviews
Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)
Mailchimp Reviews
Mailchimp Review – The Most Popular Email Marketing Tool
Now that you have read everything and know all the differences between Brevo and Mailchimp, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.
Winner
Brevo vs Mailchimp: Who is the winner?
The winner of this comparison is Mailchimp because it provides an exhaustive suite of tools that businesses of all sizes can use. It offers an array of integrations, easy-to-use features, and a user-friendly interface, making it an immaculate choice for beginners. On the other hand, Brevo is better suited for businesses looking for more advanced marketing automation tools and personalized support options.
Both Brevo and Mailchimp have their unique strengths and can benefit different types of businesses. Ultimately, the best platform for your business will depend on your distinctive needs and goals.
