The main difference between Benchmark Email and Mailpoet is that Benchmark Email offers a free trial for 30 days but Mailpoet does not offer this.
In this versus, we compare Benchmark Email vs Mailpoet in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Benchmark Email review and Mailpoet review.
However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
Quick overview
Benchmark Email vs Mailpoet at a Glance
To make your choice quick and efficient, here is a short summary about our comparison of Mailpoet vs Benchmark Email. Find out their ratings, features, prices and then discover the winner of the versus.
Pros and Cons comparison
Benchmark Email Review, Pricing, Features with Pros and Cons
Mailpoet Review – Mailing system made for WordPress
Specifications comparison
Details | Benchmark Email | Mailpoet |
---|---|---|
Features | A/B Testing / Build Lists and Collect Data / Customizable Template / Drag-and-Drop Builder / Ecommerce / Email Marketing Automation / Email Marketing Campaign / Email Marketing and Lead Management / Email marketing / HTML Editor / Image Editing / Inbox Checker / Integrations / Landing Page Builder / Lead Generation Automation / Marketing CRM / Marketing automation / Multiple Email Templates / RSS Emails / Smart Content Suggestions | Email marketing / Woocommerce compatible / Wordpress Plugin |
Best suited for | Individuals, Freelancers, Small businesses, Mid size businesses, Large enterprises | Individuals, Freelancers, Small businesses |
Website languages | Chinese / Deutsch / English / French / Italian / Japanese / Portuguese | English |
Website URL | Visit official website | Visit official website |
Support link | Support page | Support page |
Support email | support@benchmarkemail.com | contact@mailpoet.com |
Live chat | No | No |
Company address | St Louis, MO 63127, USA | 6 rue Dieudé, Marseille, Provence-Alpes-Cote d'Azur, 13006, France |
Year founded | 2004 | 2011 |
Pricing comparison
Compare the price between Benchmark Email vs Mailpoet
Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.
Pricing comparison | Benchmark Email | Mailpoet |
---|---|---|
Pricing range | From $9.99 to $1200 per month | From 0€ to 30€ per month |
Pricing types | Monthly subscription | Annual subscription / Monthly subscription |
Free plan | Yes | Yes |
Free trial | Yes, 30 days | No |
Money back guarantee | No | Yes, 30 days |
Pricing page link | See plans | See plans |
Benchmark Email Pricing details
Explore Benchmark Email’s flexible pricing options tailored to fit every marketing need and budget.
With plans ranging from $9.99, for 500 contacts, to $1200 per month for +200k contacts, there’s a perfect fit for everyone—from those just getting started to businesses focused on optimizing growth!

Free Plan:
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- Cost: $0/mo.
- Emails: 3,500 emails/mo.
- Features: Design emails, capture new subscribers, segment lists, and track email performance.
Lite Plan:
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- Cost: $9.99/mo. (Annual payment option at $8/mo.) for 500 contacts
- Emails: 3,500 emails/mo.
- Features: Everything in Free, plus remove Benchmark branding, schedule emails, and publish landing pages.
Pro Plan (Best Value):
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- Cost: $15/mo. (Annual payment option at $13/mo.) for 500 contacts
- Emails: 7,500 emails/mo.
- Features: Everything in Lite, plus automate customer journeys, A/B test email content, and gather feedback with surveys & polls.
Enterprise Plan:
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- Cost: Starting at 25,000 contacts
- Emails: Unlimited emails/mo.
- Features: Everything in Pro, plus protect your reputation with a dedicated IP and quick launch with managed account set-up.
Each plan comes with its own set of features tailored to meet different needs, from basic email design to advanced automation and analytics.
Mailpoet Pricing details
MailPoet offers extremely low-cost options. It’s completely free until you get 1,000 subscribers. You’ll get access to practically all of the features available to paying (Premium) clients.

MailPoet offers extremely low-cost options. It’s completely free until you get 1,000 subscribers. You’ll get access to practically all of the features available to paying (Premium) clients. The only things lacking are sophisticated analytics and certain types of specialist assistance.
Mailpoet Sending pricing

After you reach 1,000 subscribers, you must upgrade to the Premium plan. For up to 1 500 members, it costs 20€ every month. The price will rise in tandem with the amount of subscribers. However, as a WordPress user, these packages are still less expensive than other ESPs.

Mailpoet NO Sending pricing
Three Premium subscriptions with “No Sending” options are also available from MailPoet. The Blogger License, which costs 149€ per year, is one of them. This is just for a single website.

The Freelancer License costs 249€ per year and allows you to work on 4 websites, while an Agency License is 499€ per year and allows you to work on unlimited websites. This license covers an infinite number of websites. All three “No Sending” options come with an unlimited number of subscribers. Even if you currently have much more than 1,000 subscribers, we suggest joining up for a free trial, trying it out for a few weeks, and then choosing which plan is best for you.