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Wufoo

Wufoo

The award-winning online form builder trusted by millions.

#5 dans Online Form Builder
2 min read · Updated 10/5/2025
Wufoo homepage screenshot

At a glance

Quick overview for Wufoo: rating, pricing summary, key features, and highlights.

Ciroapp review

2.8
Easy forms, hard customer support.

We found Wufoo excels at delivering a simple, code-free form builder ideal for users needing quick deployment and key integrations like payment processing. Overall, the serious and recurring complaints about nonexistent customer support and inflexible billing practices significantly overshadow the benefits of its award-winning interface.

Pros

  • Pro:Code-free simplicity built into an easy-to-use interface.
  • Pro:Excellent platform optimized for self-serving form creation.
  • Pro:Seamless integration for online payment processing (Stripe, PayPal).
  • Pro:Supports total brand control and customization.

Cons

  • Con:Customer support is consistently reported as slow or nearly nonexistent.
  • Con:Paid "expedited support" is often ineffective and delayed by up to 22 hours.
  • Con:Forms may lack a modern or visually appealing design.
  • Con:Inflexible billing practices, including difficulty changing plans.
Range: $0–$210.25/monthFree plan, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Wufoo review, pricing, features, pros & cons

Are you tired of struggling with complicated form builders that demand technical knowledge? Creating beautiful, functional web forms shouldn't be a headache. Wufoo solves this by offering an award-winning interface where you can collect data, files, and payments without writing a single line of code.

It's truly that simple. ✨

What is Wufoo?

Wufoo is an extremely powerful online form builder trusted by over three million users and many popular brands. You can easily create the forms you need to collect valuable data, files, and payments. The builder provides an easy-to-use experience, complete with templates, galleries, and robust reporting tools.

It’s designed to let you customize forms to your heart's delight. Whether you are a webmaster or a marketing manager, the goal is to provide a flexible tool that integrates immediately into your existing framework. 💡

Wufoo Key Features

✨ Code-Free Form Creation

It shouldn't be a headache to create beautiful, functional web forms. Wufoo solves this by providing an award-winning interface right out of the box. You can easily create the forms you need without writing a single line of complex code.

This code-free simplicity saves significant time. It allows marketing managers or webmasters to focus on what matters most: collecting data, files, and payments effortlessly. You get the powerful results needed by professional teams, but in a streamlined, simple package. ✨

✨ Integrated Online Payment Processing

Wufoo lets you turn your forms into immediate revenue generators. You can use your forms to seamlessly accept online payments directly from users. This feature is simple to set up and highly reliable.

The system integrates with highly trusted payment partners, giving you flexibility in how you process transactions. You can immediately accept payments via these secure services:

  • PayPal
  • Stripe
  • Authorize.Net

✨ Complete Brand Customization

Achieve total control over how your forms look and feel to your audience. Wufoo helps you design unique form experiences that perfectly match your website or brand identity. This ensures a polished and professional result every time.

Customization is easy for everyone, regardless of your technical skill. You can adjust the design elements whether or not you choose to use CSS. This allows you to integrate the form immediately into your existing framework.

✨ Powerful Data Management and Reporting

Collection is just the first step; effective form building requires robust data handling. Wufoo allows you to reliably gather, retain, and report on all collected information. Analytics reporting is included with all accounts to help you better understand your data.

Whether you are a real estate broker or a non-profit manager, the platform retains gathered information. This secure storage is useful for future reference and streamlines long-term organizational processes.

✨ Secure and Trustworthy Operations

Protecting sensitive information is a core priority for all data collection efforts. All accounts benefit from standard SSL security throughout the platform. This guarantees a safe environment for your forms and entries.

For additional peace of mind, the platform offers advanced security features. You can leverage field encryption and password protection tools for maximum security. These options help protect data required by highly professional teams.

💡 Empower Team Collaboration

Wufoo is designed to be accessible to everyone on your team. Because the tool is so easy to use, team members need minimal explanation before they start working. They can successfully create and embed their own forms without needing technical help.

This simple interface promotes efficiency and scale within your organization. It ensures that internal teams can easily integrate their data collection needs into ongoing workflow.

Use Cases

🤝 Delegating Form Creation to Team Members

When form needs are frequent, webmasters may struggle to handle every request. Wufoo’s award-winning interface is extremely easy to use. You can confidently give accounts to team members with minimal explanation. They successfully create and embed necessary forms without requiring extensive technical help, saving significant time.

Expected outcome: Your team becomes instantly empowered to gather the information they need.

💳 Accepting Payments for Services or Products

Collecting fees online should be simple, not complicated. Wufoo allows you to accept online payments directly through trusted payment partners. These partners include PayPal, Stripe, and Authorize.Net.

You turn data collection forms into efficient revenue tools without writing complex code. This integrates payment processing quickly into your existing business flow.

🎨 Implementing Branded Marketing Forms

Your forms must perfectly match your established brand identity. Wufoo gives you total brand control and immense flexibility for customization. You can design unique form experiences that match your website’s look and feel precisely.

This is achievable both with and without using CSS, depending on your needs. The result is a highly polished, professional form delivered every time.

🔒 Securing Client Data and Files

Real estate brokers and professional firms often need to gather detailed client information and required documents securely.

Wufoo enables reliable data management far beyond just building the form. It allows users to gather information, upload necessary files, and retain that stored data for future reference. The platform ensures you can easily retain and report on the collected submissions.

⏱️ Rapid Deployment for Non-Profit Campaigns

Marketing managers often need to deploy data collection forms quickly, especially in fast-paced non-profit environments. Wufoo provides the flexibility to create the exact form needed instantly. Once created, the form integrates immediately with your website's existing framework.

This seamless deployment ensures you can start gathering crucial data right now without wasting valuable time.

Pricing Overview for Wufoo

Pricing range
$0–$210.25/month
Pricing types
Free plan, Monthly subscription, Yearly subscription

Wufoo offers five subscription options, starting with a powerful Free plan for basic data collection. Paid plans are billed annually and start at $16.25/month, scaling up based on the number of entries, users, and advanced features you require.

Plans & Pricing

Free

Monthly$0
Maximum 10 form fields.
  • 5 Forms
  • 100 Entries
  • 1 User
  • Basic Forms and Limited Responses
Sign Up For Free

Starter

Monthly$16.25
Yearly$195
1 User max.
  • 10 Forms
  • 1,000 Entries
  • 1GB File Storage
  • Custom Logo
  • Confirmation Email
Sign Up Now

Professional

Monthly$33.25
Yearly$399
5 Users max. 5GB File Storage.
  • Unlimited Forms
  • 5,000 Entries
  • Accept Payments
  • Password Protect
  • 5 Users
  • Expedited Support
Sign Up Now

Advanced

Monthly$83.25
Yearly$999
20 Users max.
  • Unlimited Forms
  • 25,000 Entries
  • 20 Users
  • 10GB File Storage
  • Priority Support
  • Field Encryption
Sign Up Now

Ultimate

Monthly$210.25
Yearly$2523
60 Users max. Highest available entry limit.
  • Unlimited Forms
  • 200,000 Entries
  • 60 Users
  • 20GB File Storage
  • Priority Support
  • Highest API Request Limits
Sign Up Now

Wufoo costs between $0 and $210.25 per month with five plans: Free at $0/mo, Starter at $16.25/mo, Professional at $33.25/mo, Advanced at $83.25/mo, and Ultimate at $210.25/mo (based on annual billing).

Let's explore the details of each available plan to help you decide which one works best for your needs.

Free

Price: $0/mo Websites Supported: Not explicitly stated Best For: Build and share basic forms and collect limited number of responses Refund Policy: Not explicitly stated Other Features:

  • 5 Forms
  • 100 Entries
  • 1 User
  • 10 Fields Max
  • Email Support

This plan is great for users who need simple data collection without any cost. While it's limited to 5 forms and 100 entries per month, it's a perfect way to get started and test Wufoo’s core features.

Starter

Price: $16.25/mo (Billed $195 annually) Websites Supported: Not explicitly stated Best For: Customize branding, send confirmation email, and automate your workflows Refund Policy: Not explicitly stated Other Features:

  • 10 Forms
  • 1,000 Entries
  • 1GB File Storage
  • Confirmation Email
  • Custom Logo

Choose the Starter plan if you need more capacity and want to professionalize your forms with basic branding and automation features. You get increased entry limits and valuable file storage capacity that isn't available on the Free plan.

Professional (Most Popular!)

Price: $33.25/mo (Billed $399 annually) Websites Supported: Not explicitly stated Best For: Collect payments, create unlimited forms, add additional users and secure your forms Refund Policy: Not explicitly stated Other Features:

  • Unlimited Forms
  • 5,000 Entries
  • Accept Payments
  • Field Encryption
  • 5 Users

If your business aims to monetize forms or collaborate with a team, Professional is the standard choice. This tier unlocks critical features like Accept Payments and security options such as password protection and field encryption.

Advanced

Price: $83.25/mo (Billed $999 annually) Websites Supported: Not explicitly stated Best For: Increase your max entries, users, file storage, and API requests Refund Policy: Not explicitly stated Other Features:

  • Unlimited Forms
  • 25,000 Entries
  • 20 Users
  • 10GB File Storage
  • Priority Support

This plan suits growing organizations needing substantial capacity increases and dedicated customer service. With 25,000 entries and 20 users, it’s ideal for high-volume data operations or larger internal teams.

Ultimate

Price: $210.25/mo (Billed $2523 annually) Websites Supported: Not explicitly stated Best For: Manage all of your data collection & automation needs with increased limits Refund Policy: Not explicitly stated Other Features:

  • Unlimited Forms
  • 200,000 Entries
  • 60 Users
  • 20GB File Storage
  • 100,000 API Requests

The Ultimate plan is designed for maximum scale and capacity, offering the highest limits available for entries and user accounts. This is the top choice for large enterprises that handle extensive data collection volumes across many teams.🚀

Wufoo offers a generous Free plan for anyone testing the waters or managing small projects. For paid account users, be aware that exceeding your monthly entry limit will result in a small overage charge of $0.05 USD per entry.

User Reviews

Wufoo users encounter a significant dichotomy: the platform itself is praised for its ease of use and ability to launch forms quickly without requiring extensive technical knowledge. It is highly effective for self-serving form creation.

However, customer sentiment is overwhelmingly critical regarding support and basic reliability issues 🎉. Recent reviews highlight severe operational problems, noting instances where Wufoo reportedly disabled all live forms without prior notification—even while continuing recurring billing.

Users paying extra for "expedited support" report slow service, often waiting 22 hours for responses from a compulsory chat bot, or being refused technical assistance. Furthermore, billing practices are described as highly inflexible; customers report major difficulties switching between annual and monthly plans, and Wufoo reportedly grants no prorated refunds upon cancellation.

While the core form builder functionality is solid, the lack of responsive support and serious billing complaints severely impact the overall service value.

What users say elsewhere

Jan S.
· Trustpilot · Jan 26, 2022
5.0 / 5

It's an amazing platform for digital marketing and earning. We found the forms easy to build quickly. They are reliable and we were paid for transactions in less than 24 hours.

Alex D.
· Trustpilot · Dec 11, 2024
1.0 / 5

We pay extra for priority help, but the support is almost nonexistent. We waited 22 hours through the chat bot just to get no answer about our payment issue. This lack of response is causing a serious billing nightmare.

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Why use Wufoo?

Stop wasting time wrestling with complicated software, and start focusing on collecting valuable information right now. Wufoo provides the streamlined simplicity you need, backed by the power required by highly professional teams. It offers the flexibility to immediately integrate with your existing framework and deliver a polished, professional result every time. ✅

Here are the key advantages you’ll gain:

  • Code-Free Simplicity: Effortlessly create exactly the forms you need to collect data, files, and payments without writing any complex code.
  • Seamless Payment Processing: You can easily accept online payments directly through trusted payment partners like PayPal, Stripe, and Authorize.Net.
  • Total Brand Control: Design unique form experiences and customize forms so they perfectly match your website's look, even with or without using CSS.
  • Empower Your Team: Because the tool is so easy to use, team members need minimal explanation to successfully create and embed their own forms.
  • Secure Data Management: Beyond building the form, you can rely on the platform’s ability to gather, retain, and report on the collected information.

If you are running a non-profit, managing a team, or acting as a real estate broker, Wufoo helps you gather information quickly and retain it for future reference. If you're looking for a reliable, flexible solution trusted by professionals, this is a clear choice. You can test the award-winning interface for yourself right away. Sign up for a FREE account today and build up to five forms at absolutely no cost. Start gathering your crucial data today! ➡️

Ready to transform your workflow with Wufoo?

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Frequently Asked Questions

Which payment processors can I integrate with Wufoo forms?

You can connect your forms directly to major payment partners to accept online payments. These currently include PayPal, Stripe, and Authorize.Net. Note that payment acceptance requires the Professional plan or higher.

What happens if my paid account exceeds the monthly entry limit?

If you are on a paid plan and go over your maximum monthly entry allowance, you will incur an overage fee. This charge is $0.05 USD for every extra entry received above your plan’s limit.

What security measures are included to protect form data?

All forms are hosted using 256-bit SSL encryption to ensure secure data transmission. Higher paid plans also unlock features like Field Encryption and Password Protect options for enhanced security.

Is the pricing model based on users, or the volume of entries collected?

The pricing structure is based on both factors. Each plan sets limits both on the maximum number of users who can access the account and the total volume of entries (submissions) you can collect per month.

How many fields can I realistically include in a single form?

The maximum number of fields is generally about 100, but this can vary. Large fields like paragraph areas and checkboxes count more heavily against the database limits on a single form.

How do I receive customer support, and what are the hours?

Customer support is handled via email, Monday through Friday, 6 AM to 5 PM PST. If you subscribe to the Advanced or Ultimate plans, you receive Priority Support for faster response times.

Is file storage included with the free plan?

File storage is not included on the Free plan. Only paid accounts have storage capacity for uploaded files, starting at 1GB on the Starter plan and scaling up to 20GB on the Ultimate plan.

What happens if the Free plan exceeds its 100-entry limit?

If a Free account exceeds the 100 entries allowed per month, all of its active forms will be automatically deactivated. They will activate once the next month begins.

Can I choose to pay monthly, or only annually?

All paid plans offer the choice between monthly and annual billing. Choosing to pay annually provides a significant discount, often advertised as a savings of 25%.

Does Wufoo offer a money-back guarantee or prorated refunds upon cancellation?

Not explicitly stated on the official site. Details regarding a money-back guarantee or prorated refund policy upon cancellation are not provided on the pricing pages.

What is the maximum size allowed for a file upload on a form?

The maximum file size allowed for an individual field upload is 25MB. The total combined maximum file size for all uploads within a single form submission is 100MB.

Does Wufoo offer a free trial of the paid features?

Wufoo does not list a traditional time-bound free trial for paid features like encryption or payments. However, you can use the permanent Free account to build and test functionality with up to five forms.

Ready to try Wufoo? Check out the official site or pricing.
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