Helium 10 offers three paid plans — Platinum ($99/month billed yearly, or $129 monthly), Diamond ($279/month billed yearly, or $359 monthly), and Enterprise (starting at $1,499/month billed annually) — plus a limited Free plan. Yearly billing saves you up to 20%.
Helium 10 costs between $99 and $1,499 per month with three paid plans: Platinum at $99/month, Diamond at $279/month, and Enterprise starting at $1,499/month, all billed yearly. A limited Free plan is also available.
Here's a quick look at what each plan includes.
Platinum
Price: $99/month billed yearly, or $129/month billed monthly
Best For: Sellers doing $0–$100K in yearly sales
Other Features:
- Product and keyword research with 100 searches per month
- Basic performance tracking and limited profit reporting
- Freedom Ticket, Amazon Ads Academy, and TikTok Shop Academy training included
- 20 tracked ASINs, 2 connected accounts, and 1 user seat
- Managed refund service included with a 15% fee
Platinum is the starting point for most new sellers. It covers the research and tracking basics without a big commitment. If you're still hunting for your first products or working toward your first six figures, this plan should be plenty.
Diamond
Price: $279/month billed yearly, or $359/month billed monthly
Best For: Brands doing $100K–$10M in yearly sales
Other Features:
- Everything in Platinum, plus the Helium AI agent for keyword, listing, ads, and operations intelligence
- AI Listing Builder and free Helium 10 MCP access (up to 1,000 calls)
- Rules-based ad automation, dayparting, and manual bid control
- Inventory management (500 SKUs), profit and loss reporting, and a managed refund service with a 10% fee
- 1,000 tracked ASINs, 5 users, and monthly expert workshops
Diamond is the "Most Popular" plan, and it's easy to see why. It's the only tier with Helium 10 Ads, though a 2% fee applies to PPC spend managed through the platform. If ads, refunds, and inventory eat up your time, this tier can pay for itself in saved hours. 💡
Enterprise
Price: Starting at $1,499/month, billed annually
Best For: Brands beyond $10M in yearly sales
Other Features:
- Dedicated customer success manager and custom onboarding
- Ad plans from $25K to $1M in monthly spend
- 10+ users and 15+ seller accounts
- Up to 5,000 ASINs and expanded usage limits
- Weekly sessions, 1:1 coaching, and early feature access
Enterprise is built for large brands and agencies that need hands-on support and serious capacity. If you're under $10M in sales, you likely won't use most of what this tier offers — Diamond is the smarter buy at that stage.
A few extra details worth knowing. Yearly billing saves up to 20% — Platinum saves $360 and Diamond saves $960 a year. Add-ons cost extra: Keyword Tracker starts at $19/month, Market Tracker 360 at $650/month, and the MCP add-on at $50/month. Helium 10 also offers a Free plan with limited access, and monthly plans carry no long-term commitments — you can cancel anytime through Plans & Billing. All prices are in USD with taxes added at checkout, so confirm each tool's usage limits before you commit to a tier.
