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Helium 10

Helium 10

The ultimate all-in-one platform for Amazon, Walmart, and TikTok sellers.

#4 dans Amazon Marketing
2 min read · Updated 10/6/2025
Helium 10 homepage screenshot

At a glance

Quick overview for Helium 10: rating, pricing summary, key features, and highlights.

Ciroapp review

3.5
AI-powered tools, but extreme billing concerns.

We evaluate Helium 10 as an incredibly robust e-commerce platform that offers superior deep-dive tools for Amazon, Walmart, and TikTok sellers. However, recurring user complaints about restrictive billing practices and unresponsive customer service severely undermine the overall user experience and value proposition. Overall, it provides industry-leading features, but the poor support quality is a major liability.

Pros

  • Pro:Comprehensive, all-in-one suite covering Amazon, Walmart, and TikTok.
  • Pro:Claims high accuracy in sales estimates for better decision-making.
  • Pro:Excellent specialized tools for product research and keyword optimization.
  • Pro:Offers advanced AI capabilities for efficient advertising campaigns.

Cons

  • Con:Widespread reports of extremely slow and unhelpful customer support.
  • Con:High price point for functionality that requires supplemental tools.
  • Con:Transparency issues regarding auto-renewal and refund policies.
  • Con:Users report difficulty canceling subscriptions and securing refunds.
Free trial
Yes — 7 days
Range: $29–$279/monthFree plan, Free trial, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Helium 10 review, pricing, features, pros & cons

Running an e-commerce business often feels like constant guesswork, especially when seeking profitable items. Sellers struggle to find the right products and optimize listings effectively.

Helium 10 provides the data you need to make truly smart decisions. It helps you find in-demand products and optimize listings across Amazon, Walmart, and TikTok, eliminating the confusion. ✨

What is Helium 10?

Helium 10 is the ultimate all-in-one software solution for serious e-commerce sellers. It supports growth on major marketplaces like Amazon, Walmart, and TikTok Shop. This powerful platform is beautifully engineered for everyday sellers. It handles everything from your very first sale to full-scale operations.

Over four million members use this comprehensive platform already. It helps you build, accelerate, and expand your business with ease and tailored automations. ✅

Helium 10 Key Features

✨ Superior Research and Data Accuracy

You don't have to rely on guesswork to find profitable products anymore. Helium 10 provides truly superior data accuracy, helping you make smart, informed decisions. Our platform helps sellers find in-demand products and spot trending keywords that competitors miss.

We focus on highly accurate sales estimations. On average, 38.2% of our sales estimates are perfectly correct, meaning fewer costly errors when assessing product potential. This critical accuracy allows sellers to act with clarity and stop guessing how well a product will perform.

For instant market insights, download the free Chrome Extension. This tool delivers the data you need—from keywords to sales estimates—the moment you need it while browsing. It's research convenience without the extensive preparation.

✨ AI-Powered Advertising Management

Maximize your revenue from paid search while minimizing the effort required. Our platform is engineered with AI to handle the heavy lifting for your advertising campaigns. This powerful feature increases your return on ad spend (ROAS) automatically.

The AI works behind the scenes to analyze real-time performance data. It then automatically adjusts bids as needed, ensuring your budget is optimized around the clock. This streamlined approach means your ads convert effectively with minimal manual attention.

For advanced users, the platform offers capabilities beyond basic automation. Diamond subscribers gain features like rules-based automation and dayparting. These tools provide granular control over when your ads run and how they respond to specific market conditions.

✨ Multi-Marketplace Expansion Solutions

Scale your e-commerce business by selling where your customers prefer to shop. Helium 10 supports serious sellers across major platforms, including Amazon, Walmart Marketplace, and TikTok Shop. You can build, accelerate, and expand into new selling channels easily.

Our solutions help you seamlessly integrate these platforms into your strategy. We offer tools specifically for managing multiple marketplaces from one central location. For example, you can repurpose your existing Amazon listings for your presence on TikTok Shop, expanding your brand reach beyond Amazon.

To further boost visibility, Diamond users gain access to an Amazon influencer database. This resource helps you discover the right voices to promote your products and elevate your brand.

✨ Optimize Listings Like a Professional

Ensure your products are visible to the right customers by optimizing your listing content. The platform provides advanced tools to maximize your ranking potential and identify key opportunities ahead of your competitors. This process helps you eliminate the guesswork about what works.

We let you find the right trendsetting keywords to integrate into your titles and descriptions. You can also evaluate the reviews from similar products to see what customers desire. This allows you to create a superior listing that appeals directly to shopper needs.

If you sell seasonal products, the Diamond plan unlocks powerful historical data. You can access 24 months of historical data to find seasonal keyword opportunities, ensuring your products are perfectly timed for peak shopping periods.

✨ Logistics and Profit Protection

Operate your business with ease by automating many complex, time-consuming tasks. Helium 10 helps you streamline your operations, allowing you to focus on growth instead of daily management headaches. Your processes benefit from tailored automations and clear financial tracking.

Start by tracking your financials effectively. The profits-focused dashboard helps you see what’s working and monitor your earnings. This actionable insight is crucial for achieving sustainable growth and making wise investment decisions.

Gain control over your inventory and reimbursements with advanced operational features:

  • Manage inventory for up to 40 SKUs (Platinum).
  • Automate FBA reimbursements with Managed Refund Service.
  • Fulfill orders via Amazon MCF for TikTok Shop.

✨ Tools for Every Stage of Growth

Whether you are planning your first sale or managing full-scale operation, Helium 10 empowers you to build income and ownership. We provide a full suite of over 30 Amazon seller software tools, designed for use by everyday e-commerce sellers.

Beginners can immediately access expert training through a full online video course. This fundamental education helps you quickly move from discovering your first opportunities to understanding how to launch your business effectively.

By connecting your seller token to the platform, you begin revolutionizing your business operations immediately. We offer the flexibility of choosing a plan that fits your current business needs, whether you are a weekend seller or an established company seeking profitable exit strategies.

Use Cases

✨ Finding Your First Profitable Product

Starting an e-commerce store can often feel like a guessing game. Helium 10 eliminates guesswork by providing superior data accuracy. You use the research tools to discover in-demand products quickly. This is how you identify winning niches before you commit to inventory.

First, download the free Chrome Extension. Next, browse Amazon or Walmart pages. Instantly, you receive sales estimates and critical keyword data exactly when you need it. This process helps you make smart, data-driven decisions from the very start.

🚀 Expanding Sales to New Marketplaces

You don't have to limit your brand presence to just Amazon. Helium 10 helps you seamlessly sell everywhere your customers are, including Walmart and TikTok Shop. This offers a great way to triple your customer base and boost e-commerce revenue.

For example, you can repurpose your existing Amazon listings for your TikTok Shop solution. You can also use the platform to estimate profit margins on TikTok. This allows for quick, low-effort expansion across multiple high-traffic platforms.

🔍 Optimizing Listings for Maximum Visibility

Many sellers struggle to find the right keywords to maximize their ranking potential. Helium 10 provides the advanced optimization tools you need. You start by finding trendsetting keywords that shoppers are actually using.

If you have the Diamond plan, you can access 24 months of historical data. This lets you track seasonal keyword opportunities ahead of time. Increased usage for keyword and listing tools ensures your product details are fully optimized. This professional approach helps increase your visibility and improve conversion rates.

🤖 Automated Advertising for High ROI

Managing paid advertising can take huge amounts of time and effort. Helium 10 offers AI-powered advertising designed to increase your return on ad spend (ROAS) easily. The AI works behind the scenes to analyze performance and adjust bids automatically.

This powerful feature helps you run ads that convert with minimal effort. Diamond users gain access to advanced options, including rules-based automation and dayparting. You see what’s working with clarity, which helps maximize revenue and minimize wasted ad dollars.

💰 Protecting Profits through FBA Automation

Problem: Tracking lost inventory and managing FBA refunds manually is tedious and time-consuming. You risk losing profits if you don’t file claims correctly.

Approach: Platinum users can manage inventory for up to 40 SKUs through the platform. Crucially, the Managed Refund Service automates FBA reimbursements for you. This helps you recover revenue without the hassle of manual oversight.

Expected outcome: You streamline operations and ensure you recover every dollar owed by the marketplace.

🎓 Launching Your Business with Expert Training

If you are just beginning your seller journey, you need foundational knowledge quickly. The Starter plan provides the guidance required to succeed. You get expert training through a full online video course.

You also receive essential tools to find your first profitable products. You use the profits-focused dashboard right away to track earnings as you launch. This strong foundation sets you up for smart future growth.

🗺️ Gaining an Edge Over the Competition

Successful selling requires knowing what your competitors are doing before they start trending. Helium 10 lets you track competitor sales ahead of everyone else. You can also evaluate reviews from similar products in the market.

This insight helps you refine your own product ideas immediately. Use this intelligence to create a significantly better listing and capture market share. This data-driven approach removes guesswork from strategic planning.

Pricing Overview for Helium 10

Pricing range
$29–$279/month
Pricing types
Free plan, Free trial, Monthly subscription, Yearly subscription

Helium 10 offers flexible monthly and annual subscriptions across three main paid tiers: Starter, Platinum, and Diamond. Yearly billing provides significant savings, allowing plans to start as low as $29 per month.

Plans & Pricing

Starter

Monthly$39
Yearly$29
Limited usage across core tools (research, listing, market tracker, inventory management).
  • Expert training through a full online video course
  • Access to the Google Chrome Extension
  • Track earnings with a profits-focused dashboard
  • Limited usage to keyword and product research tools
  • Limited usage to listing building and optimization tools
Buy Now

Platinum

Monthly$99
Yearly$79
Manages inventory for up to 40 SKUs.
  • Everything in Starter, plus increased access to research features
  • Take AI for a spin with AI-powered advertising
  • Manage inventory for up to 40 SKUs
  • Automate FBA Reimbursements with Managed Refund Service
  • Monitor progress with detailed keyword tracking
Buy Now

Diamond

Monthly$279
Yearly$229
Broader access to tools, users, and tokens.
  • Everything in Platinum, plus broader access to tools, users, and tokens
  • Advanced advertising capabilities such as rules-based automation and dayparting
  • Expand to new marketplaces with TikTok Shop solutions
  • Access to an Amazon influencer database to elevate your brand
  • Find seasonal keyword opportunities with 24 months of historical data
Buy now

Helium 10 costs between $29 and $229 per month with three main paid plans: Starter at $29/month, Platinum at $79/month, and Diamond at $229/month.

We offer clear tiers to match your business stage, from beginners discovering their first opportunities to established sellers unlocking major growth. Let's explore which plan works best for your e-commerce journey.

Starter

Price: $29 per month (billed yearly) or $39 per month (billed monthly) Websites Supported: Not explicitly stated Best For: Discovering your first product opportunities, launching your e-commerce business. Refund Policy: Not explicitly stated Other Features:

  • Expert training through a full online video course.
  • Access to the Google Chrome Extension.
  • Limited usage for keyword and product research tools.
  • Track earnings with a profits-focused dashboard.
  • Limited usage for Inventory Management.

Ready to learn how to sell on Amazon? The Starter plan is perfect if you are just beginning your seller journey. You receive essential tools and expert training to find your first profitable products and manage your basic business needs.

Platinum

Price: $79 per month (billed yearly) or $99 per month (billed monthly) Websites Supported: Not explicitly stated Best For: Smart, data-backed solutions, scaling growth. Refund Policy: Not explicitly stated Other Features:

  • Everything in Starter, plus increased access to research features.
  • Manage inventory for up to 40 SKUs.
  • Automate FBA Reimbursements with Managed Refund Service.
  • Take AI for a spin with AI-powered advertising capabilities.
  • Detailed keyword tracking.

If you're ready to grow your business, the Platinum plan offers increased usage and a new set of powerful AI tools. This middle-tier plan helps manage inventory, automate FBA refunds, and drive smarter customer acquisition through AI advertising.

Diamond

Price: $229 per month (billed yearly) or $279 per month (billed monthly) Websites Supported: Not explicitly stated Best For: Unlock growth, broader access to tools, users, and tokens. Refund Policy: Not explicitly stated Other Features:

  • Everything in Platinum, plus advanced usage for keyword and listing optimization.
  • Advanced advertising capabilities (rules-based automation and dayparting).
  • Expand to new marketplaces with TikTok Shop solutions.
  • Access to an Amazon influencer database.
  • Find seasonal keyword opportunities with 24 months of historical data.

The Diamond plan is designed for established sellers aiming for aggressive scaling and multi-marketplace expansion. You gain broader access to the most advanced tools, including sophisticated automation for ads and resources like the Amazon influencer database to elevate your brand.

If you're still deciding, you can always sign up for free access to the account overview. A 7-day free trial is also available, and there’s no credit card required to begin exploring these robust tools. Start building your income and ownership today! 🚀

User Reviews

Helium 10 is widely appreciated for its comprehensive feature set, particularly excelling in product research, keyword optimization, and tools essential for Amazon and Walmart sellers. Many users find it an important tool for building listings and tracking sales opportunities.

However, external feedback reveals significant friction points, primarily related to customer support and pricing transparency. Users frequently report difficulties reaching helpful staff, delayed responses, and struggling with complex billing issues.

Several reviewers mention data reliability concerns, noting that sales and profit figures are often seen as estimations rather than concrete facts. The most critical feedback revolves around subscription mechanics; many customers faced charges after canceling or were denied refunds due to restrictive auto-renewal policies, causing frustration and leading to descriptions of "deceptive" practices.

While the software provides essential capabilities, users urge potential buyers to be cautious about the renewal process and the consistency of support response times. It seems like a powerful tool bundled with difficult business practices.

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What users say elsewhere

Maria L.
· Trustpilot
5.0 / 5

This software is amazing and indispensable for creating listings on Amazon and researching keywords. It is probably my most important software. I also use their Alta virtual banking system and the support is helpful.

Jenna K.
· Trustpilot
1.0 / 5

I cancelled my subscription but kept getting charged because of extra add-ons I had forgotten about. It’s ridiculous that cancelling your main plan doesn't automatically stop other charges. This complex billing is frustrating.

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Why use Helium 10?

You do not need to depend on guesswork when running your store. Helium 10 helps you maximize revenue while minimizing the time spent on daily management. It provides smart, data-backed solutions for nearly every challenge. Here is how Helium 10 helps you achieve sustainable growth: 💡

  • Enjoy Superior Data Accuracy: Helium 10 sales estimates are significantly more accurate than competitors. We estimate 38.2% of sales perfectly correct. This superior data helps you make better decisions and prevent costly errors.
  • Harness AI-Powered Advertising: Use AI that works behind the scenes to analyze performance and adjust bids. This powerful feature increases your return on ad spend with minimal effort.
  • Expand Your Reach Everywhere: Seamlessly sell where your customers are, including Amazon, Walmart, and TikTok Shop. You can even repurpose your Amazon listings for TikTok Shop.
  • Optimize Listings Like a Pro: Find trendsetting keywords and track competitor sales ahead of time. Use advanced optimization tools to maximize your ranking potential and increase visibility.
  • Automate Complex Logistics: You can manage inventory for up to 40 SKUs through the platform. You can also automate FBA reimbursements with the Managed Refund Service. This helps you protect your profits and streamline operations.
  • Get Data Instantly: Download the free Chrome Extension to analyze product potential quickly. Get sales estimates and keyword data exactly when you need it while browsing products.

Ready to transform your workflow with Helium 10?

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Frequently Asked Questions

What is the difference between the free access option and the 7-day free trial?

You can sign up for free access to view the account overview and platform interface without starting a paid plan. The 7-day free trial offers temporary, comprehensive access to the tools, and no credit card is required to begin.

How do I connect Helium 10 to my Amazon seller account?

You must connect your accounts using your Amazon seller token. This secure link allows Helium 10 to display your business data and required metrics within the platform efficiently.

Does the Starter plan include sufficient usage for serious keyword and product research?

The Starter plan provides foundational access for beginners discovering their first opportunities. It comes with limited usage for keyword research, product research, Market Tracker, and inventory tools.

Are there limits on the number of SKUs I can track with the inventory management tools?

Yes, the Platinum and Diamond plans allow you to manage inventory through Helium 10 for up to 40 SKUs. The Starter plan includes limited usage for inventory management, but the specific SKU count is not provided.

What kind of training is available to help me get started with the software?

The Starter plan includes expert learning resources to maximize your success. This includes a complete online video course focused on teaching you how to sell effectively on Amazon.

Does Helium 10 support marketplaces outside of Amazon, Walmart, and TikTok Shop?

Helium 10 is currently engineered as an all-in-one solution for sellers on Amazon, Walmart, and TikTok Shop. Support for additional specific international marketplaces is not explicitly stated on the official site.

Is multi-user access included, or is pricing based solely on usage limits?

The Diamond plan is the only one explicitly noted as offering broader access to tools, users, and tokens. Therefore, the lower-tier plans appear to focus primarily on usage limits and tool access for a single user.

How accurate are Helium 10’s sales estimates compared to other tools?

Helium 10 claims superior data accuracy, stating that 38.2% of its product sales estimates are perfectly correct. This result is nearly 10% higher than their closest competitor.

Do I save money if I choose to pay annually instead of monthly?

Yes, selecting annual billing provides significant savings on your subscription. You can save up to 25% by choosing to be billed yearly instead of monthly.

What advanced features does the Diamond plan offer for AI advertising?

The Diamond plan includes sophisticated advertising capabilities beyond standard AI bidding. These include automated keyword recommendations, rules-based automation, and dayparting.

Does Helium 10 offer a money-back guarantee or clear refund policy?

A money-back guarantee is not explicitly mentioned or offered for any paid subscription plan. Details regarding refund eligibility for subscriptions are not available on the official pricing page.

What is the Managed Refund Service (MRS) and which plans include it?

MRS is a feature designed to automate FBA reimbursements, helping you protect your profits and streamline operations. This beneficial service is included starting with the Platinum plan.

Beyond Amazon, how does Helium 10 help sellers on TikTok Shop?

Helium 10 provides tools to expand to new marketplaces, offering specific TikTok Shop solutions. This includes the ability to repurpose Amazon listings for TikTok and estimate profit margins there.

Ready to try Helium 10? Check out the official site or pricing.
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