Helium 10 vs ScanUnlimited
Sellers often compare these two powerful Amazon tools, but they serve very different masters. Helium 10 is an expansive, all-in-one growth suite for multiple marketplaces. ScanUnlimited is highly focused on fast, efficient wholesale list scanning and risk protection. Choosing the right one depends entirely on your primary selling model.
AI-powered tools, but extreme billing concerns.
We evaluate Helium 10 as an incredibly robust e-commerce platform that offers superior deep-dive tools for Amazon, Walmart, and TikTok sellers. However, recurring user complaints about restrictive billing practices and unresponsive customer service severely undermine the overall user experience and value proposition. Overall, it provides industry-leading features, but the poor support quality is a major liability.
Pros
- Comprehensive, all-in-one suite covering Amazon, Walmart, and TikTok.
- Claims high accuracy in sales estimates for better decision-making.
- Excellent specialized tools for product research and keyword optimization.
- Offers advanced AI capabilities for efficient advertising campaigns.
Cons
- Widespread reports of extremely slow and unhelpful customer support.
- High price point for functionality that requires supplemental tools.
- Transparency issues regarding auto-renewal and refund policies.
- Users report difficulty canceling subscriptions and securing refunds.
High Potential, Low Current Performance.
We found that while ScanUnlimited promises powerful high-speed scanning for wholesale sourcing, user reports indicate significant instability and poor execution. Overall, the platform’s high price is difficult to justify given the critical lack of reliability and responsive customer service.
Pros
- Provides a generous free plan for basic testing.
- Allows for fast bulk analysis of extensive wholesale lists.
- Automated calculation of profit margins and ROI.
- Includes crucial restriction checks (Hazmat, IP complaints).
Cons
- Upload speeds are often throttled, making scans excessively slow.
- Calculations for Amazon fees are frequently inaccurate or inconsistent.
- System reliability is extremely low, with constant crashing reported.
- Customer support is severely lacking, slow, unresponsive, and email-only.
AboutHelium 10
Helium 10 is the ultimate all-in-one software solution for serious e-commerce sellers. It supports growth on major marketplaces like Amazon, Walmart, and TikTok Shop. This powerful platform is beautifully engineered for everyday sellers. It handles everything from your very first sale to full-scale operations.
Over four million members use this comprehensive platform already. It helps you build, accelerate, and expand your business with ease and tailored automations. ✅
AboutScanUnlimited
ScanUnlimited is a dedicated and comprehensive wholesale product sourcing tool built specifically for Amazon sellers. Its primary goal is helping you manage your inventory and source intelligently. 💡
This system automates the most time-consuming part of the wholesale business: analyzing complex inventory lists. Instead of tedious manual searches, you immediately access powerful data that informs your buying decisions. The platform is currently trusted by more than 30,000 Amazon sellers globally.
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Core Purpose & Scope
Helium 10 is a broad e-commerce toolkit; ScanUnlimited is a wholesale sourcing specialist.
Helium 10 is the ultimate all-in-one suite covering many seller needs. It serves sellers across Amazon, Walmart, and TikTok Shop efficiently. It manages everything from research to logistics and advertising. ScanUnlimited focuses almost entirely on Amazon wholesale sourcing. Its strength is taking huge wholesale lists and quickly checking profitability and risk. It helps you decide what exact items to purchase. This shows Helium 10 helps build the business; ScanUnlimited finds the profitable products to sell wholesale. Choosing depends solely on whether you need a full suite or hyper-specialized sourcing speed.
Sourcing Speed & Bulk Analysis
ScanUnlimited is built for rapid list analysis; Helium 10 focuses on individual research.
Helium 10 research is primarily done product by product using research tools. Bulk list processing is simply not its main priority or function. ScanUnlimited excels at Bulk Scanning large files from distributors quickly. The platform scans over 300,000 products per hour on Unlimited plans. This speed is critical for time-sensitive wholesale opportunity analysis. ScanUnlimited processes massive files very fast, dramatically reducing manual analysis time. Wholesale sellers need speed, making ScanUnlimited the clear choice here.
Risk Management
ScanUnlimited offers explicit account protection; Helium 10 prioritizes profit recovery.
Helium 10 protects profits using the Managed Refund Service (MRS) for FBA claims. This focuses on recovering money lost due to Amazon errors. Seller risk tools aren't a core focus. ScanUnlimited includes IP Complaint Check and brand Restriction Checks as core features. This helps sellers avoid problematic inventory and keep their accounts healthy. The Chrome Extension alerts sellers to high-risk brands. ScanUnlimited guards against sourcing risks upfront, protecting the seller account. This preventative approach is vital for long-term wholesale success.
Multi-Marketplace Support
Helium 10 offers broad integration; ScanUnlimited is built solely for Amazon.
Helium 10 supports selling on Amazon, Walmart, and TikTok Shop seamlessly. It offers specific solutions, like repurposing Amazon listings for use on TikTok. This drives maximum exposure across platforms. ScanUnlimited focuses solely on Amazon wholesale inventory analysis. It does not list any support for Walmart or TikTok Shop sellers. Expansion is not possible here. Helium 10 is essential if you plan to sell on multiple high-traffic e-commerce platforms. This integrated strategy is crucial for scaling outside of Amazon.
Advertising & Automation
Helium 10 includes powerful AI automation; ScanUnlimited has no ad tools.
Helium 10 offers advanced AI-powered advertising capabilities. This AI analyzes performance and automatically adjusts bids for efficient ROAS. Diamond users get rules-based automation and dayparting for granular control. ScanUnlimited stops at the sourcing decision and offers zero advertising management features. Paying for PPC is outside its scope. If you run PPC campaigns, Helium 10 provides critical, integrated tools to manage advertising spend. This functionality is crucial for private label success.
Customer Service
Both tools face significant complaints regarding support responsiveness and high costs.
Helium 10 users widely report slow and unhelpful customer support interactions. There are frequent complaints about opaque auto-renewal and difficult cancellation processes. ScanUnlimited users also cite slow customer support response times, often reporting reliability issues. Users also complain about system crashes and throttling impacting workflow speed. Helium 10's issues focus on billing ethics, while ScanUnlimited's focus more on technical system reliability. Both require substantial user tolerance for issues. Ultimately, both software services are known for poor support compared to their high price point.
Our Verdict
Choosing between Helium 10 and ScanUnlimited is the decision between a generalist and a specialist tool. If you are an established brand builder running PPC and listing optimization, Helium 10 wins easily. ScanUnlimited is the undisputed champion for high-volume wholesale sellers. Helium 10’s superpower is its integrated growth ecosystem across three marketplaces. It automates FBA reimbursements with MRS and manages inventory with ease. Furthermore, its advanced AI perpetually optimizes your advertising campaigns for maximum ROAS. Beware of the widely reported issues with customer support and subscription cancellation. ScanUnlimited thrives by dominating the high-volume wholesale sourcing niche perfectly. Its superpower is the extremely fast analysis of massive distributor lists, checking profitability efficiently. Crucially, ScanUnlimited excels at checking for vital IP and brand restrictions to protect your seller account. The deciding factor is your core model: FBA/Private Label growth should choose Helium 10. Strict wholesale list processing requires the speed of ScanUnlimited. Only Helium 10 supports expansion beyond Amazon to platforms like Walmart and TikTok Shop. Use ScanUnlimited if bulk data processing is your daily bottleneck and you need account safety checks.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.