Helium 10 vs Levanta
Helium 10 is the reigning champion for all-in-one Amazon seller operations. Levanta is a specialized tool that focuses exclusively on affiliate marketing automation. You're choosing between broad operational management and deep partnership growth. Both are vital, but their core functions differ greatly.
AI-powered tools, but extreme billing concerns.
We evaluate Helium 10 as an incredibly robust e-commerce platform that offers superior deep-dive tools for Amazon, Walmart, and TikTok sellers. However, recurring user complaints about restrictive billing practices and unresponsive customer service severely undermine the overall user experience and value proposition. Overall, it provides industry-leading features, but the poor support quality is a major liability.
Pros
- Comprehensive, all-in-one suite covering Amazon, Walmart, and TikTok.
- Claims high accuracy in sales estimates for better decision-making.
- Excellent specialized tools for product research and keyword optimization.
- Offers advanced AI capabilities for efficient advertising campaigns.
Cons
- Widespread reports of extremely slow and unhelpful customer support.
- High price point for functionality that requires supplemental tools.
- Transparency issues regarding auto-renewal and refund policies.
- Users report difficulty canceling subscriptions and securing refunds.
Essential affiliate automation for marketplace sellers.
We see Levanta as a powerful, specialized tool built exclusively for Amazon and Walmart sellers. It successfully automates complex tasks like payments and 1099 compliance, solving the difficulty of tracking external marketplace traffic efficiently. Overall, we consider this a strategic and essential investment for serious high-volume merchants aiming for profitable partner growth.
Pros
- Purpose-built for seamless Amazon and Walmart integration.
- Successfully solves the affiliate tracking 'black box' issue for sellers.
- Automated creator payments and 1099 reporting/filing are included.
- Helps sellers maximize the Amazon Brand Referral Bonus and other incentives.
Cons
- Highly specialized; not suitable for sellers outside Amazon/Walmart marketplaces.
- Standard plan pricing includes a 5% revenue sharing component on affiliate sales.
- The platform enforces a high minimum custom commission rate (20%).
- Lower tiers restrict access to valuable features like Creator Connections and Product Sampling.
AboutHelium 10
Helium 10 is the ultimate all-in-one software solution for serious e-commerce sellers. It supports growth on major marketplaces like Amazon, Walmart, and TikTok Shop. This powerful platform is beautifully engineered for everyday sellers. It handles everything from your very first sale to full-scale operations.
Over four million members use this comprehensive platform already. It helps you build, accelerate, and expand your business with ease and tailored automations. ✅
AboutLevanta
Levanta is purpose-built affiliate marketing software created specifically for marketplace sellers. It helps businesses on Amazon and Walmart unlock crucial new revenue streams. The platform also supports creators, offering an AI-powered marketplace affiliate dashboard. Sellers use Levanta to attract the best global publishers and content creators. They can use the simple software to recruit, manage, and pay these valuable partners. 💡
Highlights
Feature Comparison
Features Overview
We highlight the main differences and pick a winner for each feature.
Core Purpose & Focus
Helium 10 is an all-in-one operational control tower for sellers. Levanta is a specialized platform for external affiliate growth.
Helium 10 covers nearly every aspect of the seller journey. This includes necessary product research and listing optimization. It provides AI tools to manage your paid advertising campaigns effectively. Levanta is hyper-focused on solving the affiliate marketing challenge. Its purpose is recruiting, managing, and paying creators seamlessly. Levanta eliminates the 'black box' of external traffic tracking. If you need comprehensive operational features, Helium 10 is the choice. If you only need to scale your partner network, Levanta wins easily. Sellers often use Helium 10 to find products and Levanta to market them effectively.
Marketplace Coverage
Helium 10 supports three major channels; Levanta specializes in two marketplaces.
Helium 10 provides support for Amazon, Walmart, and the growing TikTok Shop. Diamond plans include specific TikTok solutions. Helium 10 lets you repurpose Amazon listings for TikTok Shop easily. Levanta is strictly focused on building out affiliate programs for Amazon and Walmart. It does not mention support for TikTok Shop affiliations. Levanta's specialization offers deeper features specific to those two marketplaces. Helium 10 offers broader multi-marketplace expansion tools overall. Levanta’s integration depth for affiliates is excellent but limited in scope. Choose Helium 10 if selling on TikTok Shop is an immediate priority for your business.
Operational Limits & Scale
Levanta Standard plans offer unlimited SKUs; Helium 10 severely restricts usage on lower tiers.
The Helium 10 Platinum plan only allows management of up to 40 SKUs. Most plans limit tool usage and team access via tokens. This structure necessitates costly upgrades as your product catalog expands. Levanta eliminates these constraints entirely in the Standard plan. You get unlimited team members, ASINs, and SKUs from the start. This allows your team to expand easily without friction or extra per-user fees. Levanta provides a much better path for scaling large product catalogs or growing teams. Helium 10 forces heavy users into highly expensive, top-tier plans for broad access. If you manage 100+ products and a small team, Levanta offers superior pricing efficiency and fewer limits.
Affiliate & Tax Compliance
Levanta fully automates affiliate payments and 1099 tax compliance; Helium 10 provides no such features.
Levanta’s core function is managing the entire partner lifecycle systematically. This includes performance tracking and automated payment processing for creators. Levanta simplifies tax season by including 1099 reporting and filing features. Helium 10 is not designed for affiliate management or external payment processing. Its focus remains on market data and operational optimization tools. Sellers must use other dedicated software for managing their affiliate networks. Levanta is essential for legally and efficiently running a scalable affiliate program. This level of automation is unmatched by Helium 10. Levanta prevents logistical nightmares associated with compensating global creators and managing their tax paperwork.
Operational Profit Protection
Helium 10 automates FBA reimbursements; Levanta maximizes the Amazon Brand Referral Bonus.
Helium 10 Platinum includes the Managed Refund Service (MRS) feature. This automates the tedious process of FBA reimbursements. MRS helps protect your profits from lost or damaged inventory. Levanta helps maximize marketplace-funded incentives like the Brand Referral Bonus. This bonus offsets your commission costs for external traffic generation. The platform is strategically aligned to make affiliate commissions more profitable. Helium 10 focuses on protecting profits internally within FBA logistics. Levanta focuses on profit maximization through strategic marketing incentives. Choose Helium 10 if recovering FBA losses is a major pain point for your business operations.
Customer Service Reputation
Helium 10 has widespread reports of poor support; Levanta's customer experience is unknown but seems cleaner.
Helium 10 users frequently report extremely slow and unhelpful customer support. Many customers report great difficulty canceling and securing refunds. Critical feedback relates heavily to service issues, not tool performance. Levanta lacks extensive public third-party reviews regarding its support response times. It does reserve Priority Support and managers for its high-volume Custom plans. This indicates support scales with investment, though the Standard plan details are vague. Levanta avoids the specific negative sentiment surrounding Helium 10's billing and support. Helium 10's excellent tools are hampered by its poor service reputation. If subscription transparency and accessible support are your priority, Levanta offers less apparent risk.
Our Verdict
Choosing between Helium 10 and Levanta is easy once you understand their roles. It is not an either/or decision for serious sellers. Helium 10 is your essential internal operations software, and Levanta is your external traffic generation tool. Helium 10’s superpower is its comprehensive control over market data and listings. It provides superior research accuracy, claiming 38.2% exact sales estimates. Helium 10’s Managed Refund Service automates FBA reimbursements, protecting your bottom line easily. It supports your launch through optimization and AI-powered ad bidding. Levanta’s core strength is automating profitable affiliate partnerships. It solves the complex problem of measuring external traffic to Amazon and Walmart. Levanta handles automated creator payments and crucial 1099 tax reporting. The platform actively helps maximize the Amazon Brand Referral Bonus, turning partnerships into major growth. The deciding factor is often where your greatest pain point lies. If you need deep product research and PPC control, you need Helium 10. If you need clean, scalable external traffic and compliance, Levanta is essential. Also, Levanta offers unlimited SKUs and team members, providing better scalability value than Helium 10. Final Recommendation: Use Helium 10 for everything internally—research, listings, and PPC. Use Levanta concurrently if building an affiliate network is key to maximizing revenue. Levanta is specialized growth; Helium 10 is operational mastery.
Frequently Asked Questions
Which tool offers the greatest feature set breadth for a new seller?
Helium 10 is the clear winner for breadth of tools. It includes research, listing optimization, inventory, and PPC management. Levanta is highly specialized solely for managing affiliate programs. Helium 10 also provides expert training courses for beginners.
Is Levanta a better value for sellers with a large number of products (SKUs)?
Yes, Levanta provides far better scalability for large catalogs. The Levanta Standard plan includes support for unlimited SKUs and unlimited team members. Helium 10 restricts SKUs significantly, forcing large operators into the expensive Diamond plan.
Does Levanta include keyword research tools like those in Helium 10?
No, Levanta does not include keyword or product research functionality. Its sole focus is managing affiliate marketing efforts efficiently. Helium 10 is required for deep market analysis and listing optimization tools.
Which tool is better for sellers expanding beyond Amazon and Walmart?
Helium 10 is the better choice for broader marketplace support. It offers specialized solutions for TikTok Shop expansion. Levanta’s affiliate tools are restricted to Amazon and Walmart marketplaces exclusively.
Between Helium 10 and Levanta, which has better support and transparent billing?
Levanta appears to have fewer reported issues regarding customer service and billing. Helium 10 faces consistent, negative feedback about its support quality and difficulties with subscription cancellation. Exercise caution with Helium 10’s renewal policies.
How does Levanta help maximize the Amazon Brand Referral Bonus?
Levanta’s reporting allows you to track external traffic sources accurately. This visibility helps you structure campaigns to maximize the Brand Referral Bonus. This incentive helps offset the 5% revenue share component of Levanta’s pricing.
Ready to Choose?
Both tools have their strengths. Choose based on your specific needs.