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Gravity Forms review

WordPress forms, payments, and automation in one plugin

Gravity Forms costs from $4.92/mo · 3 plans · prices checked Oct 12, 2026

By Ciroapp Editorial Team · Updated Sep 17, 2026

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Pricing verified Oct 12, 2026

Ciroapp score

4.2/ 5

Gravity Forms bundles a visual form builder, payments, and workflow automation inside WordPress, with annual plans from $59 to $259. It's powerful and clearly priced, but there's no free trial, payments need the Pro tier, and it only runs on WordPress. Overall, it's a solid, recommendable pick for serious WordPress sites.

Pros

Pros:Visual drag-and-drop form editor works entirely inside your WordPress dashboard, so you can build contact, payment, or survey forms without touching code
Pros:Payment collection is built in—Stripe, Square, PayPal Checkout, and Mollie add-ons let you handle registrations, subscriptions, donations, and product sales in the same plugin as your forms
Pros:Conditional logic shows or hides fields, sections, and entire pages based on user selections, keeping long or complex forms short and relevant for each visitor

Cons

Cons:There is no free plan or free trial—licenses start at $59/year, and a fully functional online demo is the only way to test before buying
Cons:Payment add-ons like Stripe and Square, plus automation tools like Zapier and Slack, are locked behind the $159/year Pro plan, so budget-conscious single-site owners can't collect payments on the Basic tier
Cons:Priority support is reserved for the Elite plan; Basic and Pro users get standard ticket and email support with no published response-time guarantees

Best for

WordPress site owners who need more than a basic contact form
Freelancers and agencies building client sites on WordPress
Businesses collecting payments like donations, subscriptions, or product sales

Money-back guarantee: Yes

What is Gravity Forms?

Juggling separate tools for forms, payments, and follow-ups gets messy fast. Gravity Forms puts all of it inside WordPress. You build forms visually, take payments, and automate what happens next—without leaving your dashboard.

Gravity Forms is a premium WordPress plugin for building custom web forms. It's aimed at freelancers, agencies, teams, and businesses running on WordPress. You can capture leads, collect payments like donations or subscriptions, and automate workflows.

Plans scale from a single site to unlimited sites, so it fits solo owners and larger operations alike.

Should you choose Gravity Forms?

Quick buyer guidance before you compare plans or click through.

Choose it if

You're on WordPress and want to build forms visually without code
You want payment collection inside the same plugin as your forms
You need conditional logic to keep forms relevant to each visitor
You want file uploads saved straight to your own server
You rely on tools like Stripe, Zapier, Mailchimp, or HubSpot and want add-ons

Skip it if

You're not on WordPress—it's a WordPress plugin, so other platforms won't work
You need a free option—licenses start at $59 per year
You need payment or automation add-ons on a tight budget—Stripe, Square, and Zapier start at the $159/year Pro plan
You want monthly billing—published plans are annual
You run more than three sites on a small budget—unlimited sites requires the $259/year Elite plan

Next steps before buying

1Check the pricing page for current license costs and exactly which add-ons each tier includes
2Confirm the add-ons you need—like Stripe, Zapier, or HubSpot—are in the plan you're considering
3Compare Basic, Pro, and Elite against how many sites you actually run
4Browse the full add-on list on the pricing table, since Elite includes everything
5Factor in support levels: standard on Basic and Pro, priority on Elite

Ease of use

The visual form editor is the heart of setup: select fields, configure options, and embed the form on your site. Customer quotes on the site mention how easy forms are to update and how quickly support replies by email. Note that priority support is reserved for the Elite plan; Basic and Pro include standard support.

Gravity Forms Key Features

✨ Build Forms Visually, No Code Required

Pick your fields, configure your options, and embed the form on your site. The visual editor does the heavy lifting, so you never touch code. Whether it's a simple contact form or something more detailed, setup happens right inside your WordPress dashboard.

✨ Smarter Forms with Conditional Logic

Forms don't need to show everything to everyone. Conditional logic displays or hides fields, sections, and entire pages based on what each person selects. Visitors only answer what applies to them, so your forms stay shorter and more relevant.

It's what makes complex forms feel simple.

✨ Collect Payments in the Same Place

Registrations, subscriptions, donations, and product sales—you can manage transactions with the same tool you use for contact forms. Build the form, add payment collection, and handle it all from one dashboard. That means fewer tools to juggle and one place to look when you need answers.

⚡ Automate the Work After Submit

A submission shouldn't be the end of the line. Set custom automated workflows for any form, and entries can trigger the next steps for you. You can also show or hide fields, sections, pages, and buttons based on user selections, so each form responds to how it's used.

🔒 Secure Data and Easy File Uploads

Collecting sensitive info? Security measures protect the data your forms gather. And when you need documents back, file upload fields make it simple:

Add a file upload field to any form
Users attach documents, photos, or other files
Uploads save directly to your own server

Use Cases

🎯 Capture Leads Without Code

You run a WordPress site and need more than a plain contact form. Drag fields into the visual editor, add a newsletter signup, and connect Mailchimp or HubSpot. New contacts flow straight into your list.

Expected outcome: More signups, less manual copy-paste.

💳 Collect Payments in One Place

You're taking donations, event registrations, subscriptions, or product sales. Add payment fields to your form and connect Stripe, Square, or PayPal Checkout. Visitors pay right where they sign up.

Tip: Payment Add-Ons start at the Pro plan, so confirm your tier first.

🤖 Automate the Busywork

Your team wastes hours on manual follow-ups. Set workflows so each submission triggers the next step—post to Slack, create a Trello card, or send data through Zapier. Conditional logic keeps forms short by showing only what matters.

Expected outcome: Entries move forward without the chasing.

🏢 Manage Client Sites at Scale

You build sites for clients and juggle licenses across projects. Elite covers unlimited sites, supports WordPress Multisite, and includes every Add-On with priority support. Standardize forms once, reuse them everywhere.

Tip: Match your license to your actual site count so you don't overpay.

Gravity Forms pricing

From$4.92/mo

3 plans

Prices checked on Oct 12, 2026 from Gravity Forms's pricing page

View pricing page screenshot

Plan	Billed monthly	Billed annually	Includes
Basic License	—	$4.92/mo $59 per year	1 site Full WordPress form builder Standard support HubSpot Add-On Mailchimp Add-On ActiveCampaign Add-On +2
Pro License	—	$13.25/mo $159 per year	3 sites All Basic Add-Ons Standard support Stripe, Square, PayPal Checkout, and Mollie payment Add-Ons Zapier, Slack, Trello, and Twilio Add-Ons CRM integrations including Zoho, Agile CRM, Capsule, and Help Scout +1
Elite License	—	$21.58/mo $259 per year	Unlimited sites All Add-Ons included Priority support WordPress Multisite support User Registration Add-On Conversational Forms +2

Price history

Tracking prices since Oct 1, 2026. No price change detected yet.

Pricing types: Yearly subscription

Pricing notes

Gravity Forms offers three annual license plans: Basic at $59/year for 1 site, Pro at $159/year for 3 sites, and Elite at $259/year for unlimited sites. Pricing scales with the number of sites, your support level, and which Add-Ons are unlocked.

Gravity Forms costs between $59 and $259 per year with three plans: Basic at $59 per year, Pro at $159 per year, and Elite at $259 per year.

All three are annual licenses for the WordPress form builder. The differences come down to site limits, support level, and Add-On access.

Basic License

Price: $59 per year Websites Supported: 1 site Best For: Solo site owners who need core forms and email marketing integrations Other Features:

Standard support
HubSpot, Mailchimp, ActiveCampaign, and Campaign Monitor Add-Ons
All Basic Add-Ons, including Akismet, AWeber, Brevo, reCAPTCHA, and Cloudflare Turnstile

Basic is the simple starting point. You get the full form builder on one site, plus email marketing connections like Mailchimp and HubSpot. It's a good fit if you run a single WordPress site and mostly need contact forms, newsletter signups, or spam protection. Just know that payment Add-Ons like Stripe aren't part of this tier.

Pro License

Price: $159 per year Websites Supported: 3 sites Best For: Freelancers and small businesses that collect payments or automate workflows Other Features:

Standard support
Payment Add-Ons: Stripe, Square, PayPal Checkout, and Mollie
Automation and productivity tools: Zapier, Slack, Trello, and Twilio
CRM connections, including Zoho, Agile CRM, Capsule, and Help Scout

Pro is where things get serious for businesses. You can take payments, sync entries to CRMs, and pipe form data to other apps through Zapier. Three sites make it a solid pick for freelancers juggling a couple of client projects. If payments are central to your forms, this is the lowest tier that includes them.

Elite License

Price: $259 per year Websites Supported: Unlimited sites Best For: Agencies and teams managing many WordPress sites Other Features:

Priority support
WordPress Multisite support
Every Add-On included, such as User Registration, Conversational Forms, Survey, Polls, Quiz, Signature, Partial Entries, and Webhooks
Advanced extras like Salesforce, Google Analytics, Coupons, and Geolocation

Elite is the everything plan, and the site labels it Best Value. Unlimited sites and all Add-Ons make it the obvious choice for agencies building forms across many clients. Priority support also means your tickets move to the front of the line. If you only run one site, though, you'd be paying for room you won't use.

There's no free plan and no free trial — the FAQ says so directly. Instead, Gravity Forms offers a fully functional online demo, full documentation, and reviewable Terms of Service so you can explore before buying. A published refund policy is available too, so it's smart to check its terms before checkout. And whichever tier you choose, confirm your site count and required Add-Ons first so you don't overpay.

Cost calculator

Estimate what Gravity Forms costs for your team.

PlanSeats (users)

Billing

MonthlyAnnual

Basic License has no published price for this billing cycle.

Basic License has a flat price: the number of seats does not change the total. Estimate based on published list prices, before taxes, add-ons and discounts.

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Why use Gravity Forms?

Most form tools stop at collecting answers. Gravity Forms is built to keep work moving after someone hits submit.

Build without code – Pick your fields, set your options, and embed forms on your site with the visual editor.
Collect payments in the same place – Handle registrations, subscriptions, donations, and product sales alongside your contact forms.
Show only what matters – Conditional logic displays or hides fields, sections, and pages based on user choices.
Automate the busywork – Set custom automated workflows so form entries trigger the next steps for you.
Get the files you need – Users attach documents and photos that save directly to your server, backed by security measures.
Scale from one site to many – Plans run from a single site to unlimited sites, with WordPress Multisite support at the top tier.

Try it now View pricing

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Read full review Gravity Forms vs WPForms

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Read full review Gravity Forms vs Formidable Forms

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Read full review Gravity Forms vs Fluent Forms

Ninja Forms

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Gravity Forms FAQ

How much does Gravity Forms cost?

Gravity Forms's cheapest paid plan, Basic License, costs $4.92 per month. Paid plans range from $4.92 to $21.58 per month. Prices checked on Oct 12, 2026 from the vendor's pricing page.

Has Gravity Forms's price changed recently?

No. We have not detected a price change since we started tracking on Oct 1, 2026.

Where do my form entries and uploaded files actually live?

On your own server. Uploaded files save straight to your site, not someone else's cloud. Gravity Forms also states its security measures are built to keep your collected data safe.

Will it work with my theme, my host, and my setup?

It follows WordPress best practices and is guaranteed with the latest default Twenty themes; most well-coded themes should work. WordPress.com users need the Business plan with a custom domain. Servers need PHP 7.4+, MySQL 5.7+, and current WordPress.

How fast does support respond if I get stuck?

Support works through tickets and email replies; customer quotes on the site mention quick, personal responses. Elite licenses get priority support, ahead of Basic and Pro. Specific response-time promises aren't published.

Can I run my forms in other languages?

Yes. Gravity Forms offers language translations through your account. To confirm your language is covered, browse the translations page or ask their support team before you buy.