Gravity Forms vs WPForms
Features, use cases, pros and cons, and pricing side by side — and which one to pick.
Quick verdict: Pick WPForms if you're a beginner or want a free start; choose Gravity Forms for complex forms, payments, and agency workflows.
Best for: WordPress site owners who need more than a basic contact form, Freelancers and agencies building client sites on WordPress
Read the full Gravity Forms reviewBest for: WordPress site owners who want forms without touching code, Small businesses collecting orders, quotes, or deposits online
Read the full WPForms reviewCommission may apply at no extra cost
Gravity Forms vs WPForms: features compared
Compare key features side by side
Feature Comparison Summary
Which should you choose?
Choose Gravity Forms if
- You run an agency managing many client sites
- You need deep conditional logic and automated workflows
- You want payments and forms unified in one plugin
Choose WPForms if
- You're a beginner wanting your first form in minutes
- You value 400+ integrations and an AI form builder
Gravity Forms vs WPForms: pros and cons
Gravity Forms
Gravity Forms bundles a visual form builder, payments, and workflow automation inside WordPress, with annual plans from $59 to $259. It's powerful and clearly priced, but there's no free trial, payments need the Pro tier, and it only runs on WordPress. Overall, it's a solid, recommendable pick for serious WordPress sites.
Pros
- Visual drag-and-drop form editor works entirely inside your WordPress dashboard, so you can build contact, payment, or survey forms without touching code
- Payment collection is built in—Stripe, Square, PayPal Checkout, and Mollie add-ons let you handle registrations, subscriptions, donations, and product sales in the same plugin as your forms
- Conditional logic shows or hides fields, sections, and entire pages based on user selections, keeping long or complex forms short and relevant for each visitor
Cons
- There is no free plan or free trial—licenses start at $59/year, and a fully functional online demo is the only way to test before buying
- Payment add-ons like Stripe and Square, plus automation tools like Zapier and Slack, are locked behind the $159/year Pro plan, so budget-conscious single-site owners can't collect payments on the Basic tier
- Priority support is reserved for the Elite plan; Basic and Pro users get standard ticket and email support with no published response-time guarantees
WPForms
WPForms makes WordPress form building approachable, pairing an AI generator and 2,100+ templates with built-in payments through Stripe, PayPal, and Square. Watch the details, though: intro prices roughly double at renewal, and removing transaction fees requires the Pro plan. Overall, it's an easy, capable pick for WordPress site owners who want working forms fast.
Pros
- WPForms AI generates a complete form — fields, labels, and conditional logic included — from a plain-English description in about 60 seconds, eliminating manual setup for non-technical users.
- 2,100+ pre-built templates cover contact forms, multi-page applications, donations, surveys, and intake forms, and the vendor claims most users publish their first form in under five minutes.
- One-time and recurring payments work inside forms via Stripe, PayPal, Square, and Authorize.net with PCI-compliant card fields — and Pro/Elite licenses add coupons, calculations, and a payment dashboard without a separate shopping cart.
Cons
- WPForms is strictly WordPress-only — it can't help if your site runs on Shopify, Wix, Squarespace, or any other platform.
- Paid plans are billed annually and renew at the full regular rate (e.g., Basic jumps from the discounted intro price back to $99/year), so the effective long-term cost roughly doubles after year one; renewal rates aren't shown upfront.
- Payment features are paywalled by tier — Lite charges a 3% platform fee per transaction, Basic and Plus incur additional processing fees on Stripe, Square, and PayPal, and only Pro and above remove platform transaction fees entirely.
Gravity Forms and WPForms in detail
Gravity Forms
Gravity Forms is a premium WordPress plugin for building custom web forms. It's aimed at freelancers, agencies, teams, and businesses running on WordPress. You can capture leads, collect payments like donations or subscriptions, and automate workflows. Plans scale from a single site to unlimited sites, so it fits solo owners and larger operations alike.
Standout features
- Build Forms Visually, No Code Required
- Smarter Forms with Conditional Logic
- Collect Payments in the Same Place
- Automate the Work After Submit
- Secure Data and Easy File Uploads
Use cases
- Capture Leads Without Code
- Collect Payments in One Place
- Automate the Busywork
- Manage Client Sites at Scale
WPForms
WPForms is a WordPress plugin for building online forms without code. It covers contact forms, surveys, registrations, donations, and payment forms through a drag-and-drop interface, plus an AI option that generates a form from a plain-English description. It's aimed at WordPress site owners who want working forms fast — small businesses, nonprofits, marketers, and beginners. A free Lite version exists, and paid plans add payments, logic, and integrations.
Standout features
- Build a form in minutes, not hours
- Forms that adapt to each visitor
- Payments without the shopping cart
- Send your data anywhere it needs to go
- Security that stays on your site
Use cases
- Take payments without a shopping cart
- Collect donations and volunteers
- Capture and route leads
- Build your first form in minutes
Pricing compared
List prices from each vendor's pricing page, before taxes and add-ons. Costs are per month.
| Pricing compared | Gravity Forms | WPForms |
|---|---|---|
| From (cheapest paid plan) | $4.92/mo Basic License | $8.25/mo Basic |
| Free plan | No | No |
| Free trial | Not stated | Not stated |
| Money-back guarantee | Not stated | 14 days |
| Annual billing savings | — | — |
| Pricing model | Flat price | Flat price |
| Cost for 1 user | $4.92/moCheaper Basic License plan, billed annually | $8.25/mo Basic plan, billed annually |
| Cost for 5 users | $4.92/mo Basic License plan, billed annually · price per account (user limit not stated) | $8.25/mo Basic plan, billed annually · price per account (user limit not stated) |
| Cost for 10 users | $4.92/mo Basic License plan, billed annually · price per account (user limit not stated) | $8.25/mo Basic plan, billed annually · price per account (user limit not stated) |
| Cost for 25 users | $4.92/mo Basic License plan, billed annually · price per account (user limit not stated) | $8.25/mo Basic plan, billed annually · price per account (user limit not stated) |
| Plans | 3 | 4 |
| Prices checked | Checked Oct 12, 2026 | Vendor page checked Oct 13, 2026 |
| Price history | Tracking prices since Oct 1, 2026. No price change detected yet. | Tracking prices since Sep 8, 2026. No price change detected yet. |
- Cheapest plan that fits each team size. Per-user plans are multiplied by the number of users (respecting stated minimums and seat packs). Plans that include some users cost their base price plus the extra-user price for each user beyond those included. Flat-priced plans with no stated user limit are counted as one licence per user.
Cheaper for your team size
For 1 user (billed annually), Gravity Forms costs $4.92/mo vs WPForms at $8.25/mo.
Computed from published list prices on the dates shown. Excludes taxes, add-ons and promotions.
More comparisons
Frequently Asked Questions
Can I switch from one to the other?
WPForms includes an Entry Importer that migrates entries directly from Gravity Forms. Moving the other way isn't documented, so export your data carefully before switching.