Moz Review, Pricing, Features with Pros and Cons

In this Moz review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9/10 (Expert Score)
Product is rated as #12 in category SEO
9Expert Score
There's a smarter way to do SEO.

Unlock the full potential of your SEO strategy with Moz Pro’s lightning-fast crawl speeds, custom metrics like Domain Authority, and intuitive keyword research tools. Gain a competitive edge with insightful competitor benchmarking and choose from affordable subscription levels to fit your needs.

Customer support
Value for money
Ease of use
  • Competitor benchmarking
  • Custom metrics
  • Affordable
  • Fast crawl speed
  • User-friendly
  • Less intuitive
  • Delayed reports
  • Poor navigation

Dive into the world of Moz Pro, the SEO tool that’s redefining the game with its robust features and user-friendly interface.

Whether you’re a seasoned SEO expert or just dipping your toes into the realm of digital marketing, this comprehensive guide will unveil why Moz Pro is the tool you didn’t know you needed.

It’s the all-in-one SEO toolkit designed to elevate your digital presence. From its lightning-fast crawl speeds to its intuitive keyword research capabilities, discover what make Moz Pro an indispensable asset for anyone serious about SEO.

Read further to learn more about Moz, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is Moz?

Moz is an all-in-one SEO software platform designed to assist with inbound marketing, link building, and content marketing. The software offers a suite of SEO essentials under Moz Pro, which includes features like site audits, rank tracking, backlink analysis, and keyword research.

moz cover

Additionally, Moz Local helps in raising local SEO visibility by managing local business information across the web. The platform also provides enterprise-level SERP tracking and analytics through a product called STAT.

Moz is backed by a large community of SEO professionals and offers various free SEO tools, educational resources, and a robust API for custom data solutions.

Moz specifications

FeaturesBacklink checker / Broken Links sсаnner tооl / Browser extension / Competitor Analysis / Custom domain / Domain Authority Analysis / Keyword Rank Checker / Keyword analysis / Keyword research / Link Explorer / SEO Analysis / SEO Checker / SEO Optimization / SEO Tools / Website Authority Checker
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressSeattle, WA
Year founded2004


Moz pricing: How much does Moz cost?

Navigate the flexible pricing options of Moz Pro, designed to fit every SEO need and budget.

With plans ranging from $99 to $599 per month, there’s a perfect fit whether you’re a beginner in SEO or running an enterprise-level business. Each plan comes packed with essential features and the option for yearly savings!

Pricing rangeFrom $99 to $599 per month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialYes, 30 days
Money back guaranteeNo
Pricing page linkSee plans

Moz pricing plans


Standard Plan – $99/month

  • Target Audience: Ideal for SEO beginners or small businesses.
  • Keyword Rankings: Track up to 300 keywords.
  • Site Crawls: Weekly site audits.
  • User Seats: 2
  • Data Rows: Export up to 10,000 rows.

Medium Plan – $179/month

  • Target Audience: Aimed at growing businesses and small agencies.
  • Keyword Rankings: Track up to 800 keywords.
  • Site Crawls: Daily site audits.
  • User Seats: 10
  • Data Rows: Export up to 30,000 rows.
  • Branded Reports: Customizable PDF reports.

Large Plan – $299/month

  • Target Audience: Suitable for large businesses with extensive SEO needs.
  • Keyword Rankings: Track up to 1,900 keywords.
  • Site Crawls: Daily site audits.
  • User Seats: 25
  • Data Rows: Export up to 40,000 rows.
  • Branded Reports: Customizable PDF reports.
  • API Access: Limited API access for custom data retrieval.

Premium Plan – $599/month

  • Target Audience: Designed for enterprise-level businesses and large agencies.
  • Keyword Rankings: Track up to 7,000 keywords.
  • Site Crawls: Daily site audits.
  • User Seats: 50
  • Data Rows: Export up to 100,000 rows.
  • Branded Reports: Customizable PDF reports.
  • API Access: Full API access for extensive custom data retrieval.

Common Features Across All Plans

  • MozBar Premium: Full access to MozBar, the SEO toolbar for Chrome.
  • Multiple Search Engines: Track keywords across various search engines like Google, Yahoo, and Bing.
  • SEO Insights: Receive actionable tips and recommendations.
  • 24-Hour Online Support: Access to real-time support.
  • Moz Q&A Forum: Engage with a community of SEO experts.

Note: All plans offer a 20% discount for yearly payments and tailored options with dedicated account support for those with specific needs.


Moz features: What can you do with it?

The features offered by Moz Pro encompass a wide range of SEO tasks, designed to provide a comprehensive toolkit for professionals in the field.

From in-depth domain analysis and keyword research to competitive insights and real-time metrics, these features aim to simplify complex SEO processes. Each feature is crafted to offer actionable insights, helping you make data-driven decisions for effective SEO strategies.

Domain Analysis

moz domain authority

The Domain Analysis feature is a cornerstone of Moz Pro’s suite, offering an in-depth look at your website’s SEO health. It provides a range of metrics such as Domain Authority (DA), Page Authority (PA), and rankings of your top-performing pages.

This feature is particularly useful for benchmarking your site against competitors and identifying areas that require improvement.

It offers a granular view of how individual pages are performing and what aspects contribute to their rankings. You can also track these metrics over time, offering a historical view that can be invaluable for assessing the effectiveness of your SEO strategies.

Keyword Explorer

moz keyword

Keyword Explorer is one of Moz Pro’s most robust features, providing access to a comprehensive keyword database of over 1.25 billion terms.

This tool goes beyond basic keyword suggestions, offering detailed metrics like monthly search volume, keyword difficulty, organic click-through rates, and even the competitive landscape for each keyword.

This wealth of information enables you to make well-informed decisions when planning your keyword strategy. The tool also offers the functionality to save and manage keyword lists, which can be particularly useful for tracking performance and making adjustments to your strategy over time.

Link Explorer

moz link explorer

Link Explorer is an indispensable tool for anyone serious about SEO. It allows you to dig deep into your site’s backlink profile, offering access to an index of over 40 trillion links across the web.

The tool provides a variety of metrics, including Page Authority and Domain Authority, to assess the quality and relevance of backlinks.

It also identifies potentially harmful or low-quality links that could negatively impact your site’s SEO, offering you the opportunity to disavow them before they cause issues.

The feature is also equipped to monitor your competitors’ backlink strategies, giving you insights into their strengths and weaknesses.

Competitive Research

moz competitors

The Competitive Research feature is designed to offer actionable insights into your competitors’ SEO strategies.

It enables you to dissect various elements of their online presence, from the keywords they are targeting to the quality of their backlinks and even their on-page SEO tactics.

This feature provides a comprehensive view of what you’re up against and offers data-driven recommendations on how to outperform your competitors.

It’s an invaluable resource for businesses in competitive niches, helping you to identify gaps in your own strategy and opportunities for growth.


moz mozbar

MozBar is more than just a browser extension; it’s like having a mini SEO dashboard available at all times as you browse the internet. It provides immediate, real-time SEO metrics for any webpage you visit, including Domain Authority, Page Authority, and a host of other on-page elements.

This feature is particularly useful for SEO professionals who need to perform quick, on-the-spot audits or evaluations. It offers the convenience of accessing critical data without the need to switch between different platforms, making your workflow more efficient.

More Free SEO Tools

Moz’s suite of free SEO tools is a treasure trove of resources for both beginners and seasoned professionals.

These tools cover a wide range of SEO tasks, from local SEO management and business listing optimization to comprehensive site audits that identify performance issues and offer solutions.

They serve as an excellent introduction to Moz’s capabilities and can be seamlessly integrated into your existing SEO toolkit. Whether you’re looking to dip your toes into the world of SEO or are in need of specialized tools for specific tasks, Moz’s free offerings have something for everyone.


Moz review: Why you should use it?

Moz is a comprehensive SEO tool that offers a range of features to help you boost your website’s search engine visibility. One of the standout features is its reasonably fast crawl speed, which allows for quicker data retrieval and analysis.

The software also offers custom metrics like Domain Authority, making it easier to gauge the effectiveness of your SEO strategies. Additionally, its competitor benchmarking feature provides valuable insights into how you stack up against others in your industry.

On the user experience side, many find Moz Pro to be more “fun” and intuitive for keyword research compared to other tools like SEMRush. It’s also considered to be a more affordable product depending on the subscription level you choose.

Pros and Cons


  • Fast Crawl Speed: Allows for quicker data analysis.
  • Custom Metrics: Features like Domain Authority provide valuable SEO insights.
  • Competitor Benchmarking: Understand how you fare against industry competitors.
  • User-Friendly: More intuitive and “fun” for keyword research.
  • Affordable: Different subscription levels to suit various budgets.


  • Poor Navigation: The structure can make it difficult to find specific tools.
  • Less Intuitive: Compared to suites like SEMRush or AHREFs.
  • Delayed Reports: Some reports are not available until a week or more after keyword setup.


Frequently Asked Questions

Moz Review, Pricing, Features with Pros and Cons
Moz Review, Pricing, Features with Pros and Cons

Moz review
Try 30 days for free!
Visit Moz
9 / 10