Manychat Review, Pricing, Features with Pros and Cons

In this Manychat review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.3/10 (Expert Score)
Product is rated as #3 in category Chatbot
9.3Expert Score
Engage your customers instantly

Seamlessly automate conversations, capture invaluable customer data, and integrate with your favorite business tools across multiple channels like Instagram, WhatsApp, and Facebook Messenger. From real-time live chats to robust analytics, Manychat offers a one-stop solution that elevates your marketing game to the next level. Don’t just follow the trend, be the trendsetter with Manychat.

Customer support
Value for money
Ease of use
  • High cutomizability
  • Minimal setup time
  • Real-time analytics
  • Affordable
  • Intuitive interface
  • Feature-rich
  • Limited scalability
  • Time-consuming manual integration
  • No email marketing support
  • Basic customer service
  • Limited A/B Testing

Dive into the world of Manychat, the chatbot platform that’s revolutionizing customer engagement across multiple channels like Instagram, WhatsApp, and Facebook Messenger.

From automating complex conversations with Flow Builder to capturing valuable customer data for personalized marketing, this comprehensive guide unpacks every feature you need to know.

Manychat sales

Read further to learn more about Manychat, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Table of contents open


What is Manychat?

Manychat is a chat marketing platform designed to automate interactive conversations across multiple channels such as Instagram Direct Messages, Facebook Messenger, SMS, and WhatsApp.

The software aims to help businesses grow by increasing product sales, customer engagement, and lead generation through personalized conversational experiences.

It offers a visual drag-and-drop interface for building automated chat flows, requiring no coding experience.

Manychat also integrates with various tools like Google Sheets, MailChimp, Klaviyo, HubSpot, and Zapier, allowing businesses to extend their marketing capabilities.

With high open rates and click-through rates, it is used by over a million businesses worldwide for powering more than one billion customer conversations annually.

Manychat specifications

FeaturesAnalytics and Insights / Automate dialers and SMS / Collaboration and Feedback / Collect Payments Easily / Drag And Drop / Facebook Integration / Instagram automation / Integration with Social Media Platforms / Quality Leads / Recover Abandoned Carts / Scheduler / Seamless Integration / Stripe integration / Whatsapp automation
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish / Spanish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressUnited States
Year founded2022


Manychat pricing: How much does Manychat cost?

Whether you’re just starting out or scaling up, Manychat offers a range of pricing options starting from $15 per month for 500 contacts to a custom pricing.

Get access to essential features for free or unlock advanced capabilities with our Pro and Premium plans. Choose the plan that’s right for you and take your customer engagement to the next level !

Pricing rangeFrom $15 per month
Pricing typesAnnual subscription / Monthly subscription
Free planYes
Free trialNo
Money back guaranteeYes, 30 days
Pricing page linkSee plans

Manychat pricing plans


Free Plan

  • Cost: $0 per month
  • Contact Limit: Up to 1,000 contacts
  • Features:
    • Automate Conversations: Allows unlimited custom flows to engage up to 1,000 contacts.
    • Acquire New Customers: Provides access to basic Growth Tools to drive leads to your automation.
    • Segment Contacts: Offers up to 10 customer tags for segmentation.
  • Payment: No credit card required for sign-up.

Pro Plan

  • Cost: Starts at $15 per month
  • Contact Limit: Scales with the number of contacts
  • Features:
    • Engage Unlimited Contacts: No limit on the number of contacts you can engage.
    • Expand Customer Reach: Provides unlimited Growth Tools and Keywords.
    • Advanced Campaigns: Allows unlimited tags, custom fields, and advanced segments.
    • Performance Optimization: Includes Manychat Analytics & Insights tools.
    • Integrations: Compatible with tools you already use.
    • Branding: No Manychat branding on your chatbots.
  • Payment: Billed monthly according to the size of your contact list.

Premium Plan

  • Cost: Custom pricing
  • Contact Limit: No price scaling with the number of contacts
  • Features:
    • Custom Solutions: Tailored to your specific business needs.
    • Premium Support: White glove 1:1 product onboarding and live chat support.
    • Custom Integrations: Allows integration with CRMs, ad platforms, and marketing tools.
    • Priority Access: Direct access to Manychat automation experts.
  • Payment: Fixed monthly cost, with the option for an annual plan to save money.

Each plan is designed to cater to different business needs, from startups to large enterprises. The Pro and Premium plans offer more advanced features and scalability, making them suitable for businesses looking to expand their customer engagement strategies.


Manychat features: What can you do with it?

From Instagram and WhatsApp to Facebook Messenger and SMS, Manychat provides a suite of tools that cater to different aspects of customer engagement and marketing.

Whether you’re looking to automate conversations, capture user information, or integrate with other platforms, Manychat has a feature tailored to meet that need.

Manychat features

Instagram DM Automation

Flow Builder

The Flow Builder is a cornerstone feature that lets you design intricate, personalized conversations using a visual flowchart interface. You can add a variety of elements like text, images, and interactive buttons.

These elements can guide the user to multiple destinations, such as your website, a product page, or even Instagram Shops. The best part? You don’t need any coding skills, making it accessible for users of all technical levels.


The Keywords feature is your go-to for automating specific responses based on triggers. For instance, if a user messages you with the word “Pricing,” Manychat can automatically initiate a conversation detailing your pricing plans.

This is particularly useful for handling frequently asked questions or for triggering conversations from Instagram Stories where a user might mention a keyword.

Comments Automation

Comments Automation takes your Instagram engagement to the next level. When someone comments on your posts, Manychat can automatically like the comment and send a direct message to the user.

This keeps the conversation flowing and can lead to deeper engagement or even conversions.

Story Mentions Trigger

If a user mentions your Instagram account in their Story, the Story Mentions Trigger feature kicks in. You can set it to send an automatic message to that user.

This could range from a simple thank-you message to initiating a more complex conversation based on your marketing strategy.

Conversation Starters

For users who are new to your account, Conversation Starters offer pre-set messages that help initiate a dialogue.

These can be set to answer frequently asked questions, such as shipping policies or how to use a particular feature, guiding the user to the information they seek without them having to ask.

Capture User Information

This feature allows you to collect critical user information like email addresses and phone numbers during the conversation.

This data is stored in Manychat’s CRM and can be used for future marketing campaigns, allowing for highly personalized and targeted interactions.

Live Chat

The Live Chat feature enables real-time conversations between your customer support team and your Instagram followers.

This is particularly useful for handling complex queries that automated responses can’t solve. The feature is accessible on both desktop and mobile devices, allowing your team flexibility in how they interact with customers.

Integrations You Love

Manychat isn’t just a standalone tool; it’s designed to fit seamlessly into your existing workflow.

You can integrate it with other platforms you already use, like MailChimp for email marketing or Google Sheets for data analysis and storage, making it a versatile addition to your marketing toolkit.

WhatsApp Automation

Re-engage Your Customers

Manychat’s WhatsApp automation allows you to automatically send follow-up messages to customers 24 hours after their last interaction with you.

Whether it’s a product update, a special offer, or a simple reminder, this feature ensures that you stay on top of mind and re-engage customers who might have otherwise slipped through the cracks.

Qualify More Leads

Capture valuable customer information such as email addresses, phone numbers, and preferences directly through WhatsApp conversations.

This data is stored securely in Manychat’s CRM and can be used to create highly tailored interactions and offers, increasing the likelihood of conversion and customer retention.

Deliver High-Quality Customer Support

Automate the handling of frequently asked questions and common queries through pre-set WhatsApp messages, freeing up your customer support agents to focus on more complex issues.

For queries that require human intervention, Manychat allows for a seamless escalation to live agents, ensuring that customers always receive the level of support they need.

Messenger Chatbot

Make Your Facebook Ads Work Harder

Maximize the ROI of your Facebook Ads by integrating them with Manychat. When a user clicks on your ad, they are directly funneled into a Messenger chat where you can qualify leads, answer queries, and even process payments.

This seamless transition from ad click to conversation increases engagement and conversion rates, making your ads more cost-effective.

Turn Comments into Commerce

Transform social interactions into business opportunities by automatically responding to comments on your Facebook posts.

Whether it’s a product query, a service inquiry, or a simple compliment, Manychat can initiate a chat, providing immediate customer service and potentially leading to a sale.

Direct Customers to Your Facebook Messenger Chatbot

Utilize Manychat’s Messenger URL Growth Tool to create direct, clickable links to your Messenger chatbot.

These links can be shared across various platforms like email, websites, or other social media, making it easier for customers to reach you without having to search for your Facebook page.

Understand What’s Working

Manychat provides robust analytics tools that track which conversations are leading to conversions, whether it’s a sale, a sign-up, or another key performance indicator.

This data helps you understand customer behavior and refine your chatbot strategies for better results.

Drag, Drop, and Connect

Designing complex conversational flows is made simple with Manychat’s intuitive drag-and-drop interface.

You can easily connect different elements like text, images, and buttons to create a seamless and interactive customer journey, all without any coding skills.

Save Time with Integrations

Manychat offers direct integrations with popular eCommerce platforms and marketing tools like Shopify, PayPal, and MailChimp.

This enables you to streamline various workflows, from capturing leads and processing payments to sending out targeted marketing campaigns, all within the Manychat ecosystem.

SMS: Text with Customers

Run High-Performing Campaigns

Take advantage of SMS’s high read rate, which often exceeds 90%, to send out time-sensitive offers, flash sales, and important announcements.

This ensures that your message is not only sent but also read, making it a highly effective channel for urgent communications.

Connect with Customers on Any Channel

Manychat allows you to start a conversation on one platform, such as Facebook Messenger or Instagram, and continue it seamlessly on SMS.

This multi-channel approach ensures a unified and consistent customer experience, regardless of the platform they choose to interact with you on.

Make Every Conversation Feel Personal

Utilize Manychat’s advanced segmentation features to send targeted and personalized SMS messages.

Whether it’s a birthday wish, a personalized discount, or a product recommendation based on past purchases, segmentation ensures that each message resonates with the individual recipient.

Engage Customers with a Conversation

Combine the efficiency of automated messaging with the personal touch of live agents.

Use Manychat’s Flow Builder to automate the initial stages of a conversation and switch to a live agent when a more personalized interaction is required. This blend ensures efficient yet personalized customer service.

Collect Reviews and Feedback

Automate the process of collecting customer reviews and feedback post-purchase or post-interaction.

This not only saves time but also provides valuable insights into customer satisfaction and areas for improvement.

Create Delightful SMS Drip Campaigns

Design automated SMS campaigns that guide the customer through a series of interactions, from initial engagement to conversion.

Whether it’s a 7-day fitness challenge or a series of educational content, SMS drip campaigns can nurture leads and turn them into loyal customers.

Collect Phone Numbers from Your Site

Integrate Manychat’s SMS feature into your website to capture visitor phone numbers. This can be used for various campaigns like abandoned cart reminders, order updates, or exclusive SMS-only offers.

Get Creative with Multimedia Messaging

Go beyond plain text by incorporating multimedia elements like images, QR codes, and GIFs into your SMS campaigns.

Whether it’s a visual product showcase or a scannable coupon, multimedia messaging adds an extra layer of engagement to your SMS communications.


Manychat integrations


Manychat review: Why you should use it?

Manychat is designed to automate your customer messaging across various platforms, particularly focusing on sales professionals, businesses, and marketers. The software offers a user-friendly interface and a range of automated features like sequences and broadcasts.

It’s a cost-effective solution, especially for those new to the chatbot world, allowing businesses to set up chatbots without the need for coding or developers.


  • User-Friendly Interface: Manychat features a drag-and-drop builder, making it easy for non-technical users to create and manage chatbots.
  • Affordable: The software offers a free plan and a reasonably priced premium version, making it accessible for small businesses and beginners.
  • Versatile Features: From segmentation to drip campaigns and keyword triggers, Manychat offers a variety of powerful features for Messenger marketing.
  • Real-time Analytics: The platform provides real-time analytics, allowing you to track the performance of your chatbot campaigns effectively.
  • Low Entry Barrier: The setup time is minimal, making it an excellent option for those who want to quickly implement chatbot features without a steep learning curve.
  • Customization: The software allows you to customize text, media, and destinations, offering a personalized chat experience for users.


  • Limited Scalability: Manychat may not be the best fit for large businesses with a high volume of subscribers, as it lacks advanced features like live chat and advanced reporting.
  • Limited A/B Testing: Manychat does not offer A/B testing features, which could be a drawback for those looking to optimize chatbot performance through experimentation.
  • No Email Marketing Support: Despite having an email capture feature, Manychat does not offer email marketing capabilities.
  • Time-Consuming Manual Integration: Lack of integration with some CRM systems means you’ll have to manually enter data, which can be time-consuming.

By weighing these pros and cons, you can make an informed decision on whether Manychat is the right tool for your business needs.


Frequently Asked Questions

Manychat Review, Pricing, Features with Pros and Cons
Manychat Review, Pricing, Features with Pros and Cons

Manychat review
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9.3 / 10