Gorgias vs Manychat

Gorgias is built from the ground up as an e-commerce helpdesk designed for Shopify stores. Its goal is centralizing support conversations to save agent time. Teams use Gorgias to manage tickets across email, chat, and social media quickly. Manychat is designed specifically for conversational marketing and rapid lead funnels. It focuses on turning high volumes of social media engagement into qualified contacts. Manychat automates responses across crucial platforms like Instagram and WhatsApp. The core difference is the approach: Gorgias provides depth within the service environment, while Manychat offers breadth across major social channels. If handling support tickets efficiently is your main challenge, Gorgias is the expert. If maximizing DM sales speed is key, Manychat is the only choice for that intensity.

Gorgias acts as a natural, seamless extension of your e-commerce platform, especially Shopify. You can edit customer orders and access real-time product data directly within the Gorgias sidebar. This speed dramatically improves agent efficiency during customer contacts. Manychat is primarily a conversational tool and does not natively handle order management or product data lookups. While it can connect to third-party tools, it lacks Gorgias's native, actionable support functionality. Gorgias is superior for post-purchase support and any agent task requiring real-time order visibility. Manychat is better suited for pre-purchase questions and lead qualification flows. E-commerce teams that need agents to modify live orders mid-conversation must choose Gorgias for that level of integration.

Gorgias successfully uses its AI Agent to resolve up to 60% of common support inquiries. Its focus is on deflecting tickets and providing faster answers using customer data and macros. Gorgias automates *tasks* related to customer issues. Manychat utilizes its visual Flow Builder to create complex, multi-step conversation flows 24/7. It automates *conversations* designed to nurture leads and collect contact information, like emails. This is pure conversational marketing. Although both automate, they target different parts of the customer journey. Gorgias frees up human agents, and Manychat converts passive followers into active leads. If ticket reduction is your metric, Gorgias shines; if lead conversion is your metric, Manychat is faster and more powerful.

Gorgias automation relies heavily on pre-set rules, macros, and AI logic to route and answer tickets. Setting up complex branching logic can sometimes feel rigid or challenging within Gorgias's ticket interface. Manychat is famous for its intuitive drag-and-drop visual Flow Builder, requiring no coding skills at all. Users can easily map out sophisticated decision trees and conversational funnels quickly. This accessibility is a major selling point for Manychat users. Manychat simplifies the creation of complicated, personalized automation paths instantly. Gorgias focuses on efficiency for the agent, not complexity of the funnel design. For marketing teams that need to deploy new, complex funnels daily, Manychat provides far greater flexibility and ease of use.

Gorgias charges are based on the number of billable support tickets handled each month. This model provides budget predictability for high-volume support teams. Overages are charged per ticket, a clear metric. Manychat's paid plans scale based on the total number of contacts (people who entered a flow) you possess. This can lead to surprisingly high bills if your social engagement scales rapidly and unintentionally. Manychat's cost can quickly become uncontrolled by scaling your audience, not just your active usage. Gorgias costs are tied directly to workload. The predictable cost structure offered by Gorgias means less financial risk for CFOs. Manychat's scaling costs draw frequent user complaints.

Gorgias unifies traditional support channels like email, live chat, and basic social media ticketing. It focuses on centralizing these complex streams efficiently for agents. Its greatest strength is handling all customer historical data in one place. Manychat actively automates sophisticated flows within Instagram, Facebook Messenger, WhatsApp, and TikTok (Beta). It provides robust tools to manage DMs and comments directly on the platform. This is perfect for capturing leads where they currently spend time online. While Gorgias provides a unified inbox, Manychat excels at the necessary tools for aggressive social media growth. Manychat is better equipped for the demands of pure conversational commerce marketing. If your audience lives primarily on Instagram DMs, Manychat is the clear winner for that specific channel depth and engagement control.

Gorgias starts at $0 but is based on a limited number of billable tickets, designed for immediate utility. This setup quickly pushes growing teams toward paid plans once volumes rise. Manychat offers a powerful, permanent Free plan allowing unlimited custom flows for up to 1,000 contacts. This allows new businesses extensive testing of their funnels without paying. Manychat's Free plan is superior for creators and small businesses who need to prove their funnel concept first. Gorgias’s $0 tier is more of a restricted starting point for the growth journey. Teams seeking zero-risk testing and perpetual usage for small audiences should definitively choose Manychat.

Gorgias’s AI uses customer context to offer tailored product recommendations and increase conversion rates by 2.5x. The Marketing Suite enables proactive chats that cut bounce rates by 37%. Gorgias turns support into profit. Manychat’s sales enablement focuses on instant lead capture. It seamlessly turns social comments into private chats to gather emails and phone numbers for later marketing. It focuses on the top of the funnel. Both tools are geared towards revenue, but Gorgias integrates sales deeply into the ongoing support process. Manychat is focused exclusively on immediate conversational revenue generation. If you want your support team to actively upsell and retain customers, Gorgias gives them the tools to do so with data access.