Instapage Review – Landing Page Platform

8.8/10 (Expert Score)
Product is rated as #13 in category Funnel Builder
8.8Expert Score
The Best Landing Page platform

Instapage has been designed to be the best landing page tool, taking into consideration the speed of the page display, A/B testing, and conversion.

Customer support
Value for money
Ease of use
  • A/B testing
  • Loading fast
  • Improve conversions
  • Easy to use
  • Expensive

Thousands of projects and solutions are created every day and most of them require the creation of a website. On the marketing side, landings pages have made their appearance and are now popular for setting up a website quickly.

Once a potential customer clicks on an advertisement or any other way to get to the website, it has to be fast and efficient. If the customer does not understand anything or leaves the page because the site is too slow, it is a lost customer and therefore potentially lost money.

Customers like you get up to 400% more from their digital ad spend with Instapage, the most advanced landing page platform.


Instapage offers several solutions to help you create the best landing pages thanks to the products and solutions that we will detail below.

Read further to learn more about Instapage, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is Instapage?

Instapage Review – Landing Page Platform #ciroapp

Instapage has been designed to be the best landing page tool, taking into consideration the speed of the page display, A/B testing, and conversion.

Instapage specifications

FeaturesFunnel builder / Landing Page Platform
Best suited forSmall businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company addressInstapage Inc. 303 2nd St. Suite 901 San Francisco, CA 94107, United States
Year founded2012


Instapage pricing: How much does Instapage cost?

Instapage costs from $89 per month and you can save some money on your subscription by subscribing yearly. In the yearly subscription your costing will be $59 per month.

Pricing rangeFrom $89 to $299 per month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialYes, 14 days
Money back guaranteeNo
Pricing page linkSee plans

Instapage pricing plans


Instapage offer 2 plans and there is not a big difference between them. The Startup plan is just more suitable for one project that don’t require many workspaces, experiences or team members. Also, you are capped at 1,000 visitors per month maximum. Instapage Pricing In fact, what is not included in the building plan is :

  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead-Bypass
  • Audit Logs
  • Guaranteed Uptime-Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation

So as you can see, the Converting Plan does not offer important features such as the personalization system, block modification system, and AMP system with experiments. To get these functionalities, you have to go through the building plan and explain your needs to them. Then, you will have a monthly fee adapted to your needs. For information, the Building plan is $299/month and decreases to $199/month if you pay annually (i.e. $2388 per year).


Instapage features: What can you do with it?

Instapage includes six products and more than hundreds of features built specifically to help you increase your advertising conversion rates.

Instapage 3.0

Create stunning landing pages

Landing Pages


builder customizable templates

They offer more than 500 landing page templates that have been designed to boost visitor conversion. You can find templates in the following categories:

  • App download
  • Asset download
  • Business service inquiry
  • Case study
  • Competitor comparison
  • Daily deals
  • Demo request
  • Course registration
  • Enrollment application
  • Event registration
  • Informational
  • Product launch
  • Product overview
  • Product sales
  • Schedule appointment
  • Special promotion
  • Thank you
  • Travel booking
  • Trial signup
  • Up-sell or bonus
  • Waitlist signup
  • Webinar registration


Instablocks is a system that allows you to use already created and reusable blocks. Moreover, it is possible to save elements that you create as blocks to reuse them on other pages.

Instablocks: You’ll Never Build Landing Pages the Same Way Again

Pagespeed (AMP)

Builder AMP landing pages

Instapage uses the AMP system created by Google (Accelerated Mobile Pages) as well as their own system proprietary “Thor Render Engine”, a back-end technology ensuring that your post-click pages load quickly so you never lose a lead to slow-loading pages.

They announce that their speed optimization system delivers landing page content 3 times faster.


Customize your content to suit your audience


The Personalization product helps you quickly create post-click landing pages for each landing page. This allows you to provide a unique experience for different audiences and boost your conversions.

deliver the right message with personalization

Create many variations to find the best one


The Experimentations features allow you to take full control of your post-click landing pages to optimize conversion rates using a/b testing, analytic insights, and personalization.

Experimentation AB test

With the A/B testing feature, you can create an unlimited number of variations to find out which one is performing the best.

Experimentation feature

You can analyze in detail how each landing page, experience, and variation is performing. View the number of visitors, conversions, conversion rate, CPC, and CPL.

Track where the visitors click

Same as the Hotjar feature, the heatmaps will track mouse movement, clicks, and scroll depth to help you understand what is working and what you should do to improve page performance.

Optimize Your Ad Spend with the Instapage Experimentation

Manage your ads in one dashboard

admap feature

With the Admap product, you can view your ad campaigns and connect your ads with relevant post-click landing pages.

You will be able to automatically import your Facebook and Google ad account structure into Instapage so you can visualize your campaigns and map ads to personalized post-click landing pages.

Postclick score

To increase conversions, you can monitor your progress by viewing your post-click score. Then you can increase your conversion rates by using the A/B testing feature to master your landing page and improve the post-click score.

Optimizing your ads and landing pages can be constraining because you usually have to switch to 2 different platforms. Thanks to Instapage and their 2-way connection system, you can edit everything from the same platform!

What is Post-Click Automation?

Collaborate with your team

Collaboration feature

Working in a company with collaborators can be tough to manage. With the Collaboration tool, you can get feedback in one place so stakeholders all know the status.

collaboration real time edits

Eliminate frustrating and unnecessary revisions by ensuring everyone is working on the latest version with real-time edits.

You will be able to share your landing pages with your clients to get their feedback, while ensuring their pages are never seen by an unauthorized user.

Collaboration secure sharing


You can connect Instapage to over 120 tools

  • Marketing Automation
  • Email Marketing
  • CRM
  • E-commerce
  • Analytics
  • Advertising
  • Call Tracking
  • Exit Intent & Pop-ups
  • Live Chat
  • Webinar


Instapage Alternatives

Before subscribing to Instapage, it’s always a good idea to check out the competition and find the best funnel builder for your needs. You can find the Instapage alternatives here.

Here are some versus to compare Instapage with its competitors:


Frequently Asked Questions

What is Instapage?

Instapage is a landing page platform that gives access to 6 different products to improve your conversions.

Is Instapage the best funnel builder?

We can’t answer this question without knowing your needs. However, you can read our review or contact us directly.

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8.8 / 10