Instapage Review – Landing Page Platform

8.9/10 (Expert Score)
Product is rated as #4 in category Funnel Builder
8.9 Total Score
The Best Landing Page platform

Instapage has been designed to be the best landing page tool, taking into consideration the speed of the page display, A/B testing, and conversion.

Customer support
Value for money
Ease of use
  • A/B testing
  • Loading fast
  • Improve conversions
  • Easy to use
  • Expensive

Thousands of projects and solutions are created every day and most of them require the creation of a website. On the marketing side, landings pages have made their appearance and are now popular for setting up a website quickly.

Once a potential customer clicks on an advertisement or any other way to get to the website, it has to be fast and efficient. If the customer does not understand anything or leaves the page because the site is too slow, it is a lost customer and therefore potentially lost money.

Customers like you get up to 400% more from their digital ad spend with Instapage, the most advanced landing page platform.


Instapage offers several solutions to help you create the best landing pages thanks to the products and solutions that we will detail below.

Instapage Features

Discover all the products of Instapage

Instapage includes six products and more than hundreds of features built specifically to help you increase your advertising conversion rates.


Create stunning landing pages

Landing Pages


builder customizable templates

They offer more than 500 landing page templates that have been designed to boost visitor conversion. You can find templates in the following categories:

  • App download
  • Asset download
  • Business service inquiry
  • Case study
  • Competitor comparison
  • Daily deals
  • Demo request
  • Course registration
  • Enrollment application
  • Event registration
  • Informational
  • Product launch
  • Product overview
  • Product sales
  • Schedule appointment
  • Special promotion
  • Thank you
  • Travel booking
  • Trial signup
  • Up-sell or bonus
  • Waitlist signup
  • Webinar registration


Instablocks is a system that allows you to use already created and reusable blocks. Moreover, it is possible to save elements that you create as blocks to reuse them on other pages.

Pagespeed (AMP)

Builder AMP landing pages

Instapage uses the AMP system created by Google (Accelerated Mobile Pages) as well as their own system proprietary “Thor Render Engine”, a back-end technology ensuring that your post-click pages load quickly so you never lose a lead to slow-loading pages.

They announce that their speed optimization system delivers landing page content 3 times faster.


Customize your content to suit your audience


The Personalization product helps you quickly create post-click landing pages for each landing page. This allows you to provide a unique experience for different audiences and boost your conversions.

deliver the right message with personalization

Create many variations to find the best one


The Experimentations features allow you to take full control of your post-click landing pages to optimize conversion rates using a/b testing, analytic insights, and personalization.

Experimentation AB test

With the A/B testing feature, you can create an unlimited number of variations to find out which one is performing the best.

Experimentation feature

You can analyze in detail how each landing page, experience, and variation is performing. View the number of visitors, conversions, conversion rate, CPC, and CPL.

Track where the visitors click

Same as the Hotjar feature, the heatmaps will track mouse movement, clicks, and scroll depth to help you understand what is working and what you should do to improve page performance.


Manage your ads in one dashboard

admap feature

With the Admap product, you can view your ad campaigns and connect your ads with relevant post-click landing pages.

You will be able to automatically import your Facebook and Google ad account structure into Instapage so you can visualize your campaigns and map ads to personalized post-click landing pages.

Postclick score

To increase conversions, you can monitor your progress by viewing your post-click score. Then you can increase your conversion rates by using the A/B testing feature to master your landing page and improve the post-click score.

Optimizing your ads and landing pages can be constraining because you usually have to switch to 2 different platforms. Thanks to Instapage and their 2-way connection system, you can edit everything from the same platform!


Collaborate with your team

Collaboration feature

Working in a company with collaborators can be tough to manage. With the Collaboration tool, you can get feedback in one place so stakeholders all know the status.

collaboration real time edits

Eliminate frustrating and unnecessary revisions by ensuring everyone is working on the latest version with real-time edits.

You will be able to share your landing pages with your clients to get their feedback, while ensuring their pages are never seen by an unauthorized user.

Collaboration secure sharing


You can connect Instapage to over 120 tools

  • Marketing Automation
  • Email Marketing
  • CRM
  • E-commerce
  • Analytics
  • Advertising
  • Call Tracking
  • Exit Intent & Pop-ups
  • Live Chat
  • Webinar

Instapage Pricing

How much does Instapage cost?

monthly pricing

Yes indeed there is no difference between the 2 plans. It’s simply because the list is too big so we only displayed the features included in the business plan.
In fact, what is not included in the business plan is :

  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead-Bypass
  • Audit Logs
  • Guaranteed Uptime-Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation

So as you can see, the Business Plan does not offer important features such as the personalization system, block modification system, and AMP system with experiments.
To get these functionalities, you have to go through the business plan and explain your needs to them. Then, you will have a monthly fee adapted to your needs.

For information, the Business plan is $199/month and decreases to $149/month if you pay annually (i.e. $1788 per year).


Frequently Asked Questions

What is Instapage?

Instapage is a landing page platform that gives access to 6 different products to improve your conversions.

Is Instapage the best funnel builder?

We can’t answer this question without knowing your needs. However, you can read our review or contact us directly.

$199/month View plans

If you need advice, do not hesitate to contact us via our live chat, we will gladly advise you.

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